Veronika Strotmann

#SkinEmpowerment advocates for a holistic approach to #skincare, emphasizing the intrinsic link between outer appearance and inner vitality. By embracing self-care rituals and fostering body awareness, it aims to cultivate a sense of empowerment and acceptance, promoting improved mental health and self-esteem. Check out our May #Trends and discover three skin empowering formulations: https://lnkd.in/eDzq2RCK     #activeingredients #skinhealth #skinscience #wellbeing 

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What is your expert opinion? The fashion sector is navigating challenges driven by an increasing shift towards frugality. Retailers must strike a balance between online and in-store offerings, affordability, and quality. My new Mintel report "The Future of Fashion" highlights how the integration of AI and new technologies can enhance the online shopping experience and streamline in-store processes from a consumer point of view. TextilWirtschaft sums up the findings for those who are curious or drop me a line, if you are interested in in-depth results. https://lnkd.in/ePBjc9cB

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From Dream to Reality: Pioneering Diversity in Germany/European Fashion It's been a journey, a decade and more immersed in the world of fashion, and I've always felt like I was ahead of my time. From the very beginning, I've been driven by a deep conviction to pioneer change and advocate for diversity and equity within the fashion industry. I remember the moment vividly when I first dared to dream of a fashion landscape where designers of African descent were not just present but thriving. It was a vision of empowerment, of reclaiming narratives, and of reshaping the very essence of what fashion could be. I wanted to see Black designers not just as inspirations but as change-makers, accessing the same opportunities and spaces that were once reserved only for their white counterparts. The journey truly began to take shape in 2013 when I had the audacity to launch the pioneering B2B runway and trade show during Mercedes-Benz Fashion Week. It was a bold move, and I was met with skepticism and doubt, but I held onto my vision with unwavering determination. Collaborating with corporate giants like L'Oréal and Maybelline, I made sure that our presence was not just a token gesture but a significant force within the international fashion scene in Europe. But it wasn't just about runway shows and trade events. It was about creating a platform for change. That's why, in 2016, I founded Fashion Africa Now, a network dedicated to breaking stereotypes, changing narratives, and amplifying the voices of BIPOC designers. Through events, an online magazine, and our podcast, we've been on a mission to redefine what it means to be a fashion designer of color. Today, more than ever, it's crucial that we include the knowledge and craftsmanship of BIPOC designers in our fashion discourse. The fashion industry is in a state of crisis, with overconsumption wreaking havoc on the global south. The solution, I believe, lies with black and indigenous people, who have long been stewards of sustainable practices and guardians of ancestral wisdom. We can all play a part in this transformation. It starts with the choices we make every day, from the clothes we buy to the way we dispose of them. It's about listening to voices that have been marginalized for too long and giving them the platform they deserve. It's about supporting their work, financially and emotionally, and opening doors to spaces of power and influence. Ultimately, it's up to each and every one of us to decide if we want to be part of the solution. Will we contribute to the change that our world so desperately needs? The choice is ours, and it's a choice that holds the power to make a difference.

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Start With Stuller ☕️: The hottest trend in the industry is breathing fresh life into fashion. Check it out in this season's Stuller Trend Report!

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What if your fashion company can sell more, double your profits while generating less waste, pollution and not exploiting people? Sounds impossible, right? Except it's not! And Puma is a shining example of how to incorporate sustainable practices and still make a profit. Since 2017, Puma has been consistently shrinking it's carbon footprint while doubling its revenue. So, how are they doing it? Moving most of their cotton and leather to sustainable materials, reducing the use of air freight, working closely with partners and suppliers to support their decarbonisation targets, and established goals that are measurable, discrete, transparent, time bound, rooted in science, and agreed upon with other stakeholders. None of what they're doing is foreign to anyone or that different from other companies establishing sustainability initiatives. The difference: Puma is actually DOING it (not just talking about doing it). Read the full BOF article in the 🔗 in the comments.

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5 questions for Eva Bergmann from Step Zero AG, cooperative member of Circular Clothing: What is your biggest eco-fashion sin? Outfittery, once 🙈 What does the Step Zero label stand for? Step Zero stands for circularity in the footwear components and insole business. We develop bio-degradable outsoles to avoid microplastics through abrasion 👟 and offer sustainable insoles for retailers. What do you do every day? Smile, learn & strive Why are you a Circular Clothing cooperative member? Because revolutionizing an entire industry towards 100% responsibility & circularity is just easier within a team 💪 👐 🙂 If you had three wishes, what would they be? That our bio-degradable materials are replacing plastic components in footwear already from this year onwards. That Circular Clothing becomes a global movement with great impact on politics, businesses, and education. That sustainable footwear and fashion becomes the new normal for the mass market, so that it is not only a luxury for the privileged anymore. What else is close to your heart? Diversity, inclusion, the mountains 🏔 ⛰ Become circular! Become a member! #CircularFashion #Footwear #Microplastic #PlasticFree #diversity

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💥💃 Berlin, brace yourselves for a seismic shift in the fashion world! Diversecity Models is rolling into town, bringing a whirlwind of diversity and inclusion! 💥💃 We are not just about striking poses; we are about sparking change. With every model, every look, every story, we are rewriting the rules of beauty. Because in our world, diversity is not just welcomed – it's celebrated! 🎉✨ Get ready to turn heads, break molds, and make history with us. Berlin, are you ready to join the movement? 💫 #DiversecityModels #FashionRevolution #BerlinBound" Diversecity Models is a modelling agency for diversity models. Because representation, diversity and inclusion matter!

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In 2026, millennials and Gen Z will make up 75 percent of the purchasing power in the luxury market. But how do they feel? Why do they define luxury differently to their parents? Chief Marketing Officer Marko Jünemann asked them and got some surprising answers. For more than three years, Marko Jünemann has been responsible for marketing at Wempe, and he is now launching a purpose campaign that does not focus on the products. So, what is it all about then? 𝗔 𝘄𝗼𝗺𝗮𝗻 𝗲𝗻𝗷𝗼𝘆𝘀 𝗵𝗲𝗿 𝗺𝗲-𝘁𝗶𝗺𝗲 𝗶𝗻 𝗮 𝗹𝘂𝘅𝘂𝗿𝘆 𝗵𝗼𝘁𝗲𝗹, 𝗮 𝗺𝗮𝗻 𝗲𝘅𝗽𝗹𝗼𝗿𝗲𝘀 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝗼𝗻 𝗮 𝗺𝗼𝘁𝗼𝗿𝗰𝘆𝗰𝗹𝗲: 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗵𝗼𝘄 𝗪𝗲𝗺𝗽𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝘀 𝗶𝘁𝘀𝗲𝗹𝗳 𝗶𝗻 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻. 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗻𝗼𝘁 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝘀𝗲𝗹𝗹 𝘄𝗮𝘁𝗰𝗵𝗲𝘀 𝗮𝗻𝗱 𝗷𝗲𝘄𝗲𝗹𝗿𝘆 𝗮𝗻𝘆𝗺𝗼𝗿𝗲? Of course we will. Our new brand campaign is primarily aimed at millennials and Generation Z, in other words people born after 1980. They have a different understanding of luxury than their parents, the product is no longer the main focus. 𝗕𝘂𝘁 𝘄𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗯𝗲? Young people are very self-determined and freedom-loving – they don't like to be categorized. For them, a luxury product is less a status symbol and more an expression of their individuality. A special watch or a fine piece of jewelry is a reflection of one's own personality for a certain period of time. At Wempe, we make this feeling tangible.  𝗦𝗼, 𝗱𝗼𝗲𝘀 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘄𝗶𝘁𝗵 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟭𝟰𝟬 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻 𝗳𝗶𝘁 𝗶𝗻 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲'𝘀 𝗮𝘁𝘁𝗶𝘁𝘂𝗱𝗲 𝘁𝗼 𝗹𝗶𝗳𝗲? We asked focus groups what young people associate with Wempe. Precisely because we have been an independent, family-run company for generations, people believe that we are better able to respond to individual needs than a large corporation. Tradition, craftsmanship and quality have always been important to us. The younger generations also identify with values such as respect, trust, cosmopolitanism, and empathy. 𝗔𝗿𝗲 𝗼𝗹𝗱𝗲𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗹𝗲𝘀𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗻𝗼𝘄? Of course not, on the contrary: we are observing that people born before the 1980s are increasingly aligning themselves with the preferences of younger people. Individuality and meaningfulness are also important to these generations. Ultimately, we all want to stay true to our personalities– and simply be ourselves. 

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Our Highlights from OMR Festival 2024 🚀   This year's Online Marketing Rockstars (OMR) Festival was packed with innovative ideas and groundbreaking insights across various sectors, including fashion and technology! Among the many exciting insights, here are the three topics we found most interesting: Beyond Sustainability 🌍 : Patagonia is advancing from sustainability to broader responsibility with its 'Not Sustainable but Responsible' initiative. They're setting new standards in the textile industry by prioritizing environmental impact reduction, fair labor conditions, and transparency. Technology of the Year💡: According to Scott Galloway it’s not GPT4. He spotlighted GLP1, not just a pharmaceutical compound but a pivotal technology in 2024. Used in medications like Ozempic, GLP1 is revolutionizing approaches to obesity and diabetes management. Creative Insights from Rick Rubin 🎶: Music legend Rick Rubin shared his wisdom on the essence of creativity in music production, emphasizing its vital role in crafting hit songs and nurturing industry innovation.A special thanks to Philipp Westermeyer and the entire OMR team for another inspiring year! Can't wait for what's next in 2025! #OMR24 #wiethecontent #DigitalInnovation #MarketingLeadership

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👩‍💼 Get to know our team: Fabienne Grewe loves building and enabling digital marketing teams. With her extensive knowledge, build in more than +7 years in the performance marketing landscape across the fashion e-commerce industry, she excels at data-driven campaign optimization. 📈Performance Marketing | 🤝 Leadership | 🎯 Marketing Strategy  🚀 Companies she’s worked with: SCAYLE Commerce Engine | bonprix | Montblanc Unlock your digital potential by connecting with Fabienne Grewe! 🔗 #PerformanceMarketing #Leadership #MarketingStrategy #CampaignOptimization

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Do you want to know more about our sustainable brands? Read about the last review we got from TextilWirtschaft Thanks 🤩 https://lnkd.in/d6SNDYvZ #sustainable #sustainablefashion #stores #bestsustainablebrands

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To do something for the first time means stepping into unknown ground. This is exactly what we do in our everyday work life. Meet Tina Lemke, Marketing & Brand Experience Manager and see how she faces this uncharted field.    𝗪𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘀𝗮𝘆 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗳𝗮𝗰𝗶𝗻𝗴 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄 𝗮𝗻𝗱 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗽𝗹𝗮𝗻 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝘁𝗵𝗲𝗺? Getting the fashion industry to understand the real story about Södras owners and the way we take care of the forest. And getting the knowledge out that OnceMore is the solution for the future of sustainable fashion. The solution – continue the hard work that me and my colleges do. And doing it big! Show the world that we’re here!

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Fashion marketing is getting a glow up. And it's all down to Gen Z. They're challenging the status quo in fashion and sportswear marketing across luxury, premium and mass market. Want to know how brands are keeping up? Don't miss our webinar "Reinventing Influence: The Gen Z Impact on Fashion Marketing" on June 5th. Industry leaders will discuss data-driven strategies for capturing the Gen Z audience. In this invaluable session, you'll gain insights into: 🌍 The emerging influencers across key markets 💡 Campaigns connecting with Gen Z's value-driven mindset 🌟 Content formats and channels driving high engagement 📈 Fashion brands outmaneuvering competitors in this Gen Z-led landscape Secure your spot today and future-proof your marketing strategy that resonates with the trendsetters of tomorrow. 🔗 https://bit.ly/3yk5nEc #FashionTrends #GenZMarketing #InfluencerStrategy #DataInsights

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Fashion brand Esprit filed for #insolvency under self-administration yesterday for its European business. This is the fashion brand's second insolvency in four years. The operation with 1,500 employees will continue until further notice. The aim for the insolvency under self-administration is to restructure Esprit's European business, which is largely managed from Germany, and to reposition it for the future. To this end, all options for viable future solutions will be explored quickly. Before the insolvency application was submitted, Esprit reported that negotiations were held with an investor, allegedly that would be the British financial investor Alteri, which also owns the CBR Group with the labels Street One and Cecil. This investor had expressed interest in significant parts of the assets of the Esprit companies as part of a continuation concept. Negotiations regarding the acquisition of the trademark rights for Europe by this investor would already be at an advanced stage. As a supplier, it is extremely important to properly claim your rights and to determine your legal position, especially regarding a retention of title. A number of creditors have already contacted us and are being serviced by our own legal department and lawyers in #Germany. #insolvency #bankruptcy #fashion #creditmanagement #retentionoftitle #tradecreditinsurance IAF: International Apparel Federation | TGSD Türkiye Giyim Sanayicileri Derneği | Danish Fashion & Textile | Creamoda Belgian Fashion | MODINT | GermanFashion Modeverband Deutschland | Gesamtverband der deutschen Textil- und Modeindustrie e.V.

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"What is so exciting is that it feels like this turnaround strategy has some way to go – yet this is not yet being reflected in the share price as many investors remain sceptical of the recovery story." Temple Bar's Ian Lance on the ongoing transformation of Marks and Spencer and what it may mean for shareholders, in this This Is Money article by Anne Ashworth. https://lnkd.in/dGPKNeaK No investment strategy or risk management technique can guarantee returns or eliminate risks in any market environment. The information shown above is for illustrative purposes only and is not intended to be, and should not be interpreted as, recommendations or advice. Forecasts and estimates are based upon subjective assumptions about circumstances and events that may not yet have taken place and may never do so.   #valueinvesting #ukinvestment #opportunity

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FOR IMMEDIATE RELEASE 07 MAY2024 Going to Fashion Parliament: A Campaign to Vote for Style [Johannesburg, South Africa] - In a world where fashion speaks volumes, we are proud to announce the launch of our groundbreaking campaign, "Going to Fashion Parliament: A Campaign to Vote for Style." Fashion isn't just about what we wear; it's a statement, a reflection of our values and aspirations. With this campaign, we aim to harness the power of style to encourage civic engagement and promote the importance of voting. As the upcoming election approaches, we recognize the critical role that every voice plays in shaping our collective future. Through "Going to Fashion Parliament," we seek to inspire individuals from all walks of life to exercise their right to vote, making their voices heard on issues that matter most to them. This campaign will unfold across various platforms, from social media to community events, weaving together the worlds of fashion and civic responsibility. Through captivating visuals, engaging content, and partnerships with influencers and organizations, we will ignite conversations and spark action. "Going to Fashion Parliament" isn't just about casting ballots; it's about empowering individuals to embrace their unique identities and express themselves authentically. By participating in the democratic process, we not only shape policies but also celebrate the diversity and vibrancy of our communities. Join us as we embark on this journey to redefine the intersection of fashion and activism. Let your style be your voice, and together, let's make a statement that resonates far beyond the runway. For more information and to get involved, visit www.pexlifestyle.africa and follow us on all social media platforms @PexLifestyle. Contact: [Siyanda Mhlahlo] [Managing Director ] [0719943855] #Vote #Democracy #Freedom

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Interesting news about the Fashion ReModel initiative! Convened by Ellen MacArthur Foundation, companies like H&M Group, Primark and Zalando are trialing business models which decouple revenue from the production of new garments. These include resale, repair, rental, upcycling and garment maintenance or customization. Fashion Remodel is a brilliant example of leaving competition behind in favor of collaboration and I’m looking forward to seeing how this initiative unfolds. Digital product passports will be a game-changer for resale, repair and upcycling work. Once you have a digital label on a garment, you can explain to customers where and how to get it recycled. The digital label also helps recyclers validate materials and fiber content, which will create greater efficiency in the sorting and recycling process. #Sustainability #CircularEconomy #FashionReModel #BusinessInnovation

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Hej allesammen! Let’s talk grønt! 💚 🌿♻️ Today, we are excited to share some #ecofriendly fashion finds with you all! 🌍💚 Did you know that supporting #sustainable clothing brands is not only good for the planet but also for your #style? As you could read in our previous posts this week, at COST we are passionate about promoting sustainability in #fashion. 🌱 From #organic #cotton tees to #recycled polyester jackets, there are so many amazing brands out there leading the way in #ethical fashion. Sustainable clothing brands prioritize eco-friendly materials, ethical manufacturing, and transparency. 🌿♻️ They minimize waste, reduce #carbonfootprints, and design #durable, #timeless pieces. By embracing circular economy practices, they promote environmental and social #responsibility throughout the fashion industry. 🌍💚 Some of our favorites include Patagonia, Everlane, Reformation, or Pact and many more. 🌱 By choosing to support brands like these, we can all play a part in reducing the fashion industry's environmental footprint. Let's choose our clothes carefully and make a positive impact together! 💫 #sustainablefashion #ethicalclothing #sashionwithpurpose Freshlabels Patagonia Everlane Pact Reformation

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We have to talk about the shadow hanging over the current landscape of fashion: the sustainability of being more sustainable 😔 Every month this year, disheartening developments emerge about people and brands who are innovating toward change. The closing and acquisition of Circulose, the restructuring and rethinking of A.BCH (ABCH Pty Ltd) and culthread, the shuttering of more sustainable brands like Mara Hoffman, Mila.Vert _ Sustainable Luxury Fashion, DAI | daiwear.com, The Root Collective, LLC, Positive Outlook Clothing, and Sotela: all this news hits close to home, as we’ve worked hand-in-hand with many of these efforts and brands to champion more ethical approaches to fashion. 💔 Why does this happen? There is never “one” reason—and this reflects the larger fashion landscape, that the biggest producers in the industry aren’t supporting sustainable innovations or partnering with those leading change as much as we need. Paired with rising costs of living and the driving down of prices by fast fashion (which also propels overconsumption), smaller brands have difficulty keeping up. The results are heartbreaking. “It is frustrating to see brands that care about their workers, the planet, and animals struggling to stay in business while fast fashion giants are growing at outstanding rates year on year,” Good On You Account Manager Denise Caggio explains. “Too many of the founders and teams I deal with daily are sounding more and more exhausted, and so are their resources.” 💚 “At Good On You, we work hard to educate consumers on the power of their shopping choices,” Denise says. “To give a voice to brands that are fighting to be heard in this challenging environment. Together, we have the power to change things for the better.” 💭 What are your thoughts about the sustainable fashion landscape? We’re on a mission to empower brands and consumers to make the right choices, by making sustainability the norm—and we want to know how we can help. If you’re looking for help on your journey or want to go more in-depth on this subject, don’t hesitate to contact us → https://lnkd.in/e3Kyp8RM

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