Scott Barker’s Post

This ad by Pacific Wild in Canada, featuring William Shatner, is gaining attention for its clever and humorous approach towards environmental advocacy. While some may find the ad's language crude, it's undeniably clever ( be warned before you click, it is NSFW). To evaluate its true effectiveness, I have additional questions: 1) What percentage of ad clicks led to actions taken? 2) How does this conversion rate compare to other campaigns? 3) Is there a strategy to retain and engage respondents further - and over time are these respondents more or less committed than people recruited another way? 4) Does allowing non-constituent messages to lawmakers work in Canada? It's a no-no in the US. 5) How might the strident message to lawmakers be received, and could it potentially backfire? Measuring the impact of an advocacy campaign goes beyond the ad itself. The link to the ad: https://lnkd.in/gkhYEtKi #Advocacy #CampaignEffectiveness #EnvironmentalAdvocacy #PacificWild #WilliamShatner

This is an excellent summary of the challenges facing renewable development at the local level. A few observations to add to points made in the podcast: 1)      Local opposition leaders are using Facebook to find each other and share information and tactics across county and state lines. They are creating their own organic, de facto national movement. 2)      The need to personalize the economic benefits with specific, real examples is spot-on – people don’t believe economic development statistics. Real testimonials of how wind and solar projects have helped “my kids…my farm…our schools” are needed. 3)      Finding and engaging local supporters – and not just participating landowners – is also key.

It's Tennyson's prose coming true: "Old age hath yet his honor and his toil. Death closes all; but something ere the end, some work of noble note, may yet be done, not unbecoming men that strove with gods."

I’m excited to be working with Troy Browder and Nick Calderone on public affairs video projects…two Emmy-award winning pros who know how to bring the authentic voices of your advocates, customers or employees to life…on screens large and small. #videoproduction #contentcreation #digitalmarketing #videomarketing https://lnkd.in/gX-AunXC

Third party data, if carefully sourced, filtered and targeted, have proven effective in getting around Meta's dwindling targeting options for public affairs campaigns. With the right content targeted to a carefully cultivated list, Meta continues to drive the most conversions to action.

The agenda looks particularly helpful for the AI-curious - and who isn't?

The Seattle Freeze is real. We're sitting by ourselves in all those coffee shops...

Three questions a great advocacy call-to-action landing page needs to answer: 1) Why this issue/legislation matters to you (the audience). 2) Why it matters NOW. 3) Why action will matter - how it makes a difference.