Jazz Archat’s Post

You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

How is AI transforming data collaboration use cases? Machine Learning and Generative AI are game-changing enablers of data collaboration via clean rooms. What’s most exciting though: Generative AI is set to transform the collaborative efforts of non-technical users. Read the full LiveRamp report for all of our findings!

We value privacy as much as our customers do. By fostering a data collaboration environment that emphasizes trust, safety, and data ethics, LiveRamp enhances targeting and provides deeper visibility into essential metrics. Microsoft Advertising leverages LiveRamp’s clean room solutions to achieve ambitious goals in measurement and insights, revolutionizing collaboration with advertisers.

With nearly 500 million monthly users, Pinterest is a hub for creative inspiration. By integrating LiveRamp's clean room capabilities, Pinterest enables advertisers to reach the right people without compromising users' privacy. Sharing secure data helps brands reach more people and see exactly how their ads drive sales!

This customer story is fascinating. LiveRamp’s collaboration with Nimbus has revolutionized in-app advertising, delivering a 115% eCPM lift on iOS and significant gains on Android. With privacy-first strategies and real-time insights, publishers are seeing unparalleled engagement and revenue growth.

We know how tough it can be to prove your marketing impact and ROAS. LiveRamp and Circana teamed up to help brands better understand their audience and ad performance. We simplify data so you can see the real impact of your ads and connect with your customers better, even without cookies.

Want to improve your ROAS in 2024? Wakefield Research’s report dives into why data clean rooms are crucial for better measurement and richer insights. Learn how to unlock the full potential of your data in 2024.

When your favorite coffee shop closes, you find a new spot! With Oracle exiting advertising, LiveRamp is the cozy new cafe ready to serve your data needs. ☕✨ Enhance customer profiles, connect across devices, and keep your strategies brewing strong!

Want to make the most of your advertising? LinkedIn Advertising Solutions and LiveRamp have partnered to help brands measure campaigns accurately, gain valuable audience insights, and deliver personalized ads while keeping data secure. Learn how we do it!

Marketing today can feel like navigating a maze with hidden traps like privacy laws and cookie loss. But what if you had a guide to show you the way? LiveRamp’s eBook “Demystifying Match Rates: Getting to What Really Matters” covers what you need to know to navigate the digital landscape: - Maximize your ad spend - Understand essential metrics beyond just match rates - Ask the right questions to evaluate data collaboration partners