Onlne Sales And Optimisationv1.1

Act-On provides marketing automation software to help companies manage customer relationships throughout the entire lifecycle, from initial lead to long-term advocate. They emphasize early activation and ongoing communication to boost retention and encourage advocacy. Act-On has seen success with their community-focused approach, generating referrals, positive reviews, and expanding existing customers.

The document discusses channel attribution models for measuring the effectiveness of different marketing channels. It notes the challenges of attribution across online and offline channels from data being siloed and a lack of single source of truth. It advocates that attribution models need to consider the consumer purchase journey and lifecycle, capabilities for tracking and analytics, and differ for acquisition versus retention business models. A real-world example shows how a "last click" attribution model is flawed for high consideration purchases where each channel has influencing roles.

The document discusses strategies for traffic generation, website conversion, and lead nurturing. It focuses on pay-per-click advertising, email marketing, and search engine optimization for traffic generation. For website conversion, it recommends setting key performance indicators and developing marketing and sales qualified lead generation strategies. Lead nurturing should include broadcast emails and automated email workflows tailored to where prospects are in the sales funnel.

Featured Presenter: Angie Schottmuller On average 70% of website traffic comes from search results. Are you optimizing conversion for organic traffic? More than 99% of websites are not, so it's a huge opportunity for you to gain an advantage. Learn how, when and where to provide search visitors a clear path to conversion, regardless of where a they enter your site... and despite Google's "not provided" keyword madness. From ranking, click-through, stick (cleverly maintained scent), and conversion, you'll leave this webinar loaded with tips to overhaul your regular website with some powerful SEO conversion boosters.

This document provides definitions for 13 key digital marketing metrics including conversion rate, ROI, cost per click, cost per acquisition, cost per mille, open rate, click rate, engagement rate, page like rate, bounce rate, rate of returning visitors, click-through rate, and unique reach rate. It was written by Mehreen Omer for attendees of her workshop on digital marketing for newbies.

The document discusses how to build a low-touch online sales channel using internet marketing. It recommends key components like a data warehouse, analytics engine, test engine, marketing automation, CRM, and self-support system. It also provides tips for traffic generation, social media, web design, paid search, affiliates, and monitoring the sales engine's efficiency. The overall goal is to acquire customers with minimum human involvement at the lowest possible cost.

Track: Insight & Analytics Topic: MULTI-ATTRIBUTION Title: Contribution-Attribution-Mix, Oh My! Creating Content for YOUR Customers Speaker: ANDY BATTEN, Director of Digital Analytics & Optimization, Red Door Interactive While the phrase ‘Attribution’ has been supplanted by ‘Big Data’ as the hottest buzz-word in digital marketing, it remains a concept that few understand, and even fewer are incorporating into channel marketing strategies. Often, the difficulty for many companies is in breaking the concept down into the core components that could otherwise help them grasp and move through the process. Rather, companies think of attribution as one giant problem to solve, which inevitably continues to push the topic into the ‘next year’ bucket on their list of priorities. In “Contribution-Attribution-Mix, Oh My!”, Andy will break down the concept of ‘Attribution’ into core concepts and strategies that make the process tangible and linear, so you can walk away understanding the necessary elements and steps which are required to move from the crawl phase to ‘running’ with econometric/media mix modeling. - See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details

This document provides tips for growing social media followers and online businesses. It discusses leveraging low hanging fruit by focusing on gaps in the market with high search volume and low competition. Various tools are recommended for keyword research, backlink analysis, and monitoring competitors. Best practices are covered for Facebook ads, content syndication, email capture, and building strategic partnerships with influencers. Case studies demonstrate how providing value first can build an audience and lead to revenue over time.

Includes basic definitions of SEM, SEO and an overview of alternatives to SEM/SEO. Menu of KeywordValet.com\'sservices.

The document provides an overview of online advertising formats, metrics for optimization, sources of new impressions, and advanced topics in web monetization. It discusses various format types like search, banners, rich media, and affiliates. It covers metrics for optimization like pageviews, coverage, depth, relevancy and price. New impression sources discussed include engagement ads, hyper-targeted ads, claiming questionable content, and pre-roll videos. Advanced topics covered are frequency capping and targeting customers by context, behavior, or demographics. Attribution of sales to specific marketing channels is also mentioned.

Sensis faced challenges reaching the entire Australian search market through Google alone. They diversified their ad spend by setting up campaigns on Bing Ads using Acquisio's Ad Cloner to automatically port over 8,000 existing Google campaigns. This saved significant manual labor. After launching the cloned campaigns on Bing, Sensis used Acquisio's bid optimization tool to regulate spend and improve performance. Since adding Bing, Sensis has seen an 18% increase in clicks and a 16% reduction in average cost-per-click, demonstrating the benefits of diversifying ad spend across multiple search engines.

Discover how an independent audit of your pay-per-click campaign can save 10-250% of your advertising costs.

The document discusses customer relationships and demand creation. It covers defining demand creation and how it differs for physical and web/mobile products. It discusses metrics and experimentation for demand creation. It then covers the customer development process and how customer discovery, validation, and creation fit within that process. Key aspects of customer discovery for both physical and web products are outlined.

This document provides an introduction to online marketing. It outlines objectives such as branding, performance, and awareness. Various online advertising methods like search ads, display ads, social ads, email marketing, and affiliate marketing are described. Key terminology around pricing models and metrics like impressions, click-through rate, and conversion rate are defined. The document also discusses how to measure goals, allocate budgets, and optimize campaigns using analytics and insights. Examples of analyzing ad effectiveness and source performance are provided.

Digital disruption is driving shopper demand for personalization. Stores are being reimagined as showrooms, distribution centers, experience centers and are increasingly only a touchpoint along a shoppers journey. Join Salesforce SVP Retail, Shelley Bransten, and a diverse set of retailers including ALDO, Safeway and HSN as they discuss how they leverage the Salesforce Shopper Success Platform to personalize the shopper journey everywhere, empower employees with mobile, collaboration and analytics tools, and transform into innovative and agile retailers.

Les web analitycs présentés par Unica lors de la première WAW en France en mai 2008. http://www.referencement-blog.net/le-premier-webanalitycs-wednesday-en-france-waw-pour-les-intimes-217

The document discusses how online advertising works and lessons for advertisers and publishers to be successful in the future. It notes that advertisers are shifting spending towards performance-based models like CPA. However, advertising works best as a combination of channels like display, search, affiliate marketing and email. A holistic approach is needed to understand the customer journey and how channels influence each other. Success requires integrated tracking across channels, tailored creatives for each, and yield management to optimize returns.

This document provides an overview of social media and its benefits and risks for organizations. It discusses how social media can be used to communicate, engage customers, build communities, and gain insights. However, organizations lose some control over conversations and may face criticism. The document also lists popular social media platforms and tools for listening to conversations. It provides examples of Irish companies using social media and concludes with international case studies of engagement.

This document provides an overview of social technologies and the social media landscape. It discusses major social networking platforms like Facebook and Twitter, professional networks like LinkedIn, blogs, bookmarking and RSS feeds, aggregation services, and photo and video sharing sites. The document aims to explain how these different social technologies can be used to communicate, engage communities, share content and information, build social networks, and participate in and learn from online discussions.

Social media allows brands to listen to customers, engage with them, and build communities. While it provides opportunities to strengthen relationships and gain insights, it also risks loss of control over messaging and negative publicity. Platforms like Twitter, blogs, and social networks are important to monitor. Case studies show the importance of responding quickly to issues and embracing user advocacy, as seen with Burger King, but also the risks of heavy-handed actions, as with Snickers. International brands like Zappos, Dell, and Ford demonstrate how to effectively engage customers through social media.

The document discusses layers and frames in web page design. Layers allow dividing a webpage into rectangular regions using <div> tags. Key layer properties include position, size, visibility, and stacking order. Frames similarly divide a browser window into regions using <frameset> and <frame> tags. Frames optimize layout and allow different content in each region. Target frames receive linked content from other frames.

The document discusses content marketing programs and strategies. It emphasizes leveraging owned media assets like websites and apps to provide valuable, engaging content to customers to establish trust and develop relationships. Content should be created internally, with partners, customers, and experts. The goals are to become a trusted thought leader, create less friction for prospects, and build long-term relationships rather than one-time sales. Consistency, listening to customers, and focusing on their needs rather than just selling are keys to success. A variety of content forms can be used, but the focus should be on valuable information, not just messages.

The document provides an overview of various social media platforms and how businesses can use them. It discusses key platforms like Facebook, Twitter, LinkedIn and recommends that businesses embrace social engagement. It emphasizes using engaging content across multiple digital channels to develop relationships with customers and establish trust. Case studies are presented on using different platforms like Facebook pages, competitions and ads effectively.

This document discusses layers and frames in web page design. Layers allow dividing a web page into rectangular containers that can hold content and be positioned anywhere on the page. Frames divide a browser window into separate regions, each displaying a different web page. Both layers and frames help organize and format page content. Nesting layers and frames provides better control over layout. Target frames allow content from one frame to display in another frame.

This document summarizes the key aspects of social media and its applications for business. It outlines the benefits of social media including directly engaging customers and cutting marketing costs. It also discusses potential risks like loss of brand control. The document then provides an overview of major social media platforms and how they can be used, including blogs, Twitter, Facebook, videos and photos. It also discusses listening to online conversations and provides case studies of both successes and failures in social media by companies.

Content Marketing Presentation to Diploma in Online Marketing, Sales and Digital Strategy for DBS. Covers the content marketing process and goes through b2b and b2c case studies.

This document discusses best practices for information architecture, web design, and optimization. It provides recommendations such as using clear layouts and calls to action, de-cluttering information, demonstrating benefits, and appropriately designing channels. It also discusses techniques like A/B testing website elements, managing sales funnels, understanding customer lifecycles and recency, and segmenting customers. The case study of Wiltshire Farm Foods emphasizes removing clutter, providing visual feedback, answering questions upfront, and emphasizing differentiators.