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Device Trends
Sevenval 2014
January 2014
The Mobile Longtail Worldwide
Top mobile devices by mobile web traffic

iPhone
Samsung Galaxy S3
Samsung Galaxy S4
Samsung Galaxy S2
iPhone

50,03%

Samsung Galaxy S3 Mini
Samsung Galaxy S4 Mini

Samsung Galaxy Ace

~5.220 Devices

Samsung Galaxy Tab 2 10.1
Galaxy Note 2
Samsung
Galaxy SI!I

Samsung
Galaxy SIV
Samsung
Samsung Galaxy SII
Galaxy SIII Mini

Unique Devices
Dominating Few* (50,03%)
Longtail** (49,97%)

iPad
HTC One
Samsung Galaxy S Plus
Samsung Galaxy GT

31,4%
6,1%
4,8%
4,5%
3,2%
1,8%
1,5%
1,2%
1,1%
1,0%
1,0%
0,9%
0,8%

5.221
5
5.216

Sevenval Device Trends | January 2014

*Devices needed to reach 50% of smartphone owners
**Devices needed to reach the rest of smartphone owners

Source: 12/2013 Sevenval Database

2
Not one but

5.220+

different devices

access mobile websites worldwide today.

Sevenval Device Trends | January 2014

Source: 12/2013 Sevenval Database

3
The few top 5 dominate 50,03% of the worldwide
market, but the longtail counts for 49,97%.

Sevenval Device Trends | January 2014

Source: 12/2013 Sevenval Database

4
iOS Version Statistic
All Platforms

iOS is continuously updated, however old devices still exist which are not capable of updates.

Sevenval Device Trends | January 2014

Source: 01/2014 http://david-smith.org/iosversionstats/

5
Android Version Statistic
All Platforms

Due to manufacturer adaptations updates happen rarely. Thus a wide spread of OS versions is available.

Sevenval Device Trends | January 2014

Source: 01/2014 developer.android.com

6
Device + Browser + Operating System =

Unique Client
Sevenval Device Trends | January 2014

7
More than 50.400 unique clients
– a combination of device, browser and OS –
are in the market right now.

Sevenval Device Trends | January 2014

Source: 12/2013 Sevenval Database

8
Between 2013 and 2017, mobile phone
penetration will rise from 61.1% to
of the global population.

Sevenval Device Trends | January 2014

69.4%
Source: 01/2014 www.emarketer.com

9
In mobile fragmentation is forever.
Deal with it.
Richard Wong
Investor in AdMob and Getjar

Sevenval Device Trends | January 2014

10
Contact
Bahnhofsvorplatz 1
50667 Cologne
office
email

+49 221 650 07-0
hello@sevenval.com

www.sevenval.com

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Device Trends January 2014

  • 2. The Mobile Longtail Worldwide Top mobile devices by mobile web traffic iPhone Samsung Galaxy S3 Samsung Galaxy S4 Samsung Galaxy S2 iPhone 50,03% Samsung Galaxy S3 Mini Samsung Galaxy S4 Mini Samsung Galaxy Ace ~5.220 Devices Samsung Galaxy Tab 2 10.1 Galaxy Note 2 Samsung Galaxy SI!I Samsung Galaxy SIV Samsung Samsung Galaxy SII Galaxy SIII Mini Unique Devices Dominating Few* (50,03%) Longtail** (49,97%) iPad HTC One Samsung Galaxy S Plus Samsung Galaxy GT 31,4% 6,1% 4,8% 4,5% 3,2% 1,8% 1,5% 1,2% 1,1% 1,0% 1,0% 0,9% 0,8% 5.221 5 5.216 Sevenval Device Trends | January 2014 *Devices needed to reach 50% of smartphone owners **Devices needed to reach the rest of smartphone owners Source: 12/2013 Sevenval Database 2
  • 3. Not one but 5.220+ different devices access mobile websites worldwide today. Sevenval Device Trends | January 2014 Source: 12/2013 Sevenval Database 3
  • 4. The few top 5 dominate 50,03% of the worldwide market, but the longtail counts for 49,97%. Sevenval Device Trends | January 2014 Source: 12/2013 Sevenval Database 4
  • 5. iOS Version Statistic All Platforms iOS is continuously updated, however old devices still exist which are not capable of updates. Sevenval Device Trends | January 2014 Source: 01/2014 http://david-smith.org/iosversionstats/ 5
  • 6. Android Version Statistic All Platforms Due to manufacturer adaptations updates happen rarely. Thus a wide spread of OS versions is available. Sevenval Device Trends | January 2014 Source: 01/2014 developer.android.com 6
  • 7. Device + Browser + Operating System = Unique Client Sevenval Device Trends | January 2014 7
  • 8. More than 50.400 unique clients – a combination of device, browser and OS – are in the market right now. Sevenval Device Trends | January 2014 Source: 12/2013 Sevenval Database 8
  • 9. Between 2013 and 2017, mobile phone penetration will rise from 61.1% to of the global population. Sevenval Device Trends | January 2014 69.4% Source: 01/2014 www.emarketer.com 9
  • 10. In mobile fragmentation is forever. Deal with it. Richard Wong Investor in AdMob and Getjar Sevenval Device Trends | January 2014 10
  • 11. Contact Bahnhofsvorplatz 1 50667 Cologne office email +49 221 650 07-0 hello@sevenval.com www.sevenval.com