Brandi Unger

In a recent ADWEEK webinar, leading rural lifestyle retailer Tractor Supply Company explores how they fine-tuned a #loyalty program that supports over $10B in sales. Let's dive into the partnership ⬇️

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We are excited to announce this partnership. Providing greater transparency and data fidelity for targeting and measurement is paramount to the future of our industry as signal loss continues to accelerate. Cara Pratt & the entire Kroger Precision Marketing team are true leaders in the Commerce Media space, and it's an honor to collaborate with them. With this integration, Yahoo DSP customers can leverage Kroger's rich, first-party data to activate precision audiences and measurement across omnichannel media activations.   Adam Roodman, Alia Lamborghini, Beau Ordemann, Beth Nussbaum Gross, Mike Brunick, Stephen McDermott, Jason Zollan, Sekema Newton, Danny Dikovsky, Elizabeth Herbst-Brady, John Grad, Kevin McVey, Amy Hamers, Christy Corthinos, Danae McDuffee Downing, Anthony Winters, MBA, Kate K. Donahue, Dave Pallett, Kyle Loos, Jeff Rich Mark Fleisch

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Measurement is key to maximize (and prove) marketing impact. Kroger shares how they hold traditional reach mediums like CTV accountable to actual conversion outcomes. Explore more from LiveRamp's #RampUp24 here: https://lnkd.in/gzgVGSrr

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Lovely to see Ben Sylvan! When speaking to the importance of retail bridges with The Trade Desk Ben challenges why advertisers would infer behavior on people when you can partner with retailers like Kroger to get real data and drive personalization. #canneslions2024 #krogerprecisionmarketing

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Exciting news today: Yahoo DSP advertisers now have seamless access to Kroger audiences! We believe in the power of precision purchase signals. Shopping behaviors reveal lifestyles, aspirations, and life stages more meaningfully than demographics alone. Our purchase-based data with flexible buyer controls is the new model for leveraging first-party data and reducing programmatic advertising waste. Read more here: https://lnkd.in/g_aUBEVM

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Financial Services marketers: This Quad insights report is a great resource for brands aiming to get closer to their customers and build long-term relationships. Give it a download below or pass the link along to a #finserv marketer you know!

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Learn how Tractor Supply's Loyalty Program drives more revenue.

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In a recent ADWEEK webinar, leading rural lifestyle retailer Tractor Supply Company explores how they fine-tuned a #loyalty program that supports over $10B in sales. Let's dive into the partnership ⬇️

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Very informative and well written post by Numerator's Chief Economist, Dr. Leo Feler. This is the beauty that is Numerator’s data. It is the complete story. Are you a CPG manufacturer? Units may be down as a result of price hikes through the pandemic economy, but as you read through, consider how you are currently evaluating whether you are getting your fair share of spend in the current climate. Not just by channel (including eComm and Gas & Convenience), retailer and category, but also the most overlooked - by cohort (income, ethnic, generational, etc.) which enables you to activate with precise targeting on multiple fronts. #consumerinsights #shopperinsights #cpg #cpginsights #amplesample  #singlesource #morethanjustareceiptpanel  #itemleveldata 

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Yahoo Advertising DSP advertisers can now use Kroger purchase data for audiences and measurement. More relevant advertising means less ad clutter. If we can change the incentives in digital advertising by optimizing against true results – then the entire digital ecosystem gets better. Less ad fraud, less garbage sites – more high-quality content and experiences. Read more in ADWEEK: https://lnkd.in/gdEvy57S #KrogerPrecisionMarketing 84.51˚ #RetailMedia #Programmatic

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JUST RELEASED: Are your campaigns effectively reaching your target audiences? In collaboration with Qrious Insight, the Game-Changing Shift report series delves into social advertising effectiveness. How does personal media choice affect brand campaigns? We’ll explore the impact in 4 categories, starting with QSR. Check out the full report.

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Something BIG is happening in the grocery industry! Retail Media is just the start. Industry experts from Albertsons, Placer.ai, Fresh Thyme Market, and others are discussing what is currently unfolding and what the future holds. Great opportunity to get up to speed quickly. #grocery #retailmedia #industryexperts

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Calling all Retail & CPG Leaders at #SalesforceConnections! ☕️ Struggling to personalize customer journeys across a complex retail landscape? Join Jon Jessup, CEO of 1440, for an exclusive breakfast roundtable tomorrow morning. Jon will dive deep into leveraging AI to unlock growth for your Retail or CPG brand. #GenAI #CNX24

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#RetailMedia is creating waves, forcing retailers to adapt or risk missing the boat. Luckily, a playbook is already in place for retailers launching a media business for the first time. Check out my latest piece for Forbes and learn how retailers can embrace a publisher mindset to capture a piece of the $140 billion retail media opportunity. https://bit.ly/3Vu9SDV

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Another milestone: Yahoo DSP advertisers now have seamless access to Kroger audiences. At Kroger Precision Marketing, we believe in the power of our precision purchase signals. Shopping behaviors reveal lifestyles, aspirations, and life stages more meaningfully than demographics alone. This builds on the self-service programmatic capabilities we announced last Fall. Both Yahoo and Kroger Precision Marketing have first-party signals at the core of this offering. Much of the digital media industry has been using the same third-party data signals for decades – and those signals are fading. Big brands are making the switch to retail data. Some key features in our approach: ✅ Programmatic Controls: Manage your own campaigns & activate custom-built, Kroger purchase-based audiences with closed-loop sales measurement in your existing Yahoo DSP seat. ✅ Flexibility: Apply quality controls including verification and brand safety tagging. Easily layer Kroger audiences onto your media strategies, maintaining control of optimizations and rail settings. ✅ Pricing Transparency: Fully-transparent pricing model; know exactly how much of your media investment is allocated to inventory vs. audience vs. measurement. I’m proud of the entire team behind this at KPM. And a special shout-out to our Yahoo collaborators, Elizabeth Herbst-Brady, Mike Brunick, and Beth Nussbaum Gross - among many others. Read more from Kathryn Lundstrom at ADWEEK [article link in comments] #adtech #KrogerPrecisionMarketing 84.51˚ #RetailMedia

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In a world without cookies, content creators hold the keys to driving performance. At Hearst, we are at the forefront of harnessing first-party data to drive sophisticated, omnichannel strategies across various verticals. Our domain expertise is powered by a robust infrastructure that captures 3.8 billion data signals exclusively from interactions with our content. This wealth of data provides a deep insight into reader preferences and enables the creation of proprietary Hearst first-party segments. By categorizing this information into hundreds of targeted segments, we offer unparalleled precision in reaching your desired consumer demographic. In the evolving digital landscape, where cookie deprecation shifts the paradigm, Hearst's content-driven approach ensures that we remain critical players in driving performance for our partners. How are you managing the cookie depreciation?

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📣 📣 Proud to share our news: Yahoo DSP advertisers can now use Kroger purchase data for audiences and measurement. 📣 📣 More relevant advertising means less ad clutter. Ultimately, if we can change the incentives in digital advertising by optimizing against true results – then the entire digital ecosystem gets better. Less ad fraud, less garbage sites – more high-quality content and experiences. #KrogerPrecisionMarketing @8451 #RetailMedia #Programmatic #lovewhereyouwork

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/gVrM4mQV #datacollaboration #dataprivacy #measurement

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