Blogging for business
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This document provides an overview of blogging for business purposes. It discusses why businesses should blog, including benefits like increased search engine optimization, establishing expertise, and brand awareness. It also covers how to set up a blog using WordPress, including choosing a hosting provider, installing themes, plugins, and constructing effective blog posts. The document aims to teach readers how to create, customize and publish content to a business blog.
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Blogging for business
- 2. Blogging for business – Today I’m going to show youHow to create a blog , a blog post and how to populate it.
- 3. By the end of this session you willBe able to identify the different sorts of blogging platform
- 4. Set up a group Wordpress.org blog
- 5. Installed a Wordpress.org theme
- 6. Written and published a blog post to the group blog
- 7. Installed a Wordpress.org pluginWhat is a blog?A blog is a website or part of a website that is updated regularly.
- 8. Blogs have the facility for readers to leave comments
- 9. Most blogs are run via blogging platforms such as Wordpress, Blogger, Tumblr and PosterousWhy blog?Websites with blogs get 55% more unique visitors.
- 10. Bloggers have 79% more twitter followers
- 11. Bloggers get 97% more inbound linksSource Hubspothttp://bit.ly/kSYMTMhttp://bit.ly/keGHlY
- 12. Why blog?SEO – Search Engine Optimisation
- 13. Establish you as an expert
- 14. Brand awareness
- 16. Hub of social media activityWhy blog?SEO – Search Engine Optimisation
- 17. Establish you as an expert
- 18. Brand awareness
- 20. Hub of social media activityWhat makes a successful blog?
- 21. What makes a successful blog?
- 22. What makes a successful blog?
- 23. What makes a successful blog?
- 24. What makes a successful blog?
- 25. Which blogging tool?Blogger – For non business bloggers
- 26. Wordpress.com (hosted by wordpress) – For non business bloggers
- 27. Facebook – Quick and easy blogging for beginners
- 28. Tumblr / Posterous – Mini Blogging
- 29. Wordpress.org – Self hosted for business bloggingGetting started with Wordpress.orgWhat you needDomain log in details (ask your web developer)
- 30. Hosting package – www.blacknight.com
- 31. Domain nameGetting started with Wordpress.org
- 32. Getting started with Wordpress.org
- 33. Getting started with Wordpress.org
- 34. Getting started with Wordpress.org
- 35. Getting started with Wordpress.org
- 36. Getting started with Wordpress.org
- 37. Getting started with Wordpress.org
- 38. Getting started with Wordpress.org
- 45. PluginsAkismet – Spam Filter (premium)
- 46. All in one SEO pack - Search Engine Optimisation
- 47. Addthis Social Bookmarking Widget
- 48. fbLikeButton
- 49. TweetMeme Retweet buttonInstalling a Plugin
- 53. Getting an API Key for Akismetwww.akismet.com/wordpress
- 54. Constructing a blog postHeadline
- 55. Make it catchy and a ‘must click’
- 56. Include numbers or phrases like ‘how to’ e.g. ‘6 ways to improve your blog’
- 57. Short and snappy – Max 60 characters Constructing a blog postLeading paragraph
- 58. Short and snappy the first 160 are the most important as they are what the search engine adds as a description
- 59. Include search terms you’d like to be found for whenever you can e.g. ‘Carlow’ ‘hair’ ‘property’ ‘nutrition’
- 60. Make it compelling for readers, why would they want to read on?Constructing a blog postBody of text
- 61. Break it into short digestible chunks – sub headings
- 62. Be yourself
- 63. Link to explanations of technical terms if necessaryConstructing a blog postFinal paragraph
- 64. Ask for a comment
- 65. Call to action – further reading, subscribe to newsletter, call us for more info.Constructing a blog postTags
- 66. Anything that was mentioned in the post – consider search terms
- 67. Categories
- 68. Create some categories that your blog posts will fall into, always categorise blog postsCreating a ‘New Post’
- 69. Creating a ‘New Post’
- 70. Finding inspiration Set up an RSS reader – Google Reader
- 71. Google Alerts – Keep up to date with developments in your industry / area of interest
- 72. Find and follow blogs of interest – Google Blog Search
- 73. What questions do your customers ask you?
- 74. What are you an expert in?Finding inspiration Create a content calendar
- 75. Google CalendarGetting people to read your blogAdd to blog catalogues – Technorati, Irish Blogs, Irish Blog Directory, Blog Catalog, Alltop
- 76. Social share – Feed to Twitter and Facebook
- 77. Comment on other blogs
- 78. Join forums and add to signature (but don’t spam)If you get stuckEmail me: amanda@spiderworking.comPhone me: 01 442 9410Skype me: spiderworking.comGet these slides: http://bit.ly/ckblogslides