Are you there Page Experience? It's me, DevTools

An introduction into headless websites and the considerations that SEOs and performance marketers should keep in mind when optimising them.

This document discusses various rendering strategies and their impact on Core Web Vitals metrics. It begins by defining the Core Web Vitals metrics - Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. It then examines different rendering strategies like client-side rendering, server-side rendering, static rendering, and rehydration. For each strategy, it outlines potential issues that could lead to poor Core Web Vitals and provides mitigation tactics to address those issues. The goal is to help understand how rendering strategies affect page speed and provide ways to optimize for Core Web Vitals.

One of the challenges faced at enterprise SEO level is often the legacy platforms and tech stacks that you inherit. Finding a cost-effective way of implementing international SEO best practice is often a barrier to internationalisation. Edge technology is creating new opportunities to optimise websites independently of the inherited technological barriers. In this session, SALT.agency’s Dan Taylor will explore their findings from implementing Hreflang using cutting edge technology to remove these barriers.

Roleplay as a fearless Technical SEO who must pass through Google's Web Rendering Service (WRS), a legendary construct, as part of a mission to protect site visibility. Panel: 'Think like a bot, rank like a boss' from BrightonSEO September 2019

These slides were presented at the SEMrush webinar "SEO Bytes with Nitin: Conquer web vitals & everything around site speed for great UX/SEO". Video replay and transcript are available at https://www.semrush.com/webinars/seo-bytes-with-nitin-conquer-web-vitals-and-everything-around-sitespeed-for-great-ux-seo/

The document discusses how to create harmony between SEOs and developers to get SEO tickets implemented. It outlines 7 steps: 1) speaking developers' language by learning HTML, CSS, and JavaScript, 2) knowing how new features are developed using Scrum frameworks, 3) knowing who works on projects, 4) asking for realistic changes, 5) knowing the tools developers use to communicate, 6) knowing preferred communication channels, and 7) publicly thanking developers. An example is provided of using these steps for a Core Web Vitals audit by checking prerequisites like the next sprint dates and constraints before submitting tickets through official and preferred channels.

Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.

Google will switch to a mobile 1st index in 2018. This means a HUGE opportunity for anyone in digital. SEO, CRO, UX professionals can drive performance gains for clients by making sure this work is on the schedule NOW!

This document discusses building a custom content management system (CMS) to drive automated product launches at scale for SEO purposes. It describes starting with a lightweight CMS and adding basic SEO features. APIs were then used to programmatically generate and publish thousands of landing pages, testing ideas faster. The goal is to eventually build fully autonomous products and acquisition systems not dependent on humans manually publishing pages through a CMS.

Google first announced that website speed would become a ranking factor way back in 2010, but yet there’s been no evidence of it clearly having an impact. So to find out if speed and performance do indeed affect rankings, Delete’s SEO R&D team ran an experiment. They wanted to know if rankings could be ‘hacked’ by improving speed and performance and if they could, what it would take to do it. In this talk Polly shares exactly what her team did and more importantly what they achieved. From migrating to HTTP2 and advanced image manipulation, to ‘hacks’ for the handling of critical resources, all the crucial tactics involved that were needed to achieve a top performance score will be covered with real examples.

Sites with any level of content production quickly build up pages that are outdated and left unmanaged, crawl budget can be wasted on low quality pages, penalties may be incurred and organic search visibility can be lost for the pages that matter most on a site. Sam will be sharing a new framework for conducting regular content audits that make use of many data sources but that are time efficient to implement and put you in the best position to make decisions on how to deal with the content on the sites you manage. Sam will examine the different data sources that you can bring together from commonly used tools and how to anchor this with crawl data in unique and original ways to assess onsite engagement and performance in search.

In this talk, Cory Schmidt explains the SEO implications of migrating to a headless CMS. He will use the story of his company's recent migration and its challenges, and the huge impact on organic search...

Managing Director of iPullRank, Mike King, talks about how to leverage automated testing to ensure that developers engaged in Continuous Integration don't end up accidentally breaking the optimizations in place for SEO

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

As Walmart.com’s former head of Performance and Reliability, Cliff Crocker knows large scale web performance. Now SOASTA’s VP of products, Cliff is pouring his passion and expertise into cloud testing to solve the biggest challenges in mobile and web performance. The holiday rush of mobile and web traffic to your web site has the potential for unprecedented success or spectacular public failure. The world’s leading retailers have turned to the cloud to assure that no matter what load, mobile and web apps will delight customers and protect revenue. Join us as Cliff explores the key criteria for holiday web performance readiness: Closing the gap in front- and back-end web performance and reliability Collecting real user data to define the most realistic test scenarios Preparing properly for the virtual walls of traffic during peak events Leveraging CloudTest technology, as have 6 of 10 leading retailers

The agenda covers various topics related to conversion optimization and user experience including recommended tools, project styles, analytics tips, best practices, and opportunities for site reviews. Key learning points from 6 years of optimization experience will also be discussed. The session will be led by an experienced director of optimization with past experience at several large companies.

The technology landscape is changing with every passing year. The technology landscape is changing with every passing year. More people than ever before are now online. It also means that the ways that people are accessing the web all over the world are changing, too. In this talk, I talk about the different techniques coupled with few case studies on how to improve front-end performance.

This document summarizes a talk given by Chris Heilmann at ForwardJS in 2015. Heilmann discusses the state of web development technologies and how developers have focused too much on experimental features that are not ready for production use. This has led to a fragmented web where browsers implement features differently. He argues developers should focus on standardizing and improving existing web standards rather than constantly introducing new technologies. ES6 is highlighted as a priority for improving existing JavaScript.

In this presentation, we'll cover: - The rise in mobile browsing and substantial projected growth - Why site speed is now an important SERP and credibility factor - Important new findings on how perceived and real performance problems impact users' browsing behavior - A three-step system for getting started with performance optimization - How to implement performance techniques and tools to maximize your site's mobile search ranking

Google will be launching a page experience update in May 2021 that will favor pages providing a good user experience based on metrics like Core Web Vitals. The document provides guidance on conducting a page experience audit to identify optimization opportunities across largest contentful paint, first input delay, cumulative layout shift, mobile friendliness, security, HTTPS, and interstitials. Key recommendations include preloading resources, image compression, lazy loading, and reserving space for embeds. The audit results can be used to future-proof websites ahead of the upcoming algorithm update.

Google recently announced that it will be changing the way search results are ranked for mobile browsers. tl;dr to webmasters: stop phoning in your mobile site optimizations if you want to...well, reach people on their phones. Google's announcement makes three main points: first, mobile browsing comprises a significant part of web traffic; second, web performance optimization is critical to end user experience; and finally, end users demand a device-specific and complete mobile browsing experience. In this talk we took a look at the recent and projected growth in mobile browsing, reviewed findings on how perceived and real performance problems impact users' browsing behavior, and provided useful tips and tools to maximize your site's mobile search ranking.

Progressive Web Apps aim to bring the benefits of native mobile apps to the web. They use newer web capabilities like app manifests and service workers to deliver app-like experiences through the browser. App manifests allow web apps to be installed on home screens and launched full screen like native apps. Service workers enable features like offline access and push notifications. Early adopters are seeing increased user engagement through Progressive Web Apps, with metrics like conversions and time spent improving. While browser support is still evolving, Progressive Web Apps provide a promising approach for delivering high-quality mobile experiences through the web.

My slides from the Plerdy CRO/UX conference in February 2021, in which I discussed the relationship between SEO and UX, and how we can improve one to benefit the other.

The document discusses Google's upcoming mobile-friendly algorithm update and provides recommendations for websites to prepare. It advises checking if your site is mobile-friendly, optimizing for speed and load times, ensuring proper redirects and image optimization, and monitoring analytics pre- and post-update to understand any effects on traffic. The document also reviews mobile design configurations like responsive design that Google prefers and provides a checklist of actions to take to help websites succeed with the update.

The document discusses Google's upcoming mobile-friendly algorithm update and provides recommendations for websites to prepare. It recommends checking if your site is mobile-friendly, optimizing for speed and load times, ensuring proper redirects and image optimization, and monitoring analytics pre- and post-update to understand any impacts on traffic. The document also provides resources on mobile-friendly design configurations, common mistakes to avoid, and measuring success.

Webinar featuring Google, Launch Digital Marketing and Xtreme Xperience who will share why site optimization is important, how to do it and business results associated with optimization. Watch on-demand webinar: https://hs.wpengine.com/webinar-optimizing-ux-increased-conversions

The document discusses various methods for enabling websites for mobile, including dedicated mobile sites, responsive design, and adaptive/dynamic serving. It provides advantages and considerations for each approach. It also covers frameworks like Bootstrap and Foundation that can be used to implement responsive design. The document discusses SEO and performance best practices for responsive design, such as crawlability, architecture, load times, and image/file optimization.

In this talk from DevCon TLV we covered: ● The power of HTML5 APIs and how you can use them in your next modern Web Apps. ● On the server side how you can use: Google Cloud Endpoints to scale your API and gain more productivity. ● We did some live Demos and talked about Big Query interfaces.

View this presentation here on Android Developers: https://www.youtube.com/watch?v=PxQl56aJ09A& This is a rehashed version of: http://www.slideshare.net/StacyWylie/big-trouble-in-little-networks with NEW content and merged example code!

Todays web front-end applications architecture. All resources shared at the end of presentation. Full sources on: https://lnkd.in/gyQuFKK https://lnkd.in/gZK8Sp3

App-like websites can improve page speed and user engagement, but they also rely heavily on JavaScript and JS frameworks that can make many ‘SEO basics’ more technically complex. Emily will walk you through often-missed tactics to make web-apps indexable, optimised, and performant on mobile devices.

The tools used by the CRO masters round the world to optimise analytics, UX, VOC,insight and testing - all to optimise your insight or conversion figures.

When it comes to mobile web design and testing, mobility plays by a far different set of rules than the desktops of years past. We are challenged by the variety and multitude of browsers, devices, OS types and OS versions at consumers’ disposal. Simply put: the rules of mobility are not easy to master. In this eBook, we discuss the following topics: - Testing mobile websites in adverse operating conditions - Scripting Reactively - Prioritizing devices and browsers when testing - Embracing hybrid mobile app models - Preventing browser compatibility issues - Avoiding hidden problems - Verifying UI actions - Using a different design for mobile

Core Web Vital are the results of how we render a page. For all this buzz, the battlefield fits in your pocket. The battle field for CWV is the initial viewport AKA above the fold CWV are diagnostic output, the result of how quick we complete the critical rendering path. How we render affects how quickly we achieve the critical rendering path.

At SMXL, I presented a talk about crafting effective, authoritative content by understanding entities. People, places, objects, and ideas have facets. Human users have unique perspectives and their language changes as their relationship to an entity changes. It's time we stop chasing keywords-- a byproduct of search intent-- in favor of strategic entity-based strategy. This deck includes insights into how to access the data behind Google's knowledge graph, use external links to boost the search engine's understanding, and ways to become an authoritative and trusted source.

The document provides a detailed checklist for SEO best practices when conducting a website migration. It outlines numerous steps to take during pre-migration planning such as conducting content inventories, setting key performance indicators, and establishing analytics and technical baselines. It also lists critical steps for go-live including verifying domain preferences, checking server logs and CDNs, and submitting sitemaps. Post-migration activities include monitoring redirects and ongoing site defense. The comprehensive checklist is intended to help SEOs effectively plan and execute a migration while minimizing negative impacts to organic traffic.

Reaching the next billion users means breaking out of the high-speed, desktop-focused, Google-centric experience. In order to take the idea of going global from c-suite vision board to tactical reality, you’ll need to get technical. From servers to CDNs, hreflangs to JavaScript, Jamie will share the real-life lessons you'll need to identify, launch, and successfully monitor your growing international market. In this session Jamie will talk about server stability, location, and parity (or how I learned to stop worrying and love the world's trickiest game of telephone), the real cost of ccTLDs vs subfolders vs subdomains and shrinking screens and the rising costs of JavaScript.

Today, Jamie will go into one of the most valuable topics in technical SEO – rendering and JavaScript. 95% of sites use JS— so many that Google has had to reconsider how they crawl and index JavaScript generated. Let’s look at the new rules for a dynamically generated web.

We've all spent hours listening and researching how Google says they interact with our sites. Server logs are a critical view into how Googlebot actually interacts with your sites. Learn how to identify different Googlebot behaviors, crawl waste, and optimization opportunities.

Users come to your site on a quest. When they feel smart and sophisticated on your website, they tend to stick around. Information architecture focuses on organizing content and functionality so that your site presents the best user experience it can. Delve into how information architecture can help your website level up with this #SearchLove 2018 presentation from Jamie Alberico

Site structure is a vital part of any successful site. Crafting an optimal site architecture that provides logical navigation for visitors and enables Google to understand how your site is connected, is one the best ways to significantly increase your performance in search.

We're in a cross-device mobile-first world. Here are detailed steps on how to lift and shift your desktop design to meet user needs on the new (and much smaller) default experience.

Guys. Don't be scared. Javascript can be wonderful. Angular is a powerful framework. The devil is in the execution.

In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve! Key Takeaways: 1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts. 2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience. 3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.