On Page SEO

On-Page SEO- It is the practice of optimizing various parts of your
website and content, alongwith HTML source codes to rank higher on
search engines.

THE VARIOUS ACTIVITIES IN ON-PAGE
SEO INCLUDES

• Undertaking keyword research to find top keywords for content
pages

GOOD
CONTENT
Good content involves drafting in-depth,
informative content that is useful for the users
and of high value
The Content should organically get backlinks.
The Content is frequently updated and is a long
form content
The Content has explanatory images, process
diagrams and videos

• Use a friendly, conversational tone with a clear purpose — somewhere between the voice you use
when talking to your buds and that you’d use if you were a robot.
• Try to sound like a knowledgeable friend who understands what users want to do.
• Use standard American spelling, grammar, punctuation and capitalization.
• Craft clear, concise, short sentences with simple words that users will understand.
• Implement effective and descriptive link text.
• Use accessible words and short sentences that will translate well to other languages.
• Consider numbered lists for sequences of events.
• Ensure outbound links are to sites that are “high-quality, reliable and respectable.”
Google’s Developer Documentation Style Guide tips for
Content Creators

TITLE TAG OPTIMIZATION
• Title Tag is an HTML code tag that describes the title of your page. It
defines the purpose of a web page in a concise relevant sentence.

ESSENTIALS OF TITLE TAG
• The title should be within 60-65 characters.
• Moz research suggests that if you keep the title under 60 characters,
90% of your titles display properly in the SERP.
(https://moz.com/learn/seo/title-tag)
• It is placed in the <head> section of the HTML.
• Use target keyword in the title but don’t stuff them.
• Avoid unnecessary stop words as space is important in the title tag.
• Write unique titles for each page, clearly representing the page.
• Ensure that your title accurately represents or defines the page.
• Title tag tells the visitors and search engines what information they can
expect from the web page
• Add modifiers to your title like Best, Easy, Fast etc
Avoid titles that are just list of keyword phrases and variations of the same
Online fashion sale fashion accessories sale Sale of online accessories

META
DESCRIPTIONS
This HTML attribute summarizes the
content of the web page
They don’t affect search engine rankings
but helps in getting clicks from SERP.
( Affects a page CTR)
They can range to 155 or 160 characters,
not more
The meta description should create a
compelling description of the webpage
that searcher will like to click through. It
should be written in an active voice.
Keywords should be included in the
meta-description

ALT
TEXT
They are also known as alt tags or alt
descriptions
They are description of the image of the
page within the HTML code
It helps search engines to index an image
easily
Keep the alt text at around 125
characters, not more. Ensure that the alt
text is accurately representing the
image.Use longdesc =“” tag for images
that require more description.
Use keywords if possible in the alt text

URL
STRUCTURE
URLs shouldn’t be cluttered and long
Keyword rich URLs are better for SEO
It helps search engines to index an image
easily
Keep the alt text at around 125
characters, not more. Ensure that the alt
text is accurately representing the
image.Use longdesc =“” tag for images
that require more description.
Use keywords if possible in the alt text

HTTPS INSTEAD
OF HTTP
HTTPS is the most secure data transfer
protocol between a webpage and a
browser.
So, the site is marked as safe by Google
for crawling by bots and navigation by
users.
It improves trustworthiness of your
website, which is of utmost importance
for the E-A-T rating of Google.

HEADER OF THE
WEBPAGE
This is the top section of your website
It helps to recognize your site and brand
instantly
It contains a main text or headline and
supporting headlines in some cases. It is
better to include your primary keyword
in the header

H1,H2,H3 TAGS
H1 is the most important. As we go down to
H5 or H6, the importance decreases
Include keywords in the header tags with
your main keyword ( for which you want
the page to rank) in the H1 tag.

FIRST
PARAGRAPH
The first paragraph of your page is most
likely to be read by users. Hence, Google
attaches more importance to it.
Use your primary keywords mandatorily in
the first paragraph
The first sentence immediately after the
heading of first paragraph is important. It is
advisable to include your keywords here.

INTER-LINKING
Interlinking refers to connecting web-pages
within your site through links.
It reduces the bounce rate and increases the
number of page views/per visit. It also
transfers the link juice from higher PA
pages to lower ones
It aids crawlability of your entire website
for search engines, improving your SEO.
Remember you should interlink only
relevant pages that naturally interlinks.

OUTBOUND AND
IN-BOUND LINKS
Have high quality and high quantity
outbound and inbound links
This shows that your content is worthy
linking to reputed information hubs and
helps in page rankings

FIXING BROKEN
LINKS
Fixing broken links helps in navigation and
improved user experience that affects the
user engagement with the website

SOCIAL SIGNALS
Include social sharing buttons on your web-
page. That improves social sharing of your
pages and helps in ranking of pages. Social
signals are very important ranking factors

RESPONSIVENESS
Your website must be responsive so that it
can be easily viewed on different devices
and browsers.
Since, most of the users are today on
mobile, making your website mobile ready
is of utmost importance.
It includes activities like using AMP for
improving mobile page loading speed,
making the page responsive for mobile
viewing and others.

HREFLANG
ATTRIBUTE
Use Hreflang attribute for rendering pages
in different languages across different
geographies

• Through all these on-page SEO activities, you can surely ace the search results and
improve traffic and engagement of your website.
BEST OF LUCK WITH YOUR WEBSITE SEO

On Page SEO

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