Blogging and-content-marketing
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This document discusses blogging and provides information on what a blog is, the advantages of blogging, how to promote a blog, and the history of Blogger.com. It defines a blog as a website maintained by an individual with regular commentary or posts. The key advantages highlighted are that blogs can drive traffic, demonstrate customer service, help develop niche markets, and function as a focus group. Tips provided for promoting a blog include optimizing keywords, using SEO techniques, listing in directories, and using social networking and email subscriptions. A brief history of Blogger.com notes that it was acquired by Google in 2003 and has since added features and migrated to Google servers.
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Blogging and-content-marketing
- 1. BLOGGING Khirulnizam Abd Rahman 0129034614 [email_address] http://blog.kerul.net facebook.com/khirulnizam
- 2. A blog (a contraction of the term " Web log ") is a website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. WHAT IS BLOG?
- 3. What is blog? small-scale website, usually composed of some brief and frequently-updated postings, in reverse chronological order. (Ma and Wang, 2008) has the ability to gather feedback. Introduction
- 4. Blogging facilities - Blogger.com Entry Editor – Microsoft Live Writer File hosting – Skydrive Some of useful widgets. Announcements – CBox Subscribe by email - FeedBurner Information gathering - GoogleDocs Developing blog using freely available tools
- 5. Personal News Blog Organization Blog Technology Blog Samples of BLOG
- 7. News blog
- 10. Easy to create Easy to maintain Blogs are search engine friendly Blog allows you to interact with your customer base. Blogs hosts available for free Blogs give you unlimited space. Advantages Of Blog
- 11. Drives traffic via Content Gives a human Face Demonstrate Customer Service in Full View Develop Niche Markets Help “Long Tail” Sales Freeway to promote Press Release / News Functions like Focus Group Saves Money on Support Calls and Emails Blogging Benefits for ORG
- 12. FEEDBACK (allow to comment) Title and Tagline Search Box Permanent Link Subcribe RSS Tag Important Criteria for a Blog
- 13. Grows your User Base Builds Partnerships and Followers Repurposing Old Content Free Press Coverage Quick way of Announcing News Quick Response Help Promotes Social Media Marketing A Marketing Powerhouse
- 14. Voice Theme Content Design SEO Outreach Blogging Success
- 15. Optimize your KEYWORD in your blog article.
- 16. Use the right SEO techniques Listing in Directories Social Bookmarking Use Social Networking (eg Facebook Fan Page) RSS Email Subscription How to Promote Blog
- 17. Comparison Problems Better way to solve problems New use of a product User stories Blog Entries that Enhance Sales
- 18. Visit http://www.problogger.net/ More tips on blogging
- 19. CONTENT MARKETING Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty
- 20. Promoting your product or blog through content creation. E-Book / E-Zine Book Video Website Template Articles in Wikipedia / Knol Blog content Articles in Facebook Newsletter Documents What is Content Marketing?
- 21. E-Book / E-Zine Book
- 22. Books Pakdi.net Syahrulnizam.com saifulislam.com
- 23. Instructions / How to Manual
- 24. Newsletter
- 25. Video
- 26. Documents sharing slideshare.net/khirulnizam scribd.com/khirulnizam
- 27. Wikipedia/ Knol
- 28. HOW TO CREATE BLOG USING BLOGGER
- 29. In February 2003, Pyra Labs was acquired by Google under undisclosed terms. The acquisition allowed premium features (for which Pyra had charged) to become free. About a year later, Pyra Labs' co-founder,Evan William, left Google. On August 23, 1999, Blogger was launched by Pyra Labs. As one of the earliest dedicated blog-publishing tools, it is credited for helping popularize the format. HISTORY OF BLOGGER.com
- 30. On May 9, 2004, Blogger introduced a major redesign, adding features such as web standards-compliant templates, individual archive pages for posts, comments, and posting by email. On August 14, 2006, Blogger launched its latest version in beta, codenamed "Invader", alongside the gold release. This migrated users to Google servers and included some new features
- 31. In December 2006, this new version of Blogger was taken out of beta. By May 2007, Blogger had completely moved over to Google operated servers. In October 2008, Turkey blocked access to Blogger.
- 40. Q&A