Tom Barlowโ€™s Post

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We help law firms grow (online). SIMPLE.

What is the right marketing channel for your law firm? The honest answer is... it depends. However, I can tell you that Instagram and Facebook are likely not your best options 9 times out of 10. The best marketing channel really depends on the services you wish to promote. If your main focus is B2C (Business to Consumer) services like: - POA - Family Law - Immigration - Wills & Trusts - Conveyancing #GoogleAds will be a great option for you as these services are usually urgent and Google is an intent-led platform. Google is the best place to attract clients seeking immediate assistance into initial meetings. On the other hand, if your focus is on B2B (Business to Business) services, a multi-channel marketing approach, including Google and LinkedIn, will likely be better suited. (Again, this all depends on your goals and current position) There is no one-size-fits-all approach to marketing. It must be tailor-made to achieve YOUR goals.

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