Metrics-Driven Marketing Strategy

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This is the companion PDF to this presentation http://www.slideshare.net/alizasherman/7-steps-to-a-social-media-marketing-plan-smmp

The document discusses metrics for startups, focusing on the AARRR framework of Acquisition, Activation, Retention, Referral, and Revenue. It provides examples and recommendations for measuring key metrics at each stage, including number of visitors, time on site, page views, and conversions. The document emphasizes testing marketing channels and optimizing for user experience and conversion rates through iteration and A/B testing.

Need to present your business conversion strategy, our content ready Customer Acquisition PowerPoint Presentation Slides can help you out. Consumer acquisitions is the process of convincing the consumer to buy your product or service, keeping this in mind our team have designed this customer retention strategy complete deck which includes professional slides like segmentation and targeting, market sizing, target prospects, understanding consumer needs, acquisition strategies, demand creation strategy, sales force automation, sales funnel, consumer lifecycle, user lead framework, lead generation strategy, lead nurturing lifecycle, lead scoring, lead conversion process, acquisition channels/tools, cost by channel, client referrals, etc. Acquiring new customer is part of marketing process so it also covers PPT slides on marketing as well such as social media marketing, marketing campaigns and promotions, marketing reach by channels, marketing roadmap, word of mouth marketing, marketing growth strategy, idea acquisition cost model, customer retention strategies, benefits and impacts, customer loyalty lifecycle, loyalty program dashboard, customer satisfaction and feedback, key metrics, Ansoff matrix for growth strategy, etc. Download this customer lifecycle PPT design to boost your business sales. Our Customer Acquisition PowerPoint Presentation Slides are like a backpack. They contain all the essentials.

The document provides guidance on developing a social media strategic plan. It recommends starting with profiling the target audience and setting goals and objectives. It then discusses auditing current social media profiles, developing a content strategy, defining success metrics, preparing to monitor social channels, and using analytics to track progress and adjust the strategy. The document includes exercises to help with setting objectives, auditing profiles, researching competition, setting guidelines, identifying relevant platforms, developing a content plan, and determining metrics.

Aubrey Smith, Sparked Advisory In this training, we will build on the foundation established in Lean Startup 101 and 201 by delving into examples and cases of the Lean Startup concepts in action. Attendees of Lean Startup 301 will be exposed to cutting edge work from thought leaders and experts using Lean Startup in practice today — at startups and within the enterprise. Participation in this session is essential: You will be asked to help design an MVP and experiment to test critical Leap of Faith Assumption(s) in groups and will be encourage to share experiences. The session is designed to allow attendees to stretch their skills and to push one-another to ‘learn by doing’. The session will also include: Sample cases and live interviews with practitioners highlighting the application of core concepts; Exercises designed to bring the concepts to life and challenge participants to deepen their skills; Discussion of advanced topics such organizational culture and governance as well as industry-specific concepts such as using Lean Startup in heavily regulated markets. Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.

The document discusses business metrics and models for startups, focusing on the AARRR framework of Acquisition, Activation, Retention, Referral, and Revenue. It provides examples of metrics for each stage of the customer lifecycle and conversion funnel. Key recommendations include focusing on the critical few actionable metrics that drive decisions, optimizing for conversion improvement, and testing assumptions through A/B testing.

The document outlines strategies for building a high-performance LinkedIn lead generation system to 2-10X sales in 2023. It discusses setting up teams, tools, processes for smart outbound outreach like webinars and smart inbound content generation. Case studies show how these pillars were used to exponentially grow connections, leads, meetings and sales for consulting businesses. The key is establishing a continuous optimization system to refine strategies based on data.

Drew Houston and Adam Smith discuss how their startups Dropbox and Xobni reached 2 million users in 2 years through focusing on product-market fit, learning from early users, and designing viral features. They emphasize the importance of talking to potential users early, generating buzz through scarcity and word of mouth, and optimizing the user funnel through metrics to understand what drives acquisition and retention.

This document introduces an updated framework called "Pirate Metrics 2.0" for visualizing and measuring key business metrics. The framework models a business as a "Customer Factory" that turns unaware visitors into happy, paying customers through acquisition, activation, retention, revenue, and referral. It depicts the customer journey in a nonlinear graph and identifies two "hotspots" - nodes with the most lines entering or leaving. This helps simplify complex concepts and identify bottlenecks to growth. The framework also shows three "Engines of Growth" - paid, sticky, and referral - to help businesses focus on scaling.

Steve Blank and Eric Ries at Startup2Startup Customer Development Presentation 30 April 2009, Palo Alto California