SlideShare a Scribd company logo
Technical SEO Audit
THE COMPLETE SEO
TECHNICAL AUDIT
@hannahjthorpe @outreachdigit
Hannah Thorpe
Head of SEO
@hannahjthorpe
hthorpe@white.net
Technical SEO
Content Marketing
Social Strategy
I improve websites
for customers,
which helps brands
sell more
@hannahjthorpe @outreachdigit
Our expertise
Technical	
  SEO Content	
  Marketing Digital	
  PR/	
  
Social	
  Media
Paid	
  Media
@hannahjthorpe @outreachdigit

Recommended for you

The step by step guide to SEO Website Audit
The step by step guide to SEO Website Audit The step by step guide to SEO Website Audit
The step by step guide to SEO Website Audit

This document provides a step-by-step guide to conducting an SEO website audit in 2018. It discusses why SEO audits are important, outlining the audit process and key elements to examine, including: auditing core website elements like site/domain age, canonicals, robots.txt files, and .htaccess files; checking on-page content, user metrics, traffic metrics, and link building metrics; examining the site's quality score; and performing basic penalty checks. The goal of the audit is to understand how the site performs against competitors and identify opportunities to help it rank faster.

seo servicesseo auditonline marketing
Technical SEO Presentation
Technical SEO PresentationTechnical SEO Presentation
Technical SEO Presentation

On-site technical SEO strategies are discussed, including making sites visible to Google through key rankings factors like design, development, content marketing, social media, and video. Proper on-page optimization techniques are also covered, such as XML sitemaps, clean URLs, and using Google Webmaster Tools for site visibility. Common mistakes that can negatively impact rankings like blocking bots, bad site architecture, redirects, and overuse of noindex are also outlined.

internet marketingdigital marketingtechnology
Seo analysis report template (1)
Seo analysis report template (1)Seo analysis report template (1)
Seo analysis report template (1)

The document is an SEO audit report that analyzes various aspects of a website's search engine optimization. It examines the domain information, hosting details, ability to be crawled, canonical issues, use of technologies like Flash, banned URLs, sitemaps, robots.txt file, status and indexing on search engines, on-page elements, keyword rankings, and social media presence. It then provides recommendations to improve the site's on-page and off-page SEO.

There are approximately
54, 261searches on
Google every second
http://www.internetlivestats.com/one-­‐second/#google-­‐band
@hannahjthorpe @outreachdigit
In 2016, global B2C
ecommerce sales are
predicted to reach 1.92
trillion US dollars
http://www.statista.com/statistics/261245/b2c-­‐e-­‐commerce-­‐sales-­‐worldwide/
@hannahjthorpe @outreachdigit
TL;DR
The internet is important.
Take your website
performance seriously.
@hannahjthorpe @outreachdigit
Sometimes blue sky thinking
just isn’t enough.
Let’s get practical.
@hannahjthorpe @outreachdigit

Recommended for you

Seo
SeoSeo
Seo

This document provides an overview of search engine optimization (SEO) services. It outlines the SEO process which includes website analysis, keyword research, on-page optimization, link building, and maintenance. The SEO process aims to help a website rank higher in search engine results pages through both technical and content optimization strategies. Contact information is provided to inquire further about SEO services.

searchseotrain
On-Page Optimization SEO Report Sample by SEO Traffic
On-Page Optimization SEO Report Sample by SEO TrafficOn-Page Optimization SEO Report Sample by SEO Traffic
On-Page Optimization SEO Report Sample by SEO Traffic

This is a REAL sample report I ran for 1 of our on-site service pages. This on-page SEO report allows you you to optimize content of every page of your site for important targeted keywords you're looking to rank for. Some features on our onpage optimization report: We provide optimization advice for specific Search Engines We Determine ideal keyword density for your target keywords Analyzes keyword optimization of each HTML element We give you a general analysis of keyword use We outline problem areas on your pages We compare your page with your 10 top-ranking competitors We evaluate competitors' on-page optimization strategy We outline HTML-code element that you optimize right now In a nutshell, this report is the what we use to Optimize the content of every page of your website to ensure a well optimized page for SEO. This is one of the SEO reports you get when we perform a website SEO order for your business website. You can also read more about our SEO Audit Packages at http://www.seotraffic.co.za/seo-services/website-seo-audit-services/. To your SEO Sucess SEO Traffic

seo audit reportingsample seo audit reportsample seo report
Search enginge optimization (seo) proposal
Search enginge optimization (seo) proposalSearch enginge optimization (seo) proposal
Search enginge optimization (seo) proposal

This proposal offers SEO services to improve the client's website rankings. It discusses analyzing the site and competitors, optimizing pages through keywords and tags, and off-page SEO like links and social media. Monthly reports will track rankings, keywords, and progress. Results may take 4-12 weeks as search engines recrawl the optimized site. Packages are offered for standard, premium, or unlimited SEO support.

business proposalseo proposalsearch engine optimization proposal
One technical audit, fully implemented =
105.2% increase in number of organic sessions last
month
@hannahjthorpe @outreachdigit
There are approximately
54, 261different ways to
do a technical audit*
*This is probably not true
@hannahjthorpe @outreachdigit
Technical SEO Audit
C R A W L Y O U R W E B S I T E
@hannahjthorpe @outreachdigit

Recommended for you

SEO strategy by Badar
SEO strategy by BadarSEO strategy by Badar
SEO strategy by Badar

The document outlines an SEO strategy for DirectSolicitors.co.uk that includes performing an audit of the site, developing an optimization strategy and plan, cleaning up foundational elements, and expanding reach through off-page optimizations like link building, content creation, and social sharing. Key aspects of the strategy include on-page optimizations, off-page link building, keyword research, content creation, and regular reporting and analysis of performance. The overall goals are to improve technical performance, visibility and traffic to the site.

seodigital marketingsearch engine optimization
Seo proposal
Seo proposalSeo proposal
Seo proposal

The document provides an SEO proposal with 8 steps: 1) analysis of client needs, website, and competitors; 2) keyword research and analysis; 3) on-page optimization; 4) content optimization; 5) link building; 6) social media optimization; 7) reporting; and 8) feedback. It then outlines SEO packages with differing deliverables and costs, including on-page and off-page optimization tasks, and content creation. Payment is required upfront via PayPal.

seo servicesrequest for proposal
PPT Proposal for SEO
PPT Proposal for SEOPPT Proposal for SEO
PPT Proposal for SEO

This document discusses search engine optimization (SEO) strategies for ranking a website higher in search engines organically. It identifies that keywords need to be added to the site. It also recommends changing header tags and monitoring competitors. The goals are to rank for keywords, drive qualified traffic, create backlinks, build brand awareness, and generate organic social media traffic. It outlines an off-page SEO submission plan and emphasizes the importance of building backlinks by analyzing competitors. Daily and monthly reports will be provided on link building and recommendations for optimization.

seo proposalbest proposal of seo
WHEN BOTS CRAWL A PAGE, THEY "READ" THE CONTENT ON THE
PAGE AND ASSOCIATE IT WITH A URL. THIS INFORMATION IS
THEN PUT IN GOOGLE'S INDEX (DATABASE OF CONTENT AND
URLS) AND IT BECOMES ACCESSIBLE VIA SEARCH. THIS
PROCESS IS CALLED INDEXING.
I N D E X I N G
@hannahjthorpe @outreachdigit
HOW	
  TO	
  SEE	
  LEVELS OF INDEXATION
Check for disparity between
all measures of indexed
pages
Numberof html pages foundby ScreamingFrog
Does this number make
sense for your
business?
@hannahjthorpe @ODGlobal
Robots.txt Meta Robots X Robots
Prevent crawling Yes No No
Prevent Indexing Yes Yes Yes
Prevent URL from showing up in index No Yes Yes
Remove content from index No Yes Yes
Easily implement on specific pages No Yes Yes
CONTROLLING	
  YOUR	
  CRAWLING & INDEXING

Recommended for you

SEO Audit Report by Howl India for client
SEO Audit Report by Howl  India for clientSEO Audit Report by Howl  India for client
SEO Audit Report by Howl India for client

This is the SEO Audit report prepared by Howl India, a leading Digital Marketing Agency based out of Pune.

howl indiaseo auditseo services
Technical SEO
Technical SEOTechnical SEO
Technical SEO

Technical SEO refers to optimizing the technical elements of a website, such as speed, architecture, and code, which play a significant role in how search engines index and rank pages. The document outlines several key areas of technical SEO focus, including site speed, mobile responsiveness, site architecture, URL structure, security, and structured data. It emphasizes that while technical SEO may not be as exciting as other SEO efforts, optimizing these underlying technical factors is crucial for search engine optimization and a successful online strategy.

technical seosearch engine optimizationwebsite optimization
SEO proposal for ecommerce websiteChecknshop
SEO proposal for ecommerce websiteChecknshopSEO proposal for ecommerce websiteChecknshop
SEO proposal for ecommerce websiteChecknshop

We are Digital Marketing Expert promoting business, brands, product, and website on online platform and generates leads, traffic and sales using SEO, SMO, PPC, ORM, email marketing, SEM, Facebook Marketing, Twitter Marketing, LinkedIn Marketing techniques and so on. Currently We are handling some projects for health, real estate, event management, hospitality, marketing and advertising, ecommerce for India, Canada, US and srilanka clients. Pankaj Kumar Singh Digital Marketing Executive Mobile : +91 9718919615 | 91 11 41078433(Home) Ad Technosys pvt ltd 23/21 D, East Patel Nagar | NEW DELHI, PIN – 110008, India. Email : pankaj.singh997@yahoo.in | LinkedIn: http://www.linkedin.com/profile/view?id=110917105

facebook marketing companygoogle+ marketing companypay per click
WHEN GOOGLEBOT, BINGBOT, OR THE OTHER SEARCH
CRAWLERS ACCESS A PAGE ON YOUR WEBSITE, THE SERVER
HEADER INFORMATION IS SERVED TO THEM. THE WRONG
STATUS CODE CAN SEND THE WRONG SIGNAL TO A SEARCH
CRAWLER AND NEGATIVELY AFFECT CRAWLABILITY AND
RANKABILITY OF A WEBSITE PAGE.
S T A T U S C O D E S
@hannahjthorpe @outreachdigit
200. Everythingis fine with the page and the crawler should crawl, cache, and index the page.
301. The page has been moved permanently to another page, so the crawler should instead crawl,
cache, and index the new final page.
302. The page has been moved temporarily. The page should not be removed from the index and
link equity is not passed, but both crawlers and visitorsare redirected.
404. The page is no longer in existence or accessible to the search crawlers. Crawlers will
eventually drop the page from the index and users will usually receive a 404 page from the website.
410. Page is gone, and is not expected to be back. Remove page from the index.
500. A server error exists and no content is accessible to either crawlers or search engines.
503. A “temporarily unavailable”status code that informs the crawlers and users to return later. The
503 is the best choice for site maintenance, as it is crawler friendly.
MOST COMMON STATUS CODES
Ayima Redirect
Path
Chrome Extension
@hannahjthorpe @outreachdigit
The cause? A trailing slash
http://www.outreachdigital.org/our-team-2016/
@hannahjthorpe @outreachdigit

Recommended for you

Seo Marketing Plan Ppt
Seo Marketing Plan PptSeo Marketing Plan Ppt
Seo Marketing Plan Ppt

This document discusses search engine optimization (SEO) and marketing plans. It provides an overview of the SEO process, which involves understanding business objectives, conducting keyword research, optimizing websites both on-page and off-page, implementing changes, and ongoing monitoring and reporting. Technical aspects of SEO are also outlined such as website analysis, content optimization, and link building. The document also discusses measuring SEO success through improved rankings, increased traffic, and higher revenue or conversions.

Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEO

Basic SEO presentation for Futurelabs on 29th April 2022. The slides contain mainly images for high level understanding. Agenda: 1. What is SEO 2. Content 3. Backlinks 4. Technical SEO 5. Recommended SEO Tools 6. SEO Resources

seoseo talkbasic seo
SEO Off page
SEO Off pageSEO Off page
SEO Off page

Off-page SEO refers to promotion techniques beyond website design to improve a website's search engine ranking. It includes link building through activities like directory submissions, social bookmarking, blogging, forum posting, article submissions, press releases, search engine submissions, and classifieds listings. The purpose is to increase backlinks and traffic from external sources to the target website.

seo off pageseooff page
500 SERVER PROBLEMS
This needs to go to your
developers. 500 status
codes are necessary at
certain times so don’t
eliminate them!
HOW TO FIX UNWANTED STATUS CODES
403 & 404 PAGES
Remove all internal
references to these.
Getting these response
codes to display when
needed can be done with a
plugin/developer
301 & 302 REDIRECTS
Update the internal links;
usually these are
templated ones and are
due to a change in site
architecture
YOUR URL STRUCTURE & SITE ARCHITECTURE IS KEY TO
HELPING GOOGLEBOT UNDERSTANDYOUR WEBSITE. FOLDERS
ARE YOUR FRIEND FOR ORGANISING PAGES AND BEING ABLE TO
MAKE BIG EDITS TO THE SITE.
U R L S T R U C T U R E
@hannahjthorpe @outreachdigit
SITE ARCHITECTURE
1. Protocol – HTTP or HTTPs
2. Subdomain – www or custom
3. Domain
4. Top Level Domain (TLD) - .com, .org
5. Category
6. Slug
http://www.domain.com/category/slug
URL COMPONENTS

Recommended for you

Sample SEO presentation for clients
Sample SEO presentation for clientsSample SEO presentation for clients
Sample SEO presentation for clients

The document discusses search engine optimization (SEO) and outlines a proposed SEO program. The objectives of SEO are to increase a website's visibility, traffic, and number of visitors. The proposed 6-stage program includes evaluation, on-page optimization, off-page activities like link building, and monitoring rankings and traffic over at least one year. Key deliverables include analysis, recommendations, and reports tracking the program's implementation and results.

sample seo pptseo pptseo presentation
How Does Organic SEO Work?
How Does Organic SEO Work?How Does Organic SEO Work?
How Does Organic SEO Work?

What is organic SEO? And how does organic SEO work? Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs).

marketingseo proposalsearch engine optimization
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)

This document is an in depth guide on how to perform a search engine optimization audit. Contents include: 1.  Site Profile – Page 4 2.  Crawlability – Page 6 3.  HTML Status Codes – Page 8 4.  Indexability – Page 9 5.  On Page Content - Page 11 6.  Security Audit – Page 16 7.  Off Page Audit – Page 17 8.  Mobile Audit – Page 22 9.  Competitive Analysis – Page 25 10.  Glossary of Tools – Page 26 This is the same SEO audit and checklist we have used for almost 5 years. It outlasts any Google algorithm update because it checks the factors that Google really looks for. Please feel free to download and use for your own audits.

seosearch engine optimizationseo audit
DUPLICATE CONTENT IS SOMETHING THAT HAPPENS TO MANY
SITES. MANY TIMES THE DUPLICATE CONTENT IS NOT
INTENTIONAL AND CREATED BY THE WEBSITES CMS OR
HOSTING SERVER. THERE ARE OTHER TYPES OF DUPLICATE
CONTENT THAT ARE INTENTIONAL AND HAVE THE POSSIBILITY
OF HURTING THE PERFORMANCE OF AN ENTIRE SITE.
D U P L I C A T E C O N T E N T
@hannahjthorpe @outreachdigit
PANDA
First hit: Feb 2011
The Panda algorithm update
affected up to 12% of search
results. Panda cracked down on
websites with thin content,
content farms and high ad-to-
content ratio.
@hannahjthorpe @outreachdigit
CHECK FOR COMMONLY FOUND PROBLEMS
• http://www.outreachdigital.org
• http://outreachdigital.org
• https://www.outreachdigital.org
• https://outreachdigital.org
• www.outreachdigital.org
• outreachdigital.org
• http://www.outreachdigital.org/
• http://outreachdigital.org/
• https://www.outreachdigital.org/
• https://outreachdigital.org/
• outreachdigital.org/
• www.outreachdigital.org/
To a robot crawling a site, every different way of typing a URL can be seen as a unique
page.
E.g.
Use 301 redirects to point to one single version of each page, consistently across the site.
Implement self-referencing canonical tags on the core URLs to safeguard the site
TOOLS TO FIND INTERNAL DUPLICATE CONTENT
http://www.siteliner.com/
Other types of duplicate content may be found from a user perspective, or by utilising a
tool such as Siteliner:

Recommended for you

SEO Audit in 2016
SEO Audit in 2016SEO Audit in 2016
SEO Audit in 2016

An SEO audit evaluates the search engine optimization friendliness of a website at a point in time. It identifies factors slowing traffic growth and assesses problem severity. The audit examines technical, semantic, link popularity, and competitive elements. Technically, it checks the server, crawlability, page speed and templates. Semantically, it evaluates keywords, coverage, targeting and content quality. For links, it considers volume, quality and abnormal patterns. Competitor audits mirror these analyses. Regular audits are important as things change without notice. The website owners and editors are also important to audit.

googlewebsitesearch engine optimization
Site audit presentation powerpoint template
Site audit presentation powerpoint templateSite audit presentation powerpoint template
Site audit presentation powerpoint template

When you're doing a site audit, chances are that you'll want to actually present your findings to your client or boss. While XLS, and Google drive are where most of your data are going to live you may want to choose a slide deck to cover the fundamentals of your audit. I created this as part of a blog post for http://beamusup.com for site audit resources, I hope you find it useful!

seo site audit templatesite audittemplate
SEO Audit Example & Website Review
SEO Audit Example & Website ReviewSEO Audit Example & Website Review
SEO Audit Example & Website Review

Markitors aggregates the top SEO audit tools into one, easy to read report. Here is an SEO audit example and website review sample. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/seo-audit/

seoseo servicesmarketing strategy
EXTERNAL DUPLICATE CONTENT
http://www.copyscape.com/
External duplicate content is a higher risk for
websites, as it can trigger an algorithmic filter
more severe than internal duplication.
Common Causes:
• Stockists using similar product descriptions
• Affiliate sites using the same content
• Legacy SEO tactics
• Low quality sites stealing your content
IF YOU FIND YOUR PAGES ARE OFTEN TOO SIMILAR OR FLAGGED
FOR DUPLICATE CONTENT THEN YOU CAN USE CANONICALS OR
PAGINATION TO HANDLE THE ISSUE. THESE ARE WAYS OF
TALKING DIRECTLY TO THE SEARCH ENGINE BOTS TO EXPLAIN
WHY YOUR SITE IS SET UP IN THAT WAY
C A N O N I C A L S & P A G I N A T I O N
@hannahjthorpe @outreachdigit
CANONICALS HELP TO ADD CONTEXT
A canonicalindicates
which version of the
contentyou’d prefer to be
indexed, however it does
not stop the user
accessing the other page,
or it being indexed on
specific queries
https://econsultancy.com/blog/67811-how-canonical-tags-helped-
waterstones-solve-a-product-ranking-nightmare/
PAGINATION IS GOOD FOR LISTS OF CONTENT
Use paginationto mark-up that a list of blog
posts, page 1, 2, 3 etc will all be similar and
follow on from one another

Recommended for you

Website Analysis Seo Report
Website Analysis Seo ReportWebsite Analysis Seo Report
Website Analysis Seo Report

A Website Analysis SEO Report. Full view of private details outlining 40 search engine ranking factors. Google SEO tips offered for the first time from SEO Expert, Randi Thornton. Website report is now open to the public.

seo analysisseo reportwebsite nalysis
Website Audit Presentation
Website Audit PresentationWebsite Audit Presentation
Website Audit Presentation

The document discusses various aspects of website auditing including SEO auditing, content optimization, internal linking, URL structure, use of robots.txt and sitemaps, source code optimization, design and usability, and navigation. It provides tips on making a website more search engine friendly and improving its online presence through conversion rate optimization.

website auditsite audit
Sample SEO website audit report
Sample SEO website audit reportSample SEO website audit report
Sample SEO website audit report

SEO Service Corp (SSC) provides free preliminary SEO audit reports of websites upon request. The report is worth $799 in the market. Here is a sample audit report for reference. Visit our website to request a free audit report of your website and identify opportunities for enhancing your visibility.

internet marketingwebsite auditsample report
THE SPEED AT WHICH YOUR WEBSITE LOADS AND CAN BE USED
BY ITS VISITORS IS IMPORTANT FROM A USER PERSPECTIVE. IT
IS ALSO A KNOWN PART OF GOOGLE’S RANKING ALGORITHM SO
KEEP AN EYE ON THE SIZE OF YOUR PAGES & OPTIMISETHEIR
LOADING.
S I T E S P E E D
@hannahjthorpe @outreachdigit
TEST, TEST & TEST AGAIN
IT’S THOUGHT THAT CLICK-THROUGH RATE IS A RANKING
FACTOR; WITH THIS IN MIND MAKING YOUR ORGANIC SEARCH
RESULTS STAND OUT AND ADD EXTRA VALUE TO THE USER IS
CRUCIAL TO YOUR SEO AUDIT.
S T R U C T U R E D M A R K - U P
@hannahjthorpe @outreachdigit
Structured mark-up is the way you
make your results have those
yellow stars in them…
… you can also mark-up your
products, events, brand, phone
number, etc.
@hannahjthorpe @outreachdigit

Recommended for you

How to Perform an SEO Audit
How to Perform an SEO AuditHow to Perform an SEO Audit
How to Perform an SEO Audit

How to perform a technical SEO Audit. From Bill Hartzer's session at the 2015 SearchFest conference in Portland, here is the presentation about performing a highly technical SEO Audit of a website. Bill Hartzer has literally performed hundreds of SEO Audits over the past 10 years, and is a master at performing highly technical SEO Audits of websites. He is the Senior SEO Strategist at Globe Runner, based in Dallas, Texas.

seo auditseo
The Technical SEO Renaissance
The Technical SEO RenaissanceThe Technical SEO Renaissance
The Technical SEO Renaissance

This document provides a summary of Michael King's presentation on the technical SEO renaissance. It discusses how SEO has evolved over time from basic tricks to a more technical focus as search engines have advanced. Key points include the growing importance of JavaScript, single page applications, HTTP headers, log file analysis, headless browsing, scraping techniques, content optimization using entities, internal linking structures, page speed optimizations, and preloading directives. The presentation argues that technical skills are now essential for SEOs to understand new developments and effectively optimize websites.

technical marketingseoadvanced seo
DMI Webinar Series - SEO Audits (Part 1 of 3)
DMI Webinar Series - SEO Audits (Part 1 of 3)DMI Webinar Series - SEO Audits (Part 1 of 3)
DMI Webinar Series - SEO Audits (Part 1 of 3)

Part 1 of a 3 part Series on SEO Audits Slides associated with the Google+ Hangout from August 20th, 2014 at https://plus.google.com/u/0/events/cdmu4pmjcn8sj045hjiglph142s

webinar seriesdmiseo audit
• Nested Values – allows
lots of information in one
place
• Quicker & simpler – both
learning JSON-LD and
editing it
WHAT IS JSON-LD?
JSON- LD IN REAL LIFE
https://developers.goo
gle.com/structured-
data/testing-tool/
TEST YOUR MARK-UP
YOU’VE PROBABLY ALL HEARD OF ‘MOBILEGEDON’ AS GOOGLE
PUTS MORE OF AN EMPHASIS ON MOBILE-FRIENDLY WEBSITES
IN THE SEARCH RESULTS ITS KEY THAT WE THINK ABOUT
MOBILE AS PART OF OUR STRATEGIES.
M O B I L E
@hannahjthorpe @outreachdigit

Recommended for you

What startups need to know about seo by barry schwartz news editor at search ...
What startups need to know about seo by barry schwartz news editor at search ...What startups need to know about seo by barry schwartz news editor at search ...
What startups need to know about seo by barry schwartz news editor at search ...

This document provides a summary of key search engine optimization (SEO) factors and best practices. It discusses both on-page and off-page optimization factors such as content, links, site speed, and more. It also summarizes major Google algorithm updates like Panda and Penguin, and how to avoid being negatively impacted by them through high-quality content and natural links. The document concludes with recommendations for mobile SEO, including using responsive design, dynamic serving, or separate mobile URLs to properly serve both desktop and mobile users.

startupsseosearch engine optimization
Sales Funnel & Content Marketing Audits
Sales Funnel & Content Marketing Audits Sales Funnel & Content Marketing Audits
Sales Funnel & Content Marketing Audits

Pubcon Florida 2019 session presentation on how to perform a content marketing audit and a competitive gap analysis to improve organic (SEO) traffic.

pubconcontent marketingcontent
Demand Quest SEO training session 2
Demand Quest SEO training session 2Demand Quest SEO training session 2
Demand Quest SEO training session 2

Learn intermediate to advanced SEO strategy, concepts, and techniques with this in-depth training from my May 2017 session at Demand Quest.

search engine optimizationdigital marketingseo
EARLY MORNING
Mobilesbrighten the commute
DAYTIME EVENING
PCsdominate working hours Tablets are popular at night
DEVICE PREFERENCES THROUGHOUT THE DAY
•Is the text size legible?
•How close together are the links?
•Is the content wider than the screen?
Tool:
https://www.google.com/webmasters/tools/
mobile-friendly/
@hannahjthorpe @outreachdigit
FINAL THOUGHTS
@hannahjthorpe @ODGlobal
OUR ADVICE FOR WEBMASTERS IS TO
FOCUS ON CREATING HIGH QUALITY SITES
THAT CREATE A GOOD USER EXPERIENCE
AND EMPLOY WHITE HAT SEO METHODS
INSTEAD OF ENGAGING IN AGGRESSIVE
WEBSPAM TACTICS…
@hannahjthorpe @outreachdigit

Recommended for you

Demand Quest SEO Training - Session 2
Demand Quest SEO Training - Session 2Demand Quest SEO Training - Session 2
Demand Quest SEO Training - Session 2

Learn advanced SEO tactics and strategies in this second installment of my Demand Quest course. Topics include local SEO, link building, and international SEO.

educationseosearch engine optimization
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

digital marketingmarketingsales
DIGITAL MARKETING ppt.pptx
DIGITAL MARKETING ppt.pptxDIGITAL MARKETING ppt.pptx
DIGITAL MARKETING ppt.pptx

School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.

digital marketing training ins
The Core Takeaways
Remember it’s humans who use your sites not robots, so make sure
all changes make sense to users too1
2
3
There’s no such thing as a quick win; but prioritise getting full tasks
completed quickly
You will never be done optimising your site; keep on top of it and
constantly re-audit
@hannahjthorpe @outreachdigit
Extra Resources…
http://www.themediaflow.com/technical-seo-audit-
checklist
https://moz.com/blog/technical-site-audit-for-2015
https://www.distilled.net/resources/technical-audit-
checklist-for-human-beings/
https://www.semrush.com/blog/my-top-8-tools-for-a-
technical-seo-audit/
https://www.koozai.com/resources/whitepapers/how-to-
perform-a-technical-seo-audit/
white.net
@hannahjthorpe
hthorpe@white.net
@hannahjthorpe @outreachdigit
Tools…
Crawling Screaming Frog, Deep Crawl, Xenu
Redirect Monitoring Ayima Redirect Path, Check My Links
Duplicate Content Detection Siteliner, Copyscape
Site Speed tools.pingdom.com, WebPageTest
@hannahjthorpe @outreachdigit
Thanks for listening!
@hannahjthorpe @outreachdigit

Recommended for you

200 SEO Ranking Factors for Lincolnshire Business Expo 2019
200 SEO Ranking Factors for Lincolnshire Business Expo 2019200 SEO Ranking Factors for Lincolnshire Business Expo 2019
200 SEO Ranking Factors for Lincolnshire Business Expo 2019

I presented 200 ranking factors in 30 minutes at the Lincolnshire Expo after downing three expressos! Hopefully, you will be able to take something from them to help steer your SEO campaign. Some of them are my own inspiration but I must give credit to one of the main men in SEO, Brian Dean, and his great piece on Google's 200 Ranking Factors: The Complete List (2019).

seoseo servicesranking factors
Google updates 2011-2012
Google updates 2011-2012Google updates 2011-2012
Google updates 2011-2012

Gael Breton from <a>Higher Click</a> presents the latest Google changes and how you can take advantage of them

seo
How to Master SEO in 2017
How to Master SEO in 2017How to Master SEO in 2017
How to Master SEO in 2017

Explore effective SEO 2017 Essentials. Gain insights from webinar on 'How to Master SEO In 2017' led by Navneet Kaushal, CEO – PageTraffic.

seonavneet kaushalpage traffic

More Related Content

What's hot

SEO, Search Engine Ranking Position (SERP) Report
SEO, Search Engine Ranking Position (SERP) ReportSEO, Search Engine Ranking Position (SERP) Report
SEO, Search Engine Ranking Position (SERP) Report
Kevin James
 
Website Analysis Report : SEO, CRO Website Audit.
Website Analysis Report : SEO, CRO Website Audit.Website Analysis Report : SEO, CRO Website Audit.
Website Analysis Report : SEO, CRO Website Audit.
Tarak Turki
 
SEO Strategy Guide [2019]
 SEO Strategy Guide [2019] SEO Strategy Guide [2019]
SEO Strategy Guide [2019]
Sachin Thakare (SEO Expert )
 
The step by step guide to SEO Website Audit
The step by step guide to SEO Website Audit The step by step guide to SEO Website Audit
The step by step guide to SEO Website Audit
amandacerry
 
Technical SEO Presentation
Technical SEO PresentationTechnical SEO Presentation
Technical SEO Presentation
Joe Robison
 
Seo analysis report template (1)
Seo analysis report template (1)Seo analysis report template (1)
Seo analysis report template (1)
Doiphode Vishal
 
Seo
SeoSeo
On-Page Optimization SEO Report Sample by SEO Traffic
On-Page Optimization SEO Report Sample by SEO TrafficOn-Page Optimization SEO Report Sample by SEO Traffic
On-Page Optimization SEO Report Sample by SEO Traffic
SEO Traffic
 
Search enginge optimization (seo) proposal
Search enginge optimization (seo) proposalSearch enginge optimization (seo) proposal
Search enginge optimization (seo) proposal
Vikas Kashyap
 
SEO strategy by Badar
SEO strategy by BadarSEO strategy by Badar
SEO strategy by Badar
Badar Farooq
 
Seo proposal
Seo proposalSeo proposal
Seo proposal
kadajb
 
PPT Proposal for SEO
PPT Proposal for SEOPPT Proposal for SEO
PPT Proposal for SEO
extrastore
 
SEO Audit Report by Howl India for client
SEO Audit Report by Howl  India for clientSEO Audit Report by Howl  India for client
SEO Audit Report by Howl India for client
Shrikant Subramaniam
 
Technical SEO
Technical SEOTechnical SEO
Technical SEO
Yana Filatova
 
SEO proposal for ecommerce websiteChecknshop
SEO proposal for ecommerce websiteChecknshopSEO proposal for ecommerce websiteChecknshop
SEO proposal for ecommerce websiteChecknshop
Pankaj Singh
 
Seo Marketing Plan Ppt
Seo Marketing Plan PptSeo Marketing Plan Ppt
Seo Marketing Plan Ppt
Jason_Chlebowski
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEO
Kevin Jonas
 
SEO Off page
SEO Off pageSEO Off page
SEO Off page
Manish Singh
 
Sample SEO presentation for clients
Sample SEO presentation for clientsSample SEO presentation for clients
Sample SEO presentation for clients
Siddu Hosageri
 
How Does Organic SEO Work?
How Does Organic SEO Work?How Does Organic SEO Work?
How Does Organic SEO Work?
ITS-SEO.com
 

What's hot (20)

SEO, Search Engine Ranking Position (SERP) Report
SEO, Search Engine Ranking Position (SERP) ReportSEO, Search Engine Ranking Position (SERP) Report
SEO, Search Engine Ranking Position (SERP) Report
 
Website Analysis Report : SEO, CRO Website Audit.
Website Analysis Report : SEO, CRO Website Audit.Website Analysis Report : SEO, CRO Website Audit.
Website Analysis Report : SEO, CRO Website Audit.
 
SEO Strategy Guide [2019]
 SEO Strategy Guide [2019] SEO Strategy Guide [2019]
SEO Strategy Guide [2019]
 
The step by step guide to SEO Website Audit
The step by step guide to SEO Website Audit The step by step guide to SEO Website Audit
The step by step guide to SEO Website Audit
 
Technical SEO Presentation
Technical SEO PresentationTechnical SEO Presentation
Technical SEO Presentation
 
Seo analysis report template (1)
Seo analysis report template (1)Seo analysis report template (1)
Seo analysis report template (1)
 
Seo
SeoSeo
Seo
 
On-Page Optimization SEO Report Sample by SEO Traffic
On-Page Optimization SEO Report Sample by SEO TrafficOn-Page Optimization SEO Report Sample by SEO Traffic
On-Page Optimization SEO Report Sample by SEO Traffic
 
Search enginge optimization (seo) proposal
Search enginge optimization (seo) proposalSearch enginge optimization (seo) proposal
Search enginge optimization (seo) proposal
 
SEO strategy by Badar
SEO strategy by BadarSEO strategy by Badar
SEO strategy by Badar
 
Seo proposal
Seo proposalSeo proposal
Seo proposal
 
PPT Proposal for SEO
PPT Proposal for SEOPPT Proposal for SEO
PPT Proposal for SEO
 
SEO Audit Report by Howl India for client
SEO Audit Report by Howl  India for clientSEO Audit Report by Howl  India for client
SEO Audit Report by Howl India for client
 
Technical SEO
Technical SEOTechnical SEO
Technical SEO
 
SEO proposal for ecommerce websiteChecknshop
SEO proposal for ecommerce websiteChecknshopSEO proposal for ecommerce websiteChecknshop
SEO proposal for ecommerce websiteChecknshop
 
Seo Marketing Plan Ppt
Seo Marketing Plan PptSeo Marketing Plan Ppt
Seo Marketing Plan Ppt
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEO
 
SEO Off page
SEO Off pageSEO Off page
SEO Off page
 
Sample SEO presentation for clients
Sample SEO presentation for clientsSample SEO presentation for clients
Sample SEO presentation for clients
 
How Does Organic SEO Work?
How Does Organic SEO Work?How Does Organic SEO Work?
How Does Organic SEO Work?
 

Viewers also liked

Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
Ryan Stewart
 
SEO Audit in 2016
SEO Audit in 2016SEO Audit in 2016
SEO Audit in 2016
Jenn Wallis
 
Site audit presentation powerpoint template
Site audit presentation powerpoint templateSite audit presentation powerpoint template
Site audit presentation powerpoint template
Jeremy Rivera
 
SEO Audit Example & Website Review
SEO Audit Example & Website ReviewSEO Audit Example & Website Review
SEO Audit Example & Website Review
Brett Farmiloe
 
Website Analysis Seo Report
Website Analysis Seo ReportWebsite Analysis Seo Report
Website Analysis Seo Report
SEO Google Guru
 
Website Audit Presentation
Website Audit PresentationWebsite Audit Presentation
Sample SEO website audit report
Sample SEO website audit reportSample SEO website audit report
Sample SEO website audit report
SEO Service Corporation
 
How to Perform an SEO Audit
How to Perform an SEO AuditHow to Perform an SEO Audit
How to Perform an SEO Audit
Bill Hartzer
 
The Technical SEO Renaissance
The Technical SEO RenaissanceThe Technical SEO Renaissance
The Technical SEO Renaissance
Michael King
 

Viewers also liked (9)

Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
 
SEO Audit in 2016
SEO Audit in 2016SEO Audit in 2016
SEO Audit in 2016
 
Site audit presentation powerpoint template
Site audit presentation powerpoint templateSite audit presentation powerpoint template
Site audit presentation powerpoint template
 
SEO Audit Example & Website Review
SEO Audit Example & Website ReviewSEO Audit Example & Website Review
SEO Audit Example & Website Review
 
Website Analysis Seo Report
Website Analysis Seo ReportWebsite Analysis Seo Report
Website Analysis Seo Report
 
Website Audit Presentation
Website Audit PresentationWebsite Audit Presentation
Website Audit Presentation
 
Sample SEO website audit report
Sample SEO website audit reportSample SEO website audit report
Sample SEO website audit report
 
How to Perform an SEO Audit
How to Perform an SEO AuditHow to Perform an SEO Audit
How to Perform an SEO Audit
 
The Technical SEO Renaissance
The Technical SEO RenaissanceThe Technical SEO Renaissance
The Technical SEO Renaissance
 

Similar to Technical SEO Audit

DMI Webinar Series - SEO Audits (Part 1 of 3)
DMI Webinar Series - SEO Audits (Part 1 of 3)DMI Webinar Series - SEO Audits (Part 1 of 3)
DMI Webinar Series - SEO Audits (Part 1 of 3)
Digital Marketing Institute
 
What startups need to know about seo by barry schwartz news editor at search ...
What startups need to know about seo by barry schwartz news editor at search ...What startups need to know about seo by barry schwartz news editor at search ...
What startups need to know about seo by barry schwartz news editor at search ...
Search Engine Land
 
Sales Funnel & Content Marketing Audits
Sales Funnel & Content Marketing Audits Sales Funnel & Content Marketing Audits
Sales Funnel & Content Marketing Audits
Rhea Drysdale
 
Demand Quest SEO training session 2
Demand Quest SEO training session 2Demand Quest SEO training session 2
Demand Quest SEO training session 2
Nate Plaunt
 
Demand Quest SEO Training - Session 2
Demand Quest SEO Training - Session 2Demand Quest SEO Training - Session 2
Demand Quest SEO Training - Session 2
Nate Plaunt
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
DIGITAL MARKETING ppt.pptx
DIGITAL MARKETING ppt.pptxDIGITAL MARKETING ppt.pptx
DIGITAL MARKETING ppt.pptx
PoojaAhire8
 
200 SEO Ranking Factors for Lincolnshire Business Expo 2019
200 SEO Ranking Factors for Lincolnshire Business Expo 2019200 SEO Ranking Factors for Lincolnshire Business Expo 2019
200 SEO Ranking Factors for Lincolnshire Business Expo 2019
Jodie King
 
Google updates 2011-2012
Google updates 2011-2012Google updates 2011-2012
Google updates 2011-2012
Gaël Breton
 
How to Master SEO in 2017
How to Master SEO in 2017How to Master SEO in 2017
How to Master SEO in 2017
Digital Vidya
 
JavaScript SEO Ungagged 2019 Patrick Stox
JavaScript SEO Ungagged 2019 Patrick StoxJavaScript SEO Ungagged 2019 Patrick Stox
JavaScript SEO Ungagged 2019 Patrick Stox
patrickstox
 
seo.pdf
seo.pdfseo.pdf
seo.pdf
DigitMarka
 
On Page SEO Ppt Seven Boats project report
On Page SEO Ppt Seven Boats project reportOn Page SEO Ppt Seven Boats project report
On Page SEO Ppt Seven Boats project report
SohanNaidu1
 
SEO for Travel Companies in 2018
SEO for Travel Companies in 2018SEO for Travel Companies in 2018
SEO for Travel Companies in 2018
In Marketing We Trust
 
Modern SEO Players Guide
Modern SEO Players GuideModern SEO Players Guide
Modern SEO Players Guide
Michael King
 
7 Actionable SEO Strategies to Build Real Revenue Now
7 Actionable SEO Strategies to Build Real Revenue Now7 Actionable SEO Strategies to Build Real Revenue Now
7 Actionable SEO Strategies to Build Real Revenue Now
Miva
 
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...
John Lincoln
 
Common SEO Mistakes During Site Relaunches, Redesigns, Migrations (2018)
Common SEO Mistakes During Site Relaunches, Redesigns, Migrations (2018) Common SEO Mistakes During Site Relaunches, Redesigns, Migrations (2018)
Common SEO Mistakes During Site Relaunches, Redesigns, Migrations (2018)
Melanie Phung
 
Demand quest seo training session 2 5.2018
Demand quest seo training session 2 5.2018Demand quest seo training session 2 5.2018
Demand quest seo training session 2 5.2018
Nate Plaunt
 
SEO Checklist 2018 - Ranking in the first page of SERP organically.
SEO Checklist 2018 - Ranking in the first page of SERP organically.SEO Checklist 2018 - Ranking in the first page of SERP organically.
SEO Checklist 2018 - Ranking in the first page of SERP organically.
AVIK BAL
 

Similar to Technical SEO Audit (20)

DMI Webinar Series - SEO Audits (Part 1 of 3)
DMI Webinar Series - SEO Audits (Part 1 of 3)DMI Webinar Series - SEO Audits (Part 1 of 3)
DMI Webinar Series - SEO Audits (Part 1 of 3)
 
What startups need to know about seo by barry schwartz news editor at search ...
What startups need to know about seo by barry schwartz news editor at search ...What startups need to know about seo by barry schwartz news editor at search ...
What startups need to know about seo by barry schwartz news editor at search ...
 
Sales Funnel & Content Marketing Audits
Sales Funnel & Content Marketing Audits Sales Funnel & Content Marketing Audits
Sales Funnel & Content Marketing Audits
 
Demand Quest SEO training session 2
Demand Quest SEO training session 2Demand Quest SEO training session 2
Demand Quest SEO training session 2
 
Demand Quest SEO Training - Session 2
Demand Quest SEO Training - Session 2Demand Quest SEO Training - Session 2
Demand Quest SEO Training - Session 2
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
DIGITAL MARKETING ppt.pptx
DIGITAL MARKETING ppt.pptxDIGITAL MARKETING ppt.pptx
DIGITAL MARKETING ppt.pptx
 
200 SEO Ranking Factors for Lincolnshire Business Expo 2019
200 SEO Ranking Factors for Lincolnshire Business Expo 2019200 SEO Ranking Factors for Lincolnshire Business Expo 2019
200 SEO Ranking Factors for Lincolnshire Business Expo 2019
 
Google updates 2011-2012
Google updates 2011-2012Google updates 2011-2012
Google updates 2011-2012
 
How to Master SEO in 2017
How to Master SEO in 2017How to Master SEO in 2017
How to Master SEO in 2017
 
JavaScript SEO Ungagged 2019 Patrick Stox
JavaScript SEO Ungagged 2019 Patrick StoxJavaScript SEO Ungagged 2019 Patrick Stox
JavaScript SEO Ungagged 2019 Patrick Stox
 
seo.pdf
seo.pdfseo.pdf
seo.pdf
 
On Page SEO Ppt Seven Boats project report
On Page SEO Ppt Seven Boats project reportOn Page SEO Ppt Seven Boats project report
On Page SEO Ppt Seven Boats project report
 
SEO for Travel Companies in 2018
SEO for Travel Companies in 2018SEO for Travel Companies in 2018
SEO for Travel Companies in 2018
 
Modern SEO Players Guide
Modern SEO Players GuideModern SEO Players Guide
Modern SEO Players Guide
 
7 Actionable SEO Strategies to Build Real Revenue Now
7 Actionable SEO Strategies to Build Real Revenue Now7 Actionable SEO Strategies to Build Real Revenue Now
7 Actionable SEO Strategies to Build Real Revenue Now
 
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...
 
Common SEO Mistakes During Site Relaunches, Redesigns, Migrations (2018)
Common SEO Mistakes During Site Relaunches, Redesigns, Migrations (2018) Common SEO Mistakes During Site Relaunches, Redesigns, Migrations (2018)
Common SEO Mistakes During Site Relaunches, Redesigns, Migrations (2018)
 
Demand quest seo training session 2 5.2018
Demand quest seo training session 2 5.2018Demand quest seo training session 2 5.2018
Demand quest seo training session 2 5.2018
 
SEO Checklist 2018 - Ranking in the first page of SERP organically.
SEO Checklist 2018 - Ranking in the first page of SERP organically.SEO Checklist 2018 - Ranking in the first page of SERP organically.
SEO Checklist 2018 - Ranking in the first page of SERP organically.
 

More from Outreach Digital

PR101 A Guide to Public Relations
PR101 A Guide to Public RelationsPR101 A Guide to Public Relations
PR101 A Guide to Public Relations
Outreach Digital
 
Outreach Digital - PPC & CRO for Lead Acquisition - Killer Tactics You Would ...
Outreach Digital - PPC & CRO for Lead Acquisition - Killer Tactics You Would ...Outreach Digital - PPC & CRO for Lead Acquisition - Killer Tactics You Would ...
Outreach Digital - PPC & CRO for Lead Acquisition - Killer Tactics You Would ...
Outreach Digital
 
Outreach Digital: Recipe for Creating High-converting Landing Pages
Outreach Digital: Recipe for Creating High-converting Landing PagesOutreach Digital: Recipe for Creating High-converting Landing Pages
Outreach Digital: Recipe for Creating High-converting Landing Pages
Outreach Digital
 
Split Testing for Fun Profit (Beginner-Intermediate) - Stephen Pratley
Split Testing for Fun Profit (Beginner-Intermediate) - Stephen PratleySplit Testing for Fun Profit (Beginner-Intermediate) - Stephen Pratley
Split Testing for Fun Profit (Beginner-Intermediate) - Stephen Pratley
Outreach Digital
 
Data Visualisation & Analytics with Tableau (Beginner) - by Maria Koumandraki
Data Visualisation & Analytics with Tableau (Beginner) - by Maria KoumandrakiData Visualisation & Analytics with Tableau (Beginner) - by Maria Koumandraki
Data Visualisation & Analytics with Tableau (Beginner) - by Maria Koumandraki
Outreach Digital
 
Data visualisation & analytics with Tableau
Data visualisation & analytics with Tableau Data visualisation & analytics with Tableau
Data visualisation & analytics with Tableau
Outreach Digital
 
Web And App Design
Web And App DesignWeb And App Design
Web And App Design
Outreach Digital
 
Data analysis with pandas
Data analysis with pandasData analysis with pandas
Data analysis with pandas
Outreach Digital
 
R vs Python vs SAS
R vs Python vs SASR vs Python vs SAS
R vs Python vs SAS
Outreach Digital
 
SEO PPC CRO hacks and anomalies that you would die to know
SEO PPC CRO hacks and anomalies that you would die to knowSEO PPC CRO hacks and anomalies that you would die to know
SEO PPC CRO hacks and anomalies that you would die to know
Outreach Digital
 
Programmatic Advertising
Programmatic AdvertisingProgrammatic Advertising
Programmatic Advertising
Outreach Digital
 
The Four Steps to SEO Domination
The Four Steps to SEO DominationThe Four Steps to SEO Domination
The Four Steps to SEO Domination
Outreach Digital
 
How to Integrate Social Media in Your Marketing Mix
How to Integrate Social Media in Your Marketing MixHow to Integrate Social Media in Your Marketing Mix
How to Integrate Social Media in Your Marketing Mix
Outreach Digital
 
How Hospitality Is Embracing Technology
How Hospitality Is Embracing TechnologyHow Hospitality Is Embracing Technology
How Hospitality Is Embracing Technology
Outreach Digital
 
Introduction to Voucher Marketing
Introduction to Voucher MarketingIntroduction to Voucher Marketing
Introduction to Voucher Marketing
Outreach Digital
 
Measuring Cross-Channel Attribution & Programmatic Ads
Measuring Cross-Channel Attribution & Programmatic AdsMeasuring Cross-Channel Attribution & Programmatic Ads
Measuring Cross-Channel Attribution & Programmatic Ads
Outreach Digital
 
Startup Growth & Effective Marketing
Startup Growth & Effective MarketingStartup Growth & Effective Marketing
Startup Growth & Effective Marketing
Outreach Digital
 
Marketing to the Younger Generation
 Marketing to the Younger Generation Marketing to the Younger Generation
Marketing to the Younger Generation
Outreach Digital
 
Discovering Customer Love
Discovering Customer LoveDiscovering Customer Love
Discovering Customer Love
Outreach Digital
 
Machine Learning for Digital Advertising
Machine Learning for Digital AdvertisingMachine Learning for Digital Advertising
Machine Learning for Digital Advertising
Outreach Digital
 

More from Outreach Digital (20)

PR101 A Guide to Public Relations
PR101 A Guide to Public RelationsPR101 A Guide to Public Relations
PR101 A Guide to Public Relations
 
Outreach Digital - PPC & CRO for Lead Acquisition - Killer Tactics You Would ...
Outreach Digital - PPC & CRO for Lead Acquisition - Killer Tactics You Would ...Outreach Digital - PPC & CRO for Lead Acquisition - Killer Tactics You Would ...
Outreach Digital - PPC & CRO for Lead Acquisition - Killer Tactics You Would ...
 
Outreach Digital: Recipe for Creating High-converting Landing Pages
Outreach Digital: Recipe for Creating High-converting Landing PagesOutreach Digital: Recipe for Creating High-converting Landing Pages
Outreach Digital: Recipe for Creating High-converting Landing Pages
 
Split Testing for Fun Profit (Beginner-Intermediate) - Stephen Pratley
Split Testing for Fun Profit (Beginner-Intermediate) - Stephen PratleySplit Testing for Fun Profit (Beginner-Intermediate) - Stephen Pratley
Split Testing for Fun Profit (Beginner-Intermediate) - Stephen Pratley
 
Data Visualisation & Analytics with Tableau (Beginner) - by Maria Koumandraki
Data Visualisation & Analytics with Tableau (Beginner) - by Maria KoumandrakiData Visualisation & Analytics with Tableau (Beginner) - by Maria Koumandraki
Data Visualisation & Analytics with Tableau (Beginner) - by Maria Koumandraki
 
Data visualisation & analytics with Tableau
Data visualisation & analytics with Tableau Data visualisation & analytics with Tableau
Data visualisation & analytics with Tableau
 
Web And App Design
Web And App DesignWeb And App Design
Web And App Design
 
Data analysis with pandas
Data analysis with pandasData analysis with pandas
Data analysis with pandas
 
R vs Python vs SAS
R vs Python vs SASR vs Python vs SAS
R vs Python vs SAS
 
SEO PPC CRO hacks and anomalies that you would die to know
SEO PPC CRO hacks and anomalies that you would die to knowSEO PPC CRO hacks and anomalies that you would die to know
SEO PPC CRO hacks and anomalies that you would die to know
 
Programmatic Advertising
Programmatic AdvertisingProgrammatic Advertising
Programmatic Advertising
 
The Four Steps to SEO Domination
The Four Steps to SEO DominationThe Four Steps to SEO Domination
The Four Steps to SEO Domination
 
How to Integrate Social Media in Your Marketing Mix
How to Integrate Social Media in Your Marketing MixHow to Integrate Social Media in Your Marketing Mix
How to Integrate Social Media in Your Marketing Mix
 
How Hospitality Is Embracing Technology
How Hospitality Is Embracing TechnologyHow Hospitality Is Embracing Technology
How Hospitality Is Embracing Technology
 
Introduction to Voucher Marketing
Introduction to Voucher MarketingIntroduction to Voucher Marketing
Introduction to Voucher Marketing
 
Measuring Cross-Channel Attribution & Programmatic Ads
Measuring Cross-Channel Attribution & Programmatic AdsMeasuring Cross-Channel Attribution & Programmatic Ads
Measuring Cross-Channel Attribution & Programmatic Ads
 
Startup Growth & Effective Marketing
Startup Growth & Effective MarketingStartup Growth & Effective Marketing
Startup Growth & Effective Marketing
 
Marketing to the Younger Generation
 Marketing to the Younger Generation Marketing to the Younger Generation
Marketing to the Younger Generation
 
Discovering Customer Love
Discovering Customer LoveDiscovering Customer Love
Discovering Customer Love
 
Machine Learning for Digital Advertising
Machine Learning for Digital AdvertisingMachine Learning for Digital Advertising
Machine Learning for Digital Advertising
 

Recently uploaded

Abortion pills in Kuwait))௵+918133066128௹Get Cytotec Pills IN Kuwait City
Abortion pills in Kuwait))௵+918133066128௹Get Cytotec Pills IN Kuwait CityAbortion pills in Kuwait))௵+918133066128௹Get Cytotec Pills IN Kuwait City
Abortion pills in Kuwait))௵+918133066128௹Get Cytotec Pills IN Kuwait City
maishakhanam230
 
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  BankingCheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
itnewsafrica
 
BeMetals Presentation_July 2 2024 .pdf
BeMetals Presentation_July 2 2024    .pdfBeMetals Presentation_July 2 2024    .pdf
BeMetals Presentation_July 2 2024 .pdf
DerekIwanaka1
 
Importance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA WorldImportance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA World
Ankur860831
 
A STUDY OF MUTUAL FUND OF BANK OF INDIA .pdf
A STUDY OF MUTUAL FUND  OF BANK OF INDIA .pdfA STUDY OF MUTUAL FUND  OF BANK OF INDIA .pdf
A STUDY OF MUTUAL FUND OF BANK OF INDIA .pdf
rsonics22
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
Matteo Carbone
 
The Strengths and Weaknesses of Each Zodiac Sign
The Strengths and Weaknesses of Each Zodiac SignThe Strengths and Weaknesses of Each Zodiac Sign
The Strengths and Weaknesses of Each Zodiac Sign
my Pandit
 
JD Euroway Report 2024 : Shocking Revelations
JD Euroway Report 2024 : Shocking RevelationsJD Euroway Report 2024 : Shocking Revelations
JD Euroway Report 2024 : Shocking Revelations
JD Euroway
 
Factory Roofing Contractors Chennai.pptx
Factory Roofing Contractors Chennai.pptxFactory Roofing Contractors Chennai.pptx
Factory Roofing Contractors Chennai.pptx
Roofing Contractor
 
Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...
Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...
Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...
Rajesh Math
 
حبوب سايتوتك للبيع في الامارات اشراف دكتورة 00966583759617
حبوب سايتوتك للبيع في الامارات اشراف دكتورة 00966583759617حبوب سايتوتك للبيع في الامارات اشراف دكتورة 00966583759617
حبوب سايتوتك للبيع في الامارات اشراف دكتورة 00966583759617
حبوب الاجهاض سايتوتك للبيع في الامارات cytotec واتس 00966583759617
 
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAAPETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
lawrenceads01
 
Business model Lean format - sample Feb23.pdf
Business model Lean format - sample Feb23.pdfBusiness model Lean format - sample Feb23.pdf
Business model Lean format - sample Feb23.pdf
Thales Jacobi
 
The AI-Powered Side Hustle Transforming Lives: A Dad's Journey to Financial S...
The AI-Powered Side Hustle Transforming Lives: A Dad's Journey to Financial S...The AI-Powered Side Hustle Transforming Lives: A Dad's Journey to Financial S...
The AI-Powered Side Hustle Transforming Lives: A Dad's Journey to Financial S...
SOFTTECHHUB
 
Discover who your target audience is and reach them
Discover who your target audience is and reach themDiscover who your target audience is and reach them
Discover who your target audience is and reach them
Quibble
 
Entrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to EntrepreneurshipEntrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to Entrepreneurship
Sanjay Joshi
 
Introduction to Islamic Banking, concept, principal, practice .pdf
Introduction to Islamic Banking, concept, principal, practice .pdfIntroduction to Islamic Banking, concept, principal, practice .pdf
Introduction to Islamic Banking, concept, principal, practice .pdf
FaysalMahmud22
 
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAAPAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
lawrenceads01
 
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
PYROTECH GROUP
 
Destor.one - One Pager for Investment Round Dec22.pdf
Destor.one - One Pager for Investment Round Dec22.pdfDestor.one - One Pager for Investment Round Dec22.pdf
Destor.one - One Pager for Investment Round Dec22.pdf
Thales Jacobi
 

Recently uploaded (20)

Abortion pills in Kuwait))௵+918133066128௹Get Cytotec Pills IN Kuwait City
Abortion pills in Kuwait))௵+918133066128௹Get Cytotec Pills IN Kuwait CityAbortion pills in Kuwait))௵+918133066128௹Get Cytotec Pills IN Kuwait City
Abortion pills in Kuwait))௵+918133066128௹Get Cytotec Pills IN Kuwait City
 
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  BankingCheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
 
BeMetals Presentation_July 2 2024 .pdf
BeMetals Presentation_July 2 2024    .pdfBeMetals Presentation_July 2 2024    .pdf
BeMetals Presentation_July 2 2024 .pdf
 
Importance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA WorldImportance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA World
 
A STUDY OF MUTUAL FUND OF BANK OF INDIA .pdf
A STUDY OF MUTUAL FUND  OF BANK OF INDIA .pdfA STUDY OF MUTUAL FUND  OF BANK OF INDIA .pdf
A STUDY OF MUTUAL FUND OF BANK OF INDIA .pdf
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
 
The Strengths and Weaknesses of Each Zodiac Sign
The Strengths and Weaknesses of Each Zodiac SignThe Strengths and Weaknesses of Each Zodiac Sign
The Strengths and Weaknesses of Each Zodiac Sign
 
JD Euroway Report 2024 : Shocking Revelations
JD Euroway Report 2024 : Shocking RevelationsJD Euroway Report 2024 : Shocking Revelations
JD Euroway Report 2024 : Shocking Revelations
 
Factory Roofing Contractors Chennai.pptx
Factory Roofing Contractors Chennai.pptxFactory Roofing Contractors Chennai.pptx
Factory Roofing Contractors Chennai.pptx
 
Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...
Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...
Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...
 
حبوب سايتوتك للبيع في الامارات اشراف دكتورة 00966583759617
حبوب سايتوتك للبيع في الامارات اشراف دكتورة 00966583759617حبوب سايتوتك للبيع في الامارات اشراف دكتورة 00966583759617
حبوب سايتوتك للبيع في الامارات اشراف دكتورة 00966583759617
 
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAAPETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
 
Business model Lean format - sample Feb23.pdf
Business model Lean format - sample Feb23.pdfBusiness model Lean format - sample Feb23.pdf
Business model Lean format - sample Feb23.pdf
 
The AI-Powered Side Hustle Transforming Lives: A Dad's Journey to Financial S...
The AI-Powered Side Hustle Transforming Lives: A Dad's Journey to Financial S...The AI-Powered Side Hustle Transforming Lives: A Dad's Journey to Financial S...
The AI-Powered Side Hustle Transforming Lives: A Dad's Journey to Financial S...
 
Discover who your target audience is and reach them
Discover who your target audience is and reach themDiscover who your target audience is and reach them
Discover who your target audience is and reach them
 
Entrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to EntrepreneurshipEntrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to Entrepreneurship
 
Introduction to Islamic Banking, concept, principal, practice .pdf
Introduction to Islamic Banking, concept, principal, practice .pdfIntroduction to Islamic Banking, concept, principal, practice .pdf
Introduction to Islamic Banking, concept, principal, practice .pdf
 
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAAPAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
 
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
 
Destor.one - One Pager for Investment Round Dec22.pdf
Destor.one - One Pager for Investment Round Dec22.pdfDestor.one - One Pager for Investment Round Dec22.pdf
Destor.one - One Pager for Investment Round Dec22.pdf
 

Technical SEO Audit

  • 2. THE COMPLETE SEO TECHNICAL AUDIT @hannahjthorpe @outreachdigit
  • 3. Hannah Thorpe Head of SEO @hannahjthorpe hthorpe@white.net Technical SEO Content Marketing Social Strategy I improve websites for customers, which helps brands sell more @hannahjthorpe @outreachdigit
  • 4. Our expertise Technical  SEO Content  Marketing Digital  PR/   Social  Media Paid  Media @hannahjthorpe @outreachdigit
  • 5. There are approximately 54, 261searches on Google every second http://www.internetlivestats.com/one-­‐second/#google-­‐band @hannahjthorpe @outreachdigit
  • 6. In 2016, global B2C ecommerce sales are predicted to reach 1.92 trillion US dollars http://www.statista.com/statistics/261245/b2c-­‐e-­‐commerce-­‐sales-­‐worldwide/ @hannahjthorpe @outreachdigit
  • 7. TL;DR The internet is important. Take your website performance seriously. @hannahjthorpe @outreachdigit
  • 8. Sometimes blue sky thinking just isn’t enough. Let’s get practical. @hannahjthorpe @outreachdigit
  • 9. One technical audit, fully implemented = 105.2% increase in number of organic sessions last month @hannahjthorpe @outreachdigit
  • 10. There are approximately 54, 261different ways to do a technical audit* *This is probably not true @hannahjthorpe @outreachdigit
  • 12. C R A W L Y O U R W E B S I T E @hannahjthorpe @outreachdigit
  • 13. WHEN BOTS CRAWL A PAGE, THEY "READ" THE CONTENT ON THE PAGE AND ASSOCIATE IT WITH A URL. THIS INFORMATION IS THEN PUT IN GOOGLE'S INDEX (DATABASE OF CONTENT AND URLS) AND IT BECOMES ACCESSIBLE VIA SEARCH. THIS PROCESS IS CALLED INDEXING. I N D E X I N G @hannahjthorpe @outreachdigit
  • 14. HOW  TO  SEE  LEVELS OF INDEXATION Check for disparity between all measures of indexed pages Numberof html pages foundby ScreamingFrog
  • 15. Does this number make sense for your business? @hannahjthorpe @ODGlobal
  • 16. Robots.txt Meta Robots X Robots Prevent crawling Yes No No Prevent Indexing Yes Yes Yes Prevent URL from showing up in index No Yes Yes Remove content from index No Yes Yes Easily implement on specific pages No Yes Yes CONTROLLING  YOUR  CRAWLING & INDEXING
  • 17. WHEN GOOGLEBOT, BINGBOT, OR THE OTHER SEARCH CRAWLERS ACCESS A PAGE ON YOUR WEBSITE, THE SERVER HEADER INFORMATION IS SERVED TO THEM. THE WRONG STATUS CODE CAN SEND THE WRONG SIGNAL TO A SEARCH CRAWLER AND NEGATIVELY AFFECT CRAWLABILITY AND RANKABILITY OF A WEBSITE PAGE. S T A T U S C O D E S @hannahjthorpe @outreachdigit
  • 18. 200. Everythingis fine with the page and the crawler should crawl, cache, and index the page. 301. The page has been moved permanently to another page, so the crawler should instead crawl, cache, and index the new final page. 302. The page has been moved temporarily. The page should not be removed from the index and link equity is not passed, but both crawlers and visitorsare redirected. 404. The page is no longer in existence or accessible to the search crawlers. Crawlers will eventually drop the page from the index and users will usually receive a 404 page from the website. 410. Page is gone, and is not expected to be back. Remove page from the index. 500. A server error exists and no content is accessible to either crawlers or search engines. 503. A “temporarily unavailable”status code that informs the crawlers and users to return later. The 503 is the best choice for site maintenance, as it is crawler friendly. MOST COMMON STATUS CODES
  • 20. The cause? A trailing slash http://www.outreachdigital.org/our-team-2016/ @hannahjthorpe @outreachdigit
  • 21. 500 SERVER PROBLEMS This needs to go to your developers. 500 status codes are necessary at certain times so don’t eliminate them! HOW TO FIX UNWANTED STATUS CODES 403 & 404 PAGES Remove all internal references to these. Getting these response codes to display when needed can be done with a plugin/developer 301 & 302 REDIRECTS Update the internal links; usually these are templated ones and are due to a change in site architecture
  • 22. YOUR URL STRUCTURE & SITE ARCHITECTURE IS KEY TO HELPING GOOGLEBOT UNDERSTANDYOUR WEBSITE. FOLDERS ARE YOUR FRIEND FOR ORGANISING PAGES AND BEING ABLE TO MAKE BIG EDITS TO THE SITE. U R L S T R U C T U R E @hannahjthorpe @outreachdigit
  • 24. 1. Protocol – HTTP or HTTPs 2. Subdomain – www or custom 3. Domain 4. Top Level Domain (TLD) - .com, .org 5. Category 6. Slug http://www.domain.com/category/slug URL COMPONENTS
  • 25. DUPLICATE CONTENT IS SOMETHING THAT HAPPENS TO MANY SITES. MANY TIMES THE DUPLICATE CONTENT IS NOT INTENTIONAL AND CREATED BY THE WEBSITES CMS OR HOSTING SERVER. THERE ARE OTHER TYPES OF DUPLICATE CONTENT THAT ARE INTENTIONAL AND HAVE THE POSSIBILITY OF HURTING THE PERFORMANCE OF AN ENTIRE SITE. D U P L I C A T E C O N T E N T @hannahjthorpe @outreachdigit
  • 26. PANDA First hit: Feb 2011 The Panda algorithm update affected up to 12% of search results. Panda cracked down on websites with thin content, content farms and high ad-to- content ratio. @hannahjthorpe @outreachdigit
  • 27. CHECK FOR COMMONLY FOUND PROBLEMS • http://www.outreachdigital.org • http://outreachdigital.org • https://www.outreachdigital.org • https://outreachdigital.org • www.outreachdigital.org • outreachdigital.org • http://www.outreachdigital.org/ • http://outreachdigital.org/ • https://www.outreachdigital.org/ • https://outreachdigital.org/ • outreachdigital.org/ • www.outreachdigital.org/ To a robot crawling a site, every different way of typing a URL can be seen as a unique page. E.g. Use 301 redirects to point to one single version of each page, consistently across the site. Implement self-referencing canonical tags on the core URLs to safeguard the site
  • 28. TOOLS TO FIND INTERNAL DUPLICATE CONTENT http://www.siteliner.com/ Other types of duplicate content may be found from a user perspective, or by utilising a tool such as Siteliner:
  • 29. EXTERNAL DUPLICATE CONTENT http://www.copyscape.com/ External duplicate content is a higher risk for websites, as it can trigger an algorithmic filter more severe than internal duplication. Common Causes: • Stockists using similar product descriptions • Affiliate sites using the same content • Legacy SEO tactics • Low quality sites stealing your content
  • 30. IF YOU FIND YOUR PAGES ARE OFTEN TOO SIMILAR OR FLAGGED FOR DUPLICATE CONTENT THEN YOU CAN USE CANONICALS OR PAGINATION TO HANDLE THE ISSUE. THESE ARE WAYS OF TALKING DIRECTLY TO THE SEARCH ENGINE BOTS TO EXPLAIN WHY YOUR SITE IS SET UP IN THAT WAY C A N O N I C A L S & P A G I N A T I O N @hannahjthorpe @outreachdigit
  • 31. CANONICALS HELP TO ADD CONTEXT A canonicalindicates which version of the contentyou’d prefer to be indexed, however it does not stop the user accessing the other page, or it being indexed on specific queries https://econsultancy.com/blog/67811-how-canonical-tags-helped- waterstones-solve-a-product-ranking-nightmare/
  • 32. PAGINATION IS GOOD FOR LISTS OF CONTENT Use paginationto mark-up that a list of blog posts, page 1, 2, 3 etc will all be similar and follow on from one another
  • 33. THE SPEED AT WHICH YOUR WEBSITE LOADS AND CAN BE USED BY ITS VISITORS IS IMPORTANT FROM A USER PERSPECTIVE. IT IS ALSO A KNOWN PART OF GOOGLE’S RANKING ALGORITHM SO KEEP AN EYE ON THE SIZE OF YOUR PAGES & OPTIMISETHEIR LOADING. S I T E S P E E D @hannahjthorpe @outreachdigit
  • 34. TEST, TEST & TEST AGAIN
  • 35. IT’S THOUGHT THAT CLICK-THROUGH RATE IS A RANKING FACTOR; WITH THIS IN MIND MAKING YOUR ORGANIC SEARCH RESULTS STAND OUT AND ADD EXTRA VALUE TO THE USER IS CRUCIAL TO YOUR SEO AUDIT. S T R U C T U R E D M A R K - U P @hannahjthorpe @outreachdigit
  • 36. Structured mark-up is the way you make your results have those yellow stars in them… … you can also mark-up your products, events, brand, phone number, etc. @hannahjthorpe @outreachdigit
  • 37. • Nested Values – allows lots of information in one place • Quicker & simpler – both learning JSON-LD and editing it WHAT IS JSON-LD?
  • 38. JSON- LD IN REAL LIFE
  • 40. YOU’VE PROBABLY ALL HEARD OF ‘MOBILEGEDON’ AS GOOGLE PUTS MORE OF AN EMPHASIS ON MOBILE-FRIENDLY WEBSITES IN THE SEARCH RESULTS ITS KEY THAT WE THINK ABOUT MOBILE AS PART OF OUR STRATEGIES. M O B I L E @hannahjthorpe @outreachdigit
  • 41. EARLY MORNING Mobilesbrighten the commute DAYTIME EVENING PCsdominate working hours Tablets are popular at night DEVICE PREFERENCES THROUGHOUT THE DAY
  • 42. •Is the text size legible? •How close together are the links? •Is the content wider than the screen? Tool: https://www.google.com/webmasters/tools/ mobile-friendly/ @hannahjthorpe @outreachdigit
  • 44. OUR ADVICE FOR WEBMASTERS IS TO FOCUS ON CREATING HIGH QUALITY SITES THAT CREATE A GOOD USER EXPERIENCE AND EMPLOY WHITE HAT SEO METHODS INSTEAD OF ENGAGING IN AGGRESSIVE WEBSPAM TACTICS… @hannahjthorpe @outreachdigit
  • 45. The Core Takeaways Remember it’s humans who use your sites not robots, so make sure all changes make sense to users too1 2 3 There’s no such thing as a quick win; but prioritise getting full tasks completed quickly You will never be done optimising your site; keep on top of it and constantly re-audit @hannahjthorpe @outreachdigit
  • 47. Tools… Crawling Screaming Frog, Deep Crawl, Xenu Redirect Monitoring Ayima Redirect Path, Check My Links Duplicate Content Detection Siteliner, Copyscape Site Speed tools.pingdom.com, WebPageTest @hannahjthorpe @outreachdigit