Well-structured tech stack ➕ clean data set 🟰 unique growth opportunities for advertisers Acceleration's newest webinar explores how marketers can strategically implement AI for greater media and marketing performance. Featuring a panel discussion moderated by Acceleration's Adam Alter with Google's Nadia Carta, EssenceMediacom's Johnny Won, and GroupM Nexus' Jim Kensicki, key takeaways include how to: • Develop an AI strategy anchored in business outcomes to drive short-term results & long-term value. • Build strong data and tech foundations that support connected & scalable AI use cases. • Leverage AI to prepare for cookie loss and to scale the impact of 1PD. • Extract maximum value from your existing data & tech investments and capitalize on the AI capabilities already at your fingertips Watch the full recording here: https://lnkd.in/dn-xDxT2
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On June 13, 2024, GroupM hosted the Innovation Summit, bringing together clients and experts from GroupM and WPP. It was an insightful afternoon, focusing on Making Every Ad Work Harder. We explored ways to maximize media performance in advertising’s evolving landscape. Here are our top 4 takeaways from the event! 🚀
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For the fourth year running, EssenceMediacom and Campaign Asia-Pacific are co-hosting Diversity Talks, a virtual event focused on diversity, equity, and inclusion initiatives across the region. 🌏 📌 Held on Wednesday, 17 July from 10am to 12pm SGT, this year's event will feature three panels on topics like class-based intersectionality in APAC advertising, mental wellbeing and neurodiversity in the workplace, and what DEI means to Gen X. Join industry leaders from Chope, HSBC, and Mable, alongside EssenceMediacom's Gordon Geraghty, Pippa Berlocher, Rupert McPetrie, and Wendy Siew, in the discussions moderated by Campaign Asia-Pacific on evolving DEI practices to meet the needs of the times and turn challenges into change. 🚀 Register for free now at https://lnkd.in/ejHuJc42. 💻 This event is part of Campaign Asia-Pacific and Greater China's Women to Watch, created in partnership with EssenceMediacom. https://lnkd.in/eh54taNs #diversitytalks2024 #dei #diversity #inclusion
Diversity Talks 2024 (Virtual)
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💡 It was a day filled with insightful discussions as we heard from our leaders, Elton Dsouza, Nic Jones, and Prayarana (Pray) in conversation with MetLife's Agnisha G. and The Coca-Cola Company's Joy Orteza, alongside industry leaders on the panels at this year's ATS Singapore. A huge thank you to the ExchangeWire team for the opportunity and congratulations on yet another successful event! 👏 https://lnkd.in/eW-dAnkF #ATSS24 #BreakthroughForBrands #NewCommunicationsEconomy
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The global advertising industry is on the brink of a significant milestone — surpassing one trillion in revenue by 2025, a year earlier than previously forecasted. This growth trajectory is largely fueled by revised forecasts for powerhouse economies like China and the U.S., which together account for over half of global ad revenue. As we navigate ongoing inflation and economic challenges, the resilience of consumer spending and the boom in AI products and services continue to bolster business investment. See an interactive version of this map and more insights from this TYNY Midyear forecast here: https://lnkd.in/eydmurEe
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Introducing another brilliant case study from The Coca-Cola Company, newly crowned 'Creative Brand of the Year' at Cannes. 👑 In collaboration with WPP Open X, supported by Ogilvy, Coca-Cola broke a Guinness World Record by connecting millions of Chinese Families for a Dragon Year Celebration. 🐲 Discover the latest case study on our website 👉https://lnkd.in/e2HazGfE #China #WPPOpenX Guinness World Records Cannes Lions International Festival of Creativity #BreakthroughForBrands #NewCommunicationsEconomy
Coca-Cola Breaks Guinness Record by Connecting Millions of Chinese Families in Dragon Year Celebration
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A new trend is on the rise in the advertising landscape — global fandom. 🏟️ As sports leagues and teams extend their influence globally, it's projected that sponsorship revenue will grow at about the same rate as advertising over the next five years. Whether you're watching a major sports event or wearing your favorite team's jersey, you're participating in what's known as 'collective effervescence'. This sense of unity from shared experiences is becoming an essential way for brands to connect with audiences. Learn more in this TYNY Midyear forecast: https://lnkd.in/eTRMwXzc
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Wednesday in Cannes was another brilliant day. 🌊 🔹 We hosted an afternoon of networking for senior female leaders at the GroupM Rooftop along with guest speaker– Hollywood actress Gabrielle Union – as well as renowned American food blogger, social media influencer and founder of Half Baked Harvest, Tieghan Gerard, while taking in the breathtaking views across the bay of Cannes. 🏖 🔹There was a fascinating panel hosted by The New York Times 'The Daily' podcast Michael Barbaro, featuring our Executive Director, Client Leadership, Mark Weintraub, Zefr's Richard Raddon and Meta's Samantha Stetson. The panel discussed the ways in which technology is helping brands grapple with the challenges of advertising in today's fast changing and highly dynamic news environment. Revisit the session here 👉 https://lnkd.in/epiQeP-t 🔹We then heard how the art of media management is being revolutionised through the science of attention. 📣 GroupM's Global Practices Lead, Sargi Mann, Adelaide Metrics founder and CEO Marc Guldimann, and Mars Senior Director, Global Media Ron Amram discussed the ways in which attention-based approaches to measurement are helping ensure ethical and effective media buying 👉https://lnkd.in/ejiFhKgc 🔹Another great session revolved around how brands can strike a balance between open web, social platforms, and premium publishers. Mars' Anja Spielmann and GroupM's Luke Bozeat shared their insights on navigating this complex advertising landscape with IAS ' Paul Nasse. Watch that session here 👉 https://lnkd.in/eyuVtAvv #BreakthroughForBrands #CannesLions2024 #NewCommunicationsEconomy #GroupMCannes
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The art of media management is being revolutionised through the science of attention. Live from The GroupM Rooftop at Cannes, our global practices lead Sargi Mann, Adelaide Metrics founder and CEO Marc Guldimann, and Mars Senior Director, Global Media Ron Amram discuss the ways in which attention-based approaches to measurement are helping ensure ethical and effective media buying. #GroupMCannes https://lnkd.in/etsheHGa
How Mars and GroupM Leverage Attention Data to Champion Responsible Media Buying
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📺 The landscape of television advertising is changing. While traditional TV is expected to decline, Total TV —which includes its digital extensions or CTV — is projected to grow to $163.2 billion in 2024. Meanwhile, CTV is seeing a boost with the inclusion of some YouTube revenue, indicating a shift towards digital platforms in the advertising industry. Learn more about trends impacting the global advertising economy in GroupM's TYNY Midyear Forecast: https://lnkd.in/edP_Gh2j
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The growth of Retail Media is anticipated to be substantial in the upcoming years, with its market share projected to rise from 1.5% in 2014 to an estimated 15.1% by 2024, as per GroupM's Midyear forecast. 🛒 What makes it so appealing? The ability to track closed loop attribution and create stronger connections between media and sales. As we look ahead to 2029, it is expected that retail media will play an increasingly significant role in advertising strategies. For more insights on the trends shaping the global advertising economy, check out: https://lnkd.in/eS9C5BjB
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