This document discusses device trends based on data from Sevenval 2013. It finds that while the top 3 mobile devices dominate 53.8% of the market, there are over 4,500 different devices that account for the remaining 46.2%. The document also notes that iOS and Android have a wide range of versions in use due to slow updates and manufacturer customizations, and global smartphone penetration is expected to nearly double to 71.7% by 2015. It concludes that mobile fragmentation is permanent.
See the latest analysis from Argus Insights on Apple iPhone sales performance. Leverage consumer insights from around the world, this presentation shows how Apple is faring against Xiaomi in China, Samsung in the US and against themselves globally. We saw robust demand in the US, Europe and China for Apple iPhones, with sell-through in Q3 on par or above that of Q1, the holiday season. Apple continues to do well against Samsung in China but we are seeing some softness in the US market where Samsung demand went up while Apple's dropped, but lower than expected. Consumer interest in the iPhone 5S has slowed in both the US and China. It is most disturbing in China where we see interest in the iPhone 4S exceed that of the 5S and 5C. Interest fell in the 5C at a lower rate in the US. So while Argus believes Apple will outperform Q3 2013, seeing the rapid drop in interest for the flagship iPhone 5S so far ahead of their next product launch signals a rough Q4 for iPhone sales.
The document discusses wireless marketing trends in Russia. It shows that the number of mobile phone and internet users in Russia has grown substantially. Key aspects of wireless marketing include mobile applications and devices, as well as internet access. The growth of Android as an operating system is highlighted. Emerging wireless internet technologies that enable new forms of mobile marketing are also outlined. In summary, (1) marketing costs are shifting more to wireless strategies; (2) SMS is no longer the main mobile channel; and (3) the market is becoming more oriented around mobile applications.
Provides an overview of general technology and startup trends around the world. Snapshots of Silicon Valley, NYC, London, Stockholm, Berlin, Tel Aviv, Beijing and Seoul.
The document summarizes key statistics about the mobile landscape including market shares of smartphones, tablets, and operating systems globally and domestically. It also outlines trends in areas like user demographics, app usage, and development including a focus on mobile-first design and the growing importance of mobile across many industries.
Global smartphone shipments grew 27% annually from 233 million units in Q2 2013 to 295.2 million units in Q2 2014. Samsung's market share has steadily increased since 2009 and was around 28% in Q1 2014, while Apple has maintained around 12% market share globally. Asia's share of the global 3G mobile device market has exponentially increased since 2008 and is expected to reach 1.7 billion units shipped by 2020, while North America's share has steadily declined and is projected to be only 4% by 2020.
Presentation by K. Pathom Indarodom (CEO, ARIP) at seminar on IT Trends 2014 by IMC Institute; 20-21 November 2014