Henry Marcus

If you know Anil Jain you'll want to read our recent interview where we talk about Gen AI, social's impact on media and a few other things #Google Cloud (#GCP) is involved with. https://lnkd.in/gGQsm8nk

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WOW, what a day for Amazon Bedrock and our customers that are building their generative AI applications on AWS! Now tens of thousands of customers are using Amazon Bedrock to build and scale impressive applications!! Earlier today we launched a TON of significant new capabilities that make it even easier to use Amazon Bedrock to build and scale generative AI applications – and achieve impressive results. Check out this blog from Swami Sivasubramanian to learn all about the new models and capabilities we just launched in Amazon Bedrock and let me know what you think of all these new generative AI innovations. #AWS #AmazonBedrock #GenerativeAI https://lnkd.in/eNanY5AC

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"If oil company wants to buy your house, there's oil underneath." - Jian Yang Retailers, and really any company with logged in user data where people buy things, are waking up to the fact that they're sitting on oil. As AdExchanger discusses, we haven't hit peak retail media yet. But with more entrants means more competition. The ad dollars aren't infinite. Differentiation will be paramount long term. #retailmedia #retail #adtech #advertising

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Earlier today, Omnicom announced that it will be the first holding company to integrate into the new Instacart Developer Platform (IDP), a publicly available API program that leverages Instacart's industry-leading online grocery platform to supercharge third-party digital experiences. Our Chief Experience Officer, Clarissa Season, noted: "This integration legitimizes influencers as a media channel even more because of the clarity it provides. We view this level of outcomes-based measurement as a significant step forward." You can read the full Digiday piece here: https://lnkd.in/gm7DbAY5 #OmnicomCannes

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My comment on RetailWire: A high-margin RMN business can subsidize lower prices, better experiences, and the investment into more customer data capabilities, which will unlock long-term competitive advantage. So no, you don’t NEED an in-store RMN to be competitive, just like Trader Joe’s doesn’t NEED eCommerce. But those who adopt these technologies and apply them at scale will have unfair business and technology advantages. One challenge you rightly identify is that it has been harder for smaller networks to compete, when brands are supporting 4-6 RMNs, and Amazon and Walmart are taking the first 2 spots. The market drumbeat points to solving the attribution and incremental lift measurement challenges as well as providing greater data visibility into the store. Data and audience are the new currency of differentiation. https://lnkd.in/ecPVhTwp

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🚀 Exciting Insights on the Future of AI: The Evolving Role of Marketers and Merchandisers in the Age of AI! 🤖🔮 AI is reshaping the world as we know it, and its transformative power is undeniable. From revolutionizing customer experiences to redefining job roles, AI is at the forefront of change. 🔍 Dive into our latest analysis on the evolution of AI and its implications for marketers and merchandisers. Discover how AI is transitioning from a copilot to a pilot, revolutionizing tasks and processes across the board. 💬 Join the conversation on the future of AI-powered conversational commerce and learn how brands can adapt to meet the changing expectations of modern shoppers. 🔗 Interested in exploring the possibilities of AI in ecommerce? Let's shape the future together with Bloomreach! https://lnkd.in/eAmTBfwZ #AI #Ecommerce #ConversationalCommerce #FutureOfRetail #personalization #Bloomreach

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Elevate your marketing game with full funnel metrics! Discover the secret to measuring ROI across consumer touchpoints in our ever-changing digital landscape. Join Nielsen and Lyft for an insightful session at Cannes Lions, where we’ll explore how to drive tangible results and empower your decision-making. 🌟 Don’t miss out—request your invite today! https://bit.ly/3RdkN3p  #MarketingROI #FullFunnelMetrics #CannesLions

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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Measurement is key to maximize (and prove) marketing impact. Kroger shares how they hold traditional reach mediums like CTV accountable to actual conversion outcomes. Explore more from LiveRamp's #RampUp24 here: https://lnkd.in/eWWh3cGk

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Rebate management is worth the effort, and we’ve got the stats to back that up.   In a brand new report from analyst firm Canalys, we’ve uncovered some incredible numbers. With Enable, you can:   💸 Realize millions in savings through greater efficiencies 📈 Increase revenue by 40% year over year 🗓️ Slash payment timelines by more than half 🤝 Expand rebate programs by as much as 100%   Check out the report and kickstart your journey toward unparalleled growth and efficiency. https://lnkd.in/gSuKaTj4

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A lot of the use cases around AI are for agents, and the latest I/O announcemnts look at what this means for you and your business on a day to day basis:

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If you could wave a magic wand and find the perfect execution of CTV advertising for CPG brands, what would it look like? The two fastest growing areas in digital advertising spend are retail media and CTV. When they converge, the growth opportunities and stakes are huge. Walmart is buying VIZIO, to tie all that video viewing information to purchase behavior with the retailer where most CPG clients do about 40% of their volume (if not more). Walmart is combating Amazon, whose streaming service Amazon Prime plays a perfect complement to the rich trove of purchase behavior on the Amazon Ecommerce platform. It gets better. NBCUniversal and Instacart have announced a partnership where consumers of NBCU’s digital entities can be targeted with purchase data brought to bear by Instacart. The partnership not only impacts audience creation but more importantly, measurement of the efficacy of the NBCU ad spend. The Mid Funnel CTV Opportunity for CPG has never been greater, but it is just starting due to the opportunity for better Measurement. But I’ve buried the lead. I’m working in stealth mode for a company that will transform the use of CTV in combination with CPG purchase data at scale. Their capabilities will help not only large CPG clients like Procter & Gamble, The Coca-Cola Company, Kraft Heinz and others reach Brand and Category Buyers AT SCALE, but also create expanded audiences to grow their business. And there will be Measurement – either bring your own MTA and incrementality or we will do it for you. The nature of the data is privacy-compliant and minimizes the restrictions imposed by the Walled Gardens and leading retail media networks, creating greater opportunities for optimization and growth. Media partners in the CTV space looking to carry more CPG business like Tubi, Pluto TV, Samsung Ads, Ogury and many more, along with the video ad ecosystem players like VideoAmp, iSpot.tv, Innovid and others will also benefit from strategic use of CPG purchase data. The use cases from simple to complex: 1️⃣ Purchase data activation to brand and category buyers – SKU-level for 25 million consumers 2️⃣ Retailer cut of the data – target consumers based on where they shop – top 15-20 retailers 3️⃣ Bring Your Own Data (BYOD) Audience Expansion – using the consumer data asset 4️⃣ Data Science Toolbox – data access for audience creation, activation and advanced measurement 5️⃣ CTV Mid Funnel Activation & Measurement for CPG – partner with streamers, FAST, video ecosystem partners For Brands: I have started to contact my network to discuss the best way to leverage this CPG data to meet their goals. Reach out if the Mid Funnel CTV Opportunity for CPG resonates with you, and we’ll explore the possibilities. CTV Ecosystem Partners: let us help you grow your CPG business quickly in a way that’s Measureable – which is critical for large CPG clients today. DM me to learn more. #cpgmarketing #adtech #CTV #advancedmeasurement #purchasedata

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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Chrome may have delayed its third-party cookie deprecation but that shouldn't change your approach. It will happen and it's already here for Safari and Firefox. Quantifying this dependance and any inefficiencies in your first-party data strategy is an important step in building the business case and plan solutions to overcome 3PCs eventual demise.

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In a recent piece for AdExchanger, SafeGuard Privacy Co-Founder and CEO Richy Glassberg discusses the need for consistent, industry-wide privacy standards. Richy is one of our esteemed speakers for the #NAISummit. At the summit, he will give more insights into the future of the ad-tech industry.   Richy notes, “There are new requirements around what advertisers’ partners can and cannot do with consumers’ personal information. But it’s up to advertisers to ensure these requirements are met.”   Read the full piece: https://lnkd.in/eSEvAmXq   Register for the summit here: https://lnkd.in/gRJ-7SFz #movingprivacyforward

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So thankful for everyone who attended or tuned in to our #AmazonUpfront debut! I had a blast on stage with Tanner Elton discussing how Amazon has the scale, universe of content, and audience capabilities to deliver results for our customers’ objectives. To learn more about our announcements head over to this link: https://ads.amazon/4bfVYw0

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Staying ahead of the game means constantly innovating. At Meta, we believe in harnessing the power of AI to connect with audiences in more meaningful ways. In our latest podcast episode, me and Jimmie Stone discuss the expansive potential of AI-driven content discovery. Learn how our advanced technologies are opening up new realms of engagement and enabling brands to reach audiences with precision and impact. To explore how Meta’s tools can help your business tap into a universe of possibilities, check the links below for the full episode: https://lnkd.in/gDjSunYZ https://lnkd.in/gxvmUaQ5 #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

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Google's ditching the word "feed" in the Google Merchant Center as it attempts to tighten control on merchants use of their own data: "Google is sending a message that ecommerce insiders hear all too clearly: Google will value its own data collection and algorithms, rather than information its fed by any given account." Retailers and marketplaces have to devise a strategy to bring customers on-site searching for products or they risk being at the mercy of Big G. #retailmedia #retailmedianetwork #google #data

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