Nate Pinkston’s Post

Microsoft Retail Media and The Digital Shelf Institute have teamed up to uncover best practices that help you align your #retailmedia, #eCommerce, and digital strategy with your partners. We've interviewed brands and retailers to create a guide, checklist, and template to maximize the effectiveness of your Joint Business Plans. Access the report for a game-changing approach here: https://lnkd.in/ez4ffTY6

💪🏻 Better collaboration between brands and retailers is the key to success for everyone to collectively win. 💪🏻 A big part of that collaboration takes place during Joint Business Planning (JBP) but there is no clear standard practice around how to execute a JBP and after interviewing both brands and retailers there is still some confusion around who to talk to and how to get to the best outcome. The Digital Shelf Institute partnered with Microsoft Advertising to dive into this topic and create a pre-work checklist and templates for brands to use in their JBP conversations. A few key takeaways from the report: ✳️ Some brands have a separate JBP for retail media and the broader business which creates a lot of confusion for the retailer and also creates a disjointed process for the brand and unclear budget allocation. 💫 Best practice is to have one cohesive omnichannel JBP. ✳️ eCommerce can be an afterthought in some JBP processes but 💫 it needs to be included from the beginning ✳️ Retailers have difficulty understanding who to talk to from the brand side and how to navigate. 💫 The more brands can provide a clear map of who is involved int he process and who owns each element the easier the collaboration will be. ✳️ Brands are looking for more creative ways to collaborate with the retailer and want to discuss those in the JBP process. 💫 This is an opportunity for retailers to share any new omnichannel opportunities or test and learns with brands. Nate Pinkston and I also dive into how smaller brands can get the attention of their retailer partners, and who to involve in the JBP process... ⭐️ To view the template, hear perspectives from brands and retailers and read the full report, click the link in the comments👇🏻 #jbp #jointplanning #digitalshelf #commerce #content #ecommerce #omnichannel

🏖 Day 3 here we go! We get into #RetailMedia #generativeAI and much more in today's recap at #Canneslions2024. #MSACannes2024 ft. Paul Longo Ryan Miles Sean Crawford Alice Anson Sir Martin Sorrell Drew Panayiotou Mark D. Walker Chrissie Hanson Bozoma Saint John Cavel Khan Rob Bailey-Adamson

We’re delighted to announce the largest product update in our company’s history in partnership with Microsoft Advertising, Amazon APS, and TripleLift: Button for Retail Media! 🎉 Our industry first solution enables any retailer, any publisher, and any creator to launch a Retail Media solution or extension of their current program. Commerce is the future and Retail Media is going to be the vehicle that takes the creator and affiliate industry to that future. This is another big step on our mission of building a commerce fueled internet! If you’re interested in learning more, reach out and join the waitlist for the Beta! usebutton.com/retail-media #ButtonRetailMedia #retailmedia #mobilecommerce #affiliatemarketing

Amazing time with the BJ's Wholesale Club Media Edge Team led by Swati Bothra planning the future of retail media! Not only did our team have productive business planning sessions focused on brand needs, but we strengthened our relationships and trust with each other through collaboration and team building activities. #retailmedia #MicrosoftAdvertising #collaboration #teaming Rachel Rubin Kelly Vo Michelle Nwokedi Angela Mauer Romil Shah Christiane Satir Amy K. Sherri Earley Evan Chefalo Juliana Freeman Katelyn Wells Christina Miller Thais de Azambuja Ashley Elliott Noelle Harvey Benjamin Smith

Amazon reported 24% growth in its advertising business on Tuesday. It’s become a major revenue and profit driver for Amazon and a key player in the overall digital ad market. Conversations On Retail, Ashley Capoot, Rich Butwinick, Nate Pinkston, Anthony Vitro, Marisa Goldstein

Still thinking about our joint AI envisioning day at Microsoft Atlanta with our partners at The Home Depot. We learned about: - Using Copilot to accelerate your productivity. - Retail solutions powered by Generative AI. - Microsoft's differentiators in the AI space. It was an eye-opening and educational day with a terrific group of marketers & technologists. #retailmedia #MicrosoftAdvertising #ArtificialIntelligence #AI Nicole Mejias Martha Engh Natalie Ackerman Durum Alarms Valicio P. Graham Muzik Emily McGann James Turner Ben John James Berman Chandra Stevens Lynne Kjolso Paul Longo Nate Pinkston Scott Sipling

Come kick off your new fronts week with rooftop drinks at Microsoft Advertising NYC! https://lnkd.in/g3ApPPJX

When you’re as huge a brand as Kraft Heinz, where do you make a difference in your advertising? The Italian campaign “Stadium Heroes” focuses on the heart - trying to “sell a feeling” of belonging, of being part of the football game, and putting the spotlight on unsung heroes. On the latest episode of #AdvertisersWatchingAds, we analyse the ad chosen by Contagious with our guests Alexandra Illiashova (Head of Media, Digital & Ecommerce Belgium at Danone), Nate Pinkston (Head of Growth, Retail Media, at Microsoft), Rasmus Rudnik Seidler Hansen (Head of Marketing Media at A.P. Moller - Maersk), and Matthias Hanschke (Global Head of Media & Digital Strategy at Henkel). How does this emotional branding exercise land with them and what are Heinz getting out of this? Watch the episode and tell us what you would rate it! #creativity #bestads #digitalmarketing #advertisingandmarketing