Brandi Unger’s Post

Discover why 99% of orgs plan to leverage data collaboration this year. 🤝 Download LiveRamp's latest trends report to: ✈️ Find out why data collaboration has become mainstream, expanding beyond marketing to new industries and use cases 🔍 Uncover the latest trends in data clean room adoption 💡 Learn how AI is transforming data collaboration use cases – and data collaboration itself

Measurement is key to maximize (and prove) marketing impact. Kroger shares how they hold traditional reach mediums like CTV accountable to actual conversion outcomes. Explore more from LiveRamp's #RampUp24 here: https://lnkd.in/gzgVGSrr

“Marketing is everything that happens before someone comes to the site.” 🛍️ Saks shares how they approach creating a luxury customer experience with data. Explore more insights from #RampUp24 here: https://lnkd.in/g7jdjx8Y

Google Cloud recognizes #datacollaboration is the strongest path to combatting signal loss. 🍪 With #BigQuery data clean rooms, marketing teams have a powerful way to unlock privacy-focused data collaboration and advanced analytics for the future. ☁️ LiveRamp, with the combined power of Habu, is excited to build on top of this foundation to give ALL business users a powerful application layer and cloud-native identity that accelerate speed-to-value, data fidelity, and ecosystem connectivity. Learn more:

Don't be fooled 👀 Chrome may have delayed the deprecation of #cookies to 2025, but in reality, it's only an extra four months. Nearly 51% of the web is already cookieless, and cookies simply can no longer perform at the caliber omnichannel marketers need. 🍪👎 According to LiveRamp's Chief Connectivity & Ecosystem Officer Travis Clinger, "The delay to early 2025 is a small one, and as an industry, we should use this time wisely to move to solutions that are proven to perform better than cookies today." On our blog, we talk more about the successes we're helping customers like Omni Hotels & Resorts and NBCU Advertising & Partnerships achieve by making the transition to #PAIR and other solutions early:

Marketers must be able to measure campaign data – no matter where the data lives. Hear from LiveRamp's CMO Jessica Shapiro how the LiveRamp Clean Room, powered by Habu, is making better measurement and optimization possible. Explore more insights from #RampUp24: https://lnkd.in/e_nCD_-v

Want to learn more about LiveRamp’s integration with AWS Entity Resolution? In this demo video, our Head of Embedded Products Lisa Cramer shows how LiveRamp's enhanced identity solutions help marketers and advertisers connect fragmented consumer touch points across all the destinations that matter. With built-in privacy-enhancing technologies, customers can enhance accuracy of customer insights and build personalized marketing experiences for the post-cookie ecosystem - all while minimizing the movement of data. This no-code, native AWS solution is as easy as the click of a button. Watch here: https://lnkd.in/gesnMUPk AWS Partners

As third-party cookies leave the ecosystem, enterprises are exploring how to connect data in new ways that allow them to grow innovation and revenue. According to a 2024 commissioned study conducted by Forrester Consulting, 93% of respondents agree that improved data collaboration is critical to driving improvements in customer loyalty, data quality, regulatory compliance, and more. Download the study to learn more.

Happy Earth Day from LiveRamp! I'm proud to work for a company that strives for a more sustainable workplace and greener future 𝙛𝙤𝙧 𝙖𝙡𝙡. In commemoration of 𝙀𝙖𝙧𝙩𝙝 𝘿𝙖𝙮 and this year's theme, Planet vs Plastics, LiveRamp employees are joining local office cleanups where we live and work. Additionally, we’re diving into the zero-waste movement to learn how we can reduce waste and live more sustainably. We can all do our part to protect this one home that we all share. 🌍 #EarthDay