Yepoda

🏳️🌈 GIVING BACK: PRIDE MONTH 🏳️🌈 We are incredibly proud to share the wonderful news from our recent Pride campaign! Thanks to the amazing support from our community, we are donating €36.000,-- to four incredible NGOs! This sum will be equally split between: Lesben- und Schwulenverband (LSVD) (Germany) Agedo Milano (Italy) FELGTBI+ - Federación Estatal de Lesbianas, Gais, Trans, Bisexuales, Intersexuales y más+ (Spain) Fondation Le Refuge (France) For the second year in a row, we collaborated with a talented artist to reimagine the design of one of our bestseller products, The Mist Have in an XXL format. This year, Shanée Benjamin helped us bring this project to life! Shanée specializes in digital illustration, focusing on passionately telling the stories of LGBTQIA+ and BIPOC individuals. Creating community and connection through art is her passion. Her stunning design made our product not just beautiful and unique, but also meaningful. It truly captured the spirit of love and Pride. 🏳️🌈 At Yepoda, giving back has been a core value from the start. Our founders Sander and Veronika decided from day one to become a member of 1% for the Planet, and as we kept growing, they wanted to expand the impact Yepoda can have as a company. Last year, we donated €30.000,-- for our very first Pride campaign to the LSVD in Germany. We were already incredibly proud, and it is so rewarding to see that as we grow, so does our impact! We were not only able to increase our donation and continue our support for the LSVD in Germany, but also extend our contributions to three additional incredible NGOs in our other key markets: Italy, Spain, and France. 📈👏 We hope to continue supporting this beautiful cause year after year, increasing our contributions as we grow, to continue and #spraythelove. Together, let's keep making the world a more loving place. 🌍❤️ #Pride2024 #GivingBack #CommunitySupport #LGBTQIA #SocialResponsibility #PrideMonth #LoveIsLove

🌊Cigarette Clean-Up: Team Volunteering Activity with Surfrider Foundation Last Friday, our team participated in a meaningful volunteering activity with one of our 1% for the Planet partners, The Surfrider Foundation. As a proud 1% for the Planet member from the very beginning, we've been supporting Surfrider Foundation since last year in their mission to keep our waters clean! The past weekend, Surfrider Foundation organized a Europe-wide cigarette butt clean-up event. Hence, it was the perfect opportunity for our team to get involved - and we learned a lot! Here is why it’s SO Important to not throw your cigarette on the ground: - Every year, 4,5 trillion cigarettes are thrown on the ground. That’s approximatively 56150% more cigarette butts than there are people on the planet. - One cigarette butt contains over 4.000 different chemicals. 🚬 - Just one cigarette can contaminate 1.000 liters of water. Therefore it is absolutely crucial NOT to discard them on the ground – spread awareness!💧 - It can take more than 150 years for a cigarette butt to decompose. ⏳ With a dedicated group of 50 people, we took to the surrounding areas of our office. Splitting into four teams, we managed to collect 41.000 cigarette butts in just two hours! As a clean skincare brand ourselves, protecting the environment particularly important to us. We will ALWAYS only sell products free from silicones, parabens, formaldehyde, PEGs, mineral oils, microplastic, and sulfates. Each one of our product carries the 'Zero Plastic Inside' badge, certifying that none of our products contain microplastics. We hope to promote and encourage more people of our community to maintain our waters clean, and ensuring healthier skin around the globe. 🌍✨ We’re incredibly proud of our team's efforts and the impact we made together. 🫰✨ #Volunteer #EnvironmentalImpact #SurfriderFoundation #1PercentForThePlanet #TeamWork #CleanOceans #Sustainability © https://lnkd.in/dYC8_Swt

THROWBACK TO OUR AMAZING SEOUL TRIP IN APRIL ✨ This April, we flew to Seoul with eight Yepoda content creators from Germany and France! Along with Sander 준영 van Bladel and Veronika Strotmann, they were able to discover and learn more about Yepoda’s production and Korean skincare culture! Here is what we did: - We visited the Yepoda production where all our products are formulated and produced. Followed by a special presentation from our founders for a deeper insight into the vision and mission that guides us in our brand choices! 👀 - Our special guests experienced firsthand advanced skincare technologies and treatments at our partner K-Beauty studio, Comme Aesthetic where they each received a personalized Yepoda treatment after getting their skin analysis done. 💆♀️ - K-Beauty makeover session with Mr. Ham, one of Korea's most renowned beauty artists, who had already hosted our The Dewy Day event in Paris. The makeover was followed by a photoshoot session with their favorite Yepoda products! 📸 - Of course we enjoyed some delicious Korean food and drinks! 🇰🇷🍜 This trip was a very successful opportunity to raise awareness around the roots of our brand as well as strengthening the bond with content creators! Since 2021, we have successfully organized six immersive trips to Seoul, where Yepoda’s products are thoughtfully developed and manufactured with love. 🫰✨These experiences are crucial for enhancing our brand storytelling, showcasing where our products are manufactured as well as reinforcing and increasing awareness around our values. We are looking forward to more in the future!

EXCITING NEWS: FIND US IN SEOUL We are thrilled to share that Yepoda has entered a long-term partnership with Comme Aesthetic, located in the vibrant heart of Seoul’s Gangnam district. This collaboration ensures that Yepoda products will be available for use in treatments now permanently at Comme Aesthetic, merging premier K-Beauty expertise with cutting-edge dermatological practices and technologies. 🤝 Yepoda x Comme Aesthetic 🤝 Experience the ultimate synergy between our powerful skincare solutions and Comme Aesthetic’s innovative dermatological approaches. 🔗 About Comme Aesthetic: Embracing the motto "It's Not Just Skincare, It's Your Style," Comme Aesthetic extends beyond traditional treatments to enhance your lifestyle through tailored skincare. Dedicated to pioneering bespoke skincare solutions, Comme Aesthetic focuses on combating the environmental impacts on skin health. They first start by doing a skin analysis of their patient, and accordingly give the right treatment that corresponds to the skin’s needs! We started working with Comme Aesthetic already back in 2022, when we traveled for the first time to Korea with some of our favorite content creators! 🫰✨This collaboration was such a success that we renewed it every time we came back. Naturally, our community also wanted to give it a try when visiting South Korea, which is why we are so happy that the Yepoda treatment is now available permanently! Together, we are transforming skincare with exceptional analysis and treatments tailored to meet your unique needs! If you are in Seoul, do not hesitate to pass by their beautiful salon to get your tailored treatment. #YepodaXCommeaesthetic #Partnership #Treatment #SkincareRevolution #KBeauty #Innovation #Gangnam #Seoul

NEXT STATION: ROMA TERMINI Seoul - Milan and now Rome: we are so happy to be able to bring Yepoda products to The Eternal City thanks to 23bassi who once again made our dreams come to life✨ Now, it's time to bring a little bit of Seoul to Rome! 📍 Roma Termini Station ⏰ Open Daily until May 27th from 8 AM to 9 PM A highlight of our Rome pop-up is The Dewy Day display, dedicated to our latest tinted skincare product that our community is already absolutely loving. To share a piece of Rome with you, we’ve curated a special Rome Travel Kit, The Beauty Pouch - Rome Edition, and exclusive stickers you won't find anywhere else! Whether you're a local resident or just passing through, make sure to stop by and discover everything our pop-up has to offer. Our team is looking forward to welcoming you and sharing our passion for bringing a piece of Seoul's vibrant beauty scene to Rome. 🌟 #PopUp #RomaTermini #Travelretail #Experientialretail

☁ A DEWY DAY IN PARIS ☁ This Wednesday marked a pivotal moment in Yepoda’s journey, as we continued our adventure into the vibrant world of color cosmetics with our very first product launch event in Paris. We are thrilled to unveil The Dewy Day, our first makeup & skincare hybrid cushion foundation. ✨ Looks like makeup, feels like skincare: Enriched with moisturizing niacinamide and apricot oil as well as SPF 30, The Dewy Day is designed to be an indispensable ally for your skin. Celebrated as the #1 must-have makeup product in Korea, cushion foundations transcends traditional makeup and skincare boundaries, offering a seamless blend that’s effortlessly applicable and re-applicable, ensuring your skin remains radiant, hydrated, and shielded throughout the day. K-Beauty Master Class & more: Set on a boat underneath the Eiffel Tower, the event atmosphere was magical! We had the privilege of hosting a master class led by the famous Mr. Ham, a makeup expert from Seoul, acclaimed for his collaborations with prominent K-pop idols and the cast of the movie “Parasite”. His expert insights and techniques vividly brought our product to life, encapsulating the quintessence of K-Beauty! Seoul x Paris: The evening was further enhanced with beauty stations for an immersive firsthand experience of The Dewy Day, Korean food and beverages, and a karaoke setup for an authentic Korean night, resulting in an unforgettable launch. Crucial to the evening’s success were the influential content creators from across Europe - including Germany, Spain, Italy, and France. We were delighted to see and hear that all our guests fell in love as much as we did with our cushion foundation. We couldn’t be happier with how the event played out! A special thank you to our dedicated team and Follow Agency | groupe EDG for their unparalleled support in bringing our vision to reality. #TheDewyDay #BeautyInnovation #KBeauty #MakeUpSkincareHybrid #LaunchEvent #Paris #InfluencerCollaboration

What a journey: a heartfelt thank you from Yepoda! As we bid a bittersweet farewell to our very first pop-up store in the heart of Milan, we can't help but reflect on the incredible journey it has been. From the first project draft to the closing day, the experience was nothing short of unique, filled with moments of excitement and learning. The overwhelming response, the reviews, and the invaluable feedback we received in-store have filled our hearts with gratitude. Witnessing the connection between our brand and our customers firsthand (and offline!) was a truly valuable experience. A dream like this only turns into reality with the right team behind it, and we were lucky to have the best. A huge thank you to our visionary partners at 23bassi for bringing our dream space to life with their architectural genius. To Allestimenti Benfenati S.p.A., our construction company, who turned a render into reality. mm studio, our PR agency, that got our story out there in the most beautiful way. And, of course, our Yepoda store team – the heart and soul of our operation – whose dedication and passion made every visitor's experience unforgettable. You all were indispensable in this project, and we cannot thank you enough. 🫰✨ And here's some exciting news—we're already planning our next adventure, aiming to bring a bit of Seoul to a new location. Stay tuned for more details! #Skincare #PopUpStore #Milan #Teamwork #Seoul #SkincareCompany #Startup #Retail

🎉 A Happy New Year from Yepoda! 🎉 We hope your 2024 has kicked off to a great start! Over the holidays we had some time to reflect and to look back at the incredible milestones we accomplished in 2023. ✨ 2023 – A Year of Impactful Achievements: 2023 was an incredible year for Yepoda, marked by a series of big milestones. Amongst others, we: - Launched a range of innovative products, including our community's favorite, The Eyes Cream. 💙 - We had exciting Korea trips! - Our very first co-created products together with the content creator Bao Chii was a standout moment, resonating strongly with our audience. For the occasion, we had our first OOH campaign in Berlin together! 👯♂️ - As members of 1% for the Planet, we supported three new additional NGO’s! We also had our very first Pride Campaign where we launched for the occasion an exclusive product with the talented artist So Lazo. This resulted in a donation of 30.000€ to the LSVD, one of the biggest and oldest associations fighting for LGBTQIA+ rights in Germany. 🌈 - The cherry on top: we opened our very first pop-up store in Milan! ���🇹🫰✨ Concluding the year's successes, we expanded into the UK market, a significant move in our growth journey 🚀 🤗 Looking Forward to 2024: With 2023 setting a high bar, 2024 promises to be even more exciting for Yepoda. Stay tuned for more offline adventures, cutting-edge product launches, and innovative projects with which Yepoda will continue to shape the beauty industry. We can't wait to unveil all the exciting plans we have ahead of us! 🫰This would not have been possible without the continuous hard work and support from our team. Thank you for making this year so wonderful! In 2023, 24 new colleagues joined us, that means we grew by 55%! Do you also want to join our adventure in 2024? Then check out our open positions. 🎉 Yepoda is wishing everyone a year filled with success, happiness, and more skincare 😉 #Yepoda #KBeauty #NewYear #Innovation #GlobalExpansion #StayTuned

LONDON CALLING: YEPODA GOES TO THE UK! We're delighted to share that following our successful pop-up store debut in Milan, Yepoda is now stepping into one of the world's most influential beauty markets - the United Kingdom! This expansion is a significant milestone for Yepoda, reflecting our commitment to bringing top-tier K-Beauty products to an even bigger audience. The UK's dynamic and diverse beauty landscape presents an exciting opportunity for us to showcase our unique products and connect with a new community of beauty enthusiasts. 🫰✨ As we embark on this new chapter, we're ready to make a substantial impact in this new market. We believe that our approach to combining Korean effectiveness with sustainable solutions will resonate well with the UK! We invite you to spread the word: Yepoda, the best K-Beauty skincare brand, has arrived in the UK! 😉 #YepodaUK #BeautyLaunch #KBeauty #GlobalExpansion As we are expanding internationally, we are also looking for people to join our team and support us in conquering the UK! Interested in influencer marketing? Then check out our open position for “Influencer Marketing International”!