Tim Fullerton’s Post

There really is nothing like seeing your name in a national newspaper. Doesn’t matter how many times it has happened - it is always a thrill. Thank you to the Los Angeles Times for including me in their piece about Threads taking on Twitter head to head! #socialmedia #marketing #digitalmarketing

You might have noticed (or not?) that I haven't posted much in the past two weeks. Well here's why. We didn't have childcare for 11 days. While I was still working (albeit at a much slower pace), it just left no time for posting on here. And that's ok! It is wild to me that we, as a country, have not figured out how to provide adequate childcare that works for everyone. Now I'm one of the last people who should complain. We live a very good life and have childcare most of the time (and my mom has helped as well), but it just reminds me of all the single parents out there who have none of what we have. They deserve better. This stretch was a good reminder to always treat people kindly when interacting with them. You never know what they might be going through. Happy Monday everyone!

You can take the guy out of New England, but you can’t take Dunkin out of the guy. 😂

As you know, I spent many years in politics, so I’m dying to know if my LinkedIn family plans to watch the debate tonight.

Let's talk about this new feature under the "My Network" tab breaking out the alerts into "Grow" and "Catch Up." Here's my question. Did anyone ask for this and does it actually improve our experience on here? The answer is clearly no. We already have enough feeds to follow. Did we really need the my network notifications to be broken up into silos? In #marketing - simplicity is always key. And in #socialmedia, the same is true. Giving people too many things to check usually means they check less of anything. They get overwhelmed and stop paying attention. Now this isn't the end of the world, but it just seems like a silly way to just add more things to look at here. Frankly, I want to look at less everywhere. 🤷♂️

Welcome to the great social media panic of 2024. We have all see the headlines about how socialmedia is ruining our kids mental health. But is that true and are we discounting other major societal ills that concern our young people? In the piece below I argue that we are falling into another moral panic much like the ones around video games, TV, music, MTV and yes, even radio back in the 1920's. More research is needed before we jump to conclusions. #socialmedia #mentalhealth

When you’re building your own business - finding any and all ways to get the word out is key. This is my blurb in the most recent Dickinsonian Magazine, which goes to all alums of Dickinson College. Cost of placing this? $0.00. Get that work out any way you can! :) #marketing

This is a truly important post that LIAM DARMODY dropped today. Very clear evidence that many of the "personal brand" voices on LinkedIn are juicing their engagement by using engagement pods, which gives fake engagement that then leads to more reach, awareness and yes, followers. We have known this is going on for quite some time, but I haven't seen anyone lay it out as clearly and concisely as Liam does here. Now why should you care if people are doing this? They're gaming the system. Good for them! Well, not so fast. It's messing with the algorithm and likely hurting everyone elses posts in the process. When people get pods together and start liking content, the LinkedIn algo then thinks people want this content (because real people are liking/sharing). But when you look at these posts, they're usually vapid and lacking in any real substance. So it hurts everyone. Plus, LinkedIn is supposed to be about people authentically posting and engaging with others as we navigate this world of work. When posts like these get amplified, it hurts the experience of everyone. So when you see really bland posts getting a crazy amount of engagement, or posts with far more shares than comments - the poster is likely using engagement pods to fake their engagement. Everyone should be up in arms about this. It hurts our experience. And it especially hurts people like Liam who is a real personal brand guy doing amazing work with NO PODS. He's the real deal. Go follow him and block the bad faith actors.

Executives can be the best marketers you have in your company - but they can also be the worst. Case in point - there is a post flying around (it’s real) of an exec literally using the termination of an employee to show what he’s learned about firing people. And the post comes with a selfie where he’s smiling. Yes it’s as bad as you might imagine. In this case I’m guessing the exec just did it, but it’s a prime example of why the marketing and social teams need to be involved with all content about the company. Who is going to want to work at this place after that post? The number one thing you learn about terminations is that they’re awful in every situation. Having empathy and kindness towards the person hearing that news everyone dreads is the most importantly thing you can do in those conversations. That and never turn those situations into LinkedIn posts… #leadership #marketing #socialmedia