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#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 1
How to Be Trusted in 2017
Three Big Questions to Address, Now
Dean Coclin
Chairman Emeritus,
CA/Browser Forum
Jeff Barto
Trust Strategist & Web
Security Advocate, Symantec
Tips for Your Success
•  The live webinar is being recorded for on-demand access. We’ll
provide webinar slides as an attachment to download.
•  Submit questions during the live webinar and we’ll respond
during the live Q&A segment.
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 2
Contribute to and follow the conversation on
Twitter with this hashtag; we’re listening:
#BeTrusted2017
Agenda
•  Introductions
•  Three Big Questions:
1.  What browser changes start rolling out in January 2017?
2.  Why are these browser changes happening?
3.  How do we prepare now to be trusted in 2017?
•  Q&A
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 3
Today’s Presenters
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 4
Jeff Barto
Trust Strategist & Web Security
Advocate, Symantec
Dean Coclin
Chairman Emeritus, CA/
Browser Forum, Symantec
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 5
What browser changes start
rolling out in January 2017?
in January 2017 with browser changes?
#1
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 6
Starting January 2017, Browsers Will Warn
Users of Non-HTTPS Connections
Chrome plans to warn users when
pages are insecure (non-https),
and will warn if an insecure page
asks for a password or credit card
with words “Not Secure”
Firefox plans a similar warning
for sites requiring passwords
Both will quickly transition to a more
noticeable red triangle and “Not Secure”
warnings for ALL non-https websites
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 7
Chrome Warnings and User Experience
Treatment of HTTP pages with
password or credit card form fields:
Current (Chrome 53) login.example.com
Jan. 2017 (Chrome 56) login.example.comNot secure
Source: https://security.googleblog.com/2016/09/moving-towards-more-secure-web.html
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 8
Firefox Warnings and User Experience
When passwords are requested over http:
http-password.badssl.com
DevEdition 46+
http-password.badssl.com
DevEdition 45
Source: https://blog.mozilla.org/tanvi/2016/01/28/no-more-passwords-over-http-please
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 9
HTTPS Coming to a Domain Near You
CA Security Blog Post, Nov. 21, 2016:
https://casecurity.org/2016/11/21/the-
web-is-moving-from-http-to-https/
Gov.UK website:
https://www.gov.uk/service-manual/
technology/using-https
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 10
Powerful Features Only with HTTPS
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 11
Why are these browser
changes happening?
#2
Cybercriminals Are Hurting Businesses and
Consumers Worldwide
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 12
Source: Symantec Website Security Threat Report, 2016
https://www.symantec.com/security-center/threat-report
Trust Indicators Need to Become More Intuitive
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 13
Symbols That Are Consistent, Universal, Global
No Learning Curve!
Inconsistency Across Browsers
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 14
People Want Simple, Trustworthy User
Experiences that Convey “It’s Safe Here”
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 15
Excerpt from ‘Why Website Security That’s Good Enough Soon Won’t Be’
is available to download at Go.Symantec.com/Be-Trusted
Related Predictions
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 16
Certificate usage will continue to
grow! 9 - 12 Million in 12 months
Fueled by https initiatives (search ranks,
powerful features, negative browser UI)
SNI servers will show
increased growth
SHA-1 usage will
decline dramatically
(and so will XP!)
Phishing using DV certs
will continue to increase
Chrome will be on the
bleeding edge of changes
and enforcements
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 17
How do we prepare now
to be trusted in 2017?
#3
Apply Our ‘Be Trusted Framework’
Credibility Control Performance
Elevate your search
ranking with a more
trustworthy presence via
site-wide HTTPS
encryption
Maintain user experience
control by preventing ISPs
and Wi-Fi hot spots from
inserting ads on your web
pages
Ad injections are not
optimized for load time
which will slow down HTTP
sites
Demonstrate your
organization’s legitimacy by
using OV & EV certificates
Eliminate vulnerabilities,
malware, and other breach
risks
Get HTTP2’s performance
enhancements – only
available to secured
websites
Give consumers more
confidence with the Norton
Secure seal – on the first
and every page your
visitors see
Maintain brand reputation
and convey digital business
trustworthiness
Deploy certificates which
use ECC algorithm – to
mitigate and lessen
computational overhead
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 18
Start with Encryption …
•  On every page requiring a
password or allowing payments:
–  Invoke HTTPS
–  Deploy SSL on servers delivering
those pages and content
•  Form and embark on your plan to
move to SSL/HTTPS site-wide
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 19
… then Go Beyond
Encryption
Authentication
Validation
Be
Trusted
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 20
Simple Website Security Math
Make the Right Choice
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 21
Excerpt from ‘Why Website Security That’s Good Enough Soon Won’t Be’
is available for download at Go.Symantec.com/Be-Trusted
Research Illustrates the Value of Trust
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 22
23#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted
https://go.symantec.com/be-trusted
Let’s Answer Your Questions
Visit Our Content Hub
#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 24
https://go.symantec.com/be-trusted
•  Get complimentary best
practices and How-To info
•  Participate in live
discussions and webinars
•  Read and share blogs from
our website security experts
•  Choose and purchase SSL/
TLS certificates that are
right for your organization

More Related Content

How to be trusted in 2017

  • 1. #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 1 How to Be Trusted in 2017 Three Big Questions to Address, Now Dean Coclin Chairman Emeritus, CA/Browser Forum Jeff Barto Trust Strategist & Web Security Advocate, Symantec
  • 2. Tips for Your Success •  The live webinar is being recorded for on-demand access. We’ll provide webinar slides as an attachment to download. •  Submit questions during the live webinar and we’ll respond during the live Q&A segment. #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 2 Contribute to and follow the conversation on Twitter with this hashtag; we’re listening: #BeTrusted2017
  • 3. Agenda •  Introductions •  Three Big Questions: 1.  What browser changes start rolling out in January 2017? 2.  Why are these browser changes happening? 3.  How do we prepare now to be trusted in 2017? •  Q&A #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 3
  • 4. Today’s Presenters #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 4 Jeff Barto Trust Strategist & Web Security Advocate, Symantec Dean Coclin Chairman Emeritus, CA/ Browser Forum, Symantec
  • 5. #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 5 What browser changes start rolling out in January 2017? in January 2017 with browser changes? #1
  • 6. #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 6 Starting January 2017, Browsers Will Warn Users of Non-HTTPS Connections Chrome plans to warn users when pages are insecure (non-https), and will warn if an insecure page asks for a password or credit card with words “Not Secure” Firefox plans a similar warning for sites requiring passwords Both will quickly transition to a more noticeable red triangle and “Not Secure” warnings for ALL non-https websites
  • 7. #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 7 Chrome Warnings and User Experience Treatment of HTTP pages with password or credit card form fields: Current (Chrome 53) login.example.com Jan. 2017 (Chrome 56) login.example.comNot secure Source: https://security.googleblog.com/2016/09/moving-towards-more-secure-web.html
  • 8. #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 8 Firefox Warnings and User Experience When passwords are requested over http: http-password.badssl.com DevEdition 46+ http-password.badssl.com DevEdition 45 Source: https://blog.mozilla.org/tanvi/2016/01/28/no-more-passwords-over-http-please
  • 9. #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 9 HTTPS Coming to a Domain Near You CA Security Blog Post, Nov. 21, 2016: https://casecurity.org/2016/11/21/the- web-is-moving-from-http-to-https/ Gov.UK website: https://www.gov.uk/service-manual/ technology/using-https
  • 10. #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 10 Powerful Features Only with HTTPS
  • 11. #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 11 Why are these browser changes happening? #2
  • 12. Cybercriminals Are Hurting Businesses and Consumers Worldwide #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 12 Source: Symantec Website Security Threat Report, 2016 https://www.symantec.com/security-center/threat-report
  • 13. Trust Indicators Need to Become More Intuitive #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 13 Symbols That Are Consistent, Universal, Global No Learning Curve!
  • 14. Inconsistency Across Browsers #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 14
  • 15. People Want Simple, Trustworthy User Experiences that Convey “It’s Safe Here” #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 15 Excerpt from ‘Why Website Security That’s Good Enough Soon Won’t Be’ is available to download at Go.Symantec.com/Be-Trusted
  • 16. Related Predictions #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 16 Certificate usage will continue to grow! 9 - 12 Million in 12 months Fueled by https initiatives (search ranks, powerful features, negative browser UI) SNI servers will show increased growth SHA-1 usage will decline dramatically (and so will XP!) Phishing using DV certs will continue to increase Chrome will be on the bleeding edge of changes and enforcements
  • 17. #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 17 How do we prepare now to be trusted in 2017? #3
  • 18. Apply Our ‘Be Trusted Framework’ Credibility Control Performance Elevate your search ranking with a more trustworthy presence via site-wide HTTPS encryption Maintain user experience control by preventing ISPs and Wi-Fi hot spots from inserting ads on your web pages Ad injections are not optimized for load time which will slow down HTTP sites Demonstrate your organization’s legitimacy by using OV & EV certificates Eliminate vulnerabilities, malware, and other breach risks Get HTTP2’s performance enhancements – only available to secured websites Give consumers more confidence with the Norton Secure seal – on the first and every page your visitors see Maintain brand reputation and convey digital business trustworthiness Deploy certificates which use ECC algorithm – to mitigate and lessen computational overhead #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 18
  • 19. Start with Encryption … •  On every page requiring a password or allowing payments: –  Invoke HTTPS –  Deploy SSL on servers delivering those pages and content •  Form and embark on your plan to move to SSL/HTTPS site-wide #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 19
  • 20. … then Go Beyond Encryption Authentication Validation Be Trusted #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 20 Simple Website Security Math
  • 21. Make the Right Choice #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 21 Excerpt from ‘Why Website Security That’s Good Enough Soon Won’t Be’ is available for download at Go.Symantec.com/Be-Trusted
  • 22. Research Illustrates the Value of Trust #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 22
  • 23. 23#BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted https://go.symantec.com/be-trusted Let’s Answer Your Questions
  • 24. Visit Our Content Hub #BeTrusted2017 | More Resources: https://go.symantec.com/be-trusted 24 https://go.symantec.com/be-trusted •  Get complimentary best practices and How-To info •  Participate in live discussions and webinars •  Read and share blogs from our website security experts •  Choose and purchase SSL/ TLS certificates that are right for your organization