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SEVENVAL DEVICE TRENDS
October 2014
Sevenval Device Trends
January 2015
2Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015
Top 10 Mobile Devices
by mobile web traffic
~5.220 Devices
Samsung
Galaxy SI!I
Samsung
Galaxy SIISamsung
Galaxy SIII
Mini
Samsung
Galaxy SIV
*figures in percent
iPhone 5
29%
iPhone 4(S)
15%
Samsung Galaxy S3
9%
Samsung Galaxy S4
9%
Samsung Galaxy S4 mini
7%
iPhone 6
7%
Samsung Galaxy S3
mini
7%
iPhone (older models)
7%
Android (older models)
5%
Samsung Galaxy S5
5%
iPhone 5
iPhone 4(S)
Samsung Galaxy S3
Samsung Galaxy S4
Samsung Galaxy S4 mini
iPhone 6
Samsung Galaxy S3 mini
iPhone (older models)
Android (older models)
Samsung Galaxy S5
3Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015
Top Mobile Devices
Traffic: Monthly Comparison December 2014 – January 2015
*figures in percent
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
percentage December
percentage January
4Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015
Top 10 Browser
by mobile web traffic
*figures in percent
Google Chrome for Android
35%
Apple Mobile Safari
34%
Open Handset Alliance
Android Built-In
23%
Microsoft Mobile
Internet Explorer
3%
Mozilla Firefox Mobile
3%
BlackBerry
Browser
1%
Opera Mini
1%
Google
Chrome for
iOS
0%
Opera Mobile for Android
0%
Research In Motion Browser
0%
Google Chrome for Android
Apple Mobile Safari
Open Handset Alliance Android Built-In
Microsoft Mobile Internet Explorer
Mozilla Firefox Mobile
BlackBerry Browser
Opera Mini
Google Chrome for iOS
Opera Mobile for Android
Research In Motion Browser

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SCA Digital Leadership -- VEVO -- SCA Streams -- SCA Mobile -- SCA Social -- Hit Network -- Scoopla -- Triple M Network -- Sport - AFL/NRL -- Australian Publishers (All Devices) -- Radio Brands (All Devices) The Social data is collated using the public terms of the respective network public APIs and terms of service. Apart from instances where 'Australian-only' is indicated, the Social Data is not domestic. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regard to this data or any claims of misrepresentation should be addressed to cass.byrnes@sca.com.au

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SCA Digital Leadership -- VEVO -- SCA Streams -- SCA Mobile -- SCA Social -- Hit Network -- Scoopla -- Triple M Network -- Sport - AFL/NRL -- Australian Publishers (All Devices) -- Radio Brands (All Devices) The Social data is collated using the public terms of the respective network public APIs and terms of service. Apart from instances where 'Australian-only' is indicated, the Social Data is not domestic. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regard to this data or any claims of misrepresentation should be addressed to cass.byrnes@sca.com.au

5Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015
Top Operating Systems
by mobile web traffic
*figures in percent
Open Handset Alliance
62%
Apple
34%
Microsoft
3%
BlackBerry & Research In
Motion
1%
Nokia & Symbian
0%
Samsung
0%
Open Handset Alliance
Apple
Microsoft
BlackBerry & Research In Motion
Nokia & Symbian
Samsung
(Android)
6Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015
Not one but 6.956different devices
access mobile websites worldwide today.
7Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015
The few top 5 devices dominate 39,60% of the
worldwide market, but the longtail counts for
60,40%.
8Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015
iOS Version – Adoption Trend
All Platforms
http://david-smith.org/iosversionstats/
*figures in percent
iOS 8.X
62%
iOS 7.X
31%
iOS 6.X
5%
iOS 5.X
2%
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SCA Monthly Digital Audience - February 2017
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SCA Digital Leadership -- VEVO -- SCA Streams -- SCA Mobile -- SCA Social -- Hit Network -- Scoopla -- Triple M Network -- Sport - AFL/NRL -- Australian Publishers (All Devices) -- Radio Brands (All Devices) The Social data is collated using the public terms of the respective network public APIs and terms of service. Apart from instances where 'Australian-only' is indicated, the Social Data is not domestic. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regard to this data or any claims of misrepresentation should be addressed to cass.byrnes@sca.com.au

9Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015
Android Version Statistic
All Platforms (01/2015)
http://developer.android.com/about/dashboards/index.html
*figures in percent
Froyo 2.2
0%
Gingerbread 2.3.3 - 2.3.7
8%
IceCream Sandwich 4.0.3 - 4.0.4
6%
Jelly Bean 4.1.x
18%
Jelly Bean 4.2.x
20%Jelly Bean 4.3
6%
KitKat 4.4
40%
Lollipop 5.0
2%
Froyo 2.2
Gingerbread 2.3.3 - 2.3.7
IceCream Sandwich 4.0.3 - 4.0.4
Jelly Bean 4.1.x
Jelly Bean 4.2.x
Jelly Bean 4.3
KitKat 4.4
Lollipop 5.0
10Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015
One Unique Client consists of Device + Browser
+ Operating System.
For high-performance responsive webdesign you
have to consider all possible combinations of
Unique Clients: Device * Browser * Operating
System.
11Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015
There are more than 81.000 combinations of
unique clients in the market right now.
12Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015
“There is no mobile web. There are plenty of
mobile devices. And equally there is no desktop
web. It is just the web. So that’s why I always
bang this drum: one web.”
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Sevenval_device_trends-january2015

  • 1. SEVENVAL DEVICE TRENDS October 2014 Sevenval Device Trends January 2015
  • 2. 2Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015 Top 10 Mobile Devices by mobile web traffic ~5.220 Devices Samsung Galaxy SI!I Samsung Galaxy SIISamsung Galaxy SIII Mini Samsung Galaxy SIV *figures in percent iPhone 5 29% iPhone 4(S) 15% Samsung Galaxy S3 9% Samsung Galaxy S4 9% Samsung Galaxy S4 mini 7% iPhone 6 7% Samsung Galaxy S3 mini 7% iPhone (older models) 7% Android (older models) 5% Samsung Galaxy S5 5% iPhone 5 iPhone 4(S) Samsung Galaxy S3 Samsung Galaxy S4 Samsung Galaxy S4 mini iPhone 6 Samsung Galaxy S3 mini iPhone (older models) Android (older models) Samsung Galaxy S5
  • 3. 3Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015 Top Mobile Devices Traffic: Monthly Comparison December 2014 – January 2015 *figures in percent 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% percentage December percentage January
  • 4. 4Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015 Top 10 Browser by mobile web traffic *figures in percent Google Chrome for Android 35% Apple Mobile Safari 34% Open Handset Alliance Android Built-In 23% Microsoft Mobile Internet Explorer 3% Mozilla Firefox Mobile 3% BlackBerry Browser 1% Opera Mini 1% Google Chrome for iOS 0% Opera Mobile for Android 0% Research In Motion Browser 0% Google Chrome for Android Apple Mobile Safari Open Handset Alliance Android Built-In Microsoft Mobile Internet Explorer Mozilla Firefox Mobile BlackBerry Browser Opera Mini Google Chrome for iOS Opera Mobile for Android Research In Motion Browser
  • 5. 5Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015 Top Operating Systems by mobile web traffic *figures in percent Open Handset Alliance 62% Apple 34% Microsoft 3% BlackBerry & Research In Motion 1% Nokia & Symbian 0% Samsung 0% Open Handset Alliance Apple Microsoft BlackBerry & Research In Motion Nokia & Symbian Samsung (Android)
  • 6. 6Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015 Not one but 6.956different devices access mobile websites worldwide today.
  • 7. 7Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015 The few top 5 devices dominate 39,60% of the worldwide market, but the longtail counts for 60,40%.
  • 8. 8Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015 iOS Version – Adoption Trend All Platforms http://david-smith.org/iosversionstats/ *figures in percent iOS 8.X 62% iOS 7.X 31% iOS 6.X 5% iOS 5.X 2% iOS 8.X iOS 7.X iOS 6.X iOS 5.X
  • 9. 9Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015 Android Version Statistic All Platforms (01/2015) http://developer.android.com/about/dashboards/index.html *figures in percent Froyo 2.2 0% Gingerbread 2.3.3 - 2.3.7 8% IceCream Sandwich 4.0.3 - 4.0.4 6% Jelly Bean 4.1.x 18% Jelly Bean 4.2.x 20%Jelly Bean 4.3 6% KitKat 4.4 40% Lollipop 5.0 2% Froyo 2.2 Gingerbread 2.3.3 - 2.3.7 IceCream Sandwich 4.0.3 - 4.0.4 Jelly Bean 4.1.x Jelly Bean 4.2.x Jelly Bean 4.3 KitKat 4.4 Lollipop 5.0
  • 10. 10Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015 One Unique Client consists of Device + Browser + Operating System. For high-performance responsive webdesign you have to consider all possible combinations of Unique Clients: Device * Browser * Operating System.
  • 11. 11Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015 There are more than 81.000 combinations of unique clients in the market right now.
  • 12. 12Source: 01/2015 Sevenval DatabaseSevenval Device Trends | January 2015 “There is no mobile web. There are plenty of mobile devices. And equally there is no desktop web. It is just the web. So that’s why I always bang this drum: one web.” Jeremy Keith, BD Conference 2011
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