Saying Goodbye to our Rome Pop-Up Store: my 3 Key Learnings 🫰🏼✨ From March 28th to May 27th, we had the incredible opportunity to set up a pop-up store in the heart of Rome, at Roma Termini train station. While it might sound unusual to have a pop-up in a train station, train stations in Italy have become vibrant shopping hubs filled with cool and young brands. With around 150 million passengers per year, Roma Termini gave Yepoda a massive reach and on some days we had almost 400 customers in the 22 sqm store! 🤍 Our goal behind the pop-up store? To boost brand awareness and - just like our first pop-up last year in Milan - to create an experience-driven space where people could explore the full Yepoda skincare routine and learn more about our brand. 💡 This pop-up was especially exciting as it came shortly after the launch of our cushion foundation The Dewy Day, which had a special display in the store. We also hosted a fantastic influencer event with some of our long-time collaborators in Rome such as Luca Buttiglieri, Micol Olivieri and Eleonora Tani, making it a memorable evening. Since this experience was a huge accomplishment, I wanted to share my top learnings with you for launching a successful pop-up: 👉🏼 In-person experiences are extremely powerful As a beauty brand that started out DTC, we knew the power of e-commerce but wanted to connect with our community on a deeper level. The energy and excitement we saw among the customers in our pop-up confirmed that in-person experiences add another layer to the brand experience and can boost brand loyalty. 👉🏼 Location, location, location The location in Rome’s train station was perfect to achieve our goal of boosting our brand awareness. It provided excellent exposure offline – of course with an extended reach through vibrant social media activations. 👉🏼 Memorable experiences drive brand love The core of our pop-up stores is the goal to create a true experience for our community. With both of our pop-ups, we didn’t just create a room with shelves – we crafted an engaging and interactive experience-driven space where our brand story could come to life and customers could engage with our products. This experiential focus not only drives immediate sales but also fosters long-term brand love. Our customers left with more than just products—they left with a connection to our brand, which is invaluable in building a loyal community. Special thanks goes out to our architects 23bassi for sharing our vision, Allestimenti Benfenati S.p.A. for making everything come to life, the Retail Group Spa and of course, to Project Lead Noa JUNGBAUER as well as our Ops and design teams for making these two amazing months possible. 🤍
Are you planning to do other pop-up stores soon?
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