2015 sevenval device-trends-march

1) The document analyzes social media mentions of various sports from October 2014 to October 2015. 2) Football received over half (54.5%) of all online mentions. Videos generated the most mentions overall, with football also getting the most video mentions. 3) In terms of social media followers as of October 2015, Real Madrid had the most Twitter followers for a football team (17.2 million) while Barcelona had the most Facebook fans (87.1 million).

Finally & formally, Egypt has unveiled New Sues Canal. Such a massive economical & strategic event had a huge impact on social media, in Egypt & worldwide. 1.9 Million people engaged with posts related #مصر_بتفرح & Suez Canal topics. Also you will in the report a lot of insightful data that shows social media sentiment towards this great event.

SCA Digital Leadership -- VEVO -- SCA Streams -- SCA Mobile -- SCA Social -- Hit Network -- Scoopla -- Triple M Network -- Sport - AFL/NRL -- Australian Publishers (All Devices) -- Radio Brands (All Devices) The Social data is collated using the public terms of the respective network public APIs and terms of service. Apart from instances where 'Australian-only' is indicated, the Social Data is not domestic. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regard to this data or any claims of misrepresentation should be addressed to cass.byrnes@sca.com.au

SCA Digital Leadership -- VEVO -- SCA Streams -- SCA Mobile -- SCA Social -- Hit Network -- Scoopla -- Triple M Network -- Sport - AFL/NRL -- Australian Publishers (All Devices) -- Radio Brands (All Devices) The Social data is collated using the public terms of the respective network public APIs and terms of service. Apart from instances where 'Australian-only' is indicated, the Social Data is not domestic. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regard to this data or any claims of misrepresentation should be addressed to cass.byrnes@sca.com.au

Just a few years ago, social media research was hailed as the panacea of all marketing research. The ridiculous quantities of brand opinions and opinionators available in social media would mean that focus groups would die, surveys would die, and all research questions would have instant answers. Fast forward to today and surveys continue to thrive. Learn why social media research didn’t hold up to expectations and why it’s finally breaking through. Presented at #IIEXap14 #IIEX

SCA Digital Leadership -- VEVO -- SCA Streams -- SCA Mobile -- SCA Social -- Hit Network -- Scoopla -- Triple M Network -- Sport - AFL/NRL -- Australian Publishers (All Devices) -- Radio Brands (All Devices) The Social data is collated using the public terms of the respective network public APIs and terms of service. Apart from instances where 'Australian-only' is indicated, the Social Data is not domestic. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regard to this data or any claims of misrepresentation should be addressed to cass.byrnes@sca.com.au

This document discusses social media trends in Australia based on various data sources. Some key findings include: - 47% of online time is spent on social media, with 28 minutes out of every 60 spent on social platforms. - 9 out of 10 people check their smartphones as part of their daily routine. - Smartphone sales in Australia have increased significantly between 2011 and 2014. - Most social network access is via smartphones, with 55% accessing daily. - Facebook has 9 million daily active users in Australia, with 7.3 million accessing via mobile.

TAKE MOZILLA SUPPORT (SUMO) AS AN EXAMPLE. The slide talked at COSCUP on July 19, 2014 in Taipei, Taiwan.

(This is the slide that we shared at MOPCON 2014 in Kaohsiung, Taiwan. The content is in Chinese.) The title in English is: "How to face the challenges of O2O."