This document discusses AdPushup, a solution that helps web publishers optimize ad revenue. It uses A/B testing of different ad placements, sizes, and types to improve click-through rates and revenue per thousand impressions. Since display advertising is growing significantly, AdPushup's approach can help publishers maximize profits from their ad spaces. A case study showed it increasing one publisher's revenue per thousand impressions from $3.82 to $12.10. AdPushup plans to monetize further as it adds more publisher clients and inventory.
This was our final Series A deck. Read more about raising the round in this blog post:
https://medium.com/@DanielleMorrill/welcome-brad-feld-to-the-mattermark-team-announcing-our-6-5m-series-a-dd9532fc1b39
Inilah pitch deck dari raksasa media digital, Buzzfeed. Bagi kamu yang memiliki model bisnis yang serupa dengan BuzzFeed, mungkin kamu dapat terinspirasi dari pitch deck ini.
This document introduces a new service that provides outsourced accounting, legal, and payroll services for small and medium enterprises. It utilizes cloud-based technology and integrations with accountants and lawyers to automate back office processes. The service has over 180 clients so far, $42,000 in monthly revenue, and aims to reach $1 million in annual income by 2018. It also outlines the company's team and investors, as well as its vision to expand to multiple countries serving over 1.5 million small businesses.
The document describes Launchrock, a startup that helps other startups and companies acquire users and understand them. Some key points:
- Launchrock has helped over 1,000,000 startups sign up users and 50,000 get in line for product launches. It has over 3,000 customers.
- It provides user management, marketing, social insights and relationship infrastructure tools to help companies acquire and understand users.
- The CEO is Jameson Detweiler and it has received funding from investors like 500 Startups and advisors from companies like Hubspot, KISSmetrics, and HootSuite.
- Launchrock has helped many companies launch successfully, including the Olsen Twins'
Kibin is the newest and easiest way to get the things you write looked at by another set of eyes. Upload to Kibin and have another user leave edits and feedback on your writing in less than 24 hours!
Find out more at www.kibin.com or www.angel.co/kibin
From Zero to a Million Users - Dropbox and Xobni lessons learned
Drew Houston and Adam Smith discuss how their startups Dropbox and Xobni reached 2 million users in 2 years through focusing on product-market fit, learning from early users, and designing viral features. They emphasize the importance of talking to potential users early, generating buzz through scarcity and word of mouth, and optimizing the user funnel through metrics to understand what drives acquisition and retention.
Google Analytics Fundamentals: Set Up and Basics for Measurement
This document provides an overview of Google Analytics fundamentals and best practices. It discusses how Google Analytics works using JavaScript and cookies to collect data. It also covers common issues like tracking across devices and disabled JavaScript. The document then explores various Google Analytics reports like content, navigation, channels, and search terms to understand user behavior. It provides tips on setting up goals and event tracking as well as campaign tracking. Overall, the document is a guide to setting up and leveraging Google Analytics effectively.
Transferwise: €56K VC investment turned into $3.5B. Transferwise's initial pi...
🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
🔮 Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
🔮 Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
The document summarizes Square, a mobile payments startup. Square provides merchants with a free card reader that plugs into smartphones and tablets, allowing them to accept credit card payments with low fees of 2.75% per transaction. Square has a simple pricing model and signup process with no long-term commitments. The management team has successful experience in payments and technology. Square sees a large market opportunity in mobile payments given traditional card readers are expensive and inconvenient for small businesses. Square aims to acquire customers through wide exposure on social media and in stores. It has a first-mover advantage and plans to defend its position through brand recognition and compatibility across devices. Financial projections estimate high revenue growth and profitability that would generate strong returns for new
It's clear that timeline roadmaps cause all sorts of tension in product teams, and in this talk, Janna Bastow explains exactly why that is, and shows viable alternatives by looking at lean roadmapping methods and how to get your boss on board with them.
This document summarizes a platform that allows users to create customized maps of communities and interests. It started with 20,000 unique users and 18,000 monthly alerts. The platform has since received many requests to build maps for different interests around the world. The document outlines the business model, which includes organizing map data and monetizing through advertising, premium listings, and a potential SAAS model. It provides a timeline showing past pilots and plans for future mobile and discovery features. The team is seeking $1M in funding to further develop their self-service platform.
The document discusses key metrics for startups across different stages: acquisition, activation, retention, referral, and revenue (AARRR model). It provides examples of metrics to track for each stage like visits, time on site, email opens for activation and retention. It also discusses tools to measure different channels and optimize for conversions at each stage of the customer lifecycle.
Slightly updated presentation from my talk at http://EntrepreneurTrek.org at Stanford University (March 2009). note: basically same as FOWA talk, minor update added slide 17.
Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)
The document discusses startup metrics and measurement frameworks. It introduces the AARRR pirate metrics model of Acquisition, Activation, Retention, Referral, and Revenue. It emphasizes keeping metrics simple, focusing on critical few that are actionable. Key frameworks discussed are the 1-page business model defining customer types and desired actions, a conversion dashboard to prioritize and measure key events, and a marketing plan measuring channels by volume, cost and conversion.
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
The document discusses startup metrics and provides a 5-step model called AARRR for measuring key metrics. The model focuses on Acquisition, Activation, Retention, Referral, and Revenue. It emphasizes measuring user behavior, testing features and marketing channels, optimizing for conversions, and iterating quickly based on data. The overall message is that startups should focus on measuring the right metrics and using data to continuously improve the product, user experience and business model.
Startup Metrics For Scottish Pirates (AARRR!) v1.3
The document discusses business metrics and models for startups, focusing on the AARRR framework of Acquisition, Activation, Retention, Referral, and Revenue. It provides examples of metrics for each stage of the customer lifecycle and conversion funnel. Key recommendations include focusing on the critical few actionable metrics that drive decisions, optimizing for conversion improvement, and testing assumptions through A/B testing.
The document discusses startup metrics and provides a model called AARRR for measuring the success of a startup. The AARRR model focuses on Acquisition, Activation, Retention, Referral, and Revenue. It describes each step of the model and provides examples of metrics and goals for activation and retention, which involve getting users to engage with the product and come back to the site. The document also discusses approaches for testing features and marketing channels to improve conversions at each step of the AARRR model.
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
How to use metrics to optimize your product, marketing, and business by Dave McClure, Dan Olsen, and Ted Rheingold at O'Reilly San Francisco Web 2.0 Expo, April 2009.
The document provides an overview of startup metrics for measuring user acquisition, activation, retention, referral, and revenue (AARRR). It discusses focusing metrics on key conversion events and prioritizing the top 3-5 metrics. Various marketing channels are outlined for driving acquisition cost-effectively. Retention strategies include automated emails, system events, and engaging content. An ideal startup moves users through the stages of the AARRR model to maximize long-term value.
The document provides an overview of startup metrics for evaluating different stages of a startup. It discusses the AARRR framework which focuses on Acquisition, Activation, Retention, Referral, and Revenue. For each stage, it recommends key metrics to track, tools to use, and tips for optimization, such as testing different landing pages and marketing channels to improve conversion rates at each stage of the customer lifecycle.
slides from my talk at Twiistup (LA, Jan 2010). note these slides are almost exactly the same as my previous talk earlier this week in San Francisco... so yes, i'm stealing my own shit.
whatEVer.
The document discusses metrics for startups, focusing on the AARRR framework of Acquisition, Activation, Retention, Referral, and Revenue. It provides examples and recommendations for measuring key metrics at each stage, including number of visitors, time on site, page views, and conversions. The document emphasizes testing marketing channels and optimizing for user experience and conversion rates through iteration and A/B testing.
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
The document provides an overview of startup metrics and models presented by Dave McClure at Dogpatch Labs Boston in March 2010. It discusses the AARRR pirate metrics model for measuring acquisition, activation, retention, referral, and revenue. It emphasizes the importance of defining key metrics and conversion funnels, testing marketing channels, and optimizing products and marketing using fast iteration and A/B testing to improve conversions.
Dave McClure discusses startup marketing metrics and focuses on the AARRR framework: Acquisition, Activation, Retention, Referral, and Revenue. He emphasizes measuring key metrics like conversion rates at different stages to optimize the customer journey from first visit to monetization. McClure also provides examples of marketing channels and tools to track metrics like volume, cost and conversions.
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
eShares is a transfer agent that issues and tracks ownership of electronic shares, options, debt, and derivatives for private companies. It charges $20 per transaction and offers additional services like 409A compliance and stock option accounting. eShares is growing rapidly, adding new companies and revenue month-over-month. It aims to raise a $6-8 million Series A to expand its platform and services to take more companies public.
This document discusses AdPushup, a solution that helps web publishers optimize ad revenue. It uses A/B testing of different ad placements, sizes, and types to improve click-through rates and revenue per thousand impressions. Since display advertising is growing significantly, AdPushup's approach can help publishers maximize profits from their ad spaces. A case study showed it increasing one publisher's revenue per thousand impressions from $3.82 to $12.10. AdPushup plans to monetize further as it adds more publisher clients and inventory.
This was our final Series A deck. Read more about raising the round in this blog post:
https://medium.com/@DanielleMorrill/welcome-brad-feld-to-the-mattermark-team-announcing-our-6-5m-series-a-dd9532fc1b39
Inilah pitch deck dari raksasa media digital, Buzzfeed. Bagi kamu yang memiliki model bisnis yang serupa dengan BuzzFeed, mungkin kamu dapat terinspirasi dari pitch deck ini.
This document introduces a new service that provides outsourced accounting, legal, and payroll services for small and medium enterprises. It utilizes cloud-based technology and integrations with accountants and lawyers to automate back office processes. The service has over 180 clients so far, $42,000 in monthly revenue, and aims to reach $1 million in annual income by 2018. It also outlines the company's team and investors, as well as its vision to expand to multiple countries serving over 1.5 million small businesses.
The document describes Launchrock, a startup that helps other startups and companies acquire users and understand them. Some key points:
- Launchrock has helped over 1,000,000 startups sign up users and 50,000 get in line for product launches. It has over 3,000 customers.
- It provides user management, marketing, social insights and relationship infrastructure tools to help companies acquire and understand users.
- The CEO is Jameson Detweiler and it has received funding from investors like 500 Startups and advisors from companies like Hubspot, KISSmetrics, and HootSuite.
- Launchrock has helped many companies launch successfully, including the Olsen Twins'
Kibin is the newest and easiest way to get the things you write looked at by another set of eyes. Upload to Kibin and have another user leave edits and feedback on your writing in less than 24 hours!
Find out more at www.kibin.com or www.angel.co/kibin
From Zero to a Million Users - Dropbox and Xobni lessons learnedAdam Smith
Drew Houston and Adam Smith discuss how their startups Dropbox and Xobni reached 2 million users in 2 years through focusing on product-market fit, learning from early users, and designing viral features. They emphasize the importance of talking to potential users early, generating buzz through scarcity and word of mouth, and optimizing the user funnel through metrics to understand what drives acquisition and retention.
Google Analytics Fundamentals: Set Up and Basics for MeasurementOrbit Media Studios
This document provides an overview of Google Analytics fundamentals and best practices. It discusses how Google Analytics works using JavaScript and cookies to collect data. It also covers common issues like tracking across devices and disabled JavaScript. The document then explores various Google Analytics reports like content, navigation, channels, and search terms to understand user behavior. It provides tips on setting up goals and event tracking as well as campaign tracking. Overall, the document is a guide to setting up and leveraging Google Analytics effectively.
🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
🔮 Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
🔮 Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
The document summarizes Square, a mobile payments startup. Square provides merchants with a free card reader that plugs into smartphones and tablets, allowing them to accept credit card payments with low fees of 2.75% per transaction. Square has a simple pricing model and signup process with no long-term commitments. The management team has successful experience in payments and technology. Square sees a large market opportunity in mobile payments given traditional card readers are expensive and inconvenient for small businesses. Square aims to acquire customers through wide exposure on social media and in stores. It has a first-mover advantage and plans to defend its position through brand recognition and compatibility across devices. Financial projections estimate high revenue growth and profitability that would generate strong returns for new
How to Ditch your Timeline Roadmap for GoodJanna Bastow
It's clear that timeline roadmaps cause all sorts of tension in product teams, and in this talk, Janna Bastow explains exactly why that is, and shows viable alternatives by looking at lean roadmapping methods and how to get your boss on board with them.
This document summarizes a platform that allows users to create customized maps of communities and interests. It started with 20,000 unique users and 18,000 monthly alerts. The platform has since received many requests to build maps for different interests around the world. The document outlines the business model, which includes organizing map data and monetizing through advertising, premium listings, and a potential SAAS model. It provides a timeline showing past pilots and plans for future mobile and discovery features. The team is seeking $1M in funding to further develop their self-service platform.
Startup Metrics for Pirates (Foo Camp 2008)Dave McClure
The document discusses key metrics for startups across different stages: acquisition, activation, retention, referral, and revenue (AARRR model). It provides examples of metrics to track for each stage like visits, time on site, email opens for activation and retention. It also discusses tools to measure different channels and optimize for conversions at each stage of the customer lifecycle.
Startup Metrics for Pirates (March 2009)Dave McClure
Slightly updated presentation from my talk at http://EntrepreneurTrek.org at Stanford University (March 2009). note: basically same as FOWA talk, minor update added slide 17.
Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)Dave McClure
The document discusses startup metrics and measurement frameworks. It introduces the AARRR pirate metrics model of Acquisition, Activation, Retention, Referral, and Revenue. It emphasizes keeping metrics simple, focusing on critical few that are actionable. Key frameworks discussed are the 1-page business model defining customer types and desired actions, a conversion dashboard to prioritize and measure key events, and a marketing plan measuring channels by volume, cost and conversion.
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)Dave McClure
The document discusses startup metrics and provides a 5-step model called AARRR for measuring key metrics. The model focuses on Acquisition, Activation, Retention, Referral, and Revenue. It emphasizes measuring user behavior, testing features and marketing channels, optimizing for conversions, and iterating quickly based on data. The overall message is that startups should focus on measuring the right metrics and using data to continuously improve the product, user experience and business model.
Startup Metrics For Scottish Pirates (AARRR!) v1.3Dave McClure
The document discusses business metrics and models for startups, focusing on the AARRR framework of Acquisition, Activation, Retention, Referral, and Revenue. It provides examples of metrics for each stage of the customer lifecycle and conversion funnel. Key recommendations include focusing on the critical few actionable metrics that drive decisions, optimizing for conversion improvement, and testing assumptions through A/B testing.
The document discusses startup metrics and provides a model called AARRR for measuring the success of a startup. The AARRR model focuses on Acquisition, Activation, Retention, Referral, and Revenue. It describes each step of the model and provides examples of metrics and goals for activation and retention, which involve getting users to engage with the product and come back to the site. The document also discusses approaches for testing features and marketing channels to improve conversions at each step of the AARRR model.
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)Dan Olsen
How to use metrics to optimize your product, marketing, and business by Dave McClure, Dan Olsen, and Ted Rheingold at O'Reilly San Francisco Web 2.0 Expo, April 2009.
Startup Metrics 4 Pirates (Montreal, May 2010)Dave McClure
The document provides an overview of startup metrics for measuring user acquisition, activation, retention, referral, and revenue (AARRR). It discusses focusing metrics on key conversion events and prioritizing the top 3-5 metrics. Various marketing channels are outlined for driving acquisition cost-effectively. Retention strategies include automated emails, system events, and engaging content. An ideal startup moves users through the stages of the AARRR model to maximize long-term value.
Startup Metrics for Pirates (Chicago, Aug 2010)Dave McClure
The document provides an overview of startup metrics for evaluating different stages of a startup. It discusses the AARRR framework which focuses on Acquisition, Activation, Retention, Referral, and Revenue. For each stage, it recommends key metrics to track, tools to use, and tips for optimization, such as testing different landing pages and marketing channels to improve conversion rates at each stage of the customer lifecycle.
Startup Metrics for Pirates (Twiistup, Jan 2010)Dave McClure
slides from my talk at Twiistup (LA, Jan 2010). note these slides are almost exactly the same as my previous talk earlier this week in San Francisco... so yes, i'm stealing my own shit.
whatEVer.
Startup Metrics for Pirates (SF, Jan 2010)Dave McClure
The document discusses metrics for startups, focusing on the AARRR framework of Acquisition, Activation, Retention, Referral, and Revenue. It provides examples and recommendations for measuring key metrics at each stage, including number of visitors, time on site, page views, and conversions. The document emphasizes testing marketing channels and optimizing for user experience and conversion rates through iteration and A/B testing.
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)Dave McClure
The document provides an overview of startup metrics and models presented by Dave McClure at Dogpatch Labs Boston in March 2010. It discusses the AARRR pirate metrics model for measuring acquisition, activation, retention, referral, and revenue. It emphasizes the importance of defining key metrics and conversion funnels, testing marketing channels, and optimizing products and marketing using fast iteration and A/B testing to improve conversions.
Dave McClure discusses startup marketing metrics and focuses on the AARRR framework: Acquisition, Activation, Retention, Referral, and Revenue. He emphasizes measuring key metrics like conversion rates at different stages to optimize the customer journey from first visit to monetization. McClure also provides examples of marketing channels and tools to track metrics like volume, cost and conversions.
Slides from my Startup Metrics for Pirates talk at Seattle Startup Collective (July 2010). Same old shit, just a few new tweaks. Nice pretty colors though... ugh.
Startup Metrics for Pirates (Nov 2010)Dave McClure
The document summarizes key metrics and strategies for startups presented by Dave McClure at the 5th Annual Arizona Entrepreneurship Conference. It outlines an AARRR framework for startup metrics including Acquisition, Activation, Retention, Referral, and Revenue. It emphasizes the importance of optimizing for user happiness and business objectives by prioritizing the right metrics and iterating based on data.
Similar to Startup Metrics for Pirates (SeedCamp 2008) (20)
How to VC: Creating a VC fund portfolio modelDave McClure
This article aims to help VCs figure out how to size a venture capital fund, how many companies to include in your portfolio, and when and how to do follow-on investments. Most VCs aim to make a 3X (net) return on initial fund capital, at a ~20% net IRR. Note however, likely less than 10% of most VC funds achieve that goal.
Basic concepts of marketing and branding for venture capital. Emphasis on competitive differentiation (aka "How are you different/better than other VCs in your category?"). Specific focus on defining areas of "value add" that aren't BS.
How to define and position your VC brand to attract funding and dealflow.
* note: more recent updated version below:
https://www.slideshare.net/dmc500hats/branding-strategies-for-better-dealflow-and-fundraising-aka-the-helpful-vc
Tech and Venture Capital in the Time of Corona Dave McClure
Isomer Capital is a private investment firm based in London that focuses exclusively on venture capital investments in European companies. It makes primary investments in VC funds as well as direct co-investments in companies. It has notable portfolio unicorns, investments in over 30 funds across 6 countries, and underlying portfolio companies. Venture capital has delivered strong returns over the past 25 years, outperforming other major asset classes like stocks and bonds. The European VC market has also outperformed the US market over the past 20 years based on Cambridge Associates indices.
This document provides advice on how venture capital firms can position themselves competitively through branding, marketing, and clearly communicating their value proposition. It emphasizes defining an investment thesis focused on specific industries, stages of funding, and deal sizes. It also stresses developing a unique value-add service that portfolio companies need and marketing activities to generate dealflow. Finally, it discusses fundraising by targeting the right limited partner profiles and addressing their needs and motivations for alternative investments.
Bringing Silicon Valley to LatAm: Startup Ecosystems & InvestmentDave McClure
Dave McClure is a founding partner at 500 Startups, a $350 million venture capital fund and startup platform. He discussed 500 Startups' strategy of making many small investments in early-stage startups, with the goal of a few large exits. He explained how 500 Startups supports startups through different investment stages as they progress from validating their product to achieving revenue and growth. McClure also talked about opportunities for building startup ecosystems in Latin America and Miami, noting the need for more venture capital funds and critical factors like mentorship, capital, and a path to exits.
Dave McClure is the founding partner and chief troublemaker of 500 Startups, a global seed fund and startup platform. The document provides biographical details about McClure's background and career, which spans from being an entrepreneur and developer in the 1980s and 1990s to becoming an investor and venture capitalist through funds like Founders Fund and 500 Startups. It also summarizes 500 Startups' strategy of making many small, early-stage investments in startups across different countries and industries in hopes that some will achieve significant growth and success.
Take a Walk on the Dark Side: Branding for Startups & Sith LordsDave McClure
This document provides advice on branding for startups and emphasizes embracing negative emotions and controversial positioning to stand out. It recommends focusing a brand on a single element, being different than competitors by taking risks early, and not worrying about offending some people. Further, it suggests tapping into human emotions like fear, sex, power and anger; being a hero or villain rather than boring; using pictures over words; and always staying authentic while bringing out your most passionate self.
Dave McClure, a founding partner at 500 Startups, gave a presentation on technology trends in 2017. He discussed how startups have become cheaper, faster, and better. He also talked about how VCs are making lots of small bets through many new, small funds. McClure highlighted several investment areas including fintech, AI, AR/VR, blockchain, and other new technologies. He emphasized 500 Startups' strategy of making many small investments to find the next big winners.
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging MarketsDave McClure
The poem describes the Statue of Liberty and the values she represents. The statue stands welcoming at the "sea-washed, sunset gates" of America, holding a torch to guide immigrants. Her name is "Mother of Exiles" and she offers a "world-wide welcome" to "the tired, the poor, [and] the huddled masses yearning to breathe free." She invites "the homeless, tempest-tost" people of the world to come to her, lifting her lamp "beside the golden door" of opportunity in America.
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #GitexDave McClure
Dave McClure is a founding partner at 500 Startups, a global seed fund and startup accelerator. 500 Startups has invested in over 1700 companies across 60+ countries. McClure discussed building startup ecosystems in emerging markets like MENA. He said the critical factors include optimism, mentorship, universities/talent, capital/infrastructure, product skills, platforms/customers, payments, and exit opportunities like IPOs and acquisitions. The most important thing is developing a culture of innovation and entrepreneurship locally, even if not physically located in Silicon Valley.
Farming Unicorns: Building Startup & Investor EcosystemsDave McClure
This document discusses building startup ecosystems and the 500 Startups investment strategy. It begins with Dave McClure's background in venture capital and entrepreneurship. It then discusses 500 Startups, which is a $250 million global seed fund and accelerator that has invested in over 1,600 companies across more than 20 countries. McClure outlines 500 Startups' strategy of making many small "moneyball" style bets on early stage startups. He believes this approach maximizes the chances of finding unicorns, or billion dollar companies, despite the high failure rate of startups. The document concludes by discussing the critical factors for building strong startup ecosystems and emphasizes the importance of fostering an entrepreneurial spirit.
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"Dave McClure
This document provides information about Batch17 Demo Day, an event hosted by 500 Startups to showcase their accelerator and portfolio companies. Some key details include that the event will feature 20 countries and 25+ languages represented among 150 attendees. 500 Startups has managed $250 million across multiple funds and supported over 500 accelerator companies and 600 companies started outside the US, including over 400 with women co-founders. The portfolio includes 3 unicorns (companies valued over $1 billion, one of which had an IPO), over 300 "ponies" valued between $10-99 million, and 37 "centaurs" valued between $100-999 million. Information is also provided on 500 Startups' various funds, programs, and
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...Dave McClure
my talk on corporate innovation (or the lack thereof), the death of many dinosaurs, the survival of a smart few Raptors, and how to avoid getting trampled by Unicorns.
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)Dave McClure
This document summarizes Dave McClure's presentation on building startup ecosystems and investing strategies. The key points are:
1) McClure discusses 500 Startups' strategy of making many small "spray and pray" investments in early stage startups to increase the chances of finding a unicorn.
2) He outlines the typical stages and structures of startup investments from incubation to growth, focusing on validating products, markets, revenue, and growth at each stage.
3) McClure emphasizes the importance of building strong startup ecosystems through factors like capital, mentors, universities, and successful exits to attract more entrepreneurs and investors.
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)Dave McClure
This document summarizes Dave McClure's presentation on building startup and investor ecosystems. It discusses what 500 Startups is and their approach of making lots of small investments. It outlines changes in how startups are built more leanly and how venture capital has adapted a portfolio approach of many small bets. It covers building startup ecosystems by providing capital, community, education and exits. Finally, it discusses questions around defining entrepreneurs and challenges and solutions for investing in new tech markets.
500 Startups / Batch 16 Demo Day (Q1/2016 update)Dave McClure
The document announces Batch 16 Demo Day, a one-day event showcasing 20 early-stage companies from 500 Startups' accelerator and portfolio. Some key details about 500 Startups include that they have $250 million under management, have funded over 1,500 companies across 60+ countries, including over 500 from their accelerator programs and over 500 founded outside the US. The document provides statistics on portfolio company outcomes and funds raised by 500 Startups. It also announces related programs on investor education and global startup support.
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-InTrustArc
Six months into 2024, and it is clear the privacy ecosystem takes no days off!! Regulators continue to implement and enforce new regulations, businesses strive to meet requirements, and technology advances like AI have privacy professionals scratching their heads about managing risk.
What can we learn about the first six months of data privacy trends and events in 2024? How should this inform your privacy program management for the rest of the year?
Join TrustArc, Goodwin, and Snyk privacy experts as they discuss the changes we’ve seen in the first half of 2024 and gain insight into the concrete, actionable steps you can take to up-level your privacy program in the second half of the year.
This webinar will review:
- Key changes to privacy regulations in 2024
- Key themes in privacy and data governance in 2024
- How to maximize your privacy program in the second half of 2024
Understanding Insider Security Threats: Types, Examples, Effects, and Mitigat...Bert Blevins
Today’s digitally connected world presents a wide range of security challenges for enterprises. Insider security threats are particularly noteworthy because they have the potential to cause significant harm. Unlike external threats, insider risks originate from within the company, making them more subtle and challenging to identify. This blog aims to provide a comprehensive understanding of insider security threats, including their types, examples, effects, and mitigation techniques.
Quality Patents: Patents That Stand the Test of TimeAurora Consulting
Is your patent a vanity piece of paper for your office wall? Or is it a reliable, defendable, assertable, property right? The difference is often quality.
Is your patent simply a transactional cost and a large pile of legal bills for your startup? Or is it a leverageable asset worthy of attracting precious investment dollars, worth its cost in multiples of valuation? The difference is often quality.
Is your patent application only good enough to get through the examination process? Or has it been crafted to stand the tests of time and varied audiences if you later need to assert that document against an infringer, find yourself litigating with it in an Article 3 Court at the hands of a judge and jury, God forbid, end up having to defend its validity at the PTAB, or even needing to use it to block pirated imports at the International Trade Commission? The difference is often quality.
Quality will be our focus for a good chunk of the remainder of this season. What goes into a quality patent, and where possible, how do you get it without breaking the bank?
** Episode Overview **
In this first episode of our quality series, Kristen Hansen and the panel discuss:
⦿ What do we mean when we say patent quality?
⦿ Why is patent quality important?
⦿ How to balance quality and budget
⦿ The importance of searching, continuations, and draftsperson domain expertise
⦿ Very practical tips, tricks, examples, and Kristen’s Musts for drafting quality applications
https://www.aurorapatents.com/patently-strategic-podcast.html
Advanced Techniques for Cyber Security Analysis and Anomaly DetectionBert Blevins
Cybersecurity is a major concern in today's connected digital world. Threats to organizations are constantly evolving and have the potential to compromise sensitive information, disrupt operations, and lead to significant financial losses. Traditional cybersecurity techniques often fall short against modern attackers. Therefore, advanced techniques for cyber security analysis and anomaly detection are essential for protecting digital assets. This blog explores these cutting-edge methods, providing a comprehensive overview of their application and importance.
How RPA Help in the Transportation and Logistics Industry.pptxSynapseIndia
Revolutionize your transportation processes with our cutting-edge RPA software. Automate repetitive tasks, reduce costs, and enhance efficiency in the logistics sector with our advanced solutions.
Quantum Communications Q&A with Gemini LLM. These are based on Shannon's Noisy channel Theorem and offers how the classical theory applies to the quantum world.
Mitigating the Impact of State Management in Cloud Stream Processing SystemsScyllaDB
Stream processing is a crucial component of modern data infrastructure, but constructing an efficient and scalable stream processing system can be challenging. Decoupling compute and storage architecture has emerged as an effective solution to these challenges, but it can introduce high latency issues, especially when dealing with complex continuous queries that necessitate managing extra-large internal states.
In this talk, we focus on addressing the high latency issues associated with S3 storage in stream processing systems that employ a decoupled compute and storage architecture. We delve into the root causes of latency in this context and explore various techniques to minimize the impact of S3 latency on stream processing performance. Our proposed approach is to implement a tiered storage mechanism that leverages a blend of high-performance and low-cost storage tiers to reduce data movement between the compute and storage layers while maintaining efficient processing.
Throughout the talk, we will present experimental results that demonstrate the effectiveness of our approach in mitigating the impact of S3 latency on stream processing. By the end of the talk, attendees will have gained insights into how to optimize their stream processing systems for reduced latency and improved cost-efficiency.
Blockchain technology is transforming industries and reshaping the way we conduct business, manage data, and secure transactions. Whether you're new to blockchain or looking to deepen your knowledge, our guidebook, "Blockchain for Dummies", is your ultimate resource.
Best Practices for Effectively Running dbt in Airflow.pdfTatiana Al-Chueyr
As a popular open-source library for analytics engineering, dbt is often used in combination with Airflow. Orchestrating and executing dbt models as DAGs ensures an additional layer of control over tasks, observability, and provides a reliable, scalable environment to run dbt models.
This webinar will cover a step-by-step guide to Cosmos, an open source package from Astronomer that helps you easily run your dbt Core projects as Airflow DAGs and Task Groups, all with just a few lines of code. We’ll walk through:
- Standard ways of running dbt (and when to utilize other methods)
- How Cosmos can be used to run and visualize your dbt projects in Airflow
- Common challenges and how to address them, including performance, dependency conflicts, and more
- How running dbt projects in Airflow helps with cost optimization
Webinar given on 9 July 2024
Fluttercon 2024: Showing that you care about security - OpenSSF Scorecards fo...Chris Swan
Have you noticed the OpenSSF Scorecard badges on the official Dart and Flutter repos? It's Google's way of showing that they care about security. Practices such as pinning dependencies, branch protection, required reviews, continuous integration tests etc. are measured to provide a score and accompanying badge.
You can do the same for your projects, and this presentation will show you how, with an emphasis on the unique challenges that come up when working with Dart and Flutter.
The session will provide a walkthrough of the steps involved in securing a first repository, and then what it takes to repeat that process across an organization with multiple repos. It will also look at the ongoing maintenance involved once scorecards have been implemented, and how aspects of that maintenance can be better automated to minimize toil.
Are you interested in dipping your toes in the cloud native observability waters, but as an engineer you are not sure where to get started with tracing problems through your microservices and application landscapes on Kubernetes? Then this is the session for you, where we take you on your first steps in an active open-source project that offers a buffet of languages, challenges, and opportunities for getting started with telemetry data.
The project is called openTelemetry, but before diving into the specifics, we’ll start with de-mystifying key concepts and terms such as observability, telemetry, instrumentation, cardinality, percentile to lay a foundation. After understanding the nuts and bolts of observability and distributed traces, we’ll explore the openTelemetry community; its Special Interest Groups (SIGs), repositories, and how to become not only an end-user, but possibly a contributor.We will wrap up with an overview of the components in this project, such as the Collector, the OpenTelemetry protocol (OTLP), its APIs, and its SDKs.
Attendees will leave with an understanding of key observability concepts, become grounded in distributed tracing terminology, be aware of the components of openTelemetry, and know how to take their first steps to an open-source contribution!
Key Takeaways: Open source, vendor neutral instrumentation is an exciting new reality as the industry standardizes on openTelemetry for observability. OpenTelemetry is on a mission to enable effective observability by making high-quality, portable telemetry ubiquitous. The world of observability and monitoring today has a steep learning curve and in order to achieve ubiquity, the project would benefit from growing our contributor community.
UiPath Community Day Kraków: Devs4Devs ConferenceUiPathCommunity
We are honored to launch and host this event for our UiPath Polish Community, with the help of our partners - Proservartner!
We certainly hope we have managed to spike your interest in the subjects to be presented and the incredible networking opportunities at hand, too!
Check out our proposed agenda below 👇👇
08:30 ☕ Welcome coffee (30')
09:00 Opening note/ Intro to UiPath Community (10')
Cristina Vidu, Global Manager, Marketing Community @UiPath
Dawid Kot, Digital Transformation Lead @Proservartner
09:10 Cloud migration - Proservartner & DOVISTA case study (30')
Marcin Drozdowski, Automation CoE Manager @DOVISTA
Pawel Kamiński, RPA developer @DOVISTA
Mikolaj Zielinski, UiPath MVP, Senior Solutions Engineer @Proservartner
09:40 From bottlenecks to breakthroughs: Citizen Development in action (25')
Pawel Poplawski, Director, Improvement and Automation @McCormick & Company
Michał Cieślak, Senior Manager, Automation Programs @McCormick & Company
10:05 Next-level bots: API integration in UiPath Studio (30')
Mikolaj Zielinski, UiPath MVP, Senior Solutions Engineer @Proservartner
10:35 ☕ Coffee Break (15')
10:50 Document Understanding with my RPA Companion (45')
Ewa Gruszka, Enterprise Sales Specialist, AI & ML @UiPath
11:35 Power up your Robots: GenAI and GPT in REFramework (45')
Krzysztof Karaszewski, Global RPA Product Manager
12:20 🍕 Lunch Break (1hr)
13:20 From Concept to Quality: UiPath Test Suite for AI-powered Knowledge Bots (30')
Kamil Miśko, UiPath MVP, Senior RPA Developer @Zurich Insurance
13:50 Communications Mining - focus on AI capabilities (30')
Thomasz Wierzbicki, Business Analyst @Office Samurai
14:20 Polish MVP panel: Insights on MVP award achievements and career profiling
Paradigm Shifts in User Modeling: A Journey from Historical Foundations to Em...Erasmo Purificato
Slide of the tutorial entitled "Paradigm Shifts in User Modeling: A Journey from Historical Foundations to Emerging Trends" held at UMAP'24: 32nd ACM Conference on User Modeling, Adaptation and Personalization (July 1, 2024 | Cagliari, Italy)
RPA In Healthcare Benefits, Use Case, Trend And Challenges 2024.pptxSynapseIndia
Your comprehensive guide to RPA in healthcare for 2024. Explore the benefits, use cases, and emerging trends of robotic process automation. Understand the challenges and prepare for the future of healthcare automation
論文紹介:A Systematic Survey of Prompt Engineering on Vision-Language Foundation ...Toru Tamaki
Jindong Gu, Zhen Han, Shuo Chen, Ahmad Beirami, Bailan He, Gengyuan Zhang, Ruotong Liao, Yao Qin, Volker Tresp, Philip Torr "A Systematic Survey of Prompt Engineering on Vision-Language Foundation Models" arXiv2023
https://arxiv.org/abs/2307.12980
Transcript: Details of description part II: Describing images in practice - T...BookNet Canada
This presentation explores the practical application of image description techniques. Familiar guidelines will be demonstrated in practice, and descriptions will be developed “live”! If you have learned a lot about the theory of image description techniques but want to feel more confident putting them into practice, this is the presentation for you. There will be useful, actionable information for everyone, whether you are working with authors, colleagues, alone, or leveraging AI as a collaborator.
Link to presentation recording and slides: https://bnctechforum.ca/sessions/details-of-description-part-ii-describing-images-in-practice/
Presented by BookNet Canada on June 25, 2024, with support from the Department of Canadian Heritage.
Implementations of Fused Deposition Modeling in real worldEmerging Tech
The presentation showcases the diverse real-world applications of Fused Deposition Modeling (FDM) across multiple industries:
1. **Manufacturing**: FDM is utilized in manufacturing for rapid prototyping, creating custom tools and fixtures, and producing functional end-use parts. Companies leverage its cost-effectiveness and flexibility to streamline production processes.
2. **Medical**: In the medical field, FDM is used to create patient-specific anatomical models, surgical guides, and prosthetics. Its ability to produce precise and biocompatible parts supports advancements in personalized healthcare solutions.
3. **Education**: FDM plays a crucial role in education by enabling students to learn about design and engineering through hands-on 3D printing projects. It promotes innovation and practical skill development in STEM disciplines.
4. **Science**: Researchers use FDM to prototype equipment for scientific experiments, build custom laboratory tools, and create models for visualization and testing purposes. It facilitates rapid iteration and customization in scientific endeavors.
5. **Automotive**: Automotive manufacturers employ FDM for prototyping vehicle components, tooling for assembly lines, and customized parts. It speeds up the design validation process and enhances efficiency in automotive engineering.
6. **Consumer Electronics**: FDM is utilized in consumer electronics for designing and prototyping product enclosures, casings, and internal components. It enables rapid iteration and customization to meet evolving consumer demands.
7. **Robotics**: Robotics engineers leverage FDM to prototype robot parts, create lightweight and durable components, and customize robot designs for specific applications. It supports innovation and optimization in robotic systems.
8. **Aerospace**: In aerospace, FDM is used to manufacture lightweight parts, complex geometries, and prototypes of aircraft components. It contributes to cost reduction, faster production cycles, and weight savings in aerospace engineering.
9. **Architecture**: Architects utilize FDM for creating detailed architectural models, prototypes of building components, and intricate designs. It aids in visualizing concepts, testing structural integrity, and communicating design ideas effectively.
Each industry example demonstrates how FDM enhances innovation, accelerates product development, and addresses specific challenges through advanced manufacturing capabilities.
The Increasing Use of the National Research Platform by the CSU Campuses
Startup Metrics for Pirates (SeedCamp 2008)
1. Startup Metrics for Pirates AARRR! SeedCamp 2008 University College London 09/16/08 Dave McClure, Master of 500 Hats http://500hats.typepad.com/ http://www.500hats.com/ http://slideshare.net/dmc500hats/
2. AARRR!: 5-Step Startup Metrics Model Website.com R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce A CQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains R etention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
3. Disclaimer I’m not rich I’m lazy I’m easily distracted (ADD) I’ve failed more than succeeded I’m a crappy (but entertaining) blogger I’m often wrong (but never in doubt)
5. Web 2.0: What’s So Special? Startup Costs = lower # Users, Bandwidth = bigger Online Adv / E-Com = still growing Collect Usage Metrics in Real-Time Make Decisions based on User Behavior
6. Startup Metrics: An Overview Business Plans are BULLSHIT Revenue Projections are Hockey Stick Delusions Features Don’t Matter … [Measured] Conversion Matters Offline PR, “Big-Bang” Launches are Stupid & Expensive FAIL. WIN! Reality = Conversion Events => Measured User Behavior Conversion + Usability => Design + Development (not vice versa) Success = Evolution not Revolution (modify, measure, iterate)
7. Startup Metrics: An Overview What Really Matters: Passion for Problem/Solution + Hypothesis of Customer Lifecycle 1-pg Business Model : Prioritized Matrix of (User Types + Conversion Events) Critical, Few, Actionable Metrics + Dashboard of (Measured User Behavior) 1-pg Marketing Plan : (Channels + Campaigns) * (Volume, Cost, Conv %) Velocity of (Product Execution + Cycle Time of Testing ) * Iteration 20% Inspiration + 80% Perspiration Long-term: Audacity + Creative Inspiration Short-term: Humility + Analytic Rigor
8. Startup Metrics: Passion vs Precision “ Solve a Problem” = Passion “ Optimize the Solution” = Precision On the Other Hand… “ Precision” is Illusion Data is fuzzy Collecting data takes time & effort Keep Metrics Simple & Actionable
9. What’s The Best Metric ? Users, Pages, Clicks, Emails, $$$ Q: Which Would You Prefer? 1,000,000 one-time, unregistered unique visitors 500,000 visitors who view 2+ pages / stay 10+ sec 200,000 visitors who clicked on a link or button 20,000 registered users w/ email address 1,000 monthly subscribers @ $10/mo 200 passionate fans who refer 5+ users / month
10. Startup Metrics for Pirates A cquisition: users come to site from various channels A ctivation: users enjoy 1 st visit: " happy ” experience R etention: users come back , visit site multiple times R eferral: users like product enough to refer others R evenue: users conduct some monetization behavior AARRR !
11. AARRR!: 5-Step Startup Metrics Model Website.com R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce A CQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains R etention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
12. Q: What’s My Business Model? Can be one of the following: Get Users (= Acquisition, Referral) Drive Usage (= Activation, Retention) Make Money (= Revenue*) * ideally profitable revenue Note: eventually need to turn Users/Usage -> Money
13. Role: Founder/CEO Q: Which Metrics? Why? A: Focus on Critical Few Actionable Metrics (if you don’t use the metric to make a decision, it’s not actionable) Hypothesize Customer Lifecycle Target ~3-5 Conversion Events (tip: Less = More) Test, Measure, Iterate to Improve
14. The 1-Page Business Model (Users + Conversions + Priorities) Q1: What types of people use your website? Visitor = Average User / Buyer Contributor = Content Contributor / Seller Distributor = Passionate Fan (unpaid) / Affiliate (paid) 1 2 3
15. The 1-Page Business Model (Users + Conversions + Priorities) Q2: What actions could they take to help you or them ? 1 2 3 1 2 3 1 3 2 1 3 2
16. Role: Product / Engineering Q: What to Build? Why? A: Build Features that Increase Conversion Wireframes = Conversion Steps Measure, A/B Test, Iterate FAST (daily/weekly) Optimize for Conversion Improvement 80% on existing feature optimization 20% on new feature development
17. Example Conversion Metrics (note: *not* actuals… your mileage may vary) Stage Conversion Status Conv. % Est. Value (*not* cost) Acquisition Visitors -> Site/Widget/Landing Page (2+ pages, 10+ sec, 1+ clicks = don’t abandon) 60% $.05 Activation “ Happy” 1 st Visit; Usage/Signup (clicks/time/pages, email/profile reg, feature usage) 15% $.25 Retention Users Come Back; Multiple Visits (1-3x visits/mo; email/feed open rate / CTR) 5% $1 Referral Users Refer Others (cust sat >=8; viral K factor > 1; ) 1% $5 Revenue Users Pay / Generate $$$ (first txn, break-even, target profitability) 2% $10
18. Role: Marketing / Sales Q: What channels? Which users? Why? A: High Volume (#), Low Cost ($), High Conv (%) Design & Test Multiple Marketing Channels + Campaigns Select & Focus on Best-Performing Channels & Themes Optimize for conversion to target CTAs, not just site/landing page Match/Drive channel cost to/below revenue potential Low-Hanging Fruit: Blogs SEO/SEM Landing Pages Automated Emails
19. Example Marketing Channels disclaimer: estimates of vol, cost/user, time & effort are subjective – actual costs are dependent on your specific business
20. Startup Priorities Diff’rent Strokes for Diff’rent Folks: Make a Good Product : Activation & Retention Market the Product : Acquisition & Referral Make Money : Revenue & Profitability
22. Website.com Activation Criteria: 10-30+ seconds 2-3+ page views 3-5+ clicks 1 key feature usage do LOTS of landing page & A/B tests – make lots of dumb guesses & iterate FAST Activation SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains
23. Activation What do users do on their first visit? Example Activation Goals Click on something! Account sign up / Emails Referrals / Tell a friend Widgets / Embeds Low Bounce Rate Activation Tips Less is more Focus on user experience / usability Provide incentives & call to actions Test and iterate continuously
24. Activation What do users do on their first visit? Key Metrics to Track Pages per visit Time on site Conversions
25. Activation Tools Crazy Egg (Visual Click Mapping) crazyegg.com Google Website Optimizer (A/B & Multivariate Testing) google.com/websiteoptimizer Marketo.com (B2B Lead Generation Management) marketo.com Resources Experimentation and Testing: A Primer kaushik.net/avinash/ 2006/ 05/experimentation-and-testing-a-primer.html Landing Page Tutorials and Case Studies copyblogger.com/landing-pages/ 101 Easy Easy to use Google Website Optimizer conversion-rate-experts.com/articles/101-google-website-optimizer-tips/
27. Website.com Automated emails: lifecycle emails @ +3, +7, +30d status / “best of” weekly/monthly “ something happened” emails BUT: make it easy to unsubscribe Tip on emails: > 80% or more on SUBJECT LINE < 20% or less on BODY TEXT Retention SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
28. Cohort Analysis: Distrib of Visits over Time Rate of Decay Effective Customer Lifecycle Retention Methods Automated Emails * Track open rate / CTR / Quantity RSS / News Feeds * Track % viewed / CTR / Quantity Widgets / Embeds * Track impressions / CTR / Quantity Retention How do users come back? How often?
29. Example Retention Goals 1 - 3+ visits per month 20% open rate / 2% CTR High deliverability / Low spam rating Long customer life cycle / Low decay Identify fanatics and cheerleaders Retention Tips Email is simple and it works BUT make unsubscribe easy 80% subject line / 20% body text ACTUALLY 99% subject line / 1% body text Fanatics = virality + affiliate channel (bloggers?) Retention How do users come back? How often?
30. Retention How do users come back? How often? Key Metrics to Track Source Quantity Conversions Visitor Loyalty Session Length
33. Website.com Marketing Channels: largest-volume (#) lowest-cost ($) best-performing (%) Acquisition SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains
34. Acquisition Where are users coming from? Acquisition Methods SEO / SEM Blogs Email Social Media & Social Networks Domains
35. Acquisition Keyword Vocabulary Top 10 - 100 words Your Brand / Products Customer Needs / Benefits Competitor’s Brand / Products Semantic Equivalents Misspellings Things to analyze Sources Volume Cost Conversion
36. Acquisition Where are users coming from? Key Metrics to Track Quantity (#) Cost ($) Conversions (%) Example
37. Acquisition Tools Google Analytics (web analytics) google.com/analytics Google Keyword Tool (keyword research tool) adwords.google.com/select/KeywordToolExternal SEO Book Tools (SEO related tools) tools.seobook.com Resources SEO Book Blog seobook.com/blog The Social Media Manual: Read Before You Play searchengineland.com/071120-144401.php Strategies to ruthlessly acquire users andrewchen.typepad.com/andrew_chens_blog/2007/04/10_obvious_stra.html
39. Website.com Focus on driving referrals * after * users have a “ happy ” experience; avg score >= 8 out of 10 Referral Acquisition SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Retention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
40. Referral How do users refer others? Referral Methods Send to Friend: Email / IM Social Media Widgets / Embeds Affiliates
41. Referral Viral Growth Factor Viral Growth Factor = X * Y * Z X = % of users who invite other people Y = average # of people that they invited Z = % of users who accepted an invitation A viral growth factor > 1 means an exponential organic user acquisition.
42. Referral Tools Gigya (social media distribution & tracking tool) gigya.com ShareThis / AddThis (sharing buttons) sharethis.com / addthis.com GetMyContacts (PHP contacts importing & invitation software) getmycontacts.com Resources Seven Ways to GO VIRAL lsvp.wordpress.com/2007/03/02/seven-ways-to-go-viral/ What’s your viral loop? Understanding the engine of adoption andrewchen.typepad.com/andrew_chens_blog/2007/07/whats-your-vira.html Metrics: Where Users Come From slideshare.net/guest2968b8/rockyou-snap-summit-32508
44. Website.com Revenue This is the part *you* still have to figure out… (we don’t know jack about your business) R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce Acquisition SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Retention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
45. Revenue How do you make money? Revenue Tips Don’t Rely on AdSense (only) Start Free => 2% “ Freemium ” Subscription / Recurring transactions Qualify your customers -> Lead generation (arbitrage) Sell something! (physical or virtual)
46. Links & Resources Additional References: “ Influence: The Psychology of Persuasion ”, Robert Cialdini (book) “ Putting the Fun in Functional ”, Amy Jo Kim (etech 2006 preso) “ Futuristic Play ”, Andrew Chen (blog) “ Don’t Make Me Think ”, Steve Krug (book) “ A Theory of Fun ”, Raph Koster (book, website) “ Designing for the Social Web ”, Joshua Porter (book, website)