SEO AJAX Crawlability in a Responsive Publisher World

This document provides an overview of search engine optimization (SEO) techniques for ranking higher in search engine results pages. It recommends focusing on usability and content quality rather than black hat tricks. The biggest influencers on rankings are external links to a page, especially from high page ranked domains. It also outlines where to start with keywords, how search engines calculate results, important on-page elements, and tools for SEO.

Session 1 of RankAbove's SEO workshop tailored to developers. RankAbove Senior Analyst Avromi Sommers breaks down the history of SEO, on-page search, site structure, sitemaps (including those for video and news), mobile SEO, and structure for foreign language sites.

Scott Gledhill presents at Web Directions South Government 2008 in Canberra. You have sold the concepts of web standards to your company or boss, so what next? How do you make this work in the real workplace and what problems are you likely to encounter?

On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel. The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes. The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott

1. The document provides best practices and guidance for migrating websites, with a focus on search engine optimization. It emphasizes thorough preparation, testing changes gradually, and post-migration monitoring to ensure no issues occur. 2. Key steps include preparing the site by fixing errors, gathering URLs, benchmarking performance, and testing changes. All internal links, files, headers and technical elements need to be updated. 3. During implementation, changes should be made gradually and thoroughly tested. Search console needs to be configured for the new site. Post-migration, redirects, errors and performance must be monitored closely.

These are the slides from my talk "Your WebPerf Sucks" at HK CodeConf 2015 (http://hongkong.codeconf.io) at Science Park in Hong Kong, October 24th. Web Performance is an important aspect of building for the web and this talk highlights different aspects of what is important and what can be done to improve web performance and build faster sites. While mentioning different aspects of possible improvements, the main focus lies on optimising the critical rendering path to get pages on the screen faster and what tools can help to do so.

This document provides an overview of 15 proven SEO tactics and their impact, implementation costs, and potential results. The tactics include writing descriptive titles and meta descriptions, optimizing mobile pages, displaying video thumbnails, optimizing images and videos, finding keyword opportunities, rewriting manufacturer descriptions, fixing infinite crawl spaces, fixing stale content issues, fixing canonicalization issues, and fixing duplicate meta data. For each tactic, the document outlines the goal, time to see results, impact, key performance indicators, and assumptions used to estimate potential results. The overall document aims to educate on SEO best practices and tactics to improve search visibility and organic traffic.

My talk from SMX West 2019 in San Jose covering best practices on how to successfully navigate through the various types of migrations (protocol migrations, frontend migrations, website migration, cms migration, etc.) from an SEO perspective - mainly focussing on all things technical SEO.

My webinar with DeepCrawl talking about mobile-friendliness, assessing keyword targeting on mobile, finding content inconsistencies across devices and much, much more!

My kick-off talk for a webinar titled "Technical SEO vs. UI/UX" which featured a panel of speakers discussing if and how SEO should work (more closely) together with UX. Enjoy!

Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results! Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work. Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman

Tools are a must for serious SEOs; they deliver the flexibility and capability to tackle jobs of any size. Knowing which ones best fit your needs, budget and the scale of the sites you work on is critical. In this clinic, our veteran SEOs open their own tool chests, share with you their favorites (both free and paid) and take your questions about how to use them (and others) effectively. These are tools that have earned the loyalty of our speakers thanks to their utility, features and ability to help maximize time - no sponsored advice here!

The document provides an overview of scaling principles for web applications, beginning with optimizing a single server application and progressing to more advanced architectures involving load balancing, multiple web/application servers, and multiple database servers. It discusses profiling applications to identify bottlenecks, various caching and optimization strategies, Apache configuration for prefork MPM, and load balancing technologies like DNS round robin, Apache reverse proxy, HAProxy and Pound. Links are provided to additional resources on related topics.

Patrick Stox gave a presentation at SMX Advanced discussing changes to page experience metrics since the last conference. He began by introducing himself and his background. He then covered updates to metrics like Cumulative Layout Shift (CLS) and changes to AMP requirements. Stox reviewed current page experience metrics and provided tips on optimizing Core Web Vitals like improving First Input Delay (FID), reducing Cumulative Layout Shift (CLS), and lowering Largest Contentful Paint (LCP). He speculated that metrics may expand to consider all user interactions and page size. Stox closed by discussing challenges with Single Page Apps and potential future developments.

This document provides an overview of key on-page optimization strategies for improving a website's search engine rankings. It discusses the importance of SEO and why it matters, and outlines best practices for optimization elements like meta tags, headings, links, images, content and site architecture. The goal is to help users establish a baseline and then incrementally optimize their site for both search engines and users.

My talk from Online Marketing Tag (OMT) Wiesbaden 2018 covering the ever-changing landscape of search and some of the stuff that I think will have a significant impact on SEO in the very near future!

This document discusses various techniques for improving JavaScript rendering for SEO purposes, including: - Using automated tests to prevent JavaScript-related SEO errors before deployment. Unit and end-to-end tests can check for issues like missing tags. - Choosing an appropriate rendering technique depending on how often content changes, whether it be pre-rendering, server-side rendering, or dynamic rendering. - Leveraging universal JavaScript to avoid accidental cloaking issues and ensure consistency between what users and search engines see. Workarounds are discussed when universal JavaScript is not practical.

The document discusses the challenges of indexing JavaScript-powered websites by search engines. It notes that JavaScript rendering takes significant computational resources, straining crawlers' budgets. It also suggests that client-side rendered JavaScript websites have difficulties with search engine indexing and ranking, as content may be missed during Google's two-wave indexing process for JavaScript. The document recommends using server-side rendering, hybrid rendering, or prerendering to help search engines properly index JavaScript websites.

The document discusses various techniques for optimizing web performance, including: - Minifying assets like CSS, JavaScript, and images to reduce file sizes - Leveraging caching, compression, and browser parallelization to speed up page loads - Implementing responsive design patterns and techniques like image sprites and media queries - Optimizing assets further with techniques like image optimization, lazy loading, and prefetching

This document discusses using HTML Hypermedia APIs and Adaptive Web Design (AWD) together as a way to build web applications that scale across devices. It notes that HTML Hypermedia APIs allow scaling app development, while AWD makes the web work on every browser. Combining the two approaches is described as a "perfect combo". Examples are given of how to build a mobile-first web app using these techniques, including conditionally loading scripts and stylesheets based on device characteristics.

Keeping up with the state of web technology is one of the biggest challenges for us developers today. We invent new tools; we define new best practices, everything’s new, always... And we do all that for good user experience! We do all that to build the best possible web – it’s all about our users. But is it, really? Or do developers like to play with technology secretly loving the new and shiny? Or do we only pretend that it’s about users, and behind closed doors, it’s developer experience that matters to us? Did we lose direction? Is it time for a critical look at the state of the web and the role JavaScript plays in it?

This is an introductory talk we delivered at Universidad Europea de Madrid for the International Week of Technological Innovation. We introduce concepts such as accessibility and performance in modern web development, current browser market state and evolution, and some approaches to introduce CSS3.

This deck is from #LAC2016 where I stepped in last minute to do a session on optimising AJAX for organic search pitched at beginner level with expectation some intermediate level. Well received by audience it seemed as no one walked out after the TL;DR ;-)

Progressive enhancement is still an important approach for building responsive websites and web applications. While JavaScript can now be assumed to be widely available, progressive enhancement avoids single points of failure and improves performance by loading critical content first before non-essential enhancements. The distinction between websites and applications is also blurred, so progressive techniques remain applicable to most digital experiences on the web.

The current state of JavaScript SEO. JS crawling and indexing across different frameworks and Search Engines.

1. Christian Heilmann discusses key steps for building a successful web product: having a creative idea, finding people to build it, and getting discovered by people. 2. He argues that instead of focusing on these steps, one should "shift your focus" to using existing web technologies to build and promote your product. 3. Some strategies he recommends include using APIs to allow flexible development and access to data, leveraging Yahoo Query Language (YQL) as a way to test your product before fully developing infrastructure, and releasing free tools and content to promote discovery by developers.

The amount of 3rd-party content included on websites is exploding (social sharing buttons, user tracking, advertising, code libraries, etc). Learn tips and techniques for how best to integrate them into your sites without risking a slower user experience or even your sites becoming unavailable. Video is available here: http://www.youtube.com/watch?v=JB4ulhFFdH4&feature=plcp

Christian Heilmann gives advice on how to succeed on the open web. He recommends focusing on building for the web using existing web technologies and APIs rather than proprietary systems. Specifically, he suggests starting with Yahoo! Query Language (YQL) to build and test APIs by accessing and combining data from various web services and sites. By making APIs and data openly available, it can help developers and others build on your work, which in turn helps gain recognition and an audience on the web. Overall, the key is leveraging existing web technologies and standards through open collaboration rather than trying to do everything alone or reinventing the wheel.

Neither developers nor SEOs can “design” a website without JavaScript. Because JS makes a website so much better. Everybody loves to interact with a website! However, JS presents a challenge for SEOs. The best way to overcome the challenges generated by JS is to work hand in hand with developers & designers. The goal of this talk is to dispel some myths & identify what developers should keep in mind when developing a JS-based website.

The document discusses HTML5 Boilerplate, which is a popular front-end template that helps developers build fast, robust, and adaptable web apps or sites. It includes tools like Modernizr, which detects HTML5 and CSS3 browser support, and HTML5 Shiv, which allows styling of HTML5 elements in older IE browsers. Using HTML5 Boilerplate follows best practices for performance, like minifying code and setting the viewport.

The document is a presentation about front end development for back end Java developers. It discusses topics like JavaScript, TypeScript, build tools, CSS frameworks, front end performance, and progressive web apps. It also provides introductions and comparisons of popular JavaScript frameworks like Angular, React, and Vue. The presentation encourages attendees to learn new front end skills and try building something with a front end framework.

以 Web 開發為基礎，講解 JavaScript 如何從前端到後端，開發模式思維的調整。 Basic on web develop, explain how JavaScript works from front end to back end, until Node develop way.

This document outlines 10 web performance lessons for the 21st century. The lessons are: 1) Measure first, optimize bottlenecks second 2) Measure what matters 3) Get a performance budget 4) Write JavaScript efficiently using mostly functions 5) Write code efficiently using mostly HTML 6) Consider static functional programming as JavaScript may not be enough 7) Observe how browsers work behind the scenes 8) Build fast organizations 9) Have courage in your minimalism 10) Sometimes keeping it simple with 9 lessons is enough. The document provides explanations and examples for each lesson along with relevant links to additional resources.

Website speed is a crucial aspect of on page SEO everyone can control. Your goal is to be interactive in under 3 seconds, even on a basic phone over a 3G connection. However, most web sites have so many requests and large payloads this time limit or budget cannot be achieved. In fact, the average web page takes 22 seconds to load, according to Google's research. But what if I told you there is a way to offload or even avoid loading page assets until they are needed? This can give your website a distinct advantage over your competition because not only will Google like your pages better so will your visitors!

The document discusses the problem that web crawlers cannot see dynamic or AJAX content on websites that users see. It proposes a solution where web servers execute their JavaScript at crawl time and provide the same content to crawlers and users to make AJAX states crawlable and indexable. Major search engines and web servers would need to agree to adopt standards around modifying URLs and executing JavaScript at crawl time in order to solve this problem.

This document discusses jQuery, a popular JavaScript library. It provides an overview of jQuery, describing how it works, its main features like DOM manipulation and AJAX capabilities. It also discusses jQuery UI and several tools for testing jQuery code, including QUnit, jQuery Lint and TestSwarm. The presentation concludes by mentioning an upcoming demo on performance analysis and a future spot on additional related technologies.