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Device Trends
Sevenval 2013
04th June 2013
2
Unique Devices 4502
Dominating Few* (53,8%) 3
Longtail** (46,2%) 4499
The Mobile Longtail Worldwide
Top 20 mobile devices by mobile web traffic
Sevenval Device Trends | June 2013
~4500 Devices
iPhone
Samsung
Galaxy SI!I
iPhone 42,7
Samsung Galaxy S3 6,1
Samsung Galaxy S2 5,0
Motorola Droid RAZR 2,2
iPod Touch 2,0
Samsung Galaxy Ace 1,4
Samsung Galaxy Note II 1,2
BlackBerry 9900 1,1
BlackBerry 9800 1,1
Samsung Galaxy S III mini 1,0
Samsung Galaxy S 0,9
BlackBerry 9300 0,9
BlackBerry 9780 0,8
Samsung Galaxy S Plus 0,8
Samsung Galaxy Nexus 0,6
Nokia 800 0,6
LG Nexus 4 E960 0,6
HTC One S 0,5
BlackBerry 9700 0,5
HTC One X 0,5
53,8%
*Devices needed to reach 50% of smartphone owners
**Devices needed to reach the rest of smartphone owners
Samsung
Galaxy SII
3Sevenval Device Trends | June 2013
Not one but 4500+different devices
access mobile websites worldwide today.
4Sevenval Device Trends | June 2013
The few top 3 dominate 53,8%of the worldwide
market, but the longtail counts for 46,2%.

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See the latest analysis from Argus Insights on Apple iPhone sales performance. Leverage consumer insights from around the world, this presentation shows how Apple is faring against Xiaomi in China, Samsung in the US and against themselves globally. We saw robust demand in the US, Europe and China for Apple iPhones, with sell-through in Q3 on par or above that of Q1, the holiday season. Apple continues to do well against Samsung in China but we are seeing some softness in the US market where Samsung demand went up while Apple's dropped, but lower than expected. Consumer interest in the iPhone 5S has slowed in both the US and China. It is most disturbing in China where we see interest in the iPhone 4S exceed that of the 5S and 5C. Interest fell in the 5C at a lower rate in the US. So while Argus believes Apple will outperform Q3 2013, seeing the rapid drop in interest for the flagship iPhone 5S so far ahead of their next product launch signals a rough Q4 for iPhone sales.

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iOS Version Statistic
All Platforms
Sevenval Device Trends | June 2013 http://david-smith.org/iosversionstats/
iOS is continuously updated, however old devices still exist which are not capable of updates.
6
Android Version Statistic
All Platforms
Sevenval Device Trends | June 2013 http://developer.android.com/about/dashboards/index.html
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7Sevenval Device Trends | June 2013 http://www.zenithoptimedia.com
Smartphone penetration in the world’s
top 19 digital markets is expected to double
from 35.5% last year to an average of
71.7% in 2015.
8Sevenval Device Trends | June 2013
In mobile fragmentation is forever.
Deal with it.
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Investor in AdMob and Getjar

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Device trends juni 2013

  • 2. 2 Unique Devices 4502 Dominating Few* (53,8%) 3 Longtail** (46,2%) 4499 The Mobile Longtail Worldwide Top 20 mobile devices by mobile web traffic Sevenval Device Trends | June 2013 ~4500 Devices iPhone Samsung Galaxy SI!I iPhone 42,7 Samsung Galaxy S3 6,1 Samsung Galaxy S2 5,0 Motorola Droid RAZR 2,2 iPod Touch 2,0 Samsung Galaxy Ace 1,4 Samsung Galaxy Note II 1,2 BlackBerry 9900 1,1 BlackBerry 9800 1,1 Samsung Galaxy S III mini 1,0 Samsung Galaxy S 0,9 BlackBerry 9300 0,9 BlackBerry 9780 0,8 Samsung Galaxy S Plus 0,8 Samsung Galaxy Nexus 0,6 Nokia 800 0,6 LG Nexus 4 E960 0,6 HTC One S 0,5 BlackBerry 9700 0,5 HTC One X 0,5 53,8% *Devices needed to reach 50% of smartphone owners **Devices needed to reach the rest of smartphone owners Samsung Galaxy SII
  • 3. 3Sevenval Device Trends | June 2013 Not one but 4500+different devices access mobile websites worldwide today.
  • 4. 4Sevenval Device Trends | June 2013 The few top 3 dominate 53,8%of the worldwide market, but the longtail counts for 46,2%.
  • 5. 5 iOS Version Statistic All Platforms Sevenval Device Trends | June 2013 http://david-smith.org/iosversionstats/ iOS is continuously updated, however old devices still exist which are not capable of updates.
  • 6. 6 Android Version Statistic All Platforms Sevenval Device Trends | June 2013 http://developer.android.com/about/dashboards/index.html Due to manufacturer adaptations updates happen rarely. Thus a wide spread of OS versions is available.
  • 7. 7Sevenval Device Trends | June 2013 http://www.zenithoptimedia.com Smartphone penetration in the world’s top 19 digital markets is expected to double from 35.5% last year to an average of 71.7% in 2015.
  • 8. 8Sevenval Device Trends | June 2013 In mobile fragmentation is forever. Deal with it. Richard Wong Investor in AdMob and Getjar
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