Tom Barlow’s Post

New law firms need an edge wherever possible. I had no idea how much of an edge good intake can be. Last Friday, my office received a “Google call”. It is a great case that should get any PI firm excited. Later, the client mentioned that I was the 4th lawyer that he called. He just went down the Google listings calling every firm until a lawyer got on the phone. He left a message with the first three law firms. One firm called him back on Tuesday. The second called him back on Thursday. The third hasn’t called him back. Marketing is difficult, time consuming, and expensive. If you’re spending money on marketing but your intake sucks, you’re wasting money. Intake requires constant work and attention.

REASONS WHY YOU SHOULDN'T INVEST IN MARKETING.

Marketing isn't about trying your best once and walking away. Yet so many people take that approach. The right kind of marketing invests wisely, and then spends time understanding where the error(s) are when some of that marketing doesn't hit its intended goal. The biggest mistake you can do with marketing is not undertaking any initiatives, or trying something once and calling it a failure. Unless you're a marketing expert with decades of experience in your niche, you may not understand what exactly went wrong, and what you can try to improve upon your initial efforts. If you're a law firm looking for help with this, then LawFirmBuilder should be your first (and only) stop. Schedule a free assessment today: https://lnkd.in/gQNyc2rw

Here I leave you an example of the template that I can make, I have little experience in the world of marketing, but I think I am on the right track.

There are several marketing lessons in this one judgement: 1. False claims just to gain more eyeballs backfires in the long run😰 2. Despite proper and creative advertisements,it’s the fundamentals of STP which counts 3. Ethical competition and collaborations are extremely significant for a sustained competitive advantage🤝 Hence marketing might look like a bluff to some, but it’s actually an entire package and hence careful considerations and strategic planning is needed even for marketing.

Everybody thinks that marketing is a "creative" role... I disagree. After 10 years of running a marketing agency, I've come to realise that it's less about creativity and fresh ideas and more about systems and processes. People who say they're "creative" tend to want to try new things and test new ideas, but that is the LAST THING that delivers consistent marketing results. Marketing is about doing what works for long enough and making small tweaks to improve over time. There is always a system and a process to get the results you want, you just have to be consistent and stop letting "creativity" (boredom) get in the way.

Marketers, it's not your job to juggle and struggle. Trying to do too many things with not enough of the right people is a sign you're committing the crime of random acts of marketing, That’s when your best people start leaving because they feel overburdened. But marketing results are inevitable when you have the right people in the right seats doing the right thing they were meant to do. - We're here to help you level up --> hldigital.ca

Great marketing doesn't always have to be complex.

Jason is bang on with this. Accountants and bookkeepers often struggle with the clients they have, afraid to take on new clients because they have too many clients to keep up with today. But what if you could clearly define your ideal client, who pays you what you’re worth. If you found just one more of those perfect clients, and dropped your least favorite client, that guy who still hadn’t paid that the last invoice you sent him, which was already heavily discounted. Think about how much better your practice would become. Now rinse and repeat until you have many copies of your perfect client. If you’ve had success with this strategy, leave a comment below, and share Jason’s post so that others can benefit from your experience. If you’re struggling with this, reach out to someone you know who has experience with market and sales, someone whose firm you admire, reach out to me I’d be happy to share my experience, or follow Jason’s podcast. This has the power to transform your business. #accountantsandaccounting #bookkeeping #fractionalcfo

If you are an Accountant, you really want to be spending time on this post. If you are a marketer, this is a brilliant example of value added collaboration... Looking forward to diving in to your book Karen Reyburn and checking out your podcast Jason Staats, CPA #ReferitDaily #referralmarketing #referralstrategy #accountants #businesscoaching