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SEO Audit Report by Howl India for client
- 2. Services SEO Social Media Performance Marketing Content Writing Services howlindia.com
- 3. Mobile Friendly The web is being accessed more and more on mobile devices. Designing your websites to be mobile friendly ensures that your pages perform well on all devices Status: What needs to be fixed: The design of the mobile website version is commendable but currently the site speed indicates a score of 18 for mobile versions. The Lab Data of your mobile version show a critically low FCP(First Contentful Paint) load time which is 5.1 sec and LCP(Largest Contentful Paint) score which is 49.9 sec which should ideally be less than 1.8 sec and 2.5 sec respectively for a smooth mobile user experience. howlindia.com
- 4. Competitor Analysis Mobile Loading Speed Mobile Friendly howlindia.com
- 5. Google Index One Version Site Did you know it’s possible to have different versions of your site indexed in Google? It’s true. The different versions of your website has is already being redirected to one URL. There is no issue found in this area hence no remedy required. Status: What needs to be fixed: howlindia.com
- 6. Desktop Friendly PageSpeed Insights analyzes the content of a web page on desktop version, then generates suggestions to make that page faster The design of the desktop website version is commendable but the website loading speed indicates a score of 52 for desktop versions. The Lab Data of your desktop version show a critically low LCP(Largest Contentful Paint) score which is 13.6 sec which should ideally be less 2.5 sec for a smooth desktop user experience. Speed Index and Time to Interactive scores are also critically low at 6.7 and 6.8s respectively. Status: What needs to be fixed: howlindia.com
- 8. 404 Status Code Web Pages The HTTP 404, 404 Not Found, 404, 404 Error, Page Not Found or File Not Found error message is a Hypertext Transfer Protocol (HTTP) standard response code, in computer network communications, to indicate that the browser was able to communicate with a given server, but the server could not find what was requested. There were 20 pages with 404 errors detected. The 20 diagnosed pages with 404 have to be checked and rectified so that the server can present the pages when requested by user. 404 errors prevent user from getting important information about the site when they need it which negatively impacts sales of the organization. Status: What needs to be fixed: howlindia.com
- 9. Meta Title A meta title is an important part of website optimization, and it's distinct from the headline on the page itself. It acts as a name tag for the web page. The title is displayed on your browser tab and tells you what page you're on. Meta titles are also read by search engine robots and seen by users searching the web. The meta titles on each web page is already present on the webpages. There is no issue found in this area hence no remedy required. Status: What needs to be fixed: howlindia.com
- 10. Meta Description The meta description is one of a web page's meta tags. With this meta information, webmasters can briefly sketch out the content and quality of a web page. The meta description is one of a web page's meta tags. With this meta information, webmasters can briefly sketch out the content and quality of a web page. Meta descriptions for the web pages have been found missing on 44 pages which negatively affects the search engine presence. We have diagnosed the 44 pages with missing meta description and expect action to be taken on high priority basis. Status: What needs to be fixed: howlindia.com
- 11. Competitor Analysis Meta Description Just for 3 out of 44 Pages howlindia.com
- 12. Alt Text Alt text (alternative text) is a word or phrase that can be inserted as an attribute in an HTML (Hypertext Markup Language) document to tell Website viewers the nature or contents of an image. The alt text appears in a blank box that would normally contain the image Alt text for the images on the web pages have been found missing for 78 pages which will not help search engines identify the images We have diagnosed the 78 pages with missing alt text on the images and expect action to be taken on high priority basis. Status: What needs to be fixed: howlindia.com
- 13. Competitor Analysis Alt Text Just for 2 out of 78 Pages howlindia.com
- 14. Canonical Tag A canonical tag (aka "rel canonical") is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs. There is 1 page with missing canonical tags which will negatively impact search engine ranking. The Canonical Tags have to be added to the diagnosed page to improve Search Engine ranking of the page. Status: What needs to be fixed: howlindia.com
- 16. H1 tag The H1 is an HTML tag that indicates a heading on a website. Let me unpack that. HTML: This stands for Hypertext Markup Language. Heading: HTML has six different heading tags: H1, H2, and so on. The H1 is considered the most important tag, and the H6 is the least important. Issues have been found in 68 pages where there are missing tags. We have diagnosed total of 68 pages with missing or duplicate H1 tags on the web pages and expect action to be taken on high priority basis. Status: What needs to be fixed: howlindia.com
- 17. Open Graph Tags Open Graph meta tags are snippets of code that control how URLs are displayed when shared on social media. Issues have been found in 79 pages where there are missing open graph tags. We have determined an absolute of 79 pages to have missing open graph tags on the website pages and anticipate that action should be taken on a high priority basis. Status: What needs to be fixed: howlindia.com
- 18. Competitor Analysis Open Graph Tag Just for 2 out of 79 Pages howlindia.com
- 19. Schema Code Tags Schema.org (often called Schema) is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERPs The basic Schema Code tags on each web page is already present but need to add necessary schema data on required money pages There was no issues found but necessary schema data needs to added on required pages. Status: What needs to be fixed: howlindia.com
- 20. Optimize Images Image optimization is the process of creating and delivering high-quality images in the ideal format, size, tags and resolution to increase user engagement. It also involves accurately labeling images so search engine crawlers can read them and understand page context. All the images used on the website have not been optimized for Search Engines. All the images need to be optimized in accordance with SEO norms on priority basis. Status: What needs to be fixed: howlindia.com
- 21. Broken Link Broken links are links that don't work. Some of the reasons why links don't work include: A website is no longer available. A webpage was moved without a redirect being added. The URL structure of a website was changed.. There was 1 critical broken link found in your website. Which is harmful for your search ranking. The broken link has to be fixed on High priority as it is affects Search Engine rankings. Status: What needs to be fixed: howlindia.com
- 22. Remarketing Tags For both standard and dynamic remarketing, you’ll tag your website with the Search engine Ads tag and social media ads tag to set up an audience source for your website or apps Remarketing tags have been found missing on the website. The Remarketing tags need to be added for re marketing purposes to reach actual audience. Status: What needs to be fixed: howlindia.com
- 23. Conversion Optimization Tags Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. In other words, the goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action. Conversion Optimization tags have been found missing on the website. The Conversion Optimization tags need to added to increase online sales proficiency. Status: What needs to be fixed: howlindia.com
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- 28. S.R Keywords Rank US (11/06/21) Rank US (29/07/21) Improvement 1 Data as a Service NR 28 72 2 Intent Architecture Service 9 1 8 3 AI Consulting Services NR 34 66 4 Experiential AI NR 34 66 5 Data Commercialization NR 10 90 6 Data Commercialization Strategy NR 12 88 Our Client - Keyword Ranking howlindia.com