Noelle Harvey

Hear how marketers from Adobe, Estee Lauder Companies and New York University are using generative AI to find ways to scale and innovate faster. Now available on demand, our dynamic panel discussion underscores the importance of keeping humans in the mix. https://lnkd.in/gCCmUa-R 🎞 revisit our recorded panel discussion 📚 read our detailed Point of View 🔦 explore our Gen AI toolkit with solutions to activate today ❤️ bookmark our Insights to Activate series https://lnkd.in/gwscXgbQ exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow #InsightstoActivate #GenAI

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Ever wonder why some brands can charge a premium while others get commoditized? Our new Blueprint for Brand Growth report sheds light on just that. Our analysis of 6.5 billion attitudinal and shopper data points found that brands that reach “meaningfully different” status, addressing a spectrum of practical and emotional needs in unique ways that competitors don't, have much greater pricing power, higher brand equity and much faster growth. Learn more about how brands can extend their identity and become more differentiated in this @MediaPost article: https://lnkd.in/gHRSmHgw

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Only about 2 in 3 Americans are registered to vote for this year's presidential election - and they skew older and more conservative, supporting issues like social security and gun rights. Unregistered Americans - the other 1 in 3 - skew younger and independent, more likely to support issues like LGBTQ rights and racial justice. Want social change? Check out my newest blog analyzing some differences between registered voters, unregistered Americans, and new voters (those who turned 18 since the last presidential election) and where to get them in your ad reach.

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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#AI is transforming the retail and CPG industries and generating more value. A survey by Quad found that 7 in 10 retail and CPG companies have increased their annual earnings thanks to AI-driven strategies. Barry Thomas identifies three areas where data and AI are making a difference in the retail, restaurant, and CPG sectors. Read here 👉 https://lnkd.in/ekpQtGuK #Retail #CPG

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Check out The Path https://lnkd.in/eiWKhfBt for career reflections and advice from top Insights & Analytics leaders, across a variety of industries. What does it take to become the Head of North America Insights & Analytics and Measurement for Visa? Take a look at Jagruti Jain’s career path for inspiration. Register to receive regular updates on featured leaders throughout 2024. #thepathtoinsights

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Check out The Path https://lnkd.in/eN8M_kNQ for career reflections and advice from top Insights & Analytics leaders, across a variety of industries. What does it take to become the Global Head of Audience, Insights & Measurement for Uber? Take a look at Dorothy Ann Advincula’s career path for inspiration. Register to receive regular updates on featured leaders throughout 2024. #thepathtoinsights

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As Consumer Insights leaders, navigating the landscape of AI tools is daunting. Last week, I had the privilege of discussing this topic at #Quirks, on a conference panel hosted by Canvs AI. To prep for the session, I brainstormed with Canvs AI CEO Jared A. Feldman Feldman and Head of Marketing Trip Kucera to think through the challenges from both sides - the agency and the client-side. Here are some key lessons we learned from onboarding the first external AI tool at Audible: *The Unique Selling Point (USP) Challenge* With new AI tools launched every day, it's tough for insight teams to know which ones will move the needle. The key is for these tools to clearly articulate the specific problem they solve. Many vendors often don't take the time to showcase their USP (which was reinforced for me at Quirks London last week). And thereby Insight teams struggle to see how the tool saves them time and increases their strategic impact. *Getting Internal Buy-In* Once you identify an AI tool to onboard, the real work begins. Focus your messaging with internal partners on the immediate benefits: Finance: Prove the ROI and how the tool will lead to smarter, faster decisions Procurement: Highlight the cost savings and the value of an external partner that will constantly innovate Legal: Show your awareness of the evolving AI space and how business data will remain secure InfoSec: Bring them and the vendor together early to efficiently address core security concerns. Then that way you will save a bunch of time for everyone's sake. *Maximising Adoption* After getting internal approval, ensure your team embraces the tool: Check in weekly to understand how it's being used, celebrate wins, and remove barriers Partner with the vendor for more training to drive adoption in the first 90 days *Ongoing Communication* Engaging with your internal partners should not only revolve around when you want to onboard a new external partner. Instead build a year-round Comms plan in which you showcase how the Insight team is using tools to drive the business forward. Our experience onboarding an AI tool at Audible was eye-opening. By focusing on practical value, addressing stakeholder concerns, driving adoption, and telling our story, we unleashed new ways to elevate insights and create value for the business. I'm always looking to learn from others. What has your experience been onboarding AI tools in insights? What advice would you add?

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Discover the unstoppable demand for variety in alcohol beverages! 🍹🍸 Gen Z demand is driving changes in flavor, format, and packaging innovation. Learn about the growth opportunities in this robust market in the latest Circana report.

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