1) Technical SEO consists of various checks and settings to help search engines crawl and index a website properly.
2) These include optimizing page speed, URLs, XML sitemaps, mobile friendliness, and more.
3) Getting technical SEO right requires some technical knowledge but ensures the website can reach its full search potential.
Basic SEO presentation for Futurelabs on 29th April 2022.
The slides contain mainly images for high level understanding.
Agenda:
1. What is SEO
2. Content
3. Backlinks
4. Technical SEO
5. Recommended SEO Tools
6. SEO Resources
On-site technical SEO strategies are discussed, including making sites visible to Google through key rankings factors like design, development, content marketing, social media, and video. Proper on-page optimization techniques are also covered, such as XML sitemaps, clean URLs, and using Google Webmaster Tools for site visibility. Common mistakes that can negatively impact rankings like blocking bots, bad site architecture, redirects, and overuse of noindex are also outlined.
The document discusses various on-page SEO tips and tricks for optimizing a website. It covers topics like domain names, page names, image optimization, titles, meta tags, heading tags, links, and content. Specifically, it recommends including keywords in domain names and page URLs, optimizing image alt text, using keywords in titles, including 4-6 keywords in meta tags, and ensuring unique high-quality content with proper keyword density. The document provides guidance on best practices for on-page SEO elements to improve search engine rankings.
Off-page SEO refers to activities done outside of one's own website to improve search engine rankings, such as social media engagement, social bookmarking, forum posting, blog commenting, article submission, question & answer participation, video sharing, image sharing, and document sharing. These off-page techniques help make a website more popular on the internet and improve its search engine rankings by increasing backlinks from other relevant sites. The document provides examples of popular social media platforms, bookmarking sites, forums, article directories, Q&A sites, video sharing sites, image sharing sites, and document sharing sites for off-page SEO activities.
his Slide of seo will guide you about off page seo techniques with the purpose to get higher ranking in Google Search Engine.Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:
· Link Building
· Social Media Marketing
· Social bookmarking
SEO is the process of optimizing a website to appear higher in search engine results through techniques like keyword research and content optimization. This document provides contact information for SM Services, an SEO company, and defines SEO as affecting the visibility of websites in unpaid search results to drive more visitors from search engines. The document also notes that SEO can target different types of searches beyond web searches.
The document discusses search engine optimization (SEO) and outlines a proposed SEO program. The objectives of SEO are to increase a website's visibility, traffic, and number of visitors. The proposed 6-stage program includes evaluation, on-page optimization, off-page activities like link building, and monitoring rankings and traffic over at least one year. Key deliverables include analysis, recommendations, and reports tracking the program's implementation and results.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
The document discusses various aspects of website auditing including SEO auditing, content optimization, internal linking, URL structure, use of robots.txt and sitemaps, source code optimization, design and usability, and navigation. It provides tips on making a website more search engine friendly and improving its online presence through conversion rate optimization.
SEO Audit Report | Analyze Website Free 2023SEO Expert
An SEO Audit report helps your website project and ranking factor that also define how many issue is going on in your site. It is the first step to implementation that will measurable results. The purpose of the audit report is to identify the affecting organic search performances as possible. For more information visit our page. Link: https://www.facebook.com/seo1918
This document provides a 10-chapter guide to search engine optimization (SEO) strategies. It covers topics like keyword research, site navigation, mobile optimization, local SEO, voice search, page speed, content, social media, technical audits, and competitor research. The guide emphasizes optimizing sites for keywords, easy navigation, responsive design, improving load times, listing on directories like Google My Business, and monitoring competitors.
This document provides a technical analysis of the website www.detectiveservices.com. It analyzes various on-page and off-page SEO factors like keywords, backlinks, page speed, mobile friendliness, and more. The analysis finds some issues like duplicate content, broken links, lack of social profiles that need to be addressed. It also compares the site's rankings against top competitors. The analysis concludes by offering AuroIN's help in improving natural search engine rankings through keyword research, website optimizations, and an inbound link building campaign.
Crafting an SEO Strategy That WORKS [Case Study]Ryan Stewart
Follow along as I review a recent client case study where we tackled complex business problems and translated them into a scalable SEO strategy that drove a 290% increase in organic traffic.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
On-Page Optimization SEO Report Sample by SEO TrafficSEO Traffic
This is a REAL sample report I ran for 1 of our on-site service pages. This on-page SEO report allows you you to optimize content of every page of your site for important targeted keywords you're looking to rank for.
Some features on our onpage optimization report:
We provide optimization advice for specific Search Engines
We Determine ideal keyword density for your target keywords
Analyzes keyword optimization of each HTML element
We give you a general analysis of keyword use
We outline problem areas on your pages
We compare your page with your 10 top-ranking competitors
We evaluate competitors' on-page optimization strategy
We outline HTML-code element that you optimize right now
In a nutshell, this report is the what we use to Optimize the content of every page of your website to ensure a well optimized page for SEO.
This is one of the SEO reports you get when we perform a website SEO order for your business website.
You can also read more about our SEO Audit Packages at http://www.seotraffic.co.za/seo-services/website-seo-audit-services/.
To your SEO Sucess
SEO Traffic
Technical SEO refers to website optimizations that help search engines index a site effectively to improve organic rankings. This document provides an 8-step checklist for technical SEO best practices including using SSL, having a mobile-friendly responsive design, optimizing page speed, fixing duplicate content, creating an XML sitemap, enabling AMP, adding structured data markup, and registering the site with search console and webmaster tools. Following these guidelines can help ensure a site meets search engine expectations and is rewarded in search results.
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
Practical SEO for Developers - An IntroductionNoel Flowers
A presentation to help developers get a basic understanding of Search Engine Optimization by looking at it from a practical web development perspective.
This is an introduction that tries to explain the purpose of SEO & dispel the myths surrounding this facet of digital marketing. Rather than over-complicating it, as is so often the case, we look at the reasons it exists, the underlying purpose it serves, and the objectives that serve as its foundation.
This document provides an overview of search engine optimization (SEO) and analytics techniques. It discusses SEO fundamentals like search engine basics, URL structure best practices, and the importance of metadata tags. It also covers analytics methods and tools. Tips are provided for optimizing content, images, and links. Considerations for technologies like JavaScript, cloaking, and session IDs are explained. The document aims to help optimize websites for search engines and understand user behavior through analytics.
Elevate your website's performance with our Ultimate SEO Checklist 2023, featuring 42 expert tips for optimizing your online presence. Stay ahead of the curve and boost your rankings with proven strategies. Unlock the potential of SEO for a successful digital journey.
Stay ahead in the digital landscape with the Ultimate SEO Checklist 2023. Elevate your online presence and boost your website's search engine rankings using the latest strategies and best practices. From on-page optimization to technical tweaks, this comprehensive checklist is your guide to achieving SEO success in the ever-evolving online world.
Ultimate SEO Checklist 2023: 42 Tips To Optimize Your WebsiteWebTechify
Elevate your website's performance with our Ultimate SEO Checklist 2023, featuring 42 expert tips for optimizing your online presence. Stay ahead of the curve and boost your rankings with proven strategies. Unlock the potential of SEO for a successful digital journey.
Read More - https://reliqus.com/ultimate-seo-checklist-for-beginner/
The slides describe the 10 most important On Page SEO elements which every web development company shall address, if it is to get top ranks in search engines.
Technical SEO Audit – 15 Point ChecklistNavneet Singh
The technical aspects of your website can sometimes pull it down from giving its best performance. A technical SEO audit can help you find and fix website health issues to give a better user experience and improve its crawlability.
This document analyzes the SEO optimization of the website www.blancodentalsolutions.com using various SEO tools. The analysis found that while the website has some optimization, there are several key areas that need improvement, including adding meta descriptions, implementing an XML sitemap, improving page loading speed, increasing on-page content, and strengthening security and social media profiles. The document provides detailed recommendations in each area to enhance the website's SEO performance and ranking.
On Page Optimization refers to factors controlled by the website owner that affect search engine rankings. These include HTML code, meta tags, keyword placement and density. The document outlines 23 on-page optimization techniques including keyword research, XML sitemap creation, meta tag creation, increasing site speed, and eliminating defective links and cloaking. Proper on-page optimization is important for both search engine optimization and providing a good user experience.
How to perform a technical SEO audit and ramp up your content strategy in 10 ...Waqar Ahmad
How to perform a technical SEO audit and
ramp up your content strategy in 10 steps
[with audit presentation template]:
We often assume that search engines are far more precise and knowledgeable than they are in reality. As a result, we often unwittingly develop poor practices that prevent our sites from reaching our search goals. Catching and correcting SEO mistakes like these are what audits are for.
In our time as growth-minded technical SEO consultants, we’ve run audits on a wide range of client sites in a diverse array of industries. We’ll walk you through the process in the following ten steps, elaborate on our checklist, and provide a presentation template. The tools you’ll need to run a technical SEO audit
Let’s help you get ready for the work by sharpening your tools first. Technical SEO audits don’t require a prohibitively large and bleeding-edge tech stack. They require a few simple tools, some of which you likely already have (while the others aren’t likely to break the bank).
Crawling
For web crawling, we’re big fans of Screaming Frog. It’s ideal for raw data analysis. Other workable alternatives like DeepCrawl and the brand-new Sitebulb, offer superior visualization tools. All-purpose You’ll need a more general-purpose SEO platform as well. Semrush and Ahrefs are solid, and offer a range of automated audits and other functions to cut down on the workload.
Content optimization
Optionally, for a better process in page-level optimization, we’ve used and enjoyed MarketMuse, Clearscope, or Surfer.
Analysis and testing You’ll also need platforms for evaluating content performance. Google Analytics in combination with
Google Search Console will suffice as we focus on analytics for SEO purposes.
SEOTesting.com will be your favorite for systematic testing of the growth you achieve by implementing the improvements recommended by the audit.
The 10 steps of our tech SEO audit process
We recommend using the steps below as your checklist. Sometimes you’ll find that a website has more issues in one area than another, and you’ll need to add steps there. But by following the below, you’ll always make sure that you cover all the important aspects of how well search engines can understand your website’s content thanks to clean structure, ease of crawling, thorough optimization, and speed.
This document provides an SEO checklist to help efficiently organize and achieve top search engine rankings. It outlines various on-page and off-page optimization tasks across areas like keywords, website accessibility, URLs/links, code performance, landing pages, competitors, on-page content factors, off-page factors, social media, and tracking progress. Completing each step allows users to check progress. The checklist is designed for a WebMeUp SEO software tool but provides general SEO advice as well.
SEO involves optimizing websites to be indexed more easily by search engines. On-page optimization includes optimizing title tags, meta tags, headings, images, and keyword analysis. Off-page optimization involves link building. Key on-page techniques include optimizing title tags, meta descriptions, heading structure, image alt text, keyword analysis and density. Important off-page factors are backlinks, Alexa ranking, Google ranking, and domain age. Analytics tools like Google Analytics are also important for SEO.
If you fail to address technical SEO problems, it can result in rankings dips, negative engagement metrics, and crawl errors.
So, keep the above-mentioned technical SEO checklist in mind and optimize your website accordingly.
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Seo audit fitpass.co.in via Nikola Minkov / SerpactNikola Minkov
The document is an SEO audit report for the website fitpass.co.in. It analyzes various technical and on-page SEO factors of the site, including: broken links, pages with errors, image issues, canonical tags, URL structure, and more. For each issue identified, it provides the number of affected pages and explains the potential impact on search engine optimization. The report is intended to help the site owners evaluate and improve the SEO performance of fitpass.co.in.
8 On-Page SEO Techniques to Boost Your Rank.pdfalanpurdy
This guide is a comprehensive guide that outlines various strategies to optimize web pages for better search engine rankings. These techniques aim to enhance the relevance and authority of a website's content and improve the user experience, ultimately driving more targeted traffic to the site.
The first technique covered in the guide is optimizing title tags. Title tags are HTML elements that specify the title of a web page and appear in search engine results. By including relevant keywords and creating compelling titles, website owners can increase click-through rates and improve their ranking on SERPs.
The second technique discussed is optimizing meta descriptions. A meta description is a brief summary of a web page's content that appears in SERPs. By crafting engaging meta descriptions that include relevant keywords, website owners can attract more clicks to their site.
Header tags are another important element of on-page optimization. These tags are used to structure the content on a web page, and they help search engines understand the hierarchy and importance of each section. By using header tags correctly, website owners can improve their site's readability and make it easier for users and search engines to understand their content.
The fourth technique covered in the guide is optimizing content. By creating high-quality, informative content that includes relevant keywords, website owners can enhance their site's relevance and authority, and attract more traffic from search engines.
Images are also important elements of on-page optimization, and optimizing them can improve a website's ranking on SERPs. Website owners can optimize images by using relevant alt tags, compressing their size, and including descriptive file names.
Internal linking is another technique discussed in the guide. By including internal links on a web page, website owners can improve their site's navigation, help users find relevant content, and enhance their site's authority and relevance.
Page speed is also critical for on-page optimization. Slow-loading pages can negatively impact a site's ranking, so website owners should aim to optimize their site's loading speed by compressing images, minimizing HTTP requests, and using caching.
Finally, mobile responsiveness is crucial for on-page optimization. With more and more users accessing websites on their mobile devices, website owners need to ensure that their site is optimized for smaller screens, and that it provides a seamless user experience on all devices.
In conclusion, the "8 On-Page SEO Techniques to Boost Your Rank" guide provides valuable insights and practical tips for website owners and marketers looking to improve their site's visibility and ranking on search engines. By implementing these techniques, website owners can enhance the relevance and authority of their site's content, improve the user experience, and attract more targeted traffic from search engines.
The document discusses search engine optimization (SEO) strategies for legal websites. It covers technical SEO topics like site architecture, metadata, duplicate content, and website speed. It also discusses ongoing SEO efforts like keyword targeting, content strategy, and link building. The document provides guidance on hiring an SEO company and recommends they have experience in the legal field and can provide a detailed strategic plan.
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The document provides information about search engine optimization (SEO) techniques. It discusses key on-page optimization factors like keywords, content structure, titles, descriptions and headings. It also covers off-page optimization including backlinks, social signals and link building. Technical SEO topics like site speed, security and sitemaps are explained as well. The document aims to educate on best practices for improving a website's visibility in search engines.
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Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.
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5. A. When setting up your website or blog, you need to
specify your preferred domain. By doing so you
instruct search engines as to which variation of the
domain you want to use throughout the lifetime of
your website.
6. 1) First you need to register with Google Webmaster tools
and verify all variations of your website i.e. both
http://www and http://
2) Note: If you have https enabled, then you need to add and
verify both https://www and https://
3) Then you need to set your preferred domain in the SITE
SETTINGS option for all variations.
4) Next, you need to do the same on your CMS. If you are
using WordPress you can do this under GENERAL /
SETTINGS.
8. 1) Robots.txt is a text file residing in the root directory of
your website that gives instructions to search engines as
to which pages of your website they can crawl and add to
their index ,or which pages they can’t crawl.
2) The format of this file is very simple and in the majority of
cases, you don’t have to make any changes to it.
3) What is important though is to check and ensure that
there are no false blockings that will discourage search
engines crawlers from indexing your website.
9. Next item in your technical SEO audit list is to revise the URL
structure of your website. By URL structure we mean the
format of your URLS.
Best SEO practices dictate the following about URLS:
1. Use lowercase characters
2. Use – to separate words in the URL
3. Make them short the descriptive
4. Avoid using unnecessary characters or words
5. Use your target keywords in the URL without keyword
stuffing
10. For example, if this is your post title “10 Technical SEO Best
Practices For Beginners”, the URL generated by WordPress
will be http://www.example.com/10-technical-seo-best-
practices-for-beginners.
This is not bad, but you can make it shorter like
this http://www.example.com/technical-seo which is more
targeted and easier to remember.
11. The structure of a website is a very important SEO factor for many
reasons.
1. A big mistake many webmasters make is that in their effort
to optimize their websites for conversions, they forget about
navigation and site structure and they end up damaging their SEO.
2. In the past, it was thought that archive pages or multiple category
pages could hurt your SEO but this is a bad SEO practice.
3. In addition, as stated by Google (see screenshot below from
their guidelines), a well-defined structure helps webmasters pin-point
to Google the important content of a website, something that will
greatly help in pushing higher in rankings the pages that really
matter.
12. 1) A breadcrumb menu is a set of links at the top or bottom
of a page that allows users to navigate to a previous page
(usually the category page) or to the home page of a
website.
2) A breadcrumb menu serves two main purposes: it helps
users navigate a website easily without having to press
the back button on their browsers and it gives another
hint to search engines about the structure of a website.
14. In simple terms, structured data is code you can add to
your web pages that is visible to search engine crawlers
and helps them understand the context of your content.
It’s a way to describe your data to search engines in a
language they can understand.
15. What is the benefit of using structured data? It can
help you enhance the presentation of your listings in the
SERPS either through featured snippets, knowledge
graph entries, etc and increase your CTR.
What are the uses of structured data? There are
many ways you can use structured data to describe
your content. The most popular are: articles, recipes,
events, job posting, local business, and more. You can
view the complete list here.
16. A 404 page is shown to the users when the URL they visited does
not exist on your website. Maybe the page was deleted, the URL
was changed or they mistyped the URL in their browsers.
What is an optimized 404 page? An optimized 404 page should:
1) Have the same structure and navigation menus as your
website
2) Tell visitors in a friendly language that they page they are
looking for is no longer available
3) Give them alternatives (suggest other related pages)
4) Make it easy to go back to the previous page, your homepage
or other important pages.
17. 1) One of the most important elements of technical SEO is
the XML sitemap optimization.
2) An XML Sitemap is an XML file that lists all pages/posts
available on your website. Besides their title it also
includes the published date and last updated date.
3) Search engines can use the XML sitemap as a guide them
when crawling a website.
4) Make sure that your sitemap is automatically updated
when a new page is published or when a page is updated.
18. 1) The latest trend on the Internet is about security. HTTPS is a known
ranking signal and an additional way to establish trust with your
users.
2) When you install an SSL on your server, your website can be
accessed using https and not http. This indicates that any
information transferred between your website and server (such as
usernames, passwords, personal data etc) is encrypted.
3) In the past SSL was important for ecommerce websites but nowadays
any website on the Internet should have an SSL installed.
4) If you don’t have SSL installed the first thing to do is to contact your
hosting provider and ask them to enable SSL on your account and
then you need to follow a migration procedure to activate SSL on
your website without losing your rankings.
19. Another known ranking signal is website speed. Google is mentioning
the importance of speed in all their SEO recommendations and studies
confirm that faster websites perform better than slower websites.
In general, what you can do to make your website load faster is the
following:
1) Upgrade your server to use 64 bits operating system
2) Upgrade to PHP 7.2 -> this will give you huge improvements in speed
compared to PHP 5.2.
3) Optimize the size of your images. There are tools to help you do this
without losing quality.
4) Minimize the use of plugins
5) Upgrade WordPress and all plugins to the latest versions
6) Don’t use heavy pre-made themes. They add a lot of code that is not
needed, better invest in a custom-made theme.
7) Optimize and minify your CSS and JS Files
8) Using a caching plugin to serve cached pages to users
9) Avoid adding too many scripts in the <head> of your website
10) Use asynchronous JavaScript loading
20. 1) Having a mobile friendly website is not optional. Most probably
the majority of your users are on mobile and with the
introduction of the mobile first index by Google, if you don’t
have a fast, mobile friendly website your rankings will suffer.
2) Mobile friendliness is part of technical SEO because once you
have a mobile friendly theme, that is properly configured, you
don’t have to deal with this again.
3) It’s also a task that requires technical knowledge on how to set
it up.
4) The first thing to do is to check the mobile friendliness of your
website using this tool from Google.
5) If your website doesn’t pass the test, you have a lot of work to
do and this should be your first priority.
22. 1) Pagination is used when you want to break up a
long page into multiple shorter pages and when
you enable paging in your category pages.
2) To avoid duplicate content issues and to
consolidate links and page rank to your main
page, you can make use of rel=”next” and
rel=”prev” links to tell search engines that the
subsequent pages are a continuation of the main
page.
23. 1) If you have content on your website in more than
one languages, then you need to make use of
the hreflang attribute to give Google more
information about your site structure and
content.
2) This will help them serve the right content to
users (i.e. to show Swedish people content in
Swedish) and it will also help you optimize your
SEO by avoiding duplicate content and indexing
issues.
24. 1) Technical SEO consists of a number of checks and
settings you need to optimize to help search engines
crawl and index your website without any problems.
2) In the majority of cases, once you get your technical SEO
right, you won’t have to deal with it again, other than
doing periodical SEO Audits.
3) The word technical implies that you need to have some
technical knowledge to carry out some of the tasks (like
page speed optimization, adding structured data, etc.) but
it’s necessary to do it otherwise your website won’t reach
its full potential.