Earlier this week we turned VML's London offices into a mini Croisette and deconstructed Cannes Lions — looking at the most interesting and important trends from this year’s Cannes Lions festival, all through the lens of the winning work. A huge thank you to all our speakers Harjot Singh, Firdaous El Honsali, Alex Jenkins, Chloe Markowicz, Katrina Dodd and Ryan McManus for helping us to relive the full week of inspiration that was Cannes Lions in just a few hours. But there's more. We're continuing our partnership with VML next week — taking over their New York offices to deliver the exact same trends, insights and inspiration. If you're keen to hear from industry experts, jurors and winners on stage discussing the most highly awarded campaigns and what it took to win a Lion in 2024 — get yourself a ticket to Cannes Deconstructed in New York. Expect inspiration, food, drinks, amazing views and the opportunity to network with lovely people who know the value of creativity. Get your ticket here: https://hubs.li/Q02GlWgf0
Contagious
Advertising Services
Creative and strategic intelligence for brands and agencies.
About us
Contagious is a creative and strategic intelligence service that helps ad agencies and brands deliver more creative, innovative and effective marketing. We believe that creativity wins. In fact, when it comes to successful marketing, creativity kicks the living crap out of non-creative work. It’s that simple. And we believe that the best brands and campaigns are the ones that people feel compelled to talk about. The ones that earn a place in people’s lives by being useful, relevant or entertaining. But achieving that isn’t easy. So that’s where we come in. We provide inspiration and practical insights based on our interrogation of the world’s most exceptional campaigns and disruptive trends. We help people learn from the best so they can make the best. Our intelligence is delivered remotely, through our online tool, Contagious IQ as well as in person, through our events and advisory service. When some of the world’s biggest brands and ad agencies need to raise their creative bar, develop more compelling strategies, brief more effectively or get to grips with emerging technologies, Contagious is their first port of call. With offices in London and New York, we serve a global roster of brands, agencies, media companies, start-ups, governments and other organisations through our intelligence platform, briefings, live events and advisory services.
- Website
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http://www.contagious.com/
External link for Contagious
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2004
- Specialties
- market intelligence, editorial and content, advisory, events, advertising, branding, innovation, disruption, information services, marketing innovation, creativity, and creative agencies
Locations
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Primary
Business Design Center
52 Upper Street
London, N1 0QH, GB
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61 Greenpoint Ave
Suite 612
Brooklyn, New York 11222, US
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Avenida Manuel Bandeira 360
São Paulo, 05317-020, BR
Employees at Contagious
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Vonita Samtani
Channel Partners to WARC | Cannes Lions | Money 20/20 | Contagious | Fathom+Hatch
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Jiri Rakosnik
Reconnecting men with their essence | CMO lifestyle brands | ex-Heineken
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Wade Kingsley
My mission is to make the world a more creative place. The Creative Coach | Ideasy | Founding Partner, adroitly | Co-Founder, May8 & Credo |…
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Jim White
Creative Director
Updates
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Cannes Lions might be over, but you don't have to wait another year to see the world's best work. Our online intelligence platform, Contagious IQ, is packed with case studies analysing the best campaigns from around the world, to help you find winning ideas — fast. Book a demo with us today and find out more: https://hubs.li/Q02F_t-20
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'We face an uncertain future and in the face of increased creative automation it seems natural to us that the antidote is a better shared understanding of the very thing that makes us human — emotion.' https://hubs.li/Q02Fsrvm0
Why advertising is emotionally stunted and how to fix it
contagious.com
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Campaign of the Week: Uber Eats taps Rugby World Cup interview cliches for discount code campaign https://hubs.li/Q02FsM-30
Uber Eats taps Rugby World Cup interview cliches for discount code campaign
contagious.com
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‘[Gucci’s Alessandro Michele] was cool, he really got the digital culture, and that really helped, and he also did some good clothing, and that’s his job. But it was a bit superficial. And so it means that when the trends change, or evolve, it’s super hard to keep on riding the wave of the trends. Culture is deeper.’ Read the full Expert Interview with Charles Georges-Picot, CEO of Publicis Groupe’s luxury practice, on what it was like leading Cannes Lions’ first ever Luxury & Lifestyle jury, and the importance of connecting deeply. https://hubs.li/Q02FqDWf0
Inside the inaugural Luxury & Lifestyle category at Cannes Lions
contagious.com
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There's just a few more days until Cannes Lions Deconstructed — where industry experts, jurors and winners discuss what it took to win a Lion in 2024 at this year's International Festival of Creativity. Chloe Markowicz, Editor at Contagious, will be joined by: Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup and Creative Effectiveness Jury President at Cannes Lions International Festival of Creativity Firdaous El Honsali, Vice President of Dove Masterbrand Global & North America Ryan McManus, Chief Creative Officer at VML Join us on 9 July from 5:30pm to 7:45pm at VML's offices in London to learn about the key trends and themes from Cannes Lions and what it all means for your marketing strategy in the year ahead. Get your tickets here: https://hubs.li/Q02FqbW40
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'With an emotional lexicon that is limited to ‘make it funny’ or ‘make it a tear-jerker’, creatives are leaving a lot of opportunities on the table. There are 39 emotions in the Daivid classification. Entrancement, Craving, Empathetic Pride, Trust and many more can be catalysts for emotive and effective campaigns' Read more, from DAIVID 🦩, here: https://hubs.li/Q02FmLLR0
Why advertising is emotionally stunted and how to fix it
contagious.com
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In this week's newsletter: Mnemonic Possession detected in the basement of the Palais at Cannes Lions, Toys R Us claims to be one of the first major brands to put out an AI-generated Video ad, and Cannes Lions Deconstructed comes to London.
Notes from Underground (in the Palais basement at Cannes Lions)
Contagious on LinkedIn
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We've confirmed our panel of speakers for Cannes Deconstructed Live in London next Tuesday ⭐️ Speakers from Dove, McCann Worldgroup and VML will be on stage at our Cannes Lions Deconstructed event next week, to discuss the big winners from this year's International Festival of Creativity. Chloe Markowicz, Editor at Contagious, will be joined by: Harjot Singh — Global chief strategy officer at McCann Worldgroup and Creative Effectiveness jury president at Cannes Lions International Festival of Creativity Firdaous El Honsali — Vice-president of Dove Masterbrand global & North America Ryan McManus — Chief creative officer at VML Join us from 5:30pm to 7:45pm on 9 July at VML's offices in London, to learn about the most important trends and themes from Cannes Lions, and what it means for your marketing strategy in the year ahead. Get your tickets here: https://cont.gs/4eJ3QYX
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