Tim Fullerton

New from me on the FCP Blog: Nonprofits thrive on visibility, trust, and community support. That's where nonprofit #PublicRelations comes in! Discover three powerful ways PR can boost your cause and make a real difference. Read: https://bit.ly/4b3uTve

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Avōq just released insightful research into the changing media preferences of D.C. policy insiders. LinkedIn is up, Twitter is down... but there is a lot more to it than that! To get a deeper look, download the topline and schedule a full briefing to learn what these changes mean for your policy communications strategy: https://lnkd.in/eMpRhMZh

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Curious about the opportunities and pitfalls in using AI for advocacy campaigns? I'll be participating in a panel discussion next Thursday (May 16) at 2:00 ET with some AI superstars. This webinar will be a great chance to introduce yourself to the world of AI and the dos and don'ts for using AI in your advocacy campaigns. Thank you to VoterVoice (Part of FiscalNote) for inviting me to be part of this event. I hope to "see" you there. #grassroots #advocacy #digitalstrategy #ai Rubenstein Impact Group, LLC FiscalNote

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Does your digital advocacy campaign need a bubble bath? Axios has identified 12 bubbles impacting the 2024 presidential campaign and there are implications for issue advocacy here as well. It's useful to think in "bubbles"- it provides a way of thinking about reaching your audience that's less tactical than thinking channel by channel. How many places can you reach your audience? How can you surround them with your message in their bubble? And be nimble...bubbles burst. And new ones form.

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Are the tools of journalism applicable to #corporate communications? Without a doubt. I recently had the opportunity to discuss three of those tools, and how to apply them, at a gathering of comms professionals from @Method Communications, @Sling&Stone, @Harvard and other teams from our @VCCP family. I’d love to hear about other skills from #journalism you think are applicable to helping companies tell their best stories in authentic, media-genic ways. Comment below!

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Don't know where to start with AI in public affairs? I've got something for you. Last week, we embarked on a journey to use AI for scoping out scenarios and simulating stakeholder interactions. This week, we’re taking it a step further. Join me Saturday as we refine our approach, explore intensive training methodologies, and establish robust systems for ongoing scenario management and documentation. 𝗪𝗵𝗮𝘁’𝘀 𝗜𝗻𝘀𝗶𝗱𝗲? In Part Two of this series, we will: - 𝗥𝗲𝗳𝗶𝗻𝗲 𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Using insights from previous simulations to enhance communication tactics. - 𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗺𝗼𝗱𝘂𝗹𝗲𝘀: Create dynamic training sessions to keep your strategy sharp and effective. - 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗮𝗻𝗱 𝗦𝗢𝗣𝘀: Work with ChatGPT to build a sustainable repository of scenario documentation and Standard Operating Procedures. 𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲? To learn how to: - Refine your strategy based on real-time feedback from AI simulations. - Develop targeted training modules to improve team response strategies. - Establish continuous learning practices that keep your team adaptive and proactive. - Standardize your team’s responses to enhance coherence and efficiency in stakeholder interactions. The newsletter drops every Saturday. If you haven’t subscribed yet, you’re missing out. Link in my bio.

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Fighting misinformation can be infuriating, not to mention difficult, but there are ways to do it effectively and here are some tips from Spin Sucks.

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Want an easy-to-remember (& effective) comms framework? (it only takes two minutes to remember) It's called 7-11-4. It's a strategy for building trust with potential customers. Here is what your audience has to do: 🔴 Consume 7 hours worth of valuable content (blogs, social, videos, etc.) 🔴 Engaging with you at least 11 times 🔴 Interact with you across 4 different platforms That means having enough content so that people can spend 7 hours reading your blogs, consuming your social media, or browsing your website. Also, they need to have 11 separate interactions with you in at least 4 different places.

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In the world of media and communications, the relationship between journalists and PR professionals is often misunderstood. However, the reality is far more nuanced and symbiotic. Journalists rely on PR folks to provide them with access to newsworthy stories, expert sources, and valuable insights. In turn, PR depends on journalists to amplify their messages and bring attention to their clients or organizations. A recent report by #MuckRack on the "State of Journalism," found that journalists acknowledge PR professionals 70% "as at least moderately important to their success." This mutual dependence highlights the essential role each plays in the dissemination of information to the public. Trust forms the foundation of our collaboration and ensures that the stories that reach the public are credible and impactful. Journalists rely on us to provide accurate and reliable information, while those of us in PR trust journalists to report the news fairly and accurately. Journalists are skilled storytellers who strive to craft compelling narratives that resonate with their audience. PR pros, on the other hand, are adept at identifying and shaping stories that align with our clients' goals and objectives. Together, we work to create stories that inform, engage, and inspire. I encourage you to read the attached report which provides many insights of today's newsrooms. #Journalism #PR #MediaRelations #PublicRelations #NewsMedia #MediaIndustry #JournalismEthics #Storytelling #MediaCollaboration #InformationSharing #MuckRack #StateOfJournalism #PressRelations #MediaPartnership Public Relations Society of America (PRSA) Natan Edelsburg

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📣 Navigating Public Statements with Diverse Member Opinions 📣 In this week's Association Insights, I tackle a complex challenge: making public statements when not all members agree. Here’s how to approach this delicate task effectively: 👉 Establish a Clear Decision-Making Framework: Set transparent rules about the levels of consensus needed for different types of public statements. 👉 Align with Predominant Member Interests: Understand and represent the majority while maintaining open dialogue to manage expectations and relationships. 👉 Find Common Ground: Emphasize shared values and goals to craft a balanced statement that respects diverse viewpoints but upholds industry priorities. 👉 Communicate Transparently: Always explain the decision-making process and reasoning behind public statements to all members to foster trust and understanding. Handling disagreement requires a strategic and inclusive approach to effectively represent your association's interests and maintain unity. 💬 How do you manage differing opinions in your organization? Share your strategies below! #PublicRelations #AssociationManagement #Leadership #CommunicationStrategy #AssociationInsights #OnWrdUpWrd

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How do policymakers in D.C. and those who engage them get their information? It depends on their partisan leanings. Check out the results of Avōq's research below.

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The reinstatement of Net Neutrality regulations got buried under news coverage of the TikTok “ban” bill, but last week’s FCC decision shouldn’t go unnoticed by marketers. Affordable, accessible bandwidth is essential to our business and our clients’ business. The video and tech heavy experiences that have come to define so much of modern PR and marketing rely upon broadband. I’ve long been a proponent of a broadband program similar to the Rural Electrification Act of 1936 (which helped get bypassed Americans on the power grid). While we aren’t there yet, restoring Net Neutrality and looking at broadband through the regulatory lens of public utilities will likely speed infrastructure expansion. To use a railroad metaphor: the fastest train in the world can only run at the speeds its track allows. Comms and PR people can create the most innovative experiences, but they will always be constrained by bandwidth. The more that true broadband coverage is available, the faster our ideas will run. NPR published a great primer on net neutrality last week that is worth a read if you need to get up to speed: https://lnkd.in/ecNp9vmf #broadband #netneutrality #PR #digitalmarketing #bandwidth #FCC #BidenAdministration #ruralbroadband #InternetAccess

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Are the tools of journalism applicable to #corporate communications? Without a doubt. I recently had the opportunity to discuss three of those tools, and how to apply them, at a gathering of comms professionals from Method Communications, Sling & Stone and other teams from our VCCP family. I’d love to hear about other skills from #journalism you think are applicable to helping companies tell their best stories in authentic, media-genic ways. Comment below!

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Thrilled to have hosted a webinar on the Ethnicity Pay Gap with three exceptional experts on the subject. Our discussion delved into systemic biases, actionable solutions, and the imperative for change. Let's turn insights into action for a more equitable future. #EthnicityPayGap #DiversityandInclusion

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Grateful to Agility PR Solutions for featuring my brand new book, 𝐁2𝐁 𝐏𝐑 𝐓𝐡𝐚𝐭 𝐆𝐞𝐭𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬! "New Book from Influential PR Vet Michelle Garrett, B2B PR That Gets Results, Just Released" "I felt there was a need for this type of book that explains—in a straightforward fashion—the work of PR professionals and the challenges they face so that companies can get the most out of engaging with a PR consultant or agency and achieve their public relations goals." #B2BPRbook #newauthor #publicrelations

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In a world where strategic and crisis communicators focus on the media and elected officials, too often our private sector partners are a missed opportunity. Read my latest on this at HSToday, https://lnkd.in/eNdb3z7n

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“I just need a few key messages that I should hit.” It’s a common request that every communications pro has encountered many times ahead of a media interview. And if you’re anything like me, you roll your eyes. Why? Because key messages are fine and good, but only if they are used to form a broader narrative. More often than not, they’re seen as a license to be repetitive, robotic and focused only on your own outcome. Brute-forcing key messages down a reporter’s throat doesn’t help them do their job. Media opportunities are a two way street - you give value, share expertise and contextualize whatever you’re talking about in exchange for the profile the media outlet can give you and your business. The best and only way to respect this duality is to shape a simple and memorable story which contains the messages you want to hit, and which shows instead of telling why what you’re discussing is important and meaningful. I used to keep a folder of video clips that could’ve been titled “when key messages go wrong” - often depicting some hapless executive or politician stumbling through a repeated response straight from the message sheet he or she was handed. They universally looked silly and unprepared, and the interview did nothing but undermine trust and damage the speaker’s reputation. Next time, before the camera starts rolling, think about a story instead of a key message. Your brand will thank you.

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ICYMI: I spoke with Peter Shankman about his new resource HERO—Help Every Reporter Out—on PR Explored, my YouTube show where I interview those I trust in the industry about PR topics and trends. We talked about: ⭐️ Why he started HERO ⭐️ Why PR pros AND reporters LOVE it ⭐️ The steps he takes to ensure there's no 🗑 ⭐️ How being brilliant at the basics helps you stand out as a PR professional ⭐️ Why he’s sticking with email for HERO ⭐️ What the future holds for HERO One of my favorite things he said was about the importance of honing your writing skills. The question was: How should PR pros be future-proofing their practice? “The best way to future-proof is to become better at what you do, become a better writer,” Peter answered. Despite ALL the talk about AI, the ability to write well is more important than ever for those of us in PR and communications. Strong writers will ALWAYS have a place in our profession. 😌 Listen or watch the full interview: https://lnkd.in/eaxuW3ed #mediarelations #publicrelations #PRExplored #PRtips

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