The document outlines an SEO strategy for DirectSolicitors.co.uk that includes performing an audit of the site, developing an optimization strategy and plan, cleaning up foundational elements, and expanding reach through off-page optimizations like link building, content creation, and social sharing. Key aspects of the strategy include on-page optimizations, off-page link building, keyword research, content creation, and regular reporting and analysis of performance. The overall goals are to improve technical performance, visibility and traffic to the site.
SEO Service Corp (SSC) provides free preliminary SEO audit reports of websites upon request. The report is worth $799 in the market. Here is a sample audit report for reference. Visit our website to request a free audit report of your website and identify opportunities for enhancing your visibility.
This document is an SEO audit report for the website www.example.com. It analyzes various on-page and off-page SEO elements of the website including domain information, hosting details, crawlability, canonical URLs, flash content, banned URLs, XML and HTML sitemaps, robots.txt file, status and indexing on search engines, on-page elements like title tags and meta descriptions, keyword rankings, and social media presence. The report provides results and recommendations for improving the SEO of the website.
This document provides a keyword research and opportunity analysis for a flooring client. It includes 556 keywords analyzed for search volume, the client's current visibility rankings, and the opportunity for increased traffic and sales. Charts and data on top keyword groups, monthly search volumes, and competitor analysis demonstrate the client's missed SEO potential. The proposal recommends on-page and off-page optimization, content marketing, native advertising, and regular reporting to achieve traffic and visibility goals. Case studies are presented to prove success with similar SEO campaigns.
This document provides a 10 chapter guide for search engine optimization (SEO) strategies. It covers topics like keyword research, site navigation, mobile optimization, local SEO, voice search optimization, page speed, content focused on search intent, use of social media, technical audits, and competitor research. The document emphasizes the importance of SEO for businesses and provides specific tactics within each chapter to help websites rank higher and drive more traffic from search engines like Google.
Regalix conducted an SEO audit of the client's website at www.client.com. The audit included checking if the site could be crawled, identifying any canonical URL issues, checking for excessive use of Flash/Frames/Ajax, verifying URLs were not banned by Google, analyzing the site structure and internal linking, and evaluating key on-page SEO elements like titles, descriptions, and keyword usage. Regalix also analyzed the top 5 competitor keywords, competitor traffic and rankings, backlink profiles, and social media presences. Regalix is an expert SEO and digital marketing firm with global delivery centers and services including SEO, SEM, website development, lead generation, and analytics.
On-site technical SEO strategies are discussed, including making sites visible to Google through key rankings factors like design, development, content marketing, social media, and video. Proper on-page optimization techniques are also covered, such as XML sitemaps, clean URLs, and using Google Webmaster Tools for site visibility. Common mistakes that can negatively impact rankings like blocking bots, bad site architecture, redirects, and overuse of noindex are also outlined.
SEO proposal for ecommerce websiteChecknshopPankaj Singh
We are Digital Marketing Expert promoting business, brands, product, and website on online platform and generates leads, traffic and sales using SEO, SMO, PPC, ORM, email marketing, SEM, Facebook Marketing, Twitter Marketing, LinkedIn Marketing techniques and so on.
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Pankaj Kumar Singh
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This document provides a proposal for search engine optimization (SEO) services. The 6-month program aims to increase website traffic and visibility through on-page and off-page optimization across six stages: evaluation and planning, execution, implementation, completion, off-page optimization, and monitoring. The proposal details each stage's process and deliverables. It guarantees submission to major search engines and directories, inclusion of client keywords, and that no black hat SEO techniques will be used. The total cost is Rs. 5000 per month.
This document provides an SEO proposal and services from a Delhi-based IT company. It outlines their expertise in SEO, web development, and advertising. The proposal describes performing on-page and off-page optimization activities like keyword research, link building, social media promotion, and audits. Prices for silver, gold, and platinum packages ranging from Rs. 7,500 to Rs. 20,000 are listed along with the included tasks and number of keywords targeted for each level. Website designing services are also proposed which include structure, optimization, and page creation.
This document discusses search engine optimization (SEO) and marketing plans. It provides an overview of the SEO process, which involves understanding business objectives, conducting keyword research, optimizing websites both on-page and off-page, implementing changes, and ongoing monitoring and reporting. Technical aspects of SEO are also outlined such as website analysis, content optimization, and link building. The document also discusses measuring SEO success through improved rankings, increased traffic, and higher revenue or conversions.
On-page SEO involves optimizing various parts of a website like keywords, content, title tags, meta descriptions, images, URLs, and code to improve search engine rankings. It includes activities like keyword research, writing optimized titles and descriptions, adding relevant images and links, and ensuring pages are mobile-friendly and load quickly. Regularly updating content and fixing issues helps websites perform better over time.
The document discusses various aspects of website auditing including SEO auditing, content optimization, internal linking, URL structure, use of robots.txt and sitemaps, source code optimization, design and usability, and navigation. It provides tips on making a website more search engine friendly and improving its online presence through conversion rate optimization.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
On page SEO refers to optimization of individual web pages to improve rankings in search engines. Key on page factors include title tags, meta descriptions, keyword density in content, image alt text, internal linking, and XML sitemaps. Providing unique, high-quality content with the target keyword included 5-20% is important, as is using H1-H2 tags and descriptive URLs. On page optimization is complex but critical for search engine optimization.
The document provides an SEO proposal with 8 steps: 1) analysis of client needs, website, and competitors; 2) keyword research and analysis; 3) on-page optimization; 4) content optimization; 5) link building; 6) social media optimization; 7) reporting; and 8) feedback. It then outlines SEO packages with differing deliverables and costs, including on-page and off-page optimization tasks, and content creation. Payment is required upfront via PayPal.
The document is an SEO audit report that analyzes various aspects of a website's search engine optimization. It examines the domain information, hosting details, ability to be crawled, canonical issues, use of technologies like Flash, banned URLs, sitemaps, robots.txt file, status and indexing on search engines, on-page elements, keyword rankings, and social media presence. It then provides recommendations to improve the site's on-page and off-page SEO.
This document provides a technical analysis and summary of the website www.cnndigital.com. It analyzes various aspects of the site including page weight, caching, download times, WHOIS information, server configuration, DNS records, internationalization, mobile compatibility, printing, and Alexa ranking. The analysis identifies several areas for improvement such as implementing caching, reducing CSS and JavaScript files, and optimizing for speed.
This document provides guidance on optimizing a website for search engine optimization (SEO) during a site redesign. It recommends analyzing keyword data and site traffic to determine SEO priorities. It also suggests maintaining existing page URLs and metadata where possible, ensuring proper redirects, and focusing on site speed, usability and unique content rather than just design. Common mistakes to avoid include changing the publishing platform, URLs or protocol without proper redirects in place.
I have a coupon for that! With the new discount and marketing features built into Version 9, you now have the power to unlock Miva Merchant price groups. Here you will learn how these new features work and how to use them to your advantage within your online store. Miva Merchant 9 gives you an enterprise-level discount engine right at your fingertips.
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
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• How to Localize your Website for the Region through Arabic SEO
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Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
Have you invested in an SEO (search engine optimization) agency or worked to enhance your SEO efforts in-house? Or, are you just experimenting with search for the first time? Understanding the key elements to successful search optimization campaigns is crucial to ensuring that you are visible to your clients online. It not only helps to increase your site traffic and but can help you to increase sales and grow your business over time.
This workshop by Francis Skipper teaches the 10 steps any marketer or business owner can take to ensure that their website is optimized for search. Content to include review of on and off-page ranking factors, Google Analytics, webmaster tools, and server logs.
Why SEO is important for B2B Distributors?rozariofrancis
As a B2B Marketer, it is imperative that your presence is felt online. SEO strategies are always subject to change. This is due to a variety of factors like algorithm updates, change in user behavior, new platforms, and features, new industry findings, etc
On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.
How to Optimize SEO of a B2B Website.pdfMark Sekula
The document outlines 10 ways to optimize the SEO of a B2B website, including conducting keyword research and incorporating keywords throughout content; optimizing on-page elements like titles, descriptions and URLs; creating quality, engaging content; building high-quality backlinks; ensuring a mobile-friendly design; focusing on technical SEO; optimizing for local search if applicable; enhancing the user experience; using analytics to monitor performance; and staying up-to-date with SEO best practices. Implementing these strategies can improve a B2B website's visibility, organic traffic and lead generation.
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The document provides tips for using SEO to grow direct-to-consumer brands. It recommends focusing SEO efforts on the awareness, consideration, and purchase stages of the customer funnel. Key aspects of an SEO strategy discussed include keyword research, optimizing content for keywords, improving site speed and structure, and distributing content across platforms like blogs, YouTube, and Google Discover. Metrics like organic search traffic, social media engagement, email subscribers, conversion rates, and customer lifetime value are suggested for measuring SEO performance.
Search Engine Optimization Checklist You Need To Knowi-engage
In the vast world of the internet, standing out can be tough. But fear not! With the right SEO (Search Engine Optimization) checklist, you can make sure your website gets the attention it deserves. Whether you’re a seasoned pro or just starting, this guide will walk you through the essentials step by step. SEO is not a one-time endeavor but an ongoing journey of optimization and adaptation to ever-evolving search algorithms and user behaviors. Stay vigilant, stay informed, and reap the rewards of a finely-tuned SEO strategy that drives sustainable organic growth and visibility for your website.
In today's digital age, having a strong online presence is important for businesses to thrive. With millions of websites competing for attention, search engine optimization (SEO) has become indispensable. However, navigating the complex world of SEO can be …
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This document provides an overview of on-page SEO best practices for e-commerce websites. It discusses optimizing page elements like titles, meta descriptions, URLs and canonical tags. It emphasizes creating unique product content through detailed descriptions and user reviews. It also stresses the importance of site speed and a responsive design for mobile users. The top action items recommended are to structure pages properly, optimize for speed, and develop a content strategy through blogging and user generated reviews.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
This document provides an overview of search engine optimization (SEO). It discusses how search engines like Google work by crawling, indexing, and ranking pages. It covers important SEO factors like keywords, on-page optimization of titles, URLs and content, backlinks, and social signals. Free tools are recommended for keyword research, backlink analysis, and submitting sitemaps. Overall guidelines are provided for optimizing a website, targeting keywords, and getting high-quality links to improve search engine rankings.
Yoast SEO (formerly known as WordPress SEO by Yoast) is the most complete WordPress SEO plugin that exists today for WordPress.org users. It incorporates everything from a snippet editor and real time page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between.
Ecommerce quick wins you can implement today to boost SEO performanceBuiltvisible
This document provides tips for quick wins to optimize ecommerce websites. It suggests adding product reviews to improve unique content at scale; enriching product page templates with related content, videos, and FAQs; and avoiding tabbed content which search engines may not consider as important. Other tips include showing related products, marking up products with schema, and analyzing high-performing pages to see how their content and targeting can be improved. The document also recommends optimizing category pages through better internal linking and features to aid conversion.
This document provides an overview of search engine optimization (SEO) techniques. It discusses how search engines work by crawling websites, indexing pages, and ranking them in algorithms. It describes what factors search engines like Google consider in rankings like keywords, links, titles, and meta tags. The document outlines both on-page and off-page optimization strategies and tools. It notes that SEO is time-consuming but can help websites rank higher organically and get more visitors through free traffic from search results.
40+ ways to improve search ranking on googleTC Mastery
Do you want to make your website rank on first page of Google?
If you often use Google search, you’ll found that the first page of Google search results was flooded by the big brands, top authority sites, and influencers...
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This document provides information on search engines, including what they are, the oldest search engines, types of search engines, SEO, how to identify unindexed URLs, advantages and key factors of SEO, how to prepare and optimize sites for SEO, link building best practices, Google algorithm updates, keyword research, meta tags, robots.txt files, and how to analyze competitors. It discusses topics like search engine optimization, link building, local SEO, content optimization, and more.
Similar to Website Analysis Report : SEO, CRO Website Audit. (20)
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
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Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
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Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve!
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10 Advantages and Disadvantages of Social Media Marketing in 2024Markonik
Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
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What makes up a composable digital solution.
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Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
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Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity.
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You'll learn about proven systems and effective workflows to maintain a consistent and engaging social media strategy. Additionally, you'll gain actionable strategies and practical tactics to drive engagement, increase followers, and convert them into loyal customers.
CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.
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5. www.nrshealthcare.co.uk
Ergonomic Audit
Technical and functional aspects
Compatibility and Accessibility :
• Your website is well-configured for visitors from mobile devices
• The web site appears well in Google Chrome, Internet Explorer and Mozilla Firefox
6. www.nrshealthcare.co.uk
Ergonomic Audit
Loading time :
• This website has a slow loading time on the mobile and Desktop version
Recommendation:
• Optimize images, css and Javascript files
Use wordpress plugins to optimize images, css and Javascript files or perform the
optimization manually
7. www.nrshealthcare.co.uk
Ergonomic Audit
Design and Usability
Navigation :
Good navigation helps visitors to understand what is on your website and to distinguish its
different components
1. Menu:
An unclear menu can confuse the users
14. www.nrshealthcare.co.uk
Ergonomic Audit
4. Phone Number and Live Chat:
• The phone number is present only one time in header
• After 24 hours from testing live chat no response
Recommendation:
• Include the phone number in footer
• Ensure resource is available to answer live chat requests. If
that is not possible then it is better not to use it
15. www.nrshealthcare.co.uk
Ergonomic Audit
5. Product page:
• Add to Basket button is not visible when you scroll down the page
• Duplicate content in the product description
Recommendation:
• Use CSS to make the Add to Basket button available as you scroll down in
the page
• Rewrite a unique and correct product description
• Include videos to demonstrate the products
17. www.nrshealthcare.co.uk
Ergonomic Audit
7. The 404 page:
• The site does not currently have a 404 error page - this is bad in terms of usability
Recommendation:
• Provide visitors with a helpful 404 error page to increase user retention
18. www.nrshealthcare.co.uk
Editoral & Content Audit
1. Validity:
• Using valid markup that contains no errors
Syntax errors make your page difficult for search engines to index
Recommendation:
• Use W3 validator to fix syntax errors or pass the issues back to your
developer for code fixing
19. www.nrshealthcare.co.uk
Editoral & Content Audit
2. Duplicate Content:
• The NRS website adheres to search engine quality charters , in terms of unique and
valuable content for visitors
• Duplicate content is a major obstacle for each site in its search engine ranking
21. www.nrshealthcare.co.uk
Technical Audit
SEO Situation
Internal Technical Criteria: On Page
1. Analysis of title tags and Meta description:
• Your meta description should contain between 70 and 160 characters (spaces included).
• A good description acts as a potential organic advertisement and encourages the viewer to click
through to your site
23. www.nrshealthcare.co.uk
Technical Audit
2. Site Compliance:
• Your website is structured using HTML headings (<H1> to <H6)
Recommendation:
• Use your keywords in the headings and make sure the first level (<H1>)
includes your most important keywords
24. www.nrshealthcare.co.uk
Technical Audit
3. Images:
• Alternative text (the alt. attribute) is missing for several images
Recommendation:
• Add alternative text so that search engines can better understand the
content of your images
• Use keywords in your alternative text
30. www.nrshealthcare.co.uk
Technical Audit
1. Presence on Social Media:
Social media has become an imperative for all brands looking to be a part of the digital market
and to increase their brand awareness business
Facebook:
31. www.nrshealthcare.co.uk
Technical Audit
• Posts per Day: 0.62
You publish three to five new posts each week.
To activate your fans, you should add something on a daily basis
• Length of posts: Between 100 and 500 characters
The majority of your posts are between 100 and 500 characters
It is recommended that you write longer posts since longer posts generate more responses from
your followers
• Posts by fans: No messages last month
Facebook is an amazing network for dialogue with your clients and customers.
You should encourage your fans to ask more questions
32. www.nrshealthcare.co.uk
Technical Audit
Recommendations:
• Use likealyzer tool to analyse the performance of your facebook page
• Ask more questions to your fans
• Review the length of your posts
• Publish posts more often
• Encourage your fans to ask more questions for you to answer
• Publish more pictures
34. www.nrshealthcare.co.uk
Technical Audit
• Google Plus
Being active in this social network is important for your brand awareness ,
influencing your search engine rankings and interacting with your network
35. www.nrshealthcare.co.uk
SEO Recommendations
Optimize your site load time for mobile visitors
Rewrite duplicate content
Optimize images and add the alt. attributes and titles
Write a relevant summary of each page in the description tag:
• Use plugin SEO yoast to integrate meta title and description
Highlight keywords (bold, font, H1, H2, H3)
Increase links with keywords to your landing pages
Create a blog page and start posting articles
Use industry leading tools i.e. hootsuite or buffer ,for maintaining your social
media presence
Use Linkedin Publisher to share posts
36. www.nrshealthcare.co.uk
CRO Recommendations
As a minimum redesign the website Home page and landing pages
Use AB testing to validate the redesigned pages
Optimize your site load time for mobile visitors
Rewrite landing page content to include identified keywords
Use clear and obvious call to action to increase conversion
Add appropriate videos to product landing pages
Create “top sellers page” to target top sellers based on profit margins
Create “Why Buy From Us” page to deliver the key message about the
company and their services
As a minimum this page should include:
• Content with keywords
• Short video
• Sidebar including all services provided after point of sale
Review all ads to be sure that the right users are being targeted :use more the
add extensions
37. www.nrshealthcare.co.uk
Implementation Plan
Quick Wins & Priority Modifications
• Optimize your site load time for mobile visitors
• Redesign the home page
• Re-write the Meta description of the home page
• Add the google Map to your contact page
• Create more internal links
• Review the list of the keywords for your PPC campaign
• Review all the Ads
Short to Medium Term Modifications
• Create blog for the website
• Review and improve social network campaigns
• Re-write content for the landing page
• Create “top sellers page”
• Submit of websites in to Search Engine Optimization
directories
• Create and implement new SEO and PPC campaign for
Bings