Top 5 Things Website Owners Should Do in Webmaster Tools
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The website owners guide to the top 5 things you should do in Webmaster Tools - plus the other 80% you ought to know.
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Top 5 Things Website Owners Should Do in Webmaster Tools
- 1. The Webmaster Tools Ac0on Plan Top 5 Ac0ons For Website Owners Presented by: Carol Poole
- 2. Agenda • What is Webmaster Tools • Your Ac9on Plan: The Top 5 Things You Should Do • A quick word about Bing • Useful Wordpress Plugins • The Other 80% (if 9me permits)
- 3. What is Webmaster Tools • Free Tool from Google & Bing – hNps://www.google.com/webmasters/tools/ – hNp://www.bing.com/toolbox/webmaster • Designed for webmasters • Used by: – Webmasters – SEO Professionals – Analy9cs & AdWords Professionals
- 4. Why Use Webmaster Tools • To help improve visibility in search engines • Ensure the website is healthy • Understand & improve how the website is found – Search queries – Who links to your website • Improve the user experience (UX)
- 5. Tools for Different Purposes • Tools for site visibility & website health – Site maps, robots.txt, broken links, crawl errors, site errors, malware • Tools to improve how the website is found – Search queries & CTRs – Review links to your site & any manual ac9ons • Tools to improve UX – Broken links & site errors
- 6. Valuable Data in Webmaster Tools
- 7. Key Features • Sitemap submission • Fix crawl errors & set crawl rate • Site health & messages • See which websites link to you • Set the country you want to target • See what searches people type into Google when people find the site – Can the CTR be improved?
- 8. Top 5 Things You Should Do 1. Add your website to webmaster tools – Ensure you are set as a site owner 2. Setup site no9fica9ons 3. Link Webmaster Tools to Google Analy9cs 4. Submit a sitemap 5. Looks at your search queries & index status report BONUS • Check who is linking to your website
- 12. SeJng Up Page Owners & Users • Three levels of access – Owner – User – Full Access – User – Restricted Access • Users with full access can not add new users or link to Google Analy9cs • Users with restricted access can generally only view data h"ps://support.google.com/webmasters/answer/2451999
- 13. Who Should Have Access • Webmasters • Website Owners • Google AdWords Professionals • Analy9cs Professionals • SEO Professionals
- 14. Add Users & Site Owners
- 15. Add Users & Site Owners
- 16. Site No0fica0ons
- 17. Site No0fica0ons
- 18. Submit Site Map
- 19. Linking To Google Analy0cs • Go to Google Analy9cs • To Queries
- 20. Linking to Google Analy0cs
- 21. Linking To Google Analy0cs
- 22. Linking To Google Analy0cs
- 23. Linking To Google Analy0cs
- 24. Linking To Google Analy0cs
- 25. Submit Site Map • You can usually find what sitemaps you have by typing in sitemap.xml • Some sites have more than 1 sitemap. Submit all of them.
- 26. Search Queries Data in Webmaster Tools
- 27. Search Queries Data in Google Analy0cs
- 28. Analyzing Search Query Data
- 29. Don’t Forget Bing • Do the same thing in Bing Webmaster Tools – Covers Bing and Yahoo Search • Why – Bing shows search query data from a longer 9me period – Google only goes back as far as 90 days – You can also do keyword research in Bing WMT – You can see not only who links to your site but also your compe9tors – Can connect your social media profiles in Bing WMT
- 30. Useful Wordpress Plugins • WordPress SEO by Yoast • Google XML Sitemaps Plugin • XML Sitemaps • Redirec9on plugin • Structured Data Schema Creator plugin • W3 Total Cache or WP Super Cache – for site speed
- 31. Ques0ons? Download the slides at hNp://goo.gl/cY5hnv
- 32. The Other 80% • If your domain is .com – set the country you are targe9ng • Fix crawl errors & set crawl rate • Fetch as Googlebot – Good for when you update your site • Get your keyword data back • Sitelinks – if you want to demote them • Structured data – for web & SEO pro • Fix HTML improvements – for your web developer • Useful wordpress plugins
- 33. Fix Important Crawl Errors • Really common in ecommerce sites • Priori9se the important URLS (the 404’s) • If it’s a big list, download – Work out where old URLs should point to – Do a 301 redirect (server side) • Mark as fixed in WMT
- 34. Errors To Pay Aen0on To • 404 Not found errors
- 35. Errors To Remove Or Ignore
- 36. Fetch As Googlebot • What is it? – Lets you see a page as Google sees it – No9fies Google when there are new pages or changes to a page • Why Use? – Troubleshoot page’s poor performance in search results – Helps get new pages or changes to pages indexed quickly – Check crawl errors and redirects are fixed
- 37. Errors To Remove Or Ignore
- 38. Sneaky Trick To Get Keyword Data Back
- 39. Sneaky Trick To Get Keyword Data Back
- 40. Sneaky Trick To Get Keyword Data Back
- 41. Sneaky Trick To Get Keyword Data Back
- 42. • Free (with ads) • Without ads Sneaky Trick To Get Keyword Data Back
- 43. Sitelinks • What are sitelinks? – Addi9onal links to your website that appear underneath the main URL in the organic lis9ng – Auto Generated
- 44. Demote Sitelinks • Give you extra real estate under your brand name • Site links can be demoted in Webmaster Tools • Why demote: – Informa9on is incorrect – Don’t want a par9cular page appearing as a sitelink
- 45. Other Features • Rich snippets / data highlighter – A way of summarizing content on a page to make it easier for users to understand what the page is about • Page speed insights – Enables you to test speed of website which is now considered a factor that impacts search engine rankings
- 46. Structured Data
- 47. HTML Improvements • What is it? – Shows poten9al issues when Google is crawling & indexing site • Why Use? – Improve user experience – Drive traffic to your site – Helps iden9fy problems with 9tle tags or non-‐indexable content
- 48. Structured Data • Yoast WordPress SEO – Facebook, TwiNer & G+ • Schema Creator • Webmaster tools – Data Highlighter • Genesis Themes
- 49. Ques0ons?