Sander 준영 van Bladel

What if your fashion company can sell more, double your profits while generating less waste, pollution and not exploiting people? Sounds impossible, right? Except it's not! And Puma is a shining example of how to incorporate sustainable practices and still make a profit. Since 2017, Puma has been consistently shrinking it's carbon footprint while doubling its revenue. So, how are they doing it? Moving most of their cotton and leather to sustainable materials, reducing the use of air freight, working closely with partners and suppliers to support their decarbonisation targets, and established goals that are measurable, discrete, transparent, time bound, rooted in science, and agreed upon with other stakeholders. None of what they're doing is foreign to anyone or that different from other companies establishing sustainability initiatives. The difference: Puma is actually DOING it (not just talking about doing it). Read the full BOF article in the 🔗 in the comments.

1

1 Kommentar

How to Become Better at Brand Storytelling as a Founder 🎬 Imagine you're in a crowded room pitching your new incredibly brilliant product to potential investors and users. Facts and features are important, but what if you could truly captivate their attention and forge a lasting connection? Jim Holtje's "The Power of Storytelling" (2011) debunks the misconception that business communication is based primarily on dry statistics. Instead, it gives you the ability to communicate in the language your audience craves: storytelling. Creating an engaging story captures attention and builds trust. Here are some 3 tips for effective storytelling as a founder: 1. Why, not What: People connect with purpose. Don't just explain what you do, share the "why" behind your product or service. What problem are you solving? What story are you trying to tell the world? 2. Real People, Real Results: Numbers are important, but stories of real customers experiencing success with your product resonate more deeply. Share testimonials and success stories to showcase your impact. 3. From Struggle to Triumph: Every startup faces challenges. Share your journey - the struggles, the setbacks, and ultimately, the triumphs. This vulnerability builds trust and authenticity with your audience. Stand out from the crowd by integrating these elements into your marketing, presentations, and business strategies.  Storytelling allows you to connect with your audience on an emotional level, fostering trust and loyalty.  In a world saturated with information, a well-told story can be the key to sustainable growth for your startup. So, what's your story? Share it in the comments below! #designthinking #storytelling #communication #founders #startups

3

June has flown by and we are excited to reflect on all the collaborations our talents have done! They teamed up with My Jewellery, Jérôme Dreyfuss, New Balance, Hunkemöller and many more. Not only our talents have been busy but KITH CLUB is also in full progress, such as our collaboration with KLM Open 🏌️ Let's kick off July with a valuable tip: The Instagram algorithm is often a mystery, but recent updates have given us some insight. Instagram will now prioritize original content, pushing it to non-followers more than reposts. It's time to rethink your content strategy, adapt, and thrive 🚀 #influencermarketing

13

Today’s edition in Boundless Brand Design’s series of ‘Spirit Of My Grandad’ is a 1980s vintage miniature of the juniper-flavored spirit De Kuyper Geneva. Geneva, also known as Jenever or Genièvre, is a juniper-flavored spirit that has been produced in the Netherlands and Belgium since the 16th century. It is the precursor to gin. As we hold this unique bottle in our hands, its charm becomes more apparent with each detail we uncover. It is small but proud: its large shoulders give it a confident look. But its most distinctive part is the big heart-shaped label. It’s certainly an unusual label, but one that we guess could be explained by the Dutch's strong maritime history - hearts are, after all, a favorite when it comes to sailors’ tattoos. We could be guessing wrong, but the mini bottle definitely boasts a link to the sea - both the anchor illustration and punchy 69-degree proof are telltale signs of it. The illustration and design style add to this maritime feel: provenance messages ‘Genuine Hollands’ and ‘Rotterdam’ are wrapped around the heart, and the founder’s name is written inside a curved ribbon. A unique, special miniature that captures the enduring charm and heart of generations past. #miniature #spirits

36

🛒🔍 What Goes Wrong When Our E-Commerce Store Isn’t Converting? As e-commerce entrepreneurs, we pour our hearts into creating beautiful online stores. But what if the sales just aren’t rolling in? Let’s dive into some common pitfalls and how to turn them around: 1. Lack of Trust: Customers hesitate when trust is lacking. Ensure your website has clear contact information, customer reviews, and secure payment options. Transparency builds confidence. 2. Poor User Experience (UX): Clunky navigation, slow load times, and confusing checkout processes drive potential buyers away. Optimize your site for seamless browsing and easy purchasing. 3. Weak Product Descriptions: Generic or incomplete product descriptions won’t cut it. Highlight benefits, features, and use cases. Show how your product solves a problem or enhances life. 4. Inadequate Marketing: A beautiful store won’t sell itself. Invest in targeted marketing campaigns—social media ads, email newsletters, and influencer collaborations—to reach your audience. 5. Ignoring Analytics: Data is your best friend. Analyze user behavior, track conversions, and identify drop-off points. Adjust your strategy based on insights. Remember, "Rome wasn’t built in a day." Consistent effort, adaptability, and customer-centric thinking will eventually turn the tide. 🚀💡 Connect with The Ecommerce Stack for daily insights on the world of ecommerce ! #Ecommerce #OnlineBusiness #DigitalMarketing

17

🔥 Limited Tickets Available! 🔥 Creating a sustainable fashion industry requires collective action and innovative solutions. What are the barriers, and how can we speed up the transition to a greener model? Join us for an enlightening event that tackles these critical questions from various perspectives. Alexander Kohnstamm will kick off with a global overview, followed by Jayanth Kashyap B., who will discuss how finance can drive sustainability. Ola Bąkowska will explore the circular economy, legislation, and the impact of used clothing, while Maria Teresa Flores will offer practical tips on how we can make a difference right now. We'll wrap up with a clothing swap and networking drinks—a fantastic way to keep fashion sustainable. Ethical fashion stylist Ashna Chhatta will be on hand to offer advice during the clothing swap! ✅ Learn more about the impact of Dutch-used textile exports in the latest report here: https://lnkd.in/esqVyzYe ✅ Get insights into the sorting of used textiles in the EU from this ongoing study: https://lnkd.in/dhgdjpfA 📅 Wednesday, May 15, 18:00 - 21:30   📍 World Fashion Center, 1062 HH, Amsterdam   🔗 Register Here: https://lnkd.in/eQcyznXU Whether you're in the fashion industry, work in finance, or are simply interested in sustainable living, this event has something for everyone. Together, let's create a future where fashion is not just stylish but also sustainable. 🌿 Tag a friend or colleague who would benefit from this event, and let's make sustainable fashion the new norm! 💚

19

5 questions for Eva Bergmann from Step Zero AG, cooperative member of Circular Clothing: What is your biggest eco-fashion sin? Outfittery, once 🙈 What does the Step Zero label stand for? Step Zero stands for circularity in the footwear components and insole business. We develop bio-degradable outsoles to avoid microplastics through abrasion 👟 and offer sustainable insoles for retailers. What do you do every day? Smile, learn & strive Why are you a Circular Clothing cooperative member? Because revolutionizing an entire industry towards 100% responsibility & circularity is just easier within a team 💪 👐 🙂 If you had three wishes, what would they be? That our bio-degradable materials are replacing plastic components in footwear already from this year onwards. That Circular Clothing becomes a global movement with great impact on politics, businesses, and education. That sustainable footwear and fashion becomes the new normal for the mass market, so that it is not only a luxury for the privileged anymore. What else is close to your heart? Diversity, inclusion, the mountains 🏔 ⛰ Become circular! Become a member! #CircularFashion #Footwear #Microplastic #PlasticFree #diversity

28

Fashion marketing is getting a glow up. And it's all down to Gen Z. They're challenging the status quo in fashion and sportswear marketing across luxury, premium and mass market. Want to know how brands are keeping up? Don't miss our webinar "Reinventing Influence: The Gen Z Impact on Fashion Marketing" on June 5th. Industry leaders will discuss data-driven strategies for capturing the Gen Z audience. In this invaluable session, you'll gain insights into: 🌍 The emerging influencers across key markets 💡 Campaigns connecting with Gen Z's value-driven mindset 🌟 Content formats and channels driving high engagement 📈 Fashion brands outmaneuvering competitors in this Gen Z-led landscape Secure your spot today and future-proof your marketing strategy that resonates with the trendsetters of tomorrow. 🔗 https://bit.ly/3yk5nEc #FashionTrends #GenZMarketing #InfluencerStrategy #DataInsights

8

One of FAQs of a newcomer in Fashion Industry is: How do I start a clothing brand? We will keep this short and sweet. We recommend you start with trading. Collect some articles from manufacturers (You can create your own company label or use their labels), shoot creatives on it and sell it on Shopify. Use Instagram Ads and promote it. Alternatively, if you don't have the budget for Ads, just make creatives such as Reels, Shorts and Videos for youtube and keep posting them and ask certain influencers to shoot for you in exchange for your clothing. Once all of this is done, promote your website and sell them. How does this help? - You learn how to do things like Creating a Shopify website, Running Ads, Doing Social Media and a lot more. Things that you would normally have to spend money on. - You learn what's the trend in the market based on your sales. If the sales are good, you increase the inventory and then sell more. If not, you can change the products and sell new ones. - You end up saving time and money. Once your sales are up there and you have enough knowledge and experience, you can start your own fashion label.

2

🌟 Embrace Eco-Chic on National Outfit-Of-The-Day Day! 🌿👗 Hey fashionista! Are you ready to celebrate National OOTD Day in a way that’s both stylish and kind to the planet? Let me share my latest fashion discovery with you—our stunning Long Split Maxi Skirt in deep blue. It’s not just a skirt; it’s an experience of elegance and sustainability, all wrapped into one. 🌿 A Fashion Journey 🌿 When I first slipped into this Long Maxi Skirt, I felt an immediate connection. The soft, knitted fabric felt like a gentle hug, offering both comfort and freedom. I couldn't believe that something so luxurious was also eco-friendly! Made from a blend of Polyester and Cotton, this skirt has quickly become my go-to piece. Here's the cool part: this blend is Polyester/Cotton keeps the natural hand feel of Cotton, but improve the life span substantially. In other words, you may simply reduce the waste by having something adored by your beloved customers for longer time. 🌍 Crafted with Heart 🌍 This isn’t just any skirt—it’s a masterpiece designed by a renowned fashion designer in Taiwan. When I wear it, I feel like I’m carrying a piece of art. Every time I walk into a room, I know I’m making a statement. The design is impeccable, the fit is perfect, and the deep blue color is simply enchanting. You can have it for your customers by working with us! 🧺 Simple, Sustainable Care 🧺 One of my favorite things about this skirt is how easy it is to care for. I can wash it just like any other piece in my wardrobe, without worrying about contributing to microfiber pollution. It’s a small step, but it makes a huge difference, and it fits seamlessly into my routine. ✨ Make It Your Own ✨ This National OOTD Day, let’s make a statement together. I’ve found that when I wear this skirt, I’m not just dressing up—I’m embracing a lifestyle of conscious fashion. The compliments I receive are just the cherry on top; the real satisfaction comes from knowing I’m doing my part for the planet. #NationalOOTDDay #SustainableFashion #MaxiSkirt #EcoFriendly #Fashionista #Fanterco

8

6 Kommentare

Sustainability is critical for the future, but how can you put it into practice without sacrificing profit? Niels Vandecasteele and Steven Callens (Alumni Scale-up Masterclass 2021) of Sunday, a company that makes sustainable merchandise for companies, are among those struggling with this issue. 👕 💡 Experts Xavier Baeten and Robert Boute offer some advice.

25

1 Kommentar

Blue Note - It's been a "solid start" for HUGO BOSS in 2024. The company recorded a revenue increase of 6% cFx in Q1 with higher margins, lower inventory and a higher free cashflow. One bright spot in particular is Hugo. The Gen Z brand grew by 9% in the first three months of the year, propelled by the new denimwear line Hugo Blue. Interesting to note: It seems to resonate beyond Germany, Austria and Switzerland. According to CFO Yves Müller, Hugo Blue has been ordered by retailers across Europe and the US. One of the wholesale customers is Macy's. Hugo Blue might account for a share in the "mid to high single digits" of total Hugo revenues this year, Yves said: "We are very happy." Check-out the details on TextilWirtschaft. #clothing #apparel #retail #menswear #womenswear #mode #jeans #denim #fashion #branding #marketing #capitalmarkets #growth #genz #millennials #denimwear #fashionshow #usa #germany

6

👗 In the dynamic world of international fashion, a fierce legal clash has erupted between two fashion giants - H&M and Shein. Swedish retailer H&M has taken legal action against its Chinese rival, Shein, alleging copyright infringement and pointing to a pivotal moment in the competitive landscape of the fashion industry. Find out the details with Reinhard von Hennigs in #MorningMusings 🌞 #fashion #intellectualproperty #lawsuit Who is SHEIN? 👉🏼 https://lnkd.in/gGthhskd 👈🏼

2

According to a recent McKinsey & Company report, 63% of fashion companies will fall short of their 2030 climate targets 📉 👉 23% will need to increase their progress by up to 10% points a year 👉 The other 40% need to increase their progress by more than that Even more worrying is that about 40% of companies have seen their emission intensity rise since setting their targets 📈 That's why we address with our solutions 2 key challenges for fashion brands: 1️⃣ Integrate sustainability into the core business strategy 2️⃣ Increase access to supply chain data We do that by building a valuable data ecosystem between brands and manufacturers capable of reducing the impact of supply chains and hitting climate targets 🤝 🔗 Source: https://lnkd.in/e2MvTnfX #scope3 #scope3emissions #fashionindustry #emissionreduction

26

Thank you Knotten for choosing Raptor's e-mail recommendations and triggers!🧶   Knotten is a popular Dutch e-commerce brand selling high-quality knitting and crocheting supplies🪡   The knitting trend is more hyped than ever, so they needed a way to fill their newsletter with inspiring product and content recommendations, making sure that each ball of yarn finds its way into the right DIY project 🧣   It's a true joy to add another Klaviyo user to our fold. Raptor and Klaviyo is a beautiful match, as Raptor is able to extend an already strong ESP system with even more possibilities for personalization.   We can't wait to get started and help Knotten stitch up some truly personalization e-mail campaigns! 📧 #customernews #emailpersonalization #emailmarketing

21

Hej allesammen! Let’s talk grønt! 💚 🌿♻️ Today, we are excited to share some #ecofriendly fashion finds with you all! 🌍💚 Did you know that supporting #sustainable clothing brands is not only good for the planet but also for your #style? As you could read in our previous posts this week, at COST we are passionate about promoting sustainability in #fashion. 🌱 From #organic #cotton tees to #recycled polyester jackets, there are so many amazing brands out there leading the way in #ethical fashion. Sustainable clothing brands prioritize eco-friendly materials, ethical manufacturing, and transparency. 🌿♻️ They minimize waste, reduce #carbonfootprints, and design #durable, #timeless pieces. By embracing circular economy practices, they promote environmental and social #responsibility throughout the fashion industry. 🌍💚 Some of our favorites include Patagonia, Everlane, Reformation, or Pact and many more. 🌱 By choosing to support brands like these, we can all play a part in reducing the fashion industry's environmental footprint. Let's choose our clothes carefully and make a positive impact together! 💫 #sustainablefashion #ethicalclothing #sashionwithpurpose Freshlabels Patagonia Everlane Pact Reformation

2

🔍 Transform Your Fashion & Beauty Brand with Game-Changing Insights! 👗✨ In fashion, what’s hot today might be old news tomorrow. At Walnut, we decode the latest trends like ‘Cowboy Core’ and the push towards sustainability, arming you with insights to stay ahead and make impactful decisions. Why should you care? 🌟 Uncover what drives your audience – From trending styles to eco-conscious choices, discover what’s influencing consumers now. 🛍️ Elevate your strategies – Learn how top brands use consumer insights to innovate, adapt, and thrive. 💬 Get actionable tips – Gain practical advice to future-proof your retail strategy and connect with your customers on a deeper level. Curious how these insights can catapult your brand’s success? Dive into our latest blog written by Hannah Reed & Iona Gillies and unlock the potential of informed decision-making! 👉 Read the full blog here: https://hubs.ly/Q02CCVXN0 #FashionForward #ConsumerInsights #BrandSuccess #SustainableStyle #RetailRevolution #WalnutUnlimited

15

Do you want to know more about our sustainable brands? Read about the last review we got from TextilWirtschaft Thanks 🤩 https://lnkd.in/d6SNDYvZ #sustainable #sustainablefashion #stores #bestsustainablebrands

14

1 Kommentar