Meghan Slaven, SHRM-CP

Unlock new inventory to meet the demand of your advertisers by easily adding various ad formats to your commerce media network. Koddi’s user-friendly interface enables seamless integration, connecting advertisers with customers at every stage of their buying journey. #commercemedia #retailmedia #adtech

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An organization that views its employees as its most important resource can maximize its return on talent by following a holistic strategy—with HR in the driver’s seat. Analytics-backed hiring, continuous learning, and a high-performance culture make people feel supported, energized, and productive. This integrated talent approach draws people in and keeps employees satisfied, boosting organizational performance along the way. https://lnkd.in/ejkTknm4

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Discover why Programmatic Guaranteed CTV is a game changer for digital advertisers! With the upcoming political season, secure your ad placements and access premium inventory from many notable publishers. Leverage Simpli.fi's solution for unmatched targeting and campaign effectiveness

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Check out this blog post to see how LiveIntent's 2024 Spring Forward Event brought everyone together to connect and collaborate, as well as, celebrate our successes from 2023 and plan a great 2024!

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Whether you're a seasoned marketing pro or new to the workforce, it can be challenging to steer through the ever-changing ad industry. Robert Half employment expert Amy Mangan shares key recommendations for creative talent to navigate the job market in this ANA interview #marketingpros #creativework #marketing #jobsearchtips

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Headed to San Jose this week for #IterableActivate! Looking forward to connecting with fellow marketers and discussing data management, multichannel customer journeys, and winback strategies that are making an impact. Let's chat and share insights at #activatesummit. See you there! #iterable2024 #digitalmarketing #emailmarketing

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Today, Yahoo further expands Yahoo Identity Solutions to CTV! The article below from AdExchanger summarizes all the key points and what this means to advertisers.

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Very important topic! Here are some practical steps organisations can take to improve workplace inclusivity and equity.

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Forrester Consulting found that 9 out of 10 companies agree – data collaboration is critical to driving revenue growth. Download this study to: 🛒 Uncover top data collaboration use cases for industries with different goals and varying degrees of first-party data 💲 Learn about new revenue opportunities across customer loyalty, data privacy, product innovation, and more 🤝 Gain key recommendations on how to overcome barriers to data collaboration Download your copy:

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Discover how integrating Marketing Operations with Sales, IT and Finance can drive unparalleled success for your organization. At Cella, we understand that synergy across departments isn't just beneficial—it's essential. Learn practical strategies to foster collaboration and enhance efficiency, ensuring that every team is aligned towards common goals. Dive into the full article and start transforming your cross-departmental interactions today!

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/gVrM4mQV #datacollaboration #dataprivacy #measurement

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Earlier today, Omnicom announced that it will be the first holding company to integrate into the new Instacart Developer Platform (IDP), a publicly available API program that leverages Instacart's industry-leading online grocery platform to supercharge third-party digital experiences. Our Chief Experience Officer, Clarissa Season, noted: "This integration legitimizes influencers as a media channel even more because of the clarity it provides. We view this level of outcomes-based measurement as a significant step forward." You can read the full Digiday piece here: https://lnkd.in/gm7DbAY5 #OmnicomCannes

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Measurement is key to maximize (and prove) marketing impact. Kroger shares how they hold traditional reach mediums like CTV accountable to actual conversion outcomes. Explore more from LiveRamp's #RampUp24 here: https://lnkd.in/eFjccVhW

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How can CMOs and C-suite leaders effectively lead the growth agenda and win over skeptics? Goodway Group CEO Jay Friedman shares his thoughts for Ad Age.

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Well-structured tech stack ➕ clean data set 🟰 unique growth opportunities for advertisers Acceleration's newest webinar explores how marketers can strategically implement AI for greater media and marketing performance. Featuring a panel discussion moderated by Acceleration's Adam Alter with Google's Nadia Carta, EssenceMediacom's Johnny Won, and GroupM Nexus' Jim Kensicki, key takeaways include how to: • Develop an AI strategy anchored in business outcomes to drive short-term results & long-term value. • Build strong data and tech foundations that support connected & scalable AI use cases. • Leverage AI to prepare for cookie loss and to scale the impact of 1PD. • Extract maximum value from your existing data & tech investments and capitalize on the AI capabilities already at your fingertips Watch the full recording here: https://lnkd.in/dn-xDxT2

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Growing is why companies invest in SMS for high impactful audience engagement. Check out 10 tactics to help you grow you investment with SMS 📈

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The landscape of marketing data has evolved significantly, making it crucial for businesses to adapt their strategies to stay competitive. Intero Digital can help drive superior marketing outcomes. https://lnkd.in/g8GwPE-n

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