Creating interest based content for google discoverAbby Hamilton
- Google Discover is a personalized content feed that serves relevant content to users on mobile without a search query. It uses the user's search history, location, and other signals to determine their interests.
- Content in Discover varies by industry, with news sites receiving the most traffic. Non-news content is interest-focused and displayed to smaller, targeted audiences. Most content has a short shelf-life of 3-4 days.
- To optimize for Discover, focus on creating original, interest-based content while ensuring technical SEO best practices and credibility signals are followed. Identify user interests through keyword and audience research to inform topic selection.
Leveraging the powers of Structured Data ✨Izzi Smith
There are many great resources out there on how to create Structured Data markup for your websites, and why this is beneficial for triggering Rich Results in Search. But I understand that getting Structured Data best implemented across your site requires buy-in from stakeholders and developer resources. In my new SMX Munich talk, I give advice on how you can implement an effective process that will ensure reliable testing and implementation of Schema mark-up and how this can benefit your website's goals.
You've seen enough talks to know the importance of internal links. But what next? How exactly do you go about improving your internal linking. This presentation looks at the issues, the opportunities and the actionable steps to take.
How to Optimise the SHIT out of Your Internal SearchLukeCarthy
Key reasons why optimising your internal web search is ESSENTIAL for SEO and a proven method to get it right, grow traffic, improve conversion and improve UX.
Presentation delivered as part of Search Leeds 2018 at the First Direct Arena.
If you're looking for a large site migration to go without a hitch you're going to need a robust and methodical way of working through your redirects - no matter how big the site.
Migrations are the make of break point of any site process because you have, in theory, everything to lose if it is done wrong.
In this presentation Chris will run through the framework with which to approach redirect mapping of a new site process.
Rest of the blog writeup can be found here - https://strategiqmarketing.co.uk/blog/htaccess-hell-brightonseo-2016/
The Inbounder London - 2. May 2017 Russell Mc Athy We Are Marketing
The document discusses using machine learning and data analytics to forecast future sales for SEO. It provides examples of analyzing Google Analytics data to understand customer journeys and attribute values to different marketing channels and pages. The author advocates this approach can help SEOs better showcase their success through understanding micro and macro conversions.
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
BrightonSEO Conference: Yext Discussion on Voice Search and SchemaChristian Ward
How to Speak Search Engine.
Ever listen to a child ask questions of Siri? Have you watched them say, “Ok, Google…” and proceed to ask what seems to be an awkward string of words? Believe it or not, children tend to speak “Search Engine” better than we do. Children have defined “structured” language choices with simple terms that haven’t been corrupted by years of nuanced definitions, metaphors, and colloquialisms. These clear, singular definitions are exactly what Google wants from you too, and we’ll talk about how to accomplish that.
These slides were presented at the SEMrush webinar "It's Time to Leave These 4 SEO Myths in 2020". Video replay and transcript are available at https://www.semrush.com/webinars/it-s-time-to-leave-these-4-seo-myths-in-2020/
BrightonSeo - 5 Trends shaping the Future of Local Search - Sept 2016Myles Anderson
On 2nd September Myles Anderson, Brightlocal's CEO, presented at Brighton SEO. The topic was the 5 Trends Shaping the Future of Local Search.
Local Search is one of the most dynamic & fast-evolving areas of search marketing. Predicting the future is hard but current trends provide a great pointer for what is likely to come. In this presentation I take a close look at 5 trends that I believe will be dominant in the next 2-3 years and provide clear tips for local businesses & SEOs to capitalise on these trends.
How to Use Search Data to Build Content that Drives Value at ScaleConductor
Grant Simmons, VP of Search Marketing at a large real estate portal, discusses using business and search data to build valuable content at scale. He outlines three types of data - core site data, user generated data, and site/search data. Simmons emphasizes starting with context and leveraging both business data like listings and user search data to tell unique stories aligned with user intent. He provides the example of a "Facets" project that generated long tail content by analyzing listings data. Simmons stresses presenting data visually and keeping content different, valuable, fun, and aligned with the Homes.com brand guidelines.
Jason Barnard — Structured Data for the Knowledge PanelSemrush
These slides were presented at the SEMrush webinar "Structured Data for the Knowledge Panel". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-for-the-knowledge-panel/
BrightonSEO 2018 - How to Tighten up Your SEO on Large WebsitesGreenlane
In this presentation I cover the evolving role of SEOs in a large enterprise environment. I cover a few good ways to sell through to clients and employers. I also provide some actionable SEO tips that big websites should be considering.
The Online PR industry has many outputs, one of them is link building for SEO. Learn more about what this really means - which links set websites on fire.
Watch my site migration talk here: https://goo.gl/jP1PIM
BrightonSEO deck September 2016 featuring examples of failed migrations and top tips on how to get a website migration right.
Semantic markup and structured data are awesome, but what it we could make those things even more awesome that we ever imagined? Well, what if I told you we could use tag management tools to track the performance and ROI of structured data? What if I told you, you could start pushing out semantic markup so that your site could earn rich snippets without ever having to actually go into your source code and apply microdata? Well you can! Check out my session at SMX West 2015 to find out how!
How to better understand voice search behavior and optimize to make the most out of the voice search opportunity? In this presentation you'll obtain insights, actions and tools.
SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019Distilled
In this broad look at search trends and searcher data, Rand will explore the key changes affecting search marketers and those seeking to earn influence through Google. From zero-click searches, to tough choices on structured data, to the new ways Google is using information consensus and weighting particular types of authority, this presentation will make every marketer a more strategic thinker about search.
Learn about semantic search and, most importantly, how to facilitate it! My talk at SearchFest will dive deep into the implementation angle so that marketers and developers can not only learn about why structured data is important, but how to implement it on their sites using microdata and/or JSON-LD.
The Evolution of SEO: How to Become a Modern-Day SEO MasterConductor
This document discusses the evolution of SEO and how to succeed as a modern SEO expert. It covers where SEO has been, including basics like titles, descriptions and keywords. It also discusses current priorities like mobile-friendliness and AMP pages. The document outlines where SEO is headed, such as a new mobile-first index and progressive web apps. It concludes with recommendations for SEO best practices, including getting the basics right, planning for future technologies, and using appropriate tools.
SEO 101: An Intro to Search Engine OptimizationUpTikMedia
The document is a presentation on SEO 101 by Brady Callahan from UpTik Media. It introduces Brady and defines SEO as increasing quality and quantity of visitor traffic from search engines. It discusses important on-page and off-page ranking factors as well as how search engines work by crawling pages, indexing them, and sorting them to understand user intent. It outlines how SEO has changed over time with new ranking factors like social media, personalization, and user experience. The presentation emphasizes that SEO is more than just keywords and helps boost personal brands and businesses through blogging and content marketing.
Rob Bucci, CEO at STAT Search Analytics | @STATrob
Google is telling us what our customers are looking for; they’ve spent billions doing the research. All we have to do is pay attention. In this session, Rob will provide a guide for how you can take cues from Google to create better strategies for gaining the attention of your customers at each stage of the purchase funnel.
SearchLove San Diego 2017 | Rob Bucci | Snooping Into Google's Insights on Se...Distilled
Google is telling us what our customers are looking for; they've spent billions doing the research. All we have to do is pay attention. In this session, Rob will provide a guide for how you can take cues from Google, and create better strategies for gaining the attention of your customers at each stage of the purchase funnel.
Jewelers Resource Pinterest Webinar by PinLeague Daniel Maloney
The document discusses strategies for success on Pinterest. It outlines key things to know, such as Pinterest being highly targeted, content living longer than on other platforms, and its aspirational nature. It then provides tips for growing a brand on Pinterest, including understanding your audience, creating boards tailored to them, and optimizing based on analytics. Finally, it discusses maximizing ROI, such as focusing on user pins, cross-promoting to other platforms, and using data to identify influencers and measure campaigns.
Jewelers Resource Pinterest Webinar by PinLeague Daniel Maloney
This document discusses how to leverage Pinterest for business growth. It provides a primer on how Pinterest works and key things to know about the platform. It then discusses growing a brand on Pinterest by mobilizing existing fans, attracting new customers, and using analytics and insights. The document also covers maximizing ROI on Pinterest through tactics like contests and cross-platform promotion. It emphasizes using data to inform content and influencer strategies.
Data Engineering 101: Building your first data product by Jonathan Dinu PyDat...PyData
Often times there exists a divide between data teams, engineering, and product managers in organizations, but with the dawn of data driven companies/applications, it is more prescient now than ever to be able to automate your analyses to personalize your users experiences. LinkedIn's People you May Know, Netflix and Pandora's recommenders, and Amazon's eerily custom shopping experience have all shown us why it is essential to leverage data if you want to stay relevant as a company.
As data analyses turn into products, it is essential that your tech/data stack be flexible enough to run models in production, integrate with web applications, and provide users with immediate and valuable feedback. I believe Python is becoming the lingua franca of data science due to its flexibility as a general purpose performant programming language, rich scientific ecosystem (numpy, scipy, scikit-learn, pandas, etc.), web frameworks/community, and utilities/libraries for handling data at scale. In this talk I will walk through a fictional company bringing it's first data product to market. Along the way I will cover Python and data science best practices for such a pipeline, cover some of the pitfalls of what happens when you put models into production, and how to make sure your users (and engineers) are as happy as they can be.
https://github.com/Jay-Oh-eN/pydatasv2014
Seven Sources of Keyword Research to Drive Smart Content Marketing and Influe...gShift
The document discusses seven sources of keyword research for content marketing and influencer marketing: 1) related searches and search volume from Google; 2) data from Google Analytics and Google Webmaster Tools; 3) competitors' backlinks; 4) keywords not provided by search engines; 5) social conversations on Twitter; 6) keywords for mobile searches; and 7) keywords for voice searches. It emphasizes the importance of considering all digital channels and devices for content marketing and SEO, including mobile and voice searches.
Rethinking SEO - Facts, Figures & DataChad Pollitt
This presentation is an exploration of SEO's past, present and potential future. It also shows that to win at search today requires winning on the other channels first.
MeasureFest July 2021 - Session Segmentation with Machine LearningRichard Lawrence
1. Audience segmentation using unsupervised machine learning can analyze individual user sessions from analytics tools like Google Analytics to automatically group users into behavior segments.
2. The key steps involve extracting session data, processing it, selecting important features, clustering the data using algorithms like k-means, and manually exploring the resulting segments.
3. These segments can provide insights for hypotheses to test in conversion rate optimization experiments and personalizing the user experience.
SEO is Not Magic - International Food Blogger Conference 2014 - Seattle Washi...Timothy Resnik
This document outlines 10 tips for search engine optimization (SEO). The tips include starting with an SEO plan focused on content and audience, using WordPress as a content management system, prioritizing on-page elements like titles and meta descriptions, using analytics tools to understand site usage, doing keyword research, engaging influencers in your industry, owning more search real estate through structured data, continuing education on SEO best practices, and persisting with an SEO strategy over time. The overall message is that SEO requires ongoing effort but isn't magic; it involves understandable tactics like optimizing content and keywords.
Larry Kim discusses trends in paid search marketing and advertising. He notes that paid search CPCs are rising while inventory is decreasing, forcing advertisers to be more selective. However, display advertising offers lower CPCs and more inventory. Identity-based targeting is also opening up new opportunities by allowing targeting of specific individuals. Google is removing some targeting options as well, so advertisers need to focus on strategic uses of new formats. Content remarketing is emerging as a way to combine content, social media, and paid advertising by selectively promoting top content to remargeted audiences.
This document provides an overview of SEO reporting best practices. It discusses the importance of establishing key performance indicators that align with business goals before creating reporting. Traditional SEO reporting includes data on sessions, rankings, devices and URLs. Case studies demonstrate analyzing organic session growth or declines and using data to understand the causes. The document emphasizes telling stories with data and having the right data philosophy and metrics to measure strategy success.
In this talk I will walk through multiple tools/resources available to help you handle large datasets from log files to Google Analytics. These new techniques will empower you to find more valuable insights and help you avoid the annoyance of crashing Excel spreadsheets.
This document summarizes a presentation on search engine optimization (SEO). It discusses various technical SEO topics like sitemaps, robots.txt files, duplicate content, site speed and errors. It also covers non-technical topics like keyword research, content topics, and the importance of authority and relevance for rankings. The presentation emphasizes the role of search and organic traffic for marketing and provides tips for structure, keywords and content optimization to improve SEO performance.
Web Analytics 101 - Ned Poulter @MMUBS #dsmmcmNed Poulter
As a proud member of the MMUBS alumni I was invited back to speak to the next generation of budding digital marketers to speak about web analytics.
Like most of my talks, I tried to keep things informative and actionable, whilst also communicating some of the reasons why web analytics is so fundamental in the modern marketing environment, and for business decision making as a whole.
As these students are coming up to finalising their degree I shared some top tips for things I would learn in their position (from someone who's been there and done that) and also some great resources for continuing their learning.
SearchLove Boston 2018 - Casie Gillette - The Power of Data: 15 Keys to a Suc...Distilled
In a world of content overload, standing out has never been more challenging. Good content means creating the right content, for the right people, and delivering it at the right time. Enter data. In this session, we'll dive into the biggest issues facing content marketers and break down the 15 key data points that can help guide your strategy.
Maximizing ROI on Pinterest - #AMAOKC - August 2013 - by PinLeagueDaniel Maloney
Learn what tactics are helping brands leverage Pinterest as a marketing platform in an organic, ROI-driven manner. Includes tutorial on using Pinterest Analytics from PinLeague to optimize content strategy, build your community and grow your business.
The document provides checklists and guidance for search engine optimization (SEO) best practices at different stages of a website project, including pre-launch, launch, and post-launch monitoring. It emphasizes the importance of technical SEO fundamentals like page speed, metadata, redirects and canonicals. Monthly checks are recommended to monitor rankings, crawl issues, backlinks and website speed and reliability.
Similar to Practical Insights into Winning Featured Snippets - Searchmetrics Summit 2018 (20)
C-T-R-You Ready for 2021?! - On-SERP SEO StrategiesIzzi Smith
As SEOs we have to do all in our power to drive more and more relevant clicks to our website, but the SERP is an over-populated and competitive space filled with ads and Google integrations, so we need to stand out as much as we can. Izzi's new talk covers useful strategies you can use in 2021 to: better analyze and interpret searcher intents, scale the creation of rich results and featured snippets, satisfying "needs met" and more.
In May 2021, Core Web Vitals will become part of the Page Experience ranking signal, meaning failing to improve negative user experiences could result in ranking losses. Not only that, but these metrics enable you to better measure and quantify UX so you need to pay attention to them to avoid frustrated website visitors!
This talk covers many areas around:
- What Core Web Vitals are and how you can improve them
- How to effectively measure them with your toolset
- Becoming an advocate within your company to get technical improvements shipped
- Case studies from existing domains that could do with some CWV TLC!
Happy Optimizing!
Building Entities & Connections in 2020 Izzi Smith
Entities are machine classified objects and concepts that allow for reliable results, more efficient fact delivery, better UX of web search, and so much more. Basically put - entities are breathtaking! Izzi's talk touches upon entities and the Knowledge Graph within the context of Search over the past 8 years, and how brands and domains can leverage their power to be present and well-represented across SERPs, the risks of doing so, and what this all means for the ecosystem of search.
"Awesomeness Near Me" - How to win at Local SEOIzzi Smith
For the brick-and-mortar business, Local SEO is incredibly crucial but it can usually be a straightforward process for smaller businesses. But how can you scale the required high attention to detail across a large company with thousands of locations?
This brand new presentation covers tips to improve your local pack rankings and performance, based on case studies from SIXT car rental.
An Enterprise SEO's Blueprint to Owning Zero-Click SearchesIzzi Smith
How can your business stand to gain from zero-click searches and feature heavy SERPs? I cover many tips on how you can use Structured Data to your advantage to create Rich Results and build a stronger, connected entity, win Featured Snippets to outrank competitors, properly track performance, and lots more.
Winning with Structured Data and Schema.org - OMLIVE 2018Izzi Smith
The use of Structured Data and Schema helps provide crucial understanding and context to your data in a way Search Engines can understand, allowing them to provide more relevant and richer results to users. My talk for the OMLIVE 2018 aims to teach you what it is, how to implement it, and how to get the most out of it to improve your organic CTR and performance.
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
Fostanak dresses are crafted to make every woman feel like a queen, exuding confidence and embracing her unique beauty. Whether you're attending a special occasion or seeking everyday elegance, Fostanak offers a dress that captures your individuality and celebrates your femininity
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth
A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI.
Key Takeaways:
- A breakdown of key content-related factors Google and other Search Engines use when ranking content.
- Understand the basics of keyword research and where to begin.
- Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility.
- Learn what to measure to articulate ROI and feed back into your strategy.
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity.
Key Takeaways:
What ABM really is, what it can and can't do.
How to do ABM more effectively.
What you need to do high performance ABM and what you should expect from it.
In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights.
EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
5. AGENDA
1. Search Appearance in 2018
2. Why Bother with Featured Snippets
3. Top Tips on Winning them
4. Sixt-cessful Case Studies
5. Tracking Snippet Generation
6. Key Takeaways
@izzionfire
6. A QUICK LOOK AT
SERP APPEARANCE
IN 2018
@izzionfire
93. RESULTS
Sixt.com Sixt.co.uk
Car Model Pages
Generating a Snippet:
18%
Bookings:
+41%
Sessions: +46%
Bookings:
+48%
Sessions: +183%
Car Model Pages
Generating a Snippet:
28%
YoY Data from GA Organic @izzionfire
94. RESULTS
✓Increased revenue & traffic (always nice)
✓Most Organic rankings stable on #1 for 1 year now
✓Other Worldwide Sixt domains are prepared for the gradual Google
roll-out (already occuring)
✓Additional brand awareness
✓Google Voice Search response: „here is information from Sixt rent a
car“
✓A pretty sweet formula for Featured Snippets
@izzionfire