Bentonville, Arkansas, United States
Contact Info
45K followers
500+ connections
About
Contributions
Activity
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How it feels when the new person gets the social account you managed and goes in a completely different direction.
How it feels when the new person gets the social account you managed and goes in a completely different direction.
Liked by Jon-Stephen Stansel
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Advice I'd give first-year social media managers that I wish someone had told me: -You don't have to know everything about every platform -You…
Advice I'd give first-year social media managers that I wish someone had told me: -You don't have to know everything about every platform -You…
Posted by Jon-Stephen Stansel
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The memetic shift toward trend-based social media marketing has lowered the overall quality of social media content in recent years, change my mind
The memetic shift toward trend-based social media marketing has lowered the overall quality of social media content in recent years, change my mind
Liked by Jon-Stephen Stansel
Experience & Education
Volunteer Experience
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Social Media Track Chair for District 4 Conference
Council for Advancement & Support of Education
- 8 months
Education
Selected and supported speakers for the Social Media track for the 2015 and 2016 CASE District 4 Conferences.
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Publications
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4 Ways #HESMs Can Find Time for Professional Development
Volt Edu
A social media manager’s job is much more than just creating content and posting it. They must collaborate with stakeholders, build strategy, monitor online conversations, respond to comments, and more. This leaves little time for professional development, and as discussed last month there are a lot of things social media managers have to track to stay on top of the ever-changing field of social media. The question is, with all the many tasks social media managers have every day, where do they…
A social media manager’s job is much more than just creating content and posting it. They must collaborate with stakeholders, build strategy, monitor online conversations, respond to comments, and more. This leaves little time for professional development, and as discussed last month there are a lot of things social media managers have to track to stay on top of the ever-changing field of social media. The question is, with all the many tasks social media managers have every day, where do they find time for this professional development?
Here are a few ways social media managers can clear time in their daily schedules to stay on top of their game. -
5 Things Every Social Media Manager Has to Stay On Top Of
Volt Edu
We ask a lot of social media managers. From creating content and responding to comments, to social listening, developing strategy, and more, a social media manager is expected to undertake many duties. But one we don’t talk about much is keeping up with a field that is rapidly changing and evolving. To stay relevant and continue to be effective in their role, social media managers must make professional development a daily part of their jobs.
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You Are Not the Accounts You Run
Volt Edu
For social media managers, it’s extremely easy to develop a sense of ownership and a very close attachment to the accounts they run. Often, they are the ones who develop the account’s voice, write the copy, build the graphics, take the photos, and interact with the community. When someone leaves a comment or asks a question, they are the ones responsible for responding.
Many social media managers have either created those brand accounts themselves or built them from the ground up. And…For social media managers, it’s extremely easy to develop a sense of ownership and a very close attachment to the accounts they run. Often, they are the ones who develop the account’s voice, write the copy, build the graphics, take the photos, and interact with the community. When someone leaves a comment or asks a question, they are the ones responsible for responding.
Many social media managers have either created those brand accounts themselves or built them from the ground up. And when things go wrong on social media, they are the ones who have to answer for it. -
The Yak is Back
Volt Edu
As higher ed social media managers prepare for the start of another school year, there’s a lot to consider. COVID safety messaging and other possible crisis communications have been added on top of the already full schedule of move-in day, first day of classes, welcome week, and all the other communications that go along with the start of a new school year. So when Yik Yak announced last month that they were relaunching after a four-year hiatus, higher-ed social media managers were…
As higher ed social media managers prepare for the start of another school year, there’s a lot to consider. COVID safety messaging and other possible crisis communications have been added on top of the already full schedule of move-in day, first day of classes, welcome week, and all the other communications that go along with the start of a new school year. So when Yik Yak announced last month that they were relaunching after a four-year hiatus, higher-ed social media managers were understandably upset.
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Creating a university-branded animated GIF library
Journal of Education Advancement & Marketing Vol. 5, No. 4. Henry Stewart Publications
Graphics interchange format (GIFs) are the lingua franca of Twitter. They can express complex ideas and emotions that cannot fit into a Tweet, create humour and levity or add a personal touch to a reply. In higher education, we use them constantly to congratulate students when they have just been accepted, share the excitement of the school year starting or wish students luck on final exams. But why use pop culture GIFs when you can create your own university-branded ones? The University of…
Graphics interchange format (GIFs) are the lingua franca of Twitter. They can express complex ideas and emotions that cannot fit into a Tweet, create humour and levity or add a personal touch to a reply. In higher education, we use them constantly to congratulate students when they have just been accepted, share the excitement of the school year starting or wish students luck on final exams. But why use pop culture GIFs when you can create your own university-branded ones? The University of Central Arkansas created its own library of branded GIFs and GIF stickers on GIPHY, a popular GIF-sharing platform that has generated almost 100 million GIF views in less than two years. In this paper, we will give you a tutorial on making GIFs, promoting a brand GIF library and evaluating the results.
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Reduce, Reuse, and Recycle Your Content to Avoid the Summer Slowdown on Social
Volt Edu
It can be hard enough to fuel a content calendar for an entire school year, yet alone when school’s out for summer. But with a bit of creativity, a whole lot of resourcefulness, and a dash of #hashtag know-how, you can uncover a bounty of social media content.
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Attack of the Clones: How an Audit Can Protect Your University’s Social Media Trademarks
Campus Sonar Brain Waves Blog
Universities are easy targets for impersonation accounts and trademark misuse. They’re often created by students and, while some have good intentions, many are hoping to quickly gain a large following and cause general mischief. They also tend to grow rapidly because schools are often slow to notice and take the appropriate measures to protect their trademarks and shut these accounts down. But make no mistake, these accounts hurt your brand strategy, your brand, and even worse, can be used for…
Universities are easy targets for impersonation accounts and trademark misuse. They’re often created by students and, while some have good intentions, many are hoping to quickly gain a large following and cause general mischief. They also tend to grow rapidly because schools are often slow to notice and take the appropriate measures to protect their trademarks and shut these accounts down. But make no mistake, these accounts hurt your brand strategy, your brand, and even worse, can be used for bullying and harassment.
These simple steps can identify and stop these accounts so you can protect your social media trademarks before the accounts damage your school’s reputation.
Languages
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Japanese
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More activity by Jon-Stephen
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I used to never post selfies. I worried people would think that I was vain or full of myself. But then I realized something… I loved seeing my…
I used to never post selfies. I worried people would think that I was vain or full of myself. But then I realized something… I loved seeing my…
Shared by Jon-Stephen Stansel
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Social Media Managers take a lot of personal ownership over the accounts we run. Our work is visible to A LOT OF PEOPLE so naturally we want it to…
Social Media Managers take a lot of personal ownership over the accounts we run. Our work is visible to A LOT OF PEOPLE so naturally we want it to…
Posted by Jon-Stephen Stansel
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Whoever is doing marketing for TWISTERS, I salute you.🫡
Whoever is doing marketing for TWISTERS, I salute you.🫡
Shared by Jon-Stephen Stansel
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Just because something is trending, doesn't mean brands should jump on it. I share my thoughts with ADWEEK. "As I’m writing this, you may have…
Just because something is trending, doesn't mean brands should jump on it. I share my thoughts with ADWEEK. "As I’m writing this, you may have…
Liked by Jon-Stephen Stansel
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If you work in social media long enough, you will make a mistake. It's just something that is going to happen. You’ll make a typo, post the wrong…
If you work in social media long enough, you will make a mistake. It's just something that is going to happen. You’ll make a typo, post the wrong…
Posted by Jon-Stephen Stansel
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Them: Hey, can you get this post up real quick? SMMs:
Them: Hey, can you get this post up real quick? SMMs:
Liked by Jon-Stephen Stansel
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