How to find other affiliates most successful content patrick stox
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The document discusses how to find and analyze other affiliates' most successful content in order to create similar successful content. It recommends using Ahrefs' Site Explorer tool to find backlinks with affiliate parameters and filter for the most trafficked affiliate content. The top content types identified include tools, hotel/accommodation guides, top lists, weekend getaway guides, and city/activity comparisons. To create effective content, one should thoroughly research topics, add unique expertise and experiences, and link related content internally to improve performance.
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How to find other affiliates most successful content patrick stox
- 1. How to find other affiliates most successful content and make it better
- 2. Rules of the sessionRules of the sessionRules of the session How to find other affiliates’ most successful content This session is being recorded If you have questions, ask in the chat We’ll send you the recording and slides soon after the Summit
- 3. SpeakerSpeakerSpeaker How to find other affiliates’ most successful content Patrick Stox Product Advisor, Technical SEO, and Brand Ambassador at Ahrefs
- 4. How to find other affiliates’ most successful content Who is Patrick Stox? – I wrote for many SEO blogs, currently writing for Ahrefs blog – I speak at some conferences, such as SMX, Pubcon, UnGagged, TechSEO Boost – I am the organizer for the Raleigh SEO Meetup (most successful in US), the Beer & SEO Meetup, and the Raleigh SEO Conference Judge: 2017/18/19 US Search Awards, 2017/18/19 UK Search Awards, 2018/19 Interactive Marketing Awards – Founder of the Technical SEO Slack Group – Moderator of /r/TechSEO on Reddit
- 5. How to find other affiliates’ most successful content
- 6. How to find other affiliates’ most successful content You can do keyword research and create content, but remember: Source: https://ahrefs.com/blog/search-traffic-study/ y/
- 7. How to find other affiliates’ most successful content So, learn from your competitors
- 8. How to find other affiliates’ most successful content Site explorer > Backlinks
- 9. How to find other affiliates’ most successful content Search for URLs of backlinks that include “=” or “?”
- 10. How to find other affiliates’ most successful content Identify affiliate parameters
- 11. How to find other affiliates’ most successful content Filter to include that parameter and switch to all links (sorted by traffic)
- 12. How to find other affiliates’ most successful content Also check affiliate networks
- 13. How to find other affiliates’ most successful content Instead of links to booking.com, check links to http://c84.travelpayouts.com/
- 14. How to find other affiliates’ most successful content This is the most trafficked affiliate content!!!
- 15. How to find other affiliates’ most successful content I’m filtering further by language
- 16. How to find other affiliates’ most successful content The top content pages are tools
- 17. How to find other affiliates’ most successful content This type of content looks easier to create
- 18. How to find other affiliates’ most successful content Here, I’m exporting the top 1,000 pages to categorize them
- 19. How to find other affiliates’ most successful content We already saw the most successful - tools
- 20. How to find other affiliates’ most successful content ~1/3 of top content is about where to stay or hotels
- 21. How to find other affiliates’ most successful content Here’s how I categorized the successful content
- 22. How to find other affiliates’ most successful content Research content Best – top lists
- 23. How to find other affiliates’ most successful content Research content Weekend getaways
- 24. How to find other affiliates’ most successful content Research content Ski – beaches – cruise
- 25. How to find other affiliates’ most successful content Research content City vs. city
- 26. How to find other affiliates’ most successful content Research content Costs
- 27. How to find other affiliates’ most successful content Research content Couples – kids – honeymoon – backpacking – pet friendly
- 28. How to find other affiliates’ most successful content Useful content Tools
- 29. How to find other affiliates’ most successful content Useful content Where to stay
- 30. How to find other affiliates’ most successful content Useful content Terminal guides
- 31. How to find other affiliates’ most successful content Useful content Events
- 32. How to find other affiliates’ most successful content Useful content Things to do
- 33. How to find other affiliates’ most successful content Useful content Specific experiences
- 34. How to find other affiliates’ most successful content Useful content Maps
- 35. How to find other affiliates’ most successful content Useful content Where to eat – shop – bars – things to buy
- 36. How to find other affiliates’ most successful content Why is this content successful?
- 37. How to find other affiliates’ most successful content How many external links do you need?
- 38. How to find other affiliates’ most successful content Types of links Coupon/Groupon
- 39. How to find other affiliates’ most successful content Types of links News/magazines
- 40. How to find other affiliates’ most successful content Types of links Informational references
- 41. How to find other affiliates’ most successful content Types of links Other travel sites
- 42. How to find other affiliates’ most successful content Types of links Forums/Reddit
- 43. How to find other affiliates’ most successful content Types of links Niche specific (LGBT, women, pet)
- 44. How to find other affiliates’ most successful content Types of links Local (city specific magazines, newspapers, newsletters, podcasts)
- 45. How to find other affiliates’ most successful content Types of links: Photos
- 46. How to find other affiliates’ most successful content Types of links: Spam
- 47. How to find other affiliates’ most successful content How many internal links do you need?
- 48. How to find other affiliates’ most successful content The content is truly useful and covers what people are searching for
- 49. How to find other affiliates’ most successful content Suites
- 50. How to find other affiliates’ most successful content Hotels
- 51. How to find other affiliates’ most successful content Seals
- 52. How to find other affiliates’ most successful content Parking
- 53. How to find other affiliates’ most successful content Beaches
- 54. How to find other affiliates’ most successful content Address
- 55. How to find other affiliates’ most successful content Kayaking and snorkeling
- 56. How to find other affiliates’ most successful content Top content covers most of the top searched terms The content also covers related content topics that many of the top pages also talk about.
- 57. How to find other affiliates’ most successful content Many articles talk about the same things – They list many of the same things to do, places to stay, etc. – They list many of the same things to do, places to stay, etc. – They list many of the same things to do, places to stay, etc. – They list many of the same things to do, places to stay, etc. – They list many of the same things to do, places to stay, etc. … It’s not that interesting
- 58. How to find other affiliates’ most successful content The best ones add their own expertise and experience
- 59. How to find other affiliates’ most successful content Plus their own photographs and videos This allows them to differentiate themselves from other sites and serves as another valuable form of content.
- 60. How to find other affiliates’ most successful content They also write many articles on the topics and link them together
- 61. How to find other affiliates’ most successful content – Find successful affiliate content – Look at why it’s successful and copy that – Make it better by adding your own content, experience, & expertise – Add internal links between relevant content – Look how competitors are getting links Summing up
- 62. Watch this session on YouTube at: youtube.com/travelpayoutsThank you!
Editor's Notes
- Traditional keyword research process
- Add reference
- If they can do it, so can you. This is all about research at scale
- crop
- Or ?
- Some websites block crawling affiliate links, which means we wouldn’t see the links going to the main site like booking.com but we would see the links to the affiliate path.
- Identify the patterns that different sites use. Travelpayouts is c followed by numbers that match up to different sites
- When you combine the data
- Which makes sense for booking.com, but the top content will probably change depending on the affiliate website.
- There’s no right or wrong way to categorize them
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- Add trendline
- Links for photos Separate out list into example slides
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- Links for photos Separate out list into example slides
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- Links for photos Separate out list into example slides
- trendline
- This is where you go back to keyword research
- Write content about things people are searching
- Shimmer wall raleigh 44’ x 210’ 80,000 4 inch aluminum tiles, lights up at night with LEDs
- I didn’t want to take someone’s copyrighted photos, but here’s an example from Ahrefs where we create our own unique images and video stills