Tom Barlow’s Post

High competition in the professional services market forces lawyers and advocates to ask themselves this question every day: How do I attract clients, and what channels should I use? The answer has long been on the surface – via digital marketing services. https://lnkd.in/e_JKvHjj

High competition in the professional services market forces lawyers and advocates to ask themselves this question every day: How do I attract clients, and what channels should I use? The answer has long been on the surface – via digital marketing services. https://lnkd.in/eSaANXUa

Want the inside scoop to secure legal cases for a steal—$1,000 or less? 👀 Kick your costly paid media habit. Flashback to 15 years ago: I'd pay $500 to land a case. Today? That same client sets me back $3,000. It's a rising cost that's tough to keep up with. Trust me, your marketing budget will be stretched thin. Seeking a steady flow of clients without depleting your marketing funds? Dive into my proven strategy: 1️⃣ Pinpoint a specific demographic. 2️⃣ Find out where they hang out online. 3️⃣ Craft content that addresses their concerns. 4️⃣ Share and tailor your content to them. 5️⃣ Repeat and refine. 📆 Commit to this for 12–18 months. Remember, building demand is a marathon, not a sprint. Stay the course, and watch a consistent stream of clients come in without exhausting your marketing dollars.

Understanding FTC Rules on Earnings Claims in Marketing In the world of digital marketing, making earnings claims can be an effective strategy to attract customers. However, it is crucial to ensure that these claims are truthful and comply with FTC guidelines. This post provides an overview of best practices to help you stay compliant while elevating your marketing game. FTC Guidelines Compliance with FTC guidelines is essential for maintaining trust with your audience and avoiding legal issues. The FTC requires that all earnings claims be truthful, substantiated, and not misleading. Marketers must disclose any material connections and avoid deceptive practices. Best Practices Truthful Claims: Always ensure that your earnings claims are accurate and can be backed up with evidence. Avoid exaggerating or making unrealistic promises. Clear Disclosures: Clearly disclose any material connections or potential biases. This includes relationships with affiliates, sponsors, or partners. Substantiation: Have concrete evidence to support your earnings claims. Be prepared to provide documentation upon request. Transparency: Be transparent about the typical results that customers can expect. Use disclaimers to clarify that individual results may vary. Benefits of Compliance Adhering to FTC guidelines not only helps you avoid legal issues but also builds trust with your audience. By being transparent and honest, you create a positive reputation and foster long-term relationships with your customers. Legal Consultation Consulting with legal experts is crucial to ensure compliance. They can review your marketing materials and offer advice on adhering to FTC guidelines. Making earnings claims in digital marketing can be powerful, but it's essential to ensure they are truthful and comply with FTC guidelines. By following best practices and staying informed, digital marketers can build trust with their audience and avoid legal issues. Join our community to stay ahead of the curve with the latest insights and resources. Whether you're a seasoned pro or just starting, there's always room for growth and improvement. Stay compliant, elevate your skills, and succeed in the ever-evolving field of digital marketing. Sign up today and keep learning, growing, and thriving! For more online marketing insights, click the link and come join my FREE Facebook Mastermind Group. https://lnkd.in/g26xvuVe #DigitalMarketing #FTCCompliance #EarningsClaims #MarketingEthics #BuildTrust #MarketingTransparency

Now's the time to place your ads for the upcoming tax season! Learn why you should include W-2 ads in your marketing mix. https://lnkd.in/gMXHyYqm

Day 5 of what you should know working with a digital marketing provider. ⬇ There is no reason to sign a long term contract with an agency. If they are doing a good job you’ll continue to work with them in the long run. You don't need a lock-in period for that.

From clicks to calls: omo's website and digital marketing services are the dynamic duo behind skyrocketing success! Our recent omo case study highlights how our turnkey practice marketing service delivered meaningful results across the board- better search engine results, increased traffic, higher ratings, and more. Contact your omo account manager to learn how to get similar results for your practice.

We measure the success of our marketing efforts by tracking metrics like how many people purchase after seeing ads (conversion rates), how much it costs to acquire new leads (cost per lead), and how much sales revenue is driven by our marketing spend. We then shift more of our marketing budget and focus on those specific advertising and content campaigns that consistently and cost-effectively deliver the most website traffic, leads, and new customers.

Don't let your law firm fall into the trap of blindly following competitors. What worked for some may not work for others. And what worked for others might not work for the rest. ❌ There are some markets where SEO is a losing bet ✅ In other markets, you can still dominate with SEO ❌ In some markets, Google Ads are cost-prohibitive ✅ In other markets, it's your best bet ❌ Sometimes, a multi-site approach makes no sense ✅ Other times, it's precisely what's needed to compete Goals, objectives, market, competitive landscape, resources, capital. All important factors to be considered when developing your firm's marketing strategy. Your firm doesn't 'have to do X' or 'have to do Y'. Stop letting competitors dictate your marketing playbook. Do what's best for you, not them.

How To Get Paid Commenting with Business Reviews And get paid to do that!  Learn Basic To Advanced Marketing Levels Https://https://lnkd.in/dhwj-Ems Partner Invite Code This redirects you to a video overview of the opportunity. https://lnkd.in/dBEP7a-t