The retail media ecosystem has expanded rapidly: influencers, shoppable ad providers, data partners all impact the future of #commerce and have a story to tell. Join the second annual #IABConnectedCommerce Summit: Retail Reimagined on September 17-18 in New York City for exclusive keynote presentations, peer-to-peer discussions, and engaging breakout sessions, and dive into the world of #RetailMedia! 🛒 Secure your EARLY BIRD ticket now: https://okt.to/4CxasU
IAB
Advertising Services
New York, New York 117,346 followers
IAB empowers the media and marketing industries to thrive in the digital economy.
About us
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
- Website
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https://iab.com
External link for IAB
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1996
- Specialties
- Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media
Locations
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Primary
116 E. 27th St.
New York, New York 10016, US
Employees at IAB
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Chris Hock
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Rajeev Goel
Co-Founder and CEO at PubMatic (Nasdaq: PUBM)
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Carryl Pierre-Drews
EVP & Chief Marketing Officer, Board Member
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Angelina Eng
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and…
Updates
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IAB reposted this
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and strategy | Former ad agency & brand marketer executive
My latest article on MarTech tackles why first-party data alone isn't enough to overcome marketers' challenges. I highlight the limitations of first-party data, the need for a portfolio approach, and the importance of advanced analytics and unified data platforms. Let me know what you think of the article, share your point of view, and any suggestions or recommendations you have below in the comments. What other topics would you like me to write about? Let me know!
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On Tuesday, July 30th, join Deva Bronson (dentsu), Samantha Stetson (Meta), and #IAB’s Sheryl Goldstein for a critical discussion on the role of social media in supporting a healthy democratic process. Don't miss out – learn how platforms and #brands can unite around civic integrity, register now: https://lnkd.in/eTZGCaUA #Election #AI #SocialMedia
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The #IAB Video Leadership Summit is a week away! This annual agenda-setting event will bring together senior leaders in the converging #TV & digital #video space to Asbury Park, NJ on July 15-17th. Attendees include Brian Albert (Google), Janine Cross (Harmelin Media), Tara Franceschini (LiveRamp), Amy Lehman (The Walt Disney Company), Renee Nelson (Comscore, Inc.), Dominick Pace (Mindshare), and many others – learn more about #IABVLS: https://bit.ly/4dHhGuv #LeadershipSummit #VideoAdvertising
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📆 This Thursday, July 11th, join us for our Digital Fundamentals training, a course designed to provide attendees with a strong foundational understanding of the digital media ecosystem. The comprehensive training will empower you to: ➖ Understand the fundamentals of buying, selling, measuring, and optimizing media ➖ Develop a foundational knowledge of digital media formats and how they work ➖ Understand the implications of Third-Party Cookie Deprecation, and emerging industry solutions ➖ Gain a foundational knowledge of new marketing opportunities from gaming, extended reality, blockchain, NFT, and Web3 ➖ Learn the digital media terms you need to navigate the #digitalecosystem Register now: https://bit.ly/4eTuVst
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Dive into the evolving consumer trends, cutting-edge technology, and innovative measurement tools in today's dynamic digital environment and engage with top industry innovators & experts from renowned companies like Albertsons Media Collective, dentsu, Publicis Groupe, Pepsi, and more at the #IABConnectedCommerce Summit: Retail Reimagined! Secure your EARLY BIRD ticket before 7/31: https://bit.ly/3xLV4ZD #RetailMedia #Commerce
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In just two weeks, the #IAB Video Leadership Summit will bring together thought leaders like David DiLoreto (Burlington Stores, Inc.) and Molly Visgilio (Magnite), alongside other pioneers in the converging #TV & digital #video space, for high-level panels, interactive breakout sessions, group conversations, and unique networking events. Learn more about #IABVLS: https://bit.ly/4cL5Q0O
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Start the week with a new episode of the Attention Monthly podcast – tune into this conversation between Impact Media's Wayne Blodwell and #IAB's Angelina Eng! ⤵️
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and strategy | Former ad agency & brand marketer executive
Excited to share my recent podcast experience diving into the attention economy with Wayne Blodwell from Impact Media. We explored the current and future landscape of attention in advertising and marketing. In this episode, we discussed the IAB's Attention Task Force's work and the diverse approaches available to measure attention in marketing. Will there be an industry standard for attention in the future? Could attention measurement become a currency? Join us to uncover what marketers should be cautious about when utilizing attention measurement. Tune in to gain valuable insights! https://lnkd.in/eBVAcNJg #AttentionMetrics #AttentionEconomy #EyeTracking #FacialCoding #OnlineAdvertising #DigitalAdvertising #MediaBuying #MediaOptimization #Measurement
Attention Monthly podcast by Impact Media with Angelina Eng | Attention Monthly podcast by Impact Media
shows.acast.com
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We are #HIRING! Are you detail-oriented and highly organized with a knack for managing accounts payable processes? Join #IAB as our Accounts Payable Coordinator and play a key role in ensuring the accuracy and efficiency of our financial operations. Learn more and apply: https://okt.to/XCEsOi
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