Mobile First Indexing - SMX Advanced 2017 - Patrick Stox
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This document discusses the history and rise of mobile phones and their impact on user behavior and search engine optimization. It traces the evolution of mobile phones from their invention to the development of smartphones and ubiquitous internet access via mobile devices. It notes that users now spend significant time on their phones and are heavily dependent on them. The document also summarizes Google's plan to transition to mobile-first indexing and the potential impacts this may have on websites that are not optimized for mobile or that have separate mobile sites. It provides recommendations for site owners to test their sites and prepare for the upcoming changes.
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Mobile First Indexing - SMX Advanced 2017 - Patrick Stox
- 1. #SMX #13A @patrickstox How Did We Get Here? Mobile-First Indexing
- 2. #SMX #13A @patrickstox Alexander Graham Bell This man started it all March 10, 1876 “Mr. Watson, come here — I want to see you.”
- 3. #SMX #13A @patrickstox Martin Cooper - Motorola The first mobile phone call was made in 1973. He called rival Bell Labs.
- 4. #SMX #13A @patrickstox First Smartphone 1992 “Angler” – IBM Simon Touchscreen mobile phone and PDA Telephone calls Fax machine Emails Pager Calendar Clock Keyboard Address Book Notepad Maps Stocks News Notepad Stylus
- 5. #SMX #13A @patrickstox Mobile Web – Finally Internet Access! Nokia 9000 Communicator Finland 1996
- 6. #SMX #13A @patrickstox Everyone’s Got A Smart Phone.
- 7. #SMX #13A @patrickstox I’ve always wanted to present to a room full of people looking at their phones.
- 9. #SMX #13A @patrickstox People Are Seriously Addicted To Their Phones
- 10. #SMX #13A @patrickstox People Are Seriously Addicted To Their Phones The average consumer checks his or her smartphone 46 times a day. http://blog.appannie.com/mwc-2016- top-stats-show-growth-mobile- market/
- 11. #SMX #13A @patrickstox Nomophobia The fear of being without your mobile phone or losing your signal.
- 12. #SMX #13A @patrickstox Nomophobics Shouldn’t Go To Finland Mobile phone throwing is a sport. Men’s record: 362.3 feet Women’s record: 175.6 feet
- 13. #SMX #13A @patrickstox We Spend A Lot Of Time On Our Phones
- 14. #SMX #13A @patrickstox ~60% Of Searches Are On Mobile
- 15. #SMX #13A @patrickstox >50% Of Web Traffic Is Mobile
- 16. #SMX #13A @patrickstox No Mobile Site = Sad Panda (not the Algorithm)
- 17. #SMX #13A @patrickstox Mobile-Only Site WAP cHTML WML XHTML-MP
- 18. #SMX #13A @patrickstox Different Versions Desktop/Mobile m. Separate mobile site Vary HTTP Header
- 19. #SMX #13A @patrickstox Different Versions Desktop/Mobile m. Separate mobile site Vary HTTP Header
- 20. #SMX #13A @patrickstox Different Versions Desktop/Mobile m. Separate mobile site Vary HTTP Header
- 21. #SMX #13A @patrickstox Different Versions Desktop/Mobile m. Separate mobile site Vary HTTP Header
- 22. #SMX #13A @patrickstox Check These Now Mobile friendliness Page speed Content matching Mobile navigation Mobile interstitials Security issues Indexing and robots directives Schema markup Hreflang, pagination, canonicalization
- 23. #SMX #13A @patrickstox Responsive Web Design “If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.” https://webmasters.googleblog.com/ 2016/11/mobile-first-indexing.html
- 24. #SMX #13A @patrickstox Is Every Site Responsive? Top 10k Top 100k
- 25. #SMX #13A @patrickstox Is Every Site Responsive? Top 1Mil All
- 26. #SMX #13A @patrickstox Responsive Web Design “If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.” https://webmasters.googleblog.com/ 2016/11/mobile-first-indexing.html
- 28. #SMX #13A @patrickstox Test One Of These Responsive Sites That Should Be Okay!
- 29. #SMX #13A @patrickstox Test One Of These Responsive Sites That Should Be Okay!
- 30. #SMX #13A @patrickstox Test One Of These Responsive Sites That Should Be Okay!
- 31. #SMX #13A @patrickstox Test One Of These Responsive Sites That Should Be Okay!
- 33. #SMX #13A @patrickstox What Was The Impact? Adobe’s Study: -12% BrightEdge: 21% decrease in non mobile-friendly URLs on first 3 pages Searchmetrics: average loss of rankings for the non-mobile friendly sites they measured was 0.21 positions
- 34. #SMX #13A @patrickstox What Was The Impact? Stone Temple Study
- 36. #SMX #13A @patrickstox It’s a New Ball Game Deep linking App indexing PWAs AMP PWAs + AMP
- 37. #SMX #13A @patrickstox How Many Sites Might Be Impacted? Majestic Top 100k Alec Bertram @KiwiAlec
- 38. #SMX #13A @patrickstox How Many Sites Might Be Impacted? Majestic Top 100k 91% of these don’t use a vary HTTP Header Alec Bertram @KiwiAlec
- 39. #SMX #13A @patrickstox Those Were Homepages Other parts of the site are likely more neglected and on larger sites, there are more chances for things to go wrong.
- 40. #SMX #13A @patrickstox Surprise, Surprise. Mobile Sites Have: Less Links In Less Links Out Less Content
- 41. #SMX #13A @patrickstox We Don’t Know What The Impact Will Be
- 42. #SMX #13A @patrickstox This Guy Might Gary Illyes @methode
- 44. #SMX #13A @patrickstox If You Don’t Have a Mobile Site It’s time to make one.
- 45. #SMX #13A @patrickstox If You Have A Separate Site Now’s the time to check it and fix issues.
- 46. #SMX #13A @patrickstox If You’re Responsive Already. It’s time to think mobile-first! Be ready to test!
- 47. #SMX #13A @patrickstox Watch Changes. Check GSC Search Analytics. Losses in traffic and rankings will be likely indicators of problems and help you troubleshoot problem areas.
- 48. #SMX #13A @patrickstox LEARN MORE: UPCOMING @SMX EVENTS THANK YOU! SEE YOU AT THE NEXT #SMX
Editor's Notes
- He called a competing telecom company. 10 hours of charge for 30 minutes of talk time