Nate Pinkston’s Post

We've joined forces with Microsoft Advertising to help address fragmentation in the evolving #RetailMedia landscape: https://bit.ly/3VWuyF2 🔶 Microsoft Advertising brings its extensive demand to our global network of 225 retailers. This collaboration will deliver new revenue to our retail media network partners, while empowering Microsoft Advertising’s 500,000+ active advertiser clients to achieve stronger, measurable performance for their campaigns within a singular, unified platform. 🔶Microsoft Advertising intends to work with Criteo as its preferred onsite media partner, extending our monetization technology to their retailer clients and creating an even more unified retail media ecosystem. We look forward to continuing to explore future opportunities that help propel the industry forward 🚀

What is the DOOH and In-Store Retail Media Opportunity? Download the IAB Playbook to find out! 🍿 Join us today virtually at 2PM ET for our Connected Commerce Webinar as we dive into the learnings and best practices https://lnkd.in/eMysFkPR The #DOOH and In-Store #RetailMedia Playbook covers: 🛒 Merchandising and Shopper #Marketing: Explore how #technology enhances the arrangement, promotion, and pricing of products to create a more engaging and efficient shopping experience, influencing customer decisions and bolstering brand loyalty. 🛍️ Customer-centric Strategies: Tailor retail media campaigns to align with the shopper mission by understanding shopper paths and behaviors to strategically position advertising across different store zones. This approach ensures that marketing messages are highly relevant and effectively support the shopper’s journey from entry to checkout, enhancing engagement and optimizing the shopping experience. 📊 #Measurement and Optimization Techniques: Dive into advanced measurment methodologies to evaluate the effectiveness of in-store marketing efforts, leveraging data to optimize advertising placements and campaign strategies. 🏪 Venues, Zones, and Technology Overview: Understand the technological landscape within retail environments, including the specific tools and platforms used to enhance in-store #media strategies. Download the Playbook today! https://lnkd.in/evE-F5KD

Microsoft Retail Media and The Digital Shelf Institute have teamed up to uncover best practices that help you align your #retailmedia, #eCommerce, and digital strategy with your partners. We've interviewed brands and retailers to create a guide, checklist, and template to maximize the effectiveness of your Joint Business Plans. Access the report for a game-changing approach here: https://lnkd.in/ez4ffTY6

💪🏻 Better collaboration between brands and retailers is the key to success for everyone to collectively win. 💪🏻 A big part of that collaboration takes place during Joint Business Planning (JBP) but there is no clear standard practice around how to execute a JBP and after interviewing both brands and retailers there is still some confusion around who to talk to and how to get to the best outcome. The Digital Shelf Institute partnered with Microsoft Advertising to dive into this topic and create a pre-work checklist and templates for brands to use in their JBP conversations. A few key takeaways from the report: ✳️ Some brands have a separate JBP for retail media and the broader business which creates a lot of confusion for the retailer and also creates a disjointed process for the brand and unclear budget allocation. 💫 Best practice is to have one cohesive omnichannel JBP. ✳️ eCommerce can be an afterthought in some JBP processes but 💫 it needs to be included from the beginning ✳️ Retailers have difficulty understanding who to talk to from the brand side and how to navigate. 💫 The more brands can provide a clear map of who is involved int he process and who owns each element the easier the collaboration will be. ✳️ Brands are looking for more creative ways to collaborate with the retailer and want to discuss those in the JBP process. 💫 This is an opportunity for retailers to share any new omnichannel opportunities or test and learns with brands. Nate Pinkston and I also dive into how smaller brands can get the attention of their retailer partners, and who to involve in the JBP process... ⭐️ To view the template, hear perspectives from brands and retailers and read the full report, click the link in the comments👇🏻 #jbp #jointplanning #digitalshelf #commerce #content #ecommerce #omnichannel

🏖 Day 3 here we go! We get into #RetailMedia #generativeAI and much more in today's recap at #Canneslions2024. #MSACannes2024 ft. Paul Longo Ryan Miles Sean Crawford Alice Anson Sir Martin Sorrell Drew Panayiotou Mark D. Walker Chrissie Hanson Bozoma Saint John Cavel Khan Rob Bailey-Adamson

We’re delighted to announce the largest product update in our company’s history in partnership with Microsoft Advertising, Amazon APS, and TripleLift: Button for Retail Media! 🎉 Our industry first solution enables any retailer, any publisher, and any creator to launch a Retail Media solution or extension of their current program. Commerce is the future and Retail Media is going to be the vehicle that takes the creator and affiliate industry to that future. This is another big step on our mission of building a commerce fueled internet! If you’re interested in learning more, reach out and join the waitlist for the Beta! usebutton.com/retail-media #ButtonRetailMedia #retailmedia #mobilecommerce #affiliatemarketing

Amazing time with the BJ's Wholesale Club Media Edge Team led by Swati Bothra planning the future of retail media! Not only did our team have productive business planning sessions focused on brand needs, but we strengthened our relationships and trust with each other through collaboration and team building activities. #retailmedia #MicrosoftAdvertising #collaboration #teaming Rachel Rubin Kelly Vo Michelle Nwokedi Angela Mauer Romil Shah Christiane Satir Amy K. Sherri Earley Evan Chefalo Juliana Freeman Katelyn Wells Christina Miller Thais de Azambuja Ashley Elliott Noelle Harvey Benjamin Smith

Amazon reported 24% growth in its advertising business on Tuesday. It’s become a major revenue and profit driver for Amazon and a key player in the overall digital ad market. Conversations On Retail, Ashley Capoot, Rich Butwinick, Nate Pinkston, Anthony Vitro, Marisa Goldstein

Come kick off your new fronts week with rooftop drinks at Microsoft Advertising NYC! https://lnkd.in/g3ApPPJX