50 Digital Marketing Metrics for CMOs, CDOs, CIOs and CFOs

Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary. You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry. Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.

Building a Sales and Marketing machine for a B2B software company involves many functions working together. This slide deck explores the process of funnel design that is highly buyer centric. It looks at the Buyer journey, and how to successfully construct a buying process that they buyer will enjoy going through, which is very different from the typical sale process that is designed from the vendors standpoint, and fails because the buyer is not motivated to go through the steps.

This document provides "sales skills" tips for college admissions professionals, framed as a top 10 list. It emphasizes listening to prospective students, researching them in advance, communicating value over features, discussing costs openly, providing appropriate marketing messages, focusing on building relationships over individual transactions, and getting comfortable with telling students they are not the right fit for the school. The overall message is that admissions requires business and sales skills to match the right students to the right academic programs.

This document discusses growth hacking strategies used by early internet companies like Hotmail to achieve rapid growth. It defines growth hacking as a set of tactics and best practices for acquiring, activating, and retaining users. Some key tactics discussed include viral growth, A/B testing landing pages, optimizing the user lifecycle funnel, and identifying bottlenecks. The document provides examples of notable growth hacks from companies like Dropbox, Path, and Eventbrite.

This presentation contains tips on how productivity of the sales force can be improved in a business organization. Business organizations and managers often think about how they can get more out of their sales force. I hope you will find this useful if you are in that category

This document provides an overview of Google Ads and how to set up campaign tracking and measurement. It discusses: 1. The different types of Google Ads campaigns including Search, Display, Video, Shopping and App campaigns. 2. How to set up conversion tracking to measure goals like sales, leads, or app installs. This includes setting conversion actions and attribution models. 3. Key reporting metrics for measuring campaign performance like conversions, cost per conversion, conversion rate and view-through conversions. 4. Tips for calculating return on investment and understanding time-based conversion data.

This document provides tips and trends for using Facebook effectively as a marketing tool. It discusses determining Facebook goals aligned with an organization's mission, understanding audiences through Facebook Insights, overcoming throttling of organic reach, and optimizing posts for higher engagement. It also covers using Facebook advertising such as boosting posts, building audiences, retargeting website visitors, and tracking conversions. The key aspects are knowing the target audience, posting engaging content, and learning from metrics to improve reach and engagement over time through paid advertising strategies.

This document provides a proposal for search engine optimization (SEO) services. The 6-month program aims to increase website traffic and visibility through on-page and off-page optimization across six stages: evaluation and planning, execution, implementation, completion, off-page optimization, and monitoring. The proposal details each stage's process and deliverables. It guarantees submission to major search engines and directories, inclusion of client keywords, and that no black hat SEO techniques will be used. The total cost is Rs. 5000 per month.

This document discusses better collaboration between agencies and clients. It notes that historically, agencies did not provide clients with a full understanding of the creative process or ideas, and clients did not know how to properly evaluate work. It advocates that agencies start presentations with the agreed upon creative brief to provide necessary context before presenting ideas. Agencies should tell a story that bridges the brief to the final idea, giving clients a complete understanding. The document also provides models for properly evaluating ideas and ensuring collaborative discussions between agencies and clients.

learn and understand few techniques of how seo off page optimization will help improve traffic on your website.

This document provides guidance on defining your target market and generating sales leads. It recommends answering questions about who will buy your product and what value you offer to define your audience. Existing customers should be marketed to through bundling products, upselling, discounts, and rewards to increase sales. Potential new customers can be identified by analyzing metrics on how current customers were obtained and networking, and various outreach strategies like advertising, affiliates, and websites can generate new leads.

A brief overview of how Wiideman Consulting Group's new SEO Roadmap solution helps solve the problem of choosing an SEO agency over working on SEO in-house.

B2B isn't altruistic or glamorous. How can we spend our lives doing it and still feel good about ourselves?

The webinar covered search engine marketing strategies, including: 1) An overview of search engine marketing and the anatomy of search engine results pages, which include paid and organic search listings. 2) Details on optimizing for organic search through content targeting, user experience, and external links to a website. 3) How paid search works on a pay-per-click auction model and tips to improve quality scores without increasing budgets. 4) Key tips for 2015 like using negative keywords, rebuilding campaigns for quality score refreshes, and leveraging remarketing lists and link reclamation.

A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.

You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure the effectiveness of their online efforts. This includes understanding what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the effectiveness of your website.

For many years, marketers have trusted the digital marketing funnel as their go-to strategy for acquiring new customers. The digital landscape is shifting, and while a lot of people still believe in the funnel, there is a new alternative available now.

We divided the guide in 2 parts: (1) marketplace dynamics, where we try to grasp the overall picture, (2) marketplace KPIs, where we make a snapshot of the different parts of the business and look at them overtime. And as a super bonus, we’ve prepared an open-source dashboard (Google Spreadsheet) to structure your activity.

This document provides an overview of growth hacking and strategies for Anirudh Narayan, a growth hacker and manager. It outlines his professional experience managing marketing budgets, scaling marketing channels, expanding business operations, and founding a startup. The document also includes an agenda for a growth hacking presentation covering topics like defining growth hacking, identifying product-market fit, analytics metrics, A/B testing, and setting a growth culture.

Notes on commonly missed aspects of designing an analytics strategy. The first part of the presentation deals with well known lean-startup principles that many new practitioners seem (from my personal experience) to consistently overlook. The second and third part deal with Churn and Customer Acquisition Cost, two important but not nice-looking metrics that startups seem to avoid or oversimplify because... they both "hurt". Presentation delivered at Balkan Venture Forum 2015 in Zagreb.

The document provides an overview of startup metrics and models presented by Dave McClure at Dogpatch Labs Boston in March 2010. It discusses the AARRR pirate metrics model for measuring acquisition, activation, retention, referral, and revenue. It emphasizes the importance of defining key metrics and conversion funnels, testing marketing channels, and optimizing products and marketing using fast iteration and A/B testing to improve conversions.

- what is difference between digital marketer and growth hacker? - how can we use growth hacking to increasing revenue ? - how can Data analysis can improve growth hacking process in your startup / company ? - how can company / startup using growth hacking step by step ? - is growth hacking hype or not ? - is growth hacking depend on person or not ? and the other answer about growth hacking ....

These are the Branch Company values - they guide how we work everyday and how we interact with each other, our customers, vendors and potential new team members.

A bird’s-eye view on how end-to-end user experience analytics transform product design, development and management.

From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business? This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.

The document discusses startup metrics and provides an overview of the AARRR framework for tracking key metrics at different stages of a startup. It defines the stages as Acquisition, Activation, Retention, Referral, and Revenue. For each stage, it lists example metrics to track, tools to use, and tips for optimization.

The document discusses changes in technology platforms, venture capital, and startup incubation and metrics. Platforms now focus on distribution and monetization rather than just technology. Venture capital funds are smaller with fewer large funds, and there are more "super angels" and micro-VCs. Incubators make many small bets through quick experiments, focusing on metrics and fast failure to identify successes.

A presentation about 9 mistakes that SaaS founders should avoid, with some practical advice on how (and why) to avoid them.

In this Heavybit Speaker Series Presentation, Ali Rayl talks about building Slack's Support Stack particularly after the company's exponential growth spikes. Ali Rayl is the Director of Quality and Support at Slack where she’s built the team to manage more than 5,000 corporate clients including Stripe, Rdio, Medium, Airbnb, Expedia and Buzzfeed. In the past she was the Director of QA at Songbird — an open-source cross platform music player built on Mozilla’s XULRunner and GStreamer. Full Video available Here: http://www.heavybit.com/library/developer-operations/video/2014-09-16-ali-rayl

The document discusses the lean analytics cycle of metrics, hypothesis, experiment, and act. It provides examples of how Hello Bar used this process to improve their installation rate. They found a low installation rate in metrics, hypothesized that more options would increase installations, tested this in an experiment, and achieved a 40% increase. Through dozens of experiments, their rate increased by 89%. The document encourages analyzing metrics to find opportunities, forming hypotheses through research, rigorously testing hypotheses, and making data-driven decisions.

Find more pitch decks at: https://attach.io/startup-pitch-decks

Pendo is a Raleigh, NC-based company founded in 2013 that provides an integrated platform for capturing user behavior data, providing product analytics, and delivering personalized in-app guidance. The platform helps various teams across organizations like customer success, marketing, engineering, and product management. Some key customers highlighted in the presentation include Infor, Sprinklr, and Henry Schein. Pendo is targeting continued growth in annual recurring revenue and moving further upmarket towards larger enterprise customers. The company is seeking a $15 million Series B funding round in Q1 of fiscal year 2018.

From a LONG time ago. Late 2011. When raising $600k was a monumental task. And when I thought it could get us to profitability!

This is the deck I used for our series A. We ended up raising $10M with Social Capital, Stewart Butterfield and a few others.

This was our final Series A deck. Read more about raising the round in this blog post: https://medium.com/@DanielleMorrill/welcome-brad-feld-to-the-mattermark-team-announcing-our-6-5m-series-a-dd9532fc1b39

To learn more: https://mixpanel.com/blog/2014/12/18/open-sourcing-our-pitch-deck-that-helped-us-get-our-865m-valuation