“How can we face Facebook?”

The document discusses the rise of the social consumer and how to engage with them. It notes that social consumers spend a lot of time on social media and trust their friends' opinions. They shop together online and get information from various sources, not just one. They are active online, remixing brand messages and building services around brands. To engage them, companies need to understand where consumers are online, their social behaviors, and different levels of participation. Recognizing influential users and giving consumers useful sharing tools are recommended ways to engage social consumers.

Local from its origins, mobile and social in this present time, the billboard has been transformed from a static surface to an interactive and geo-targeted advertising hub. This presentation examines how to engage with the Total Available Audience and how to amplify Out of Home (OOH) engagement using social media. Case studies included.

This document discusses open innovation at the United States Agency for International Development (USAID) and how mobile technology and challenges can enable next generation international development. It features speakers Will Schmitt from USAID, Mark Summer from Inveneo, and Gavin White from Resdida who discuss innovation competitions at USAID and demonstrations of trade corridor projects.

The document discusses a jeans brand called UnME that is considering expanding its $13.5 million advertising budget to include social media platforms. Currently, 74% of the budget goes to television ads. The brand wants to better engage with its target audience of teenage girls aged 12-24. Options discussed include creating a virtual store and contests on Zwinktopia, developing a brand profile and widget on Facebook, and running video and display ads on these sites. Concerns raised include the lack of control over content on some sites and the high costs of certain advertising methods. The document recommends reallocating the budget based on where consumers spend their time online and paying for ads based on click-through rates to assess effectiveness.

UnME Jeans was a successful junior denim brand that promoted individuality and anti-conformity. Its brand manager, Margaret Foley, saw changes in media consumption that threatened the effectiveness of UnME's advertising plan. An agency proposed using social media like Facebook and YouTube. Foley worried about justifying budgets, measuring results, and content control for her teen-focused brand. She was expected to choose the agency's Facebook proposal as most promising.

The document discusses UnME Jeans' consideration of using Web 2.0 marketing. It covers the evolution of marketing media from traditional to digital, the Web 2.0 concept, and UnME's target market. Alternatives presented include using Facebook, Second Life, and YouTube. While Web 2.0 matches UnME's target demographic, risks include lack of message control and difficulty measuring results. The document argues that an integrated traditional and Web 2.0 approach could help UnME effectively promote its brand among teenage girls.

Custom Communication director Matthew Yeomans on social media fails and the growth of the content marketing

An introduction to social media, just in case you've been living in a cave for the last few years. Key implications for marketers, basic social media strategy, who owns your brand.

Part 1 = What are social media about ? PART 2 = To integrate social networks brands need to build “social brand experiences” PART 3 = Example of a « social brand experience » = the ford story

The document discusses branding strategies for UnME Jeans, a denim company targeting women aged 12-24. It notes declining effectiveness of traditional advertising due to consumer media habits shifting online. An advertising agency proposes integrating traditional and social media campaigns. Specifically, they recommend a Facebook page to develop the brand profile and community. This allows two-way communication and targeting of the key demographic. It balances cost effectiveness with some control over content compared to riskier user-generated sites like YouTube, Zwinktopia and Second Life. The agency expects this hybrid approach will increase brand awareness and possibility of the brand going viral among young women.

Here is a presentation about the contributions of integrating social geolocation services in the tourism industry. We explain what is social geolocation, why using it, how it works, and we give real examples to illustrate the interests of such services.

The document discusses branding strategies for UnMe Jeans, a junior denim company. It notes trends reducing the effectiveness of UnMe's existing media plan, including changing consumer media habits and advertisement clutter. The key issues are understanding emerging social media options and developing an advertising strategy that integrates traditional and new media. Suggestions include using Facebook, YouTube, and Zwinktopia due to their large target audiences. An integrated plan with a reduced television budget and increased social media presence is proposed. Positive results are expected in brand awareness and sales if UnMe adopts the new strategy.