Automated Creative

🎶 How do some of the recent ads we reviewed on #AdvertisersWatchingAds use music to captivate the audience and get their message across? And is this effective or tone deaf? In our latest #MarketingInspiration newsletter, we look back at 3 musical ads and their impact on our guests - listen & read all about them ⬇ #advertising #marketingnewsletter #marketing #creative

The "F" word (fear / failure) can paralyse leaders in #marketing and beyond. As Tom Ollerton shares in Management Today, however, it's a great leveller, too. Learn about how to "feel the fear and do it anyway," hone your skills no matter what domain you're in, and kill your speaking nerves, in this feature that charts Tom's learnings, from stand-up comedian to ad tech founder: https://lnkd.in/dADuEXgJ #marketingcareer #careeradvice #career #advertising #leadership #management

"Marketers can no longer afford to just stick their finger up to the sky and see in which direction the wind is blowing or go on instinct alone. You have to have data to back up what you're doing... so listen to your data scientists." This is the top #DataDrivenMarketing tip we got from Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, and our latest guest on the #ShinyNewObjectPodcast. Tune in to hear about how Zillow is embracing AR & the latest Apple tech to provide a unique consumer experience, why a pandemic pup helped Beverly change her bad work habits, and how to include data scientists at every step of the creative journey. Link in comments ⬇ #innovation #technology #marketingpodcast #advertisingandmarketing #effectiveness #data #AI #AR

With the UK and French legislative elections fresh behind us, another big run to the polls looms large for year-end: the US rematch of the 2020 presidential battle between Joe Biden and Donald Trump. Commenting for Performance Marketing World's look at the biggest elections we're facing this year, AC's Dan Moseley has some tips and warnings for the Democrat & Republican camps. "Ad messaging that is simple, easily repeated and that unites large and disparate groups around common goals (such as abortion rights) can help the nominees. It's crucial that messages are tested before wasting money on the wrong lines," Dan says. Read the full article: https://lnkd.in/dzfThjk3 Thanks Jyoti Rambhai for the feature! #elections #elections2024 #marketing #advertising #politicalads #creative #effectiveness

🎤 Before founding Automated Creative and hitting the 250+ episode mark on the #ShinyNewObjectPodcast, Tom Ollerton was behind a different type of mic, trying his hand at stand-up comedy. "My year in stand-up was my apprenticeship for leadership," he tells Management Today in an article about the tools he acquired and the way he uses them today. Read it at the link in comments ⬇ #management #leadership #digitalmarketing #advertisingandmarketing

In the #MarketingInspiration newsletter this week, read about rebooting creativity, improving media budget effectiveness, and a recent exciting accolade for our founder, Tom Ollerton. #marketing #advertising #automation #creative #media #effectiveness

Today at MAD//FEST LONDON, come join us on Creator Economy Stage at 12pm for a special edition of #AdvertisersWatchingAds with guests Hannah Bourne of Penguin Random House UK, Paul Porter of Specsavers and Tash Beecher of Syneos Health. We'll pick the best ad of the year from the top ranking creative chosen by Contagious and voted for by guests of the show. We're also looking forward to seeing talks and masterclasses by Purplebricks' Philip Lloyd, Haleon's Phil Jackson, Talent & Brands' Raf McDonnell, Gousto's Carlie W., House of Ren's Lauren Spearman, Pernod Ricard's Julie Pender and Diageo's Sophie Kelly. See you there! #marketing #advertising #creativity #bestads

It took some convincing from Tom to get me to do this because this sort of thing gives me 'turning up to school in a towel' levels of anxiety. But it's happening. I'll be at Madfest tomorrow sharing my thoughts on a few ads. If you're there, then please come along.

Are you ready for the last day of MAD//FEST LONDON tomorrow? We're recording a live episode of #AdvertisersWatchingAds to crown the year's best creative from the show, at 12pm on the Creator Economy Stage. Come join the debate hosted by Tom Ollerton, with Penguin Random House UK's Hannah Bourne, Specsavers' Paul Porter, and Syneos Health's Tash Beecher. Plus, don't miss some other exciting events: * Philip Lloyd discussing Purplebricks’ brand evolution * Haleon’s Phil Jackson’s masterclass on attention metrics * How to work effectively with creators, ft. Talent & Brands’ Raf McDonnell, Gousto’s Carlie W. & House of Ren’s Lauren Spearman * Pernod Ricard’s Julie Pender’s masterclass on branding * Diageo’s Sophie Kelly talking about growth & relevance for Don Julio tequila. See you there! #madfest #marketing #advertising #creativity

Ah... we're at the VOTE FOR US OR THE DOG GETS IT stage of the UK elections. We've reached peak OG social basics 101 folks. If in doubt, throw a cat or a dog in it. x10 it by making the animal look sad. Throw in a shouty red murder font. What's next? A Conservative Go Fund Me? Desperate times. #ukelections #advertising #ads #paidmedia #ukelection #conservatives #dontkillthepups