Tom Barlow’s Post

Monday reminder: The most relevant traffic in the world is meaningless if your website is not up to par. 💬 Is it time you considered your websites UX this week?

“How can we generate more enquiries each month?” You likely face the challenge of driving more enquiries for your firm. You may have increased your monthly online marketing budget to achieve this, but the results were still underwhelming. The issue here is how well your website converts visitors into enquiries. The best online traffic will be useless if your website does not make your visitors want to convert. Solution? Enhance your website’s user experience (UX). Enhancing your UX will increase your conversion rate. Let's break it down: If it costs you £10,000 to drive 1,000 people to your website and your conversion rate is 1%, you will generate 10 enquiries. Based on UX audits we have conducted, we have seen conversion rates triple with the right changes. So, with the same £10,000 budget and a 3% conversion rate, you would generate 30 enquiries. So what actually improves your UX? ↓ - Streamline navigation and design - Improve mobile responsiveness - Highlight client testimonials - Increase page load speed - Simplify quality content - Enhance visual appeal - Optimise your forms 💬 Would you consider a professional UX audit?

Are you satisfied with your Q2 marketing results? Do you know what your marketing results were for Q2? Quarterly targets and goals should always be set. Three months is an excellent period to take a step back and analyse your results from a broader perspective. This ensures you and your team remain aligned and on the right track. (Of course, you need to factor in external and global influences in your performance reviews.) One of our top domestic law firms generated 829 inquiries from paid marketing alone this Q2 That's an average of 13 inquiries per day. This is 3 more inquiries per day on average compared to Q1. Our main focus for them right now is to generate more inquiries at a similar cost. So, we are heading in the right direction. 💬 Are you happy with your performance so far this year?

What is the right marketing channel for your law firm? The honest answer is... it depends. However, I can tell you that Instagram and Facebook are likely not your best options 9 times out of 10. The best marketing channel really depends on the services you wish to promote. If your main focus is B2C (Business to Consumer) services like: - POA - Family Law - Immigration - Wills & Trusts - Conveyancing #GoogleAds will be a great option for you as these services are usually urgent and Google is an intent-led platform. Google is the best place to attract clients seeking immediate assistance into initial meetings. On the other hand, if your focus is on B2B (Business to Business) services, a multi-channel marketing approach, including Google and LinkedIn, will likely be better suited. (Again, this all depends on your goals and current position) There is no one-size-fits-all approach to marketing. It must be tailor-made to achieve YOUR goals.

It is finally here! The Legal Marketing Handbook newsletter. If you are serious about learning how to attract new clients that want to work with you, this is the newsletter for you.

The best legal marketing newsletter has just launched ↓ https://lnkd.in/eNzu-vk7 ‘The Legal Marketing Handbook’ Our first edition drops today. This will be a monthly newsletter with occasional instalments from yours truly! If you want to learn more about how to generate a constant stream of enquiries and equip your team with the tools to continue attracting (and retaining) business. This is the one for you.

Legal 500 firm🗣️ "We need to cut marketing spend." Many have heard this before. But often, the opposite is true. Marketing spend is investment. Why? Because like any worthwhile endeavour, success requires time, persistence, the right strategy, and money. Initial break-even stats don’t show the full picture. Satisfied clients become brand advocates, referring others to your services. The brand awareness you build in the first year ensures people remember and return when they need your services. The takeaway: marketing spend, when done right, is an investment that pays off in the future.

Gone are the days of "good enough" marketing. Just like lawyers navigate very complex legal matters. Marketing requires expertise and understanding. The difference is anyone can slap on a "marketer" label. But being able to achieve real results takes a similar commitment as becoming a lawyer does. (only with slightly less sleep deprivation) Your law firms deserves a marketing partner that understands your goals. Any marketing strategy should be goal led. You’ll see some “marketers” fixate on clicks and impressions - which are NOT goals. When picking your law firm look for clear communication. A deep understanding of the legal landscape, and the ability to put you at ease – like a trusted advisor, not a flashy salesperson. 💬 What do you think makes a good marketing agency?

Is it time to audit your business development and marketing strategy? Why not? Only great things can come of it: 1. Validation: You may discover that your current strategies are already effective, affirming your team’s efforts. 2. Improvements: Alternatively, you might uncover opportunities to enhance performance and achieve better results. It’s a win-win. 💬 Would you consider auditing your strategy this week?

83% of legal firms hire external marketing firms. [Source: CallRail] But why is this? The main reason is cost. Hiring a full-time, in-house marketing team is expensive, especially when considering benefits and training. Training that is very rare to find in the world of #AI-driven marketing we have today. People become clients largely based on the emotions they feel towards your firm. #AI doesn't understand emotion (yet anyway). Law firms also hire externally because they want to focus on what they do best: solving legal problems for their clients. They prefer to leave the marketing efforts to specialists who can manage them more efficiently, saving time and money. Hiring externally also removes any internal bias (that all companies have). An external marketing firm will not be caught up in this and will solely focus on achieving your business and marketing goals. 💬 Why else might a firm hire an external marketing team?