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The Art of Sensoriality in Beauty & Personal Care: Ingredients that Transform Everyday Routines In the expansive realm of #beauty and personal care, the notion of sensoriality stands as a crucial element, transcending the conventional boundaries of utility. #Sensoriality, in this context, denotes the creation of products that transcend mere functionality to offer an immersive experience, captivating not just the skin but also the emotions. This article delves into the essence of sensoriality and sheds light on key personal care ingredients contributing to this multisensory journey

Skincare trends come and go. Most of the time, routines that are supposed to bring the creators a lot of views, don’t have much in common with correct and safe skincare practices. Skin Cycling is an exception. Let’s learn how this viral TikTok trend can transform your skincare routine. I've written this article as a part of my content marketing internship. Enjoy! 💭

"Sakura Serenity: A Blossoming Journey into Shiseido's Pop-Up Experience" 🌸 Harnessing Power of Sakura Blossoms 🌸 Drawing inspiration from incorporating natural elements into beauty experiences, such as use of ginseng by Sulwhasoo, proposed pop-up concept for Shiseido revolves around the iconic Japanese sakura blossoms. 🌸 Shiseido Pop-Up Concept Design: 1. Create an immersive environment that replicates a picturesque sakura garden, with cherry blossom trees and falling petals, evoking a sense of tranquility and beauty. 🍃 2. Incorporate interactive elements that engage visitors, such as fragrance stations where guests experience the delicate scent of cherry blossoms or digital displays showcasing the blooming process of sakura flowers. 💨 … 🌸 Result: 1. Offer a range of exclusive Sakura-inspired skincare and beauty products, tapping into the essence of Japanese botanicals and Shiseido's expertise. 🎁💄 2. Provide personalized skincare consultation & demonstration, highlighting the unique benefits of cherry blossom extracts and other natural ingredients. 👩⚕️🔍 3. Invite visitors to indulge in sensory experiences, like hand massages using Sakura-infused creams, to enhance the overall feeling of rejuvenation and serenity. ✋💆♀️ … 🌸 Outcome: 1. Strengthen the brand positioning of Shiseido as a pioneer in Japanese beauty rituals, highlighting the significance of sakura blossoms in Japanese culture. 🏯 2. Generate excitement and intrigue among beauty enthusiasts, drawing them to explore the immersive pop-up experience. 💃😍 3. Foster a deeper connection with consumers by offering a unique, sensorial journey that showcases the fusion of nature, science, and beauty in Shiseido's products. 🌿🔬 … 💡 The Shiseido pop-up concept with sakura blossoms aims to create a sense of harmony between nature and skincare. 🤔❓ Which of these pop-up design ideas stands out to you? Share your favorite and any suggestions for improvement in the comments. #shiseido #cherryblossom #visualdesign #visualcommunication #beautyindustry #immersion #tranquility #japan #skincare

BOLLYWOOD FREAKS! ASSEMBLE ‼️ Recently, I was watching Zindagi Na Milegi Dobara (AGAIN) but this time there were so many things which I didn’t notice as an audience, but as a marketing student!👩🎓 Did you ever notice how amazingly brand placements have been done in the film? If not, to aaj karlo phir 😁 So here how’s ZNMD effectively incorporated various brands, setting a benchmark for subtle yet impactful marketing in cinema- Land Rover: The Ultimate Adventure Companion 🚗 Land Rover vehicles were prominently featured, highlighting the car’s ruggedness and reliability. The sleek visuals of the Land Rover navigating Spain's landscapes enhanced the film's aspirational lifestyle. Bagwati: The Iconic Bag 👜 The luxury bag "Bagwati" was humorously woven into the storyline, showcasing high-end fashion with a memorable character, reinforcing the brand's luxury appeal without overt promotion. Spain Tourism: A Visual Feast 🇪🇸 The film marketed Spain as a prime travel destination by featuring events like La Tomatina and bull runs. The picturesque scenes and cultural highlights served as a live brochure, enticing viewers to explore Spain. Mountain Dew: Embracing Adventure 🥤 Mountain Dew’s message "Darr Ke Aage Jeet Hai" aligned with the film’s theme of facing fears. Pre-release promotions and post-release campaigns reinforced the brand’s adventurous spirit. L'Oreal Paris: Subtle Glamour 💄 The leading ladies' styling subtly promoted L'Oreal Paris, associating the brand with everyday elegance and confidence without overt placement. Zindagi Na Milegi Dobara masterfully integrated brands into its narrative, enhancing both the film’s appeal and brand visibility. The subtle and relevant placements ensured value addition to the storyline without overwhelming it. Modern marketers can learn from ZNMD’s approach to create engaging brand integrations that resonate and leave a lasting impact. If you know more films who did subtle brand placements like this one, then comment down and let me know! ✨ For more such content, follow Shambhavi Somvanshi ☀️ #Bollywood #ZNMD #Marketing #BrandPlacements #BrandIntegration #MarketingPlacement #Movie #CinemaMarketing

✴️✴️✴️ In a world where every word and visual tells a story, crafting content for high-end brands is an artistry that mirrors the exquisite experience they offer. Let’s embark on a journey as we delve into the realm of content marketing tailored for the luxury market. But first things first. What are the motivations and psychological factors driving luxury consumer behaviour? ✴️ Luxury consumer behaviour is driven by a complex interplay of motivations and psychological factors beyond materialism. ✴️ Luxury market is driven by a desire for exclusivity seeking products that distinguish them from the mainstream and fulfill their psychological need for social status. ✴️ Luxury purchases go beyond transactions, symbolizing and expressing one's identity and self-worth. How do brands leverage this? By crafting narratives aligning with consumer aspirations, creating a sense of belonging to an exclusive group. ✴️ As luxury is evolving, consumer preferences are moving towards meaningful experiences, emphasizing sustainability and ethical practices. This change reflects a heightened awareness of global issues, with consumers drawn to brands prioritizing environmental responsibility and social impact. It is evident that storytelling plays a pivotal role in capturing the essence of this exclusive market. And so, 3 key takeaways of crafting narratives that speak directly to the luxury consumers can be: 🌟 Emotional Connection through Aspirational Narratives: - Create content that establishes a deep emotional connection by weaving aspirational narratives. - Craft stories that evoke emotions, align with their dreams, and elevate the brand beyond transactional exchanges. 🌟 Symbolic Representation of Exclusivity: -- Leverage storytelling to symbolically represent exclusivity. -- Showcase how luxury products are not merely possessions but symbols of individuality and social distinction. -- Craft narratives that highlight limited editions, bespoke features, or the unique craftsmanship that sets the brand apart. - Position each piece of content as a chapter in the ongoing story of exclusivity. 🌟 Personalized Storytelling for Individual Journeys: - Tailor stories to resonate with diverse preferences, offering personalized recommendations or showcasing how products fit seamlessly into their distinct lifestyles. - Most importantly, make each consumer feel like an integral part of the brand's narrative. Which part of storytelling do you agree with the most? #contentwriting #luxurybrands #luxurymarketing #aiwriting

🤨 𝐖𝐡𝐲 𝐋𝐮𝐱𝐮𝐫𝐲 𝐁𝐫𝐚𝐧𝐝𝐬 𝐅𝐢𝐧𝐝 𝐓𝐢𝐤𝐓𝐨𝐤 𝐈𝐧𝐜𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐭 Instagram was Luxury brands' digital runway. Picture-perfect posts. Curated feed. Controlled narratives. Enter TikTok: dynamic, unpredictable. Refreshingly real. On TikTok, you can't just pose. You have to perform. It demands spontaneity - a trait Luxury brands are still mastering. How to stay elevated, yet raw? How to maintain control, yet be authentic? Luxury brands need to find that balance to thrive on TikTok. But this challenge is also an opportunity. An opportunity to show a different side. To be more relatable. No doubt Luxury brands will excel on TikTok eventually. They've broken tradition before, leading with innovation. History has shown that Luxury brands evolve. TikTok is simply their latest stage. Any example of successful TikTok campaigns in your opinion? ⏬ Let me know in the comments. Video: bellapoarch's answer to Moncler's BubbleUp TikTok challenge

Do you know the role of our senses in motivating action? Understand how they work and how to harness them for environmental and social causes. 🌍✨ Our senses - touch, smell, taste, sight, and hearing - are the gateways to information from the world, and it is through them that we perceive and interpret our environment. 🌿💧 This information is processed in areas such as the limbic system and the brainstem, where motivation is awakened, even before being rationalized by the prefrontal cortex. 🧠 By arousing certain emotions and sensations through the senses, we can inspire concrete actions that benefit our planet and future generations. 🧭🌟 There are countless ways to tap into people's senses to motivate them to act, and here are some examples to inspire you: 👁 Vision: Use impactful visual resources capable of eliciting strong emotions and stimulating action. For example, showing an image of a child representing the future grandchildren of the viewers in a world without the variety of animal species we know today. 👂 Hearing: Create exciting and powerful campaigns using nostalgic music that resonates with your target audience and conveys the message of the cause significantly. 🖐 Touch: Promote events or actions that allow people to physically interact with the cause. Planting trees in a community park or participating in beach cleaning activities are examples that establish real emotional connections through contact with nature. 👃 Smell and Taste: Explore campaigns that activate these senses, such as organic food-tasting events or sustainable product fairs. You can also use flower aromas in your booth, offering seeds as a sustainable giveaway, to awaken feelings of connection with nature and encourage changes in habits towards a more sustainable lifestyle. ♻ Integration of Multiple Senses: Develop immersive experiences that engage multiple senses simultaneously. For example, an interactive exhibition on marine conservation could include visual projections of coral reefs, sounds of ocean waves and whales, tactile samples of recycled products extracted from the ocean, and fragrances reminiscent of the sea breeze. This approach provides a complete sensory experience, inspiring and motivating participants to act for ocean protection. These strategies are powerful tools to emotionally engage people with important causes, stimulating action and positive impact on the world. 🌍✨ 👉 And you, do you already explore human senses to motivate positive actions? #Neuromarketing #Motivation #EngagementWithCauses

👃 Your nose might cost you an arm and a leg! 💣 💌 I am here to share my reflection on a very cool experience. Speaking on behalf of a friend of mine, "all the rights are conserved buddy 👩⚖️ ". Last weekend, she played tourist in the famous Parisian avenues, enjoying the beautiful sunshine. 💫 As a Gen Z enthusiast of trendy products, she went to replenish her cosmetics from Brand X's store. 💄 She only needed two products, to remain "rational". After choosing the items, the salesperson, with her warm smile, carefully wrapped them, adding a final touch by spraying a bit of perfume on the bag. 🌷 🚨 But it didn't end there! Back at home 🏡, even before opening the bag, the air was already filled with that captivating fragrance. And the thought of going back for that perfume didn't leave her mind, and the very next day she went to get it 🏃♀️ , and it cost her "98 euros" 💶 . Here I come 🕵♀️ When you have a business background, it's evident that you can't escape your marketing reflections🧠. I highlight that this experience illustrates the importance of all senses 👀 👂 👃 👅 🤝 in communication and marketing. Smell, often underestimated, has the power to create deep and lasting sensory memories, influencing our emotions (she even forgot the basic products she actually needed) and our purchasing decisions (the irresistible urge to go back for that perfume, AND GETTING IT) 😇 ✅ This brand managed to indirectly communicate its new perfume Y, without making extra efforts to provide more details. By intelligently integrating olfactory stimuli into its communication strategy, while creating memorable experiences that captivate customers and strengthen their attachment to the brand. 🤔 What about your sensorial experiences? While for me, it is always related to food 🍕 🍔 #Marketing #Communication #CustomerExperience #OlfactoryStrategy #BrandExperience

Discover how beauty brands are connecting with young, heritage-minded consumers in China by embracing 'solar term marketing.' It reflects a broader revival of heritage-related products, and how brands should demonstrate an understanding of contemporary Chinese aesthetics to better engage with this growing audience. Don't miss this insightful article on the power of tradition in marketing! https://lnkd.in/gWnjGTS8 #SolarTermMarketing #HeritageMarketing #CBeauty #MarketingTrends

There’s been a lot of talk about how luxury brand Loewe is killing it on social, especially with Gen Z. But it’s not just about the content they’re pushing out: It’s about how the brand has optimized content for specific social platforms. Loewe’s content is a master class in understanding how audiences behave and consume content on those platforms. Often, brands use the same content on TikTok as they do on Instagram. And no shade here, as we’ve all done that in the name of efficiency. Loewe, however, has gotten super smart about what works on Instagram versus on TikTok, and we’d all do well to pay attention. Let’s break it down by platform: On TikTok, Loewe: ✔️Takes a lo-fi approach that’s become the platform’s signature ✔️Taps into entertainment, trending sounds and ASMR ✔️Uses humour and a tongue-in-cheek voice to make fun of itself ✔️Leverages the star power of its A-List fashion show guests for behind-the-scenes and on-the-spot interviews On Instagram, Loewe: ✔️Takes a more polished, higher production value approach ✔️Prioritizes deeper storytelling (for example: to showcase its collabs with notable artists) ✔️Feels editorial and at times cinematic in its creative execution 💡What both platforms share however, is a focus on the brand’s craftsmanship as a heritage leather goods/fashion brand. And while there’s some overlap, the stories are just told differently. Attached: a TikTok using ASMR to show how Loewe’s iconic leather Puzzle bag is made. What do you think? Who else has mastered platform-centric social storytelling? Let me know in the comments! #socialmediamarketing #storytelling #platformstrategy #brandedcontent #luxurybranding #genzmarketing