Meta Business Manager is a one-stop shop where businesses can manage all their marketing and advertising activities on Facebook and Instagram. It allows businesses to create advertisements, manage multiple business assets such as Facebook Pages, Instagram Accounts, WhatsApp Accounts, Facebook Pixels and more. By having a Business Manager account, you can easily share your assets to other businesses as partners or across your team!
This slides serves as a guide on how to create a Meta Business Manager account and how to share it to your partners and everyone in your team.
Startup Metrics 101: a Product & Marketing WorkshopDave McClure
This presentation demonstrates a simple, actionable 5-step model for measuring startup metrics. The 5 steps are: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!). The presentation also explains how to use the model to make better product & marketing decisions for your startup.
Created by Dave McClure & Hiten Shah, presented at Web 2.0 Expo SF on Tue 4/22/08.
This document discusses growth hacking strategies used by early internet companies like Hotmail to achieve rapid growth. It defines growth hacking as a set of tactics and best practices for acquiring, activating, and retaining users. Some key tactics discussed include viral growth, A/B testing landing pages, optimizing the user lifecycle funnel, and identifying bottlenecks. The document provides examples of notable growth hacks from companies like Dropbox, Path, and Eventbrite.
The document describes Launchrock, a startup that helps other startups and companies acquire users and understand them. Some key points:
- Launchrock has helped over 1,000,000 startups sign up users and 50,000 get in line for product launches. It has over 3,000 customers.
- It provides user management, marketing, social insights and relationship infrastructure tools to help companies acquire and understand users.
- The CEO is Jameson Detweiler and it has received funding from investors like 500 Startups and advisors from companies like Hubspot, KISSmetrics, and HootSuite.
- Launchrock has helped many companies launch successfully, including the Olsen Twins'
From Zero to a Million Users - Dropbox and Xobni lessons learnedAdam Smith
Drew Houston and Adam Smith discuss how their startups Dropbox and Xobni reached 2 million users in 2 years through focusing on product-market fit, learning from early users, and designing viral features. They emphasize the importance of talking to potential users early, generating buzz through scarcity and word of mouth, and optimizing the user funnel through metrics to understand what drives acquisition and retention.
Growth hacking is a marketing technique used by startups that focuses on creativity, data analysis, and social metrics to gain customers and exposure. It involves rapidly testing ideas through prototypes and measuring results to iterate quickly. Some key aspects of growth hacking include having an awesome product, thinking creatively, understanding viral growth loops, seeking major changes not just improvements, and being prepared to fail many times. Successful growth hacking examples include LinkedIn allowing public profiles to boost search engine results, YouTube making it easy to embed videos, and Airbnb contacting people with listings on Craigslist. Qualities of a good growth hacker include problem-solving skills, ambition, understanding users, discipline, coding ability, and bravery in testing bold ideas.
Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
KPIs play a different role in startups than mature businesses. In startups, KPIs should focus on measuring progress towards achieving product-market fit rather than traditional metrics like customer acquisition and retention. To develop startup KPIs, companies first identify key success factors that drive product-market fit, then establish one or a few KPIs to measure each success factor. Good startup KPIs are relevant, responsive, easy to understand, and part of a broader analytics effort to inform ongoing product development.
Aatif Awan, Head of Growth LinkedIn - Growth Hacking is Dead. Long Live Growth. Traction Conf
LinkedIn's Head of Growth, Aatif Awan discusses how to think about Growth from first principles instead of worrying about Growth Hacking. He shares insights from growing LinkedIn to 380 million professionals that can help you create the right Growth culture, team and processes. Visit: http://tractionconf.io
An Anatomy of a Digital Audit (Digital Marketing Audit)Tim Bourgeois
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
Building a Growth Model to Drive Your StartupAndy Young
The document discusses building a growth model to understand and drive business growth. It defines growth as typically growing the active customer/user base or what drives business value. A growth model identifies key metrics like number of sales or subscribers, adds additional context metrics, and models the drivers and growth loops that impact the key metric. This includes paid, viral, sticky, and content-based growth engines. The document provides examples and emphasizes reviewing the model weekly to prioritize growth efforts.
Startup Metrics for Pirates / KILL a Feature (FOWA London, Oct 2009)Dave McClure
Dave McClure outlines a 5-step model called AARRR for evaluating startup metrics. The model focuses on Acquisition, Activation, Retention, Referral, and Revenue. McClure emphasizes testing features to improve conversion rates at each step of the customer lifecycle and using metrics to iterate quickly through building, measuring, and improving the product and marketing. He also stresses removing underperforming features to focus on the few things that drive user happiness and business results.
More startup pitch deck examples here: https://attach.io/startup-pitch-decks/
AirBnb's original pitch deck from 2008. They closed a $600k seed round with this deck.
Startup Metrics for Pirates (Nov 2010)Dave McClure
The document summarizes key metrics and strategies for startups presented by Dave McClure at the 5th Annual Arizona Entrepreneurship Conference. It outlines an AARRR framework for startup metrics including Acquisition, Activation, Retention, Referral, and Revenue. It emphasizes the importance of optimizing for user happiness and business objectives by prioritizing the right metrics and iterating based on data.
[500DISTRO] The Scientific Method: How to Design & Track Viral Growth Experim...500 Startups
The document discusses building a growth process for a company. It advocates focusing first on establishing a repeatable process for experimentation and growth, rather than individual tactics. The process involves setting goals, brainstorming growth ideas, prioritizing experiments, testing hypotheses through minimum viable tests, implementing experiments, analyzing results, and systematizing successful experiments. Establishing this type of process allows a company to continuously run experiments, learn, and scale growth over time through an organized and data-driven approach.
SEO Process - Search Engine Optimization Roadmap Requirement Analysis and Sel...Sonu Pandey
This document outlines an SEO package that includes an in-depth site audit, keyword research, on-page and off-page optimization services, and monthly reporting. The package is designed to improve rankings over 3 phases that involve developing an SEO strategy, on-page optimizations of 15 pages per month, and off-page link building over 3-6 months. Monthly content requirements including articles, blogs, press releases, and classifieds are also provided.
SEO Project includes:
1)Analyse the SEO audit report on upgrad.com
i)Finding issues and suggesting ways to optimize the website in each of the following sections:
-Content/Keyword Optimisation (at least two)
-Technical Optimisation(at least two)
2)Analyse the SEO audit report of your blog from seoptimer.com
i)Identification of correct titles.
ii)Identification of issues and suggestions to improve for the same.
This document provides tips and guidance for creating an effective startup pitch deck. It discusses the purpose of a pitch deck, sample deck structure and slide content, tips for each slide, common mistakes to avoid, and next steps after completing the deck. The overall goals are to get meetings with investors, move forward in the fundraising process, and ultimately raise capital. Building an effective pitch deck is positioned as an important exercise that will help founders articulate their opportunity and address key questions.
The document introduces the Asian Structured (Re)Insurance Solutions Facility, which provides structured (re)insurance solutions. It is operated by AIH Underwriting Limited, an independent (re)insurance underwriting manager established and licensed in Labuan, Malaysia. The Facility structures (re)insurance deals to manage volatility across multiple years, uses experience accounts to align interests, and works with brokers and financiers. It is backed by Kuwait Reinsurance Company and focuses on non-catastrophic, non-correlated risks suitable for captive insurance. Contact details are provided for principal officers.
Este documento presenta la junta directiva y el equipo editorial de la revista Carta Fedegán, publicación de la Federación Colombiana de Ganaderos (Fedegán). La junta directiva está liderada por Roberto Valenzuela Reyes como presidente y Oscar Daza Laverde como vicepresidente. La revista contiene artículos sobre temas ganaderos, ambientales y de cadenas productivas.
The document discusses using Phing, an open source build tool based on Apache Ant, for continuous integration and deployment strategies. It provides an introduction to Phing and its features for automating tasks like testing, documentation generation, and file manipulation. Continuous integration with Phing is described as running automated builds and tests frequently during development. Examples of deployment strategies that can be implemented with Phing include packaging code as zip files, PHAR archives, or PEAR packages and distributing them via FTP, SSH, or a web page.
This organization called All India Association For Life Care And Social Welfare is a nonprofit NGO established in 2009 that works on various social causes like eye and blood donation, education, empowering women, helping the poor and destitute, orphaned children, and the disabled. It operates projects like a 24 hour helpline, and has upcoming projects like operating medical dispensaries and providing home healthcare. The organization aims to work towards social justice and development through various community programs and empowering marginalized groups.
Carmen Ramos Corrales_Actividad3_curso.doc”Krmen Crc
Este documento presenta el diseño y desarrollo de un curso virtual de inglés para estudiantes de décimo grado. El curso se divide en cuatro unidades temáticas que abordan contenidos gramaticales y léxicos del idioma inglés. Cada unidad incluye dos actividades de aprendizaje con instrucciones claras y criterios de evaluación. El curso busca desarrollar competencias comunicativas y tecnológicas en los estudiantes a través de actividades colaborativas y el uso de recursos TIC.
Wendy Maynard, marketing maven and principal of Kinesis, Inc. presents Social Media Bootcamp, a how-to guide for business professionals. This slide presentation has a special emphasis on Twitter and Facebook.
This document discusses disaster recovery best practices from Plan B Disaster Recovery Ltd. It emphasizes the importance of testing disaster recovery plans regularly, as most failures occur during initial tests. It also recommends automating recovery plans as much as possible and prioritizing a fast recovery time. The document discusses how Plan B's pre-recovery service can provide a tested hot standby system to enable recovery within minutes at a lower cost than traditional disaster recovery methods. It provides two case studies where Plan B's pre-recovery system successfully enabled fast recovery and minimal business disruption following an IT disaster.
Este documento presenta un plan de negocio para una academia de estudios en Málaga. Incluye secciones sobre el estudio de mercado, la forma jurídica, el plan de personal, el análisis DAFO, el plan de marketing y el plan económico financiero. El objetivo es satisfacer las necesidades educativas de estudiantes y trabajadores ofreciendo formación presencial, en línea y blended learning en diversas materias. Se prevé contratar a 4 profesores y 2 socios y generar ingresos crecientes en los próximos 5 años.
Installation and Setup of Lotus Sametime 8.5 ”From Zero to Hero” in Just Two ...jackdowning
Component requirements, architecture, and pilot deployment of an IBM Lotus Sametime 8.5. What are the 21 steps to a IBM Lotus Sametime 8.5 pilot deployment?
O prezentare scurta despre modul in care angajatii dintr-o companie isi pierd timpul. Citeste mai multe aici:
http://radupopa.co/cum-pierd-timpul-angajatii-tai/
After the Business Model Canvas you want to transform your Business Model into Action. Process Model Canvas is the Next Step - to get Sh*t done without the bureaucracy!
This workshop is presented to you by
David Ruting, CEO
Comm'ant Management Systems
Este documento presenta varias propuestas para hacer del municipio de Villalba un lugar más sostenible, incluyendo la instalación de una planta fotovoltaica de seguimiento, una planta de pellets, una planta de compostaje, un sistema para aprovechar el agua de lluvia, un carril bici, un punto limpio y otras iniciativas para reducir la contaminación y fomentar el reciclaje.
Instructivo para la presentacion de informe final del proyectokattybe
Este documento proporciona instrucciones para la presentación del informe final de un proyecto de investigación. Indica que el informe debe contener secciones preliminares como una portada y un índice, un cuerpo principal con capítulos sobre el diagnóstico, marco teórico, metodología, análisis y conclusiones, y secciones finales con referencias y anexos. Proporciona detalles sobre el contenido y formato requerido para cada sección, incluyendo márgenes, numeración de páginas, y estilo de redacci
Papel actual del fonoaudiologo en educacion y familiaNestor Pardo
En este artículo describimos brevemente el papel del Terapeuta del Lenguaje o Fonoaudiólogo en apoyo a la estimulación del habla y lenguaje en niños y niñas, a la familia y al docente, así como definiremos hasta qué momento conviene un programa de estimulación y cuándo iniciar la terapia formal.
Este documento presenta la guía de trabajos prácticos para la asignatura Seminario II dictada por la profesora Martina Ruth en la Universidad Nacional de Formosa. La guía explica que la materia se enfoca en analizar problemas actuales del sistema educativo como la violencia escolar y deserción, e investigar políticas educativas nacionales y provinciales. Además, detalla los requisitos para la presentación de trabajos prácticos, incluyendo la portada, índice, introducción, conclusión y bibliografía. Finalmente, brinda recomendaciones
Startup Metrics for Pirates (March 2009)Dave McClure
Slightly updated presentation from my talk at http://EntrepreneurTrek.org at Stanford University (March 2009). note: basically same as FOWA talk, minor update added slide 17.
Startup Metrics for Pirates (SF, Jan 2010)Dave McClure
The document discusses metrics for startups, focusing on the AARRR framework of Acquisition, Activation, Retention, Referral, and Revenue. It provides examples and recommendations for measuring key metrics at each stage, including number of visitors, time on site, page views, and conversions. The document emphasizes testing marketing channels and optimizing for user experience and conversion rates through iteration and A/B testing.
The document discusses startup metrics and provides a model called AARRR for measuring the success of a startup. The AARRR model focuses on Acquisition, Activation, Retention, Referral, and Revenue. It describes each step of the model and provides examples of metrics and goals for activation and retention, which involve getting users to engage with the product and come back to the site. The document also discusses approaches for testing features and marketing channels to improve conversions at each step of the AARRR model.
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)Dave McClure
The document discusses startup metrics and provides a 5-step model called AARRR for measuring key metrics. The model focuses on Acquisition, Activation, Retention, Referral, and Revenue. It emphasizes measuring user behavior, testing features and marketing channels, optimizing for conversions, and iterating quickly based on data. The overall message is that startups should focus on measuring the right metrics and using data to continuously improve the product, user experience and business model.
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)Dan Olsen
How to use metrics to optimize your product, marketing, and business by Dave McClure, Dan Olsen, and Ted Rheingold at O'Reilly San Francisco Web 2.0 Expo, April 2009.
Startup Metrics for Pirates (Twiistup, Jan 2010)Dave McClure
slides from my talk at Twiistup (LA, Jan 2010). note these slides are almost exactly the same as my previous talk earlier this week in San Francisco... so yes, i'm stealing my own shit.
whatEVer.
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)Dave McClure
The document provides an overview of startup metrics and models presented by Dave McClure at Dogpatch Labs Boston in March 2010. It discusses the AARRR pirate metrics model for measuring acquisition, activation, retention, referral, and revenue. It emphasizes the importance of defining key metrics and conversion funnels, testing marketing channels, and optimizing products and marketing using fast iteration and A/B testing to improve conversions.
Startup Metrics 4 Pirates (Montreal, May 2010)Dave McClure
The document provides an overview of startup metrics for measuring user acquisition, activation, retention, referral, and revenue (AARRR). It discusses focusing metrics on key conversion events and prioritizing the top 3-5 metrics. Various marketing channels are outlined for driving acquisition cost-effectively. Retention strategies include automated emails, system events, and engaging content. An ideal startup moves users through the stages of the AARRR model to maximize long-term value.
Startup Metrics for Pirates (Chicago, Aug 2010)Dave McClure
The document provides an overview of startup metrics for evaluating different stages of a startup. It discusses the AARRR framework which focuses on Acquisition, Activation, Retention, Referral, and Revenue. For each stage, it recommends key metrics to track, tools to use, and tips for optimization, such as testing different landing pages and marketing channels to improve conversion rates at each stage of the customer lifecycle.
Dave McClure discusses startup marketing metrics and focuses on the AARRR framework: Acquisition, Activation, Retention, Referral, and Revenue. He emphasizes measuring key metrics like conversion rates at different stages to optimize the customer journey from first visit to monetization. McClure also provides examples of marketing channels and tools to track metrics like volume, cost and conversions.
Slides from my Startup Metrics for Pirates talk at Seattle Startup Collective (July 2010). Same old shit, just a few new tweaks. Nice pretty colors though... ugh.
Startup Metrics for Pirates (Foo Camp 2008)Dave McClure
The document discusses key metrics for startups across different stages: acquisition, activation, retention, referral, and revenue (AARRR model). It provides examples of metrics to track for each stage like visits, time on site, email opens for activation and retention. It also discusses tools to measure different channels and optimize for conversions at each stage of the customer lifecycle.
The document discusses startup metrics and provides an overview of the AARRR framework for tracking key metrics at different stages of a startup. It defines the stages as Acquisition, Activation, Retention, Referral, and Revenue. For each stage, it lists example metrics to track, tools to use, and tips for optimization.
The document discusses marketing strategies for startups. It recommends focusing on key metrics like acquisition, activation, retention, referral, and revenue (AARRR model). It emphasizes testing marketing channels and optimizing for volume, low cost, and high conversion. It also discusses product strategies like building minimum viable products, discovering customer problems, and achieving product/market fit through iteration.
Startup Metrics 4 Pirates (Brazil, April 2011)Dave McClure
The document discusses startup metrics and provides a model called AARRR for measuring key metrics. It describes the AARRR model as having 5 steps - Acquisition, Activation, Retention, Referral, and Revenue. It emphasizes the importance of measuring metrics to optimize conversions at each step and determining which marketing channels and features deliver the highest conversions at the lowest cost.
Startup Metrics for Pirates (Brazil, Nov 2011)Dave McClure
The document discusses key metrics for startups, including:
1) The AARRR framework which focuses on acquisition, activation, retention, referral, and revenue.
2) Constructing an MVP by focusing on critical metrics and conversion events to test with customers.
3) Achieving product/market fit by building features customers like better than alternatives and optimizing for conversion.
4) Testing design and marketing channels to optimize for high volume, low cost, and high conversion.
Similar to Numbers not Napkins: Simple Startup Metrics (20)
How to VC: Creating a VC fund portfolio modelDave McClure
This article aims to help VCs figure out how to size a venture capital fund, how many companies to include in your portfolio, and when and how to do follow-on investments. Most VCs aim to make a 3X (net) return on initial fund capital, at a ~20% net IRR. Note however, likely less than 10% of most VC funds achieve that goal.
Basic concepts of marketing and branding for venture capital. Emphasis on competitive differentiation (aka "How are you different/better than other VCs in your category?"). Specific focus on defining areas of "value add" that aren't BS.
How to define and position your VC brand to attract funding and dealflow.
* note: more recent updated version below:
https://www.slideshare.net/dmc500hats/branding-strategies-for-better-dealflow-and-fundraising-aka-the-helpful-vc
Tech and Venture Capital in the Time of Corona Dave McClure
Isomer Capital is a private investment firm based in London that focuses exclusively on venture capital investments in European companies. It makes primary investments in VC funds as well as direct co-investments in companies. It has notable portfolio unicorns, investments in over 30 funds across 6 countries, and underlying portfolio companies. Venture capital has delivered strong returns over the past 25 years, outperforming other major asset classes like stocks and bonds. The European VC market has also outperformed the US market over the past 20 years based on Cambridge Associates indices.
This document provides advice on how venture capital firms can position themselves competitively through branding, marketing, and clearly communicating their value proposition. It emphasizes defining an investment thesis focused on specific industries, stages of funding, and deal sizes. It also stresses developing a unique value-add service that portfolio companies need and marketing activities to generate dealflow. Finally, it discusses fundraising by targeting the right limited partner profiles and addressing their needs and motivations for alternative investments.
Bringing Silicon Valley to LatAm: Startup Ecosystems & InvestmentDave McClure
Dave McClure is a founding partner at 500 Startups, a $350 million venture capital fund and startup platform. He discussed 500 Startups' strategy of making many small investments in early-stage startups, with the goal of a few large exits. He explained how 500 Startups supports startups through different investment stages as they progress from validating their product to achieving revenue and growth. McClure also talked about opportunities for building startup ecosystems in Latin America and Miami, noting the need for more venture capital funds and critical factors like mentorship, capital, and a path to exits.
Dave McClure is the founding partner and chief troublemaker of 500 Startups, a global seed fund and startup platform. The document provides biographical details about McClure's background and career, which spans from being an entrepreneur and developer in the 1980s and 1990s to becoming an investor and venture capitalist through funds like Founders Fund and 500 Startups. It also summarizes 500 Startups' strategy of making many small, early-stage investments in startups across different countries and industries in hopes that some will achieve significant growth and success.
Take a Walk on the Dark Side: Branding for Startups & Sith LordsDave McClure
This document provides advice on branding for startups and emphasizes embracing negative emotions and controversial positioning to stand out. It recommends focusing a brand on a single element, being different than competitors by taking risks early, and not worrying about offending some people. Further, it suggests tapping into human emotions like fear, sex, power and anger; being a hero or villain rather than boring; using pictures over words; and always staying authentic while bringing out your most passionate self.
Dave McClure, a founding partner at 500 Startups, gave a presentation on technology trends in 2017. He discussed how startups have become cheaper, faster, and better. He also talked about how VCs are making lots of small bets through many new, small funds. McClure highlighted several investment areas including fintech, AI, AR/VR, blockchain, and other new technologies. He emphasized 500 Startups' strategy of making many small investments to find the next big winners.
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging MarketsDave McClure
The poem describes the Statue of Liberty and the values she represents. The statue stands welcoming at the "sea-washed, sunset gates" of America, holding a torch to guide immigrants. Her name is "Mother of Exiles" and she offers a "world-wide welcome" to "the tired, the poor, [and] the huddled masses yearning to breathe free." She invites "the homeless, tempest-tost" people of the world to come to her, lifting her lamp "beside the golden door" of opportunity in America.
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #GitexDave McClure
Dave McClure is a founding partner at 500 Startups, a global seed fund and startup accelerator. 500 Startups has invested in over 1700 companies across 60+ countries. McClure discussed building startup ecosystems in emerging markets like MENA. He said the critical factors include optimism, mentorship, universities/talent, capital/infrastructure, product skills, platforms/customers, payments, and exit opportunities like IPOs and acquisitions. The most important thing is developing a culture of innovation and entrepreneurship locally, even if not physically located in Silicon Valley.
Farming Unicorns: Building Startup & Investor EcosystemsDave McClure
This document discusses building startup ecosystems and the 500 Startups investment strategy. It begins with Dave McClure's background in venture capital and entrepreneurship. It then discusses 500 Startups, which is a $250 million global seed fund and accelerator that has invested in over 1,600 companies across more than 20 countries. McClure outlines 500 Startups' strategy of making many small "moneyball" style bets on early stage startups. He believes this approach maximizes the chances of finding unicorns, or billion dollar companies, despite the high failure rate of startups. The document concludes by discussing the critical factors for building strong startup ecosystems and emphasizes the importance of fostering an entrepreneurial spirit.
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"Dave McClure
This document provides information about Batch17 Demo Day, an event hosted by 500 Startups to showcase their accelerator and portfolio companies. Some key details include that the event will feature 20 countries and 25+ languages represented among 150 attendees. 500 Startups has managed $250 million across multiple funds and supported over 500 accelerator companies and 600 companies started outside the US, including over 400 with women co-founders. The portfolio includes 3 unicorns (companies valued over $1 billion, one of which had an IPO), over 300 "ponies" valued between $10-99 million, and 37 "centaurs" valued between $100-999 million. Information is also provided on 500 Startups' various funds, programs, and
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...Dave McClure
my talk on corporate innovation (or the lack thereof), the death of many dinosaurs, the survival of a smart few Raptors, and how to avoid getting trampled by Unicorns.
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)Dave McClure
This document summarizes Dave McClure's presentation on building startup ecosystems and investing strategies. The key points are:
1) McClure discusses 500 Startups' strategy of making many small "spray and pray" investments in early stage startups to increase the chances of finding a unicorn.
2) He outlines the typical stages and structures of startup investments from incubation to growth, focusing on validating products, markets, revenue, and growth at each stage.
3) McClure emphasizes the importance of building strong startup ecosystems through factors like capital, mentors, universities, and successful exits to attract more entrepreneurs and investors.
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)Dave McClure
This document summarizes Dave McClure's presentation on building startup and investor ecosystems. It discusses what 500 Startups is and their approach of making lots of small investments. It outlines changes in how startups are built more leanly and how venture capital has adapted a portfolio approach of many small bets. It covers building startup ecosystems by providing capital, community, education and exits. Finally, it discusses questions around defining entrepreneurs and challenges and solutions for investing in new tech markets.
500 Startups / Batch 16 Demo Day (Q1/2016 update)Dave McClure
The document announces Batch 16 Demo Day, a one-day event showcasing 20 early-stage companies from 500 Startups' accelerator and portfolio. Some key details about 500 Startups include that they have $250 million under management, have funded over 1,500 companies across 60+ countries, including over 500 from their accelerator programs and over 500 founded outside the US. The document provides statistics on portfolio company outcomes and funds raised by 500 Startups. It also announces related programs on investor education and global startup support.
Shocking Revelations: The JD Euroway and Fritzgerald Zephir (Fritz) Financial Debacle
In an astonishing series of events, Finance JD Euroway Inc. and its CEO Fritzgerald Zephir (Fritz) find themselves embroiled in a high-stakes legal battle, accused of orchestrating a fraudulent investment scheme. The allegations, which have not yet been proven in court, detail a complex web of deceit and financial misconduct that has left investors in turmoil.
A Complex Financial Web
Finance JD Euroway Inc. (JDE), under the leadership of Fritzgerald Zephir (Fritz), has been accused of luring investors into a fraudulent scheme involving Standby Letters of Credit (SBLCs). According to the plaintiffs, JDE promised extraordinary returns on investments, convincing them to deposit substantial funds into JDE-controlled accounts under false pretenses.
Promises of High Returns
The case details how investors were enticed by Zephir's promises of high returns and secure investments. In one instance, an investor forwarded USD $1.2 million to JDE, assured by Zephir of a guaranteed 10% monthly return. Similarly, another investor was persuaded to deposit USD $10 million in escrow for what was purported to be a lucrative investment opportunity.
The Alleged Fraud
The plaintiffs assert that these investments were never intended to generate returns. Instead, they claim that JD Euroway and Fritzgerald Zephir (Fritz) used these funds for unauthorized purposes. Zephir is accused of providing fraudulent SWIFT receipts and false insurance documents to create an illusion of legitimacy. For example, the insurance for one investor's escrow funds was supposedly backed by Timber Creek Surety Inc., which later confirmed the insurance certificate was fraudulent.
Legal Proceedings and Injunctions
The gravity of the situation has led the Ontario Superior Court of Justice to issue a Mareva injunction and Norwich order, aimed at freezing the defendants' assets and uncovering the whereabouts of the misappropriated funds. Justice John Callaghan, in his endorsement, highlighted the plaintiffs' strong prima facie case of fraud and the necessity to prevent further dissipation of assets.
A Tale of Unfulfilled Promises
Despite repeated assurances from Fritzgerald Zephir (Fritz), the promised returns never materialized. Investors experienced continuous delays and excuses, with Zephir often citing issues such as pending bank confirmations and internal reviews. By May 2024, it became clear that the funds were not forthcoming, prompting the plaintiffs to take legal action.
Guide to Obtaining a Money Changer License in SingaporeEnterslice
Obtaining a Money Changer License in Singapore involves thorough preparation and adherence to regulatory guidelines. Applicants must submit a detailed business plan, demonstrate financial stability, and fulfill stringent anti-money laundering requirements. The Monetary Authority of Singapore (MAS) carefully evaluates each application to ensure compliance with regulatory standards before granting the license.
More Information:- https://enterslice.com/sg/money-changer-license-in-singapore
ConvertKit: Best Email Marketing Tool for 2024Rakesh Jalan
Front Slide
ConvertKit: Best Email Marketing Tool for 2024
Next Slide
What is Email Marketing?
Email marketing involves promoting products or services via email to potential customers. Tools like ConvertKit enhance the effectiveness of email marketing by helping you reach your target audience and elevate your business.
Next Slide
What is ConvertKit?
ConvertKit is a top email marketing tool, favored by content creators and small businesses. It offers features like automation, landing pages, sequencing, and broadcasting, making it ideal for generating and converting leads efficiently.
Next Slide
Key Features of ConvertKit
1. Landing Pages: Easily create customizable landing pages.
2. Forms: Embed forms on your website to generate leads.
3. Automation: Automate email responses with pre-built templates.
4. Broadcasting: Send personalized emails to thousands of subscribers.
Next Slide
Key Features of ConvertKit
5. Sequencing: Automate email series to convert leads into customers.
6. Integration: Integrate with platforms like affiliate sites and e-commerce.
7. Commerce: Start an e-commerce business without a website.
8. Creator Pro: Advanced features for selling high-cost products.
Next Slide
How ConvertKit Can Help Your Business Grow
1. Convert Casual Visitors: Turn social media followers into subscribers.
2. Build Relationships: Customize emails to build strong audience relationships.
3. Source of Earnings: Use trust to convert subscribers into sales.
Next Slide
Join ConvertKit Affiliate Program
ConvertKit's affiliate program offers free training, premium tools, and a 30% commission for referrals.
Next Slide
ConvertKit Pricing Plans
ConvertKit has Monthly and Yearly plans with Free, Creator, and Creator Pro tiers. Start with the free plan and upgrade as needed.
Next Slide
ConvertKit Alternatives
1. Mailchimp: All-in-one marketing platform.
2. GetResponse: Focus on landing pages and email lists.
3. ActiveCampaign: Advanced follow-up sequences.
4. AWeber: Building mailing lists and designing newsletters.
Next Slide
ConvertKit vs. Mailchimp
- Automation: ConvertKit offers advanced options.
- Landing Pages: ConvertKit has more templates.
- Customer Support: ConvertKit offers 24/7 support in all plans.
- Email Sending Limit: ConvertKit allows unlimited emails.
- Migration: ConvertKit offers free migration services.
Next Slide
ConvertKit vs. GetResponse
- Simplicity: ConvertKit is user-friendly for small businesses.
- Sequencing: Easier to use in ConvertKit.
- WordPress Plugin: Available in ConvertKit.
- Charges: No charges for duplicate signups in ConvertKit.
Next Slide
Conclusion
Email marketing is an excellent method to showcase your business and sell high-value products. ConvertKit is a robust tool to help you reach your target audience and start earning.
The Strengths and Weaknesses of Each Zodiac Signmy Pandit
Explore the strengths and weaknesses of each Zodiac Sign to understand yourself and others better. Discover detailed insights with MyPandit and enhance your personal growth and relationships.
Innovative Full Stack Developer Crafting Seamless Web SolutionsHarwinder Singh
As an innovative full stack developer, I specialize in creating complete web solutions from front-end design to back-end functionality. With expertise in HTML, CSS, JavaScript, and server-side technologies like Node.js and Python, I build scalable, responsive, and user-friendly applications. My focus is on delivering high-quality, efficient, and impactful digital experiences.
TPH Global Solutions Overview: Successful Strategies for Selling to Mass Merc...David Schmidt
TPH Global Solutions makes it easy to get your products to market, through the maze of retailer requirements and complex supply chain challenges that include missed deliveries, packaging errors, and shipping damage.
From pitch to profits, TPH delivers successful retail merchandising campaigns with custom point of purchase (POP) displays and custom packaging that meet the toughest demands of retailer buyers and customers at Costco, Sam’s Club, BJ’s, Walmart, Home Depot, Lowe’s, Walgreens, CVS, Kroger, Meijer, Petco, and more.
If you’re an established brand needing to take the pain out of your supply chain, TPH ensures global, on-time and on-budget delivery so you can focus on making great products instead of dealing with headaches.
If you’re an emerging brand needing to convert new retail opportunities, TPH will help you land and pass the test order – we know all major retailer requirements and provides you with total cost visibility, so you will negotiate with confidence and fly through the toughest approval process.
With deep expertise in retailer requirements and global supply chain management, we deliver confidence for brand managers – since 1965.
Research Methodology, Objectives, Types and Significance of Researchindumathi967565
Research methodology refers to the systematic, theoretical analysis of the methods applied to a field of study. It comprises the theoretical analysis of the body of methods and principles associated with a branch of knowledge. research is integral to every aspect of business operations. It supports informed decision-making, identifies opportunities and threats, enhances customer understanding, improves efficiency, fosters innovation, aids in strategic planning, refines marketing strategies, manages risk, boosts employee satisfaction, enhances financial performance, and informs policy formulation. This comprehensive understanding and application of research allow businesses to operate more effectively and sustainably in a competitive environment. Research methodology refers to the systematic, theoretical analysis of the methods applied to a field of study. It encompasses the principles, procedures, and techniques used by researchers to collect, analyze, and interpret data. Essentially, research methodology provides the blueprint for the entire research process, ensuring that the study is carried out in a structured, reliable, and valid manner.
Discover who your target audience is and reach themQuibble
This presentation goes through a number of elements you need to consider when going through the process of identifying your target audience in order to enable to you be able to reach them and sell to them. I go through the importance of customer profiling, along with a number of ways you can discover what they really want, and where they are.
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976PYROTECH GROUP
Simple Ways to Make Your Commercial Space More Energy Efficient
In today's world, being energy efficient isn't just good for the planet—it's also good for your wallet. Whether you run a small shop or a large office building, there are plenty of simple steps you can take to reduce your energy consumption and save money on utility bills. Let's dive in!
1. Upgrade Your Lighting: One of the easiest ways to save energy is by switching to energy-efficient lighting options like LED bulbs. LEDs use significantly less energy than traditional incandescent bulbs and last much longer, so you'll save money on both energy and replacement costs in the long run.
2. Install Motion Sensors: Do you have areas in your commercial space that aren't always in use, like storage rooms or bathrooms? Consider installing motion sensors that automatically turn lights off when no one is around. This simple addition can lead to significant energy savings over time.
3. Optimize Heating and Cooling: Heating and cooling can account for a big portion of your energy bills, especially in larger commercial spaces. To save energy, make sure your HVAC system is properly maintained and consider investing in a programmable thermostat. You can also encourage employees to dress in layers to reduce the need for excessive heating or cooling.
4. Seal Leaks and Insulate: A well-insulated building is more energy efficient because it retains heat in the winter and keeps cool air in during the summer. Check for drafts around windows and doors and seal them with weather stripping or caulking. Adding insulation to walls, floors, and ceilings can also make a big difference in your energy consumption.
5. Use Energy-Efficient Equipment: When it's time to replace old appliances or equipment in your commercial space, opt for energy-efficient models. Look for the ENERGY STAR label, which indicates that the product meets strict energy efficiency guidelines set by the Environmental Protection Agency.
6. Encourage Energy-Saving Habits: Sometimes, the simplest changes can have the biggest impact. Encourage employees to turn off lights and electronics when they're not in use, unplug chargers and other devices when they're fully charged, and use natural light whenever possible.
7. Conduct an Energy Audit: If you're serious about improving energy efficiency in your commercial space, consider hiring a professional to conduct an energy audit. They'll assess your energy usage and identify areas where you can make improvements, ultimately helping you save even more money in the long run.
8. Educate and Involve Employees: Finally, don't forget to involve your employees in your energy-saving efforts. Educate them about the importance of energy efficiency and encourage them to come up with their own ideas for saving energy in the workplace. When everyone is on board, you'll see even greater results.
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1. Numbers not Napkins: Simple Startup Metrics & Business Models SDForum Business Intelligence SIG Palo Alto, January 2009 Dave McClure, Founders Fund http://www.foundersfund.com/ http://500hats.typepad.com/ http://slideshare.net/dmc500hats/
2. Agenda The Basics Measure Stuff. Keep It Simple. 5 Steps: Startup Metrics for Pirates ( AARRR !) 3 Items: Biz Model, Conversion, Mktg Channels Iterate & Optimize. One Step at a Time. Appendix Activation Retention Acquisition Referral Revenue
3. The Startup Metrics Religion Progress ≠ Features Focus on User Experience Measure Conversion; Compare 2+ Options Fast & Frequent Iteration Keep it Simple & Actionable
4. Be Bold. Be Humble. Stuff That Matters: Passion for Problem/Solution + Hypothesis of Customer Lifecycle 1-page Business Model : Prioritized List of (Users + Conversions) Critical, Few, Actionable Metrics + Dashboard of Measured User Behavior 1-pg Marketing Plan : (Channels + Campaigns) * (Volume, Cost, Conv %) Velocity of (Product Execution + Cycle Time of Testing ) * Iteration 20% Inspiration + 80% Perspiration Long-term: Audacity + Creative Inspiration Short-term: Humility + Analytic Rigor
5. Web 2.0: What’s So Special? Startup Costs = Lower # Users, Bandwidth = Bigger Online Adv / E-Com = Still Growing Collect Usage Metrics in Real-Time Make Decisions Based on User Behavior
6. Just Gimme the GOOD Metrics. Users, Pages, Clicks, Emails, $$$...? Q: Which of these is best? How do you know? 1,000,000 one-time, unregistered unique visitors 500,000 visitors who view 2+ pages / stay 10+ sec 200,000 visitors who clicked on a link or button 20,000 registered users w/ email address 2,000 passionate fans who refer 5+ users / mo. 1,000 monthly subscribers @ $35/mo the good stuff.
7. Types of Measurement Qualitative : Usability Testing / Session Monitoring Watch users, guess problems & solutions from small # of users Quantitative : Traffic Analysis / User Engagement Track users, usage, conv %'s for empirical sample # of users Comparative : A/B, Multivariate Testing Compare what users do in one scenario vs another Measure which copy/graphics/UI are most effective Competitive : Monitoring & Tracking Competitors Track competitor activity & compare against yours (if possible) Compare channels, keyword traffic, demographics, user sat, etc.
8. Passion vs. Precision “ Solve a Problem” = Passion “ Optimize the Solution” = Precision However… “ Precision” is Illusion; “data” is fuzzy Collecting & Interpreting data takes time & effort Keep Metrics Simple & Actionable
9. AARRR!: 5-Step Startup Metrics Model Website.com R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce A CQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains R etention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
10. Startup Metrics for Pirates A cquisition: users come to site from various channels A ctivation: users enjoy 1 st visit: " happy ” experience R etention: users come back , visit site multiple times R eferral: users like product enough to refer others R evenue: users conduct some monetization behavior AARRR !
11. 3 Key Metrics Frameworks: biz model, conversion dashboard, mktg channels Define 1-Page Biz Model : customer segments + desired actions / behaviors Identify critical Conversion Events & Dashboard for each segment & prioritize Test & develop Marketing Channels ; measure Volume (#), Cost ($), Conv (%) Optimize product & marketing using Fast Iteration Cycles & A/B Testing
12. Q: What’s My Business Model? Can be one of the following: Get Users (= Acquisition, Referral) Drive Usage (= Activation, Retention) Make Money (= Revenue*) * ideally profitable revenue Note: eventually need to turn Users/Usage -> Money
13. Role: Founder/CEO Q: Which Metrics? Why? A: Focus on Critical Few Actionable Metrics (if you don’t use the metric to make a decision, it’s not actionable) Hypothesize Customer Lifecycle Target ~3-5 Conversion Events (tip: Less = More) Test, Measure, Iterate to Improve
14. The 1-Page Business Model (Users + Conversions + Priorities) Q1: What types of people use your website? Visitor = Average User / Buyer Contributor = Content Contributor / Seller Distributor = Passionate Fan (unpaid) / Affiliate (paid) Q2: What actions could they take to help you or them ?
17. TeachStreet 1-Page Business Model: Teachers & Students Teachers Students Activation Claim Profile Add Class Contact Teacher View 3 Pages Retention Visit 1x/mo for 3 mo’s Visit 1x/mo for 3 mo’s Referral Request Review Suggest Teacher
18. Role: Product / Engineering Q: What Features to Build? Why? A: Easy-to-Find , Fun , Useful , Unique Features that Increase Conversion Wireframes = Conversion Steps Measure, A/B Test, Iterate FAST (daily/weekly) Optimize for Conversion Improvement 80% on existing feature optimization 20% on new feature development
19. Example Conversion Dashboard (note: *not* actuals… your mileage may vary) Stage Conversion Status Conv. % Est. Value (*not* cost) Acquisition Visitors -> Site/Widget/Landing Page (2+ pages, 10+ sec, 1+ clicks = don’t abandon) 60% $.05 Activation “ Happy” 1 st Visit; Usage/Signup (clicks/time/pages, email/profile reg, feature usage) 15% $.25 Retention Users Come Back; Multiple Visits (1-3x visits/mo; email/feed open rate / CTR) 5% $1 Referral Users Refer Others (cust sat >=8; viral K factor > 1; ) 1% $5 Revenue Users Pay / Generate $$$ (first txn, break-even, target profitability) 2% $10
23. Role: Marketing / Sales Q: What channels? Which users? Why? A: High Volume (#), Low Cost ($), High Conv (%) Design & Test Multiple Marketing Channels + Campaigns Select & Focus on Best-Performing Channels & Themes Optimize for conversion to target CTAs, not just site/landing page Match/Drive channel cost to/below revenue potential Low-Hanging Fruit: Blogs SEO/SEM Landing Pages Automated Emails
24. Example Marketing Channels disclaimer: estimates of vol, cost/user, time & effort are subjective – actual costs are dependent on your specific business
25. M AARRR keting Plan Marketing Plan = Target Customer Acquisition Channels 3 Important Factors = Volume (#), Cost ($), Conversion (%) Measure conversion to target customer actions Test audience segments, campaign themes, Call-To-Action ( CTA s) [Gradually] Match Channel Costs => Revenue Potential Increase Vol. & Conversion, Decrease Cost, Optimize for Revenue Potential Avg Txn Value ( ATV ), Ann Rev Per User ( ARPU ), Cust Lifetime Value ( CLV ) Design channels that (eventually) cost <20-50% of target ATV, ARPU, CLV Consider Costs, Scarce Resource Tradeoffs Actual $ expenses Marketing time & resources Product/Engineering time & resources Cashflow timing of expense vs. revenue, profit
26. One Step at a Time. Make a Good Product : Activation & Retention Market the Product : Acquisition & Referral Make Money : Revenue & Profitability “ You probably can’t save your Ass and your Face at the same time… choose carefully .” – DMC
27. Summary Measure Stuff. Keep It Simple. 5 Steps: Startup Metrics for Pirates ( AARRR !) 3 Items: Biz Model, Conversion, Mktg Channels Iterate & Optimize. One Step at a Time.
28. Links & Resources Additional References: “ Influence: The Psychology of Persuasion ”, Robert Cialdini (book) “ Putting the Fun in Functional ”, Amy Jo Kim (etech 2006 preso) “ Futuristic Play ”, Andrew Chen (blog) “ Don’t Make Me Think ”, Steve Krug (book) “ A Theory of Fun ”, Raph Koster (book, website) “ Designing for the Social Web ”, Joshua Porter (book, website) “ Customer Development Methodology ” Steve Blank (presentation)
31. Website.com Activation Criteria: 10-30+ seconds 2-3+ page views 3-5+ clicks 1 key feature usage do LOTS of landing page & A/B tests – make lots of dumb guesses & iterate FAST Activation SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains
32. Activation What do users do on their first visit? Example Activation Goals Click on something! Account sign up / Emails Referrals / Tell a friend Widgets / Embeds Low Bounce Rate Activation Tips Less is more Focus on user experience / usability Provide incentives & call to actions Test and iterate continuously
33. Activation What do users do on their first visit? Key Metrics to Track Pages per visit Time on site Conversions
34. Activation Tools Crazy Egg (Visual Click Mapping) http://crazyegg.com Google Website Optimizer (A/B & Multivariate Testing) http://google.com/websiteoptimizer Marketo.com (B2B Lead Generation Management) http://marketo.com Resources Experimentation and Testing: A Primer kaushik.net/avinash/2006/05/experimentation-and-testing-a-primer.html Landing Page Design Toolbox: 100 Tips & Tools http://tinyurl.com/326co6 Landing Page Tutorials & Case Studies http://www.copyblogger.com/landing-pages/ 101 Easy Easy to use Google Website Optimizer http://conversion-rate-experts.com/articles/101-google-website-optimizer-tips/
36. Website.com Automated emails: lifecycle emails @ +3, +7, +30d status / “best of” weekly/monthly “ something happened” emails BUT: make it easy to unsubscribe Tip on emails: > 80% or more on SUBJECT LINE < 20% or less on BODY TEXT Retention SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
37. Cohort Analysis: Distrib of Visits over Time Rate of Decay Effective Customer Lifecycle Retention Methods Automated Emails * Track open rate / CTR / Quantity RSS / News Feeds * Track % viewed / CTR / Quantity Widgets / Embeds * Track impressions / CTR / Quantity Retention How do users come back? How often?
38. Example Retention Goals 1 - 3+ visits per month 20% open rate / 2% CTR High deliverability / Low spam rating Long customer life cycle / Low decay Identify fanatics and cheerleaders Retention Tips Email is simple and it works BUT make unsubscribe easy 80% subject line / 20% body text ACTUALLY 99% subject line / 1% body text Fanatics = virality + affiliate channel (bloggers?) Retention How do users come back? How often?
39. Retention How do users come back? How often? Key Metrics to Track Source Quantity Conversions Visitor Loyalty Session Length
42. Website.com Marketing Channels: largest-volume (#) lowest-cost ($) best-performing (%) Acquisition SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains
43. Acquisition Where are users coming from? Acquisition Methods SEO / SEM Blogs Email Social Media & Social Networks Domains
44. Acquisition Keyword Vocabulary Top 10 - 100 words Your Brand / Products Customer Needs / Benefits Competitor’s Brand / Products Semantic Equivalents Misspellings Things to analyze Sources Volume Cost Conversion
45. Acquisition Where are users coming from? Key Metrics to Track Quantity (#) Cost ($) Conversions (%) Example
46. Acquisition Tools Google Analytics (web analytics) google.com/analytics Google Keyword Tool (keyword research tool) adwords.google.com/select/KeywordToolExternal SEO Book Tools (SEO related tools) tools.seobook.com Resources SEO Book Blog seobook.com/blog The Social Media Manual: Read Before You Play searchengineland.com/071120-144401.php Strategies to ruthlessly acquire users andrewchen.typepad.com/andrew_chens_blog/2007/04/10_obvious_stra.html
48. Website.com Focus on driving referrals * after * users have a “ happy ” experience; avg score >= 8 out of 10 Referral Acquisition SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Retention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
49. Referral How do users refer others? Referral Methods Send to Friend: Email / IM Social Media Widgets / Embeds Affiliates
50. Referral Viral Growth Factor Viral Growth Factor = X * Y * Z X = % of users who invite other people Y = average # of people that they invited Z = % of users who accepted an invitation A viral growth factor > 1 means an exponential organic user acquisition.
51. Referral Tools Gigya (social media distribution & tracking tool) gigya.com ShareThis / AddThis (sharing buttons) sharethis.com / addthis.com GetMyContacts (PHP contacts importing & invitation software) getmycontacts.com Resources Seven Ways to GO VIRAL lsvp.wordpress.com/2007/03/02/seven-ways-to-go-viral/ What’s your viral loop? Understanding the engine of adoption andrewchen.typepad.com/andrew_chens_blog/2007/07/whats-your-vira.html Metrics: Where Users Come From slideshare.net/guest2968b8/rockyou-snap-summit-32508
53. Website.com Revenue This is the part *you* still have to figure out… (we don’t know jack about your business) R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce Acquisition SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Retention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
54. Revenue How do you make money? Revenue Tips Don’t Rely on AdSense (only) Start Free => 2% “ Freemium ” Subscription / Recurring transactions Qualify your customers -> Lead generation (arbitrage) Sell something! (physical or virtual)
55. Revenue Resources & Tools Revenue Metrics (Andrew Chen) http://tinyurl.com/47r63a How to Create a Profitable “Freemium” Startup (Andrew Chen) http://tinyurl.com/8z9ygk 2008 Affiliate Marketing Review (Scott Jangro) http://tinyurl.com/86wak4