How can your business stand to gain from zero-click searches and feature heavy SERPs? I cover many tips on how you can use Structured Data to your advantage to create Rich Results and build a stronger, connected entity, win Featured Snippets to outrank competitors, properly track performance, and lots more.
SEOToolbox - Tools aside from Google's Tools for SEOBenj Arriola
This document discusses various tools for SEO research, analysis, and production. It categorizes tools as being partially for SEO, for research, not for SEO, having a user interface (UI), application programming interface (API), for web production, or analytics. The document provides examples of specific tools under each category and notes that the real value is in how the tools are used, not the tools themselves. It emphasizes improving efficiency to increase productivity and profits.
Demystifying SEO - What really goes into a comprehensive SEO campaignBenj Arriola
This document provides an overview of search engine optimization (SEO) including:
- Definitions of SEO from common, Wikipedia, and Google's perspectives
- Why companies implement SEO campaigns focusing on increased search traffic and sales
- The difference between SEO and pay-per-click advertising
- Typical on-page and off-page optimization processes including keyword research, content optimization, and link building
- More advanced SEO techniques and the level of reporting that can be expected from basic to comprehensive SEO services
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
In the SEO world everybody talks about Voice Search, forgetting that Google has steadily improved another facet of Search that may be even more disruptive in the incoming Conversational Search era: Visual Search.
Open the slide and discover everything you can do now already with Images and Visual Search, the opportunities offered by Google Lens and how to individuate and optimize for it.
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it BackSemrush
These slides were presented at the SEMrush webinar "Google is Hogging Half Your Traffic: How to Get It Back". Video replay and transcript are available at https://www.semrush.com/webinars/google-is-hogging-half-your-traffic-how-to-get-it-back/
The document discusses search engine optimization (SEO) strategies for dynamic websites. It covers SEO principles of indexing, relevance and popularity. It provides information on search engine market shares in Quebec and the benefits of SEO for web developers. The document also discusses information architecture, link juice distribution, tools for SEO audits and recommendations for implementing SEO best practices.
The document discusses opportunities and challenges around digital content and search engine optimization. It addresses how to identify "missed" opportunities where content has potential to perform better, as well as "lost" opportunities where content used to perform well but no longer does. The speaker advocates for conducting content audits and competitive gap analyses to understand improvement areas. Examples are provided of updating older content to increase performance metrics like sessions, backlinks and leads. The discussion also covers quality issues, such as ensuring authoritative expertise on important topics, and avoiding duplicate content that could be seen as lower quality by search engines.
The document discusses in-house SEO strategies and how SEO professionals need to think differently now than in the past. It notes that SEO value is harder to measure directly and that SEO teams need to focus on understanding customer data and search engine optimization from the perspective of customers, business leaders, and search engines themselves. The document provides examples of questions SEO professionals should ask and tools they can use to improve digital audits, testing, and insights.
SearchLeeds 2018 - Jon Myers - DeepCrawl - The Mobile First Index, what, why ...Branded3
There has been a lot of talk and presentations over the last year (Jon included!) about the shift to the Mobile Lead Index by Google. Lots of ideas have been formed, as well as opinions on what will happen made all over the world by various people. Jon's SearchLeeds talk brought together all the thoughts of the industry, make sure you are fully prepped to deal with this monumental shift as SEO’s and business, and most importantly give you a roadmap of work to do before it is too late!
SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
This document provides an overview of SEO best practices. It covers:
1. Setting up important SEO accounts like Google Search Console and Google My Business.
2. Conducting keyword research to identify target keywords and search volumes.
3. On-site optimization factors like optimizing content for relevance and user engagement, as well as technical elements like titles, descriptions and linking.
4. Off-site optimization techniques to build backlinks, like getting listed on directories, guest blogging and creative projects.
The goal is to help readers understand key elements of SEO and provide strategies to improve search engine rankings.
Full link bundle: http://bit.ly/is-it-local
Review the most essential parts of SEO for small businesses including citations, maps, reviews, onsite content, links and more. Make sure your website is visible and useful to both people and search engines!
In this presentation you can expect to:
Learn how to get on Google,Bing and Apple maps;
Get a tour of the brand new Google My Business dashboard;
Learn about data providers
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
Mergers acquisition and SEO | Brighton SEO Deck 2021 Alice Logan
The SEO considerations involved in business mergers, where they add value versus where they bring challenges and how to handle site migrations to capitalise on the SEO of your acquired brands.
An overview of the challenges of large site SEO architecture and a case for a new pattern of developing the web - "Destination Oriented Architecture". Followed by the proposed measurement framework of "Destination to Crap Ratios" and a set of technical examples of applying these ideas.
This document summarizes technical SEO issues and best practices for URL structures, redirects, duplicate and thin content. It provides guidance on properly handling redirects, avoiding cannibalization, structuring domains and URLs, and dealing with duplicate and thin content to avoid search engine penalties. Key recommendations include using 301 redirects, internal linking, and rewriting duplicate content rather than leaving it accessible to search engines.
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
The document discusses metrics for measuring SEO performance. It recommends tracking key metrics like organic search traffic, year-over-year comparisons, keyword rankings and conversions. Segmenting keywords by search volume and identifying top-performing keywords and content pages can provide insights. Calculating the revenue value of organic search and comparing branded vs non-branded keywords are also suggested. Custom keyword and multi-channel analytics reports in Google can help optimize SEO efforts.
Local SEO Ranking Factors and Citations with Darren Shaw of WhitesparkGail Gardner
This document summarizes the results of the 2021 Local Search Ranking Factors survey conducted by Whitespark. According to the survey:
- For local/pack rankings, Google My Business is the top contributing factor at 33%, followed by reviews, on-page factors, and links. Citations have declined as a contributing factor.
- For local organic rankings, on-page factors like content and links are most important, led by the quality/authority of inbound links at 32%.
- The top individual factors for local pack/finder are the primary GMB category, keywords in the business name, and proximity. For local organic, link quality and authority, on-page content volume, and keyword-optimized
Driving *Meaningful* Clicks with Enriched SERPs - BrightonSEO 2019Izzi Smith
The document discusses strategies for driving meaningful clicks through search engine result page (SERP) enrichments. It recommends identifying searcher intents based on SERP features to optimize strategies. Pure answer-intent queries with no clicks should be avoided. Local search packs are one of the last remaining organic revenue drivers, so businesses should aim to rank prominently there. Structured data, featured snippets, and on-page optimizations like images, tables and sitelinks can enrich search results and increase click-through rates. The goal is to bring only visitors whose intents can be meaningfully satisfied on a site.
Sales Acceleration with Marketing AutomationBMA Carolinas
Jen Stretch, Principal Consultant at HomeStretch Marketing presents
"Sales Acceleration with Marketing Automation" at the BMA Carolinas Connect2Education B2B Marketing Workshop
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...kvonweb
:Learn how to use Google’s Search Console API to get all of the data you can’t access through Google’s interface. Then the session will then be followed by practical steps on how to visualise the data, and insightful reports that will help you improve your content and organic performance. All you need to know to unleash the true power of Google’s Search Console will be covered, and you don’t have to be a programmer to follow or action any of the things I have learned in the last 3 years dealing with this amazing API.
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
This document provides an agenda for a web analytics academy covering Google Analytics. It includes an overview of Google Analytics and how to set it up. Key sections cover understanding visitors, traffic sources and content. It also reviews how to use filters, set goals and funnels, and analyze e-commerce data. The agenda concludes with recommendations for customizing dashboards and highlights 10 key takeaways, such as checking traffic sources, goals/funnels, and keywords. Recommended reading on web analytics is also provided.
Free Traffic Seo Smo 101 (Search Engine Social Media Optimization) Present...jward5519
The document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of SEO and outlines the seven key steps to improve search engine rankings: 1) Get your site fully indexed by search engines, 2) Get your pages visible in search results, 3) Build links and PageRank to important pages, 4) Leverage your PageRank through internal linking, 5) Encourage click-throughs with compelling titles and descriptions, 6) Track the right metrics to measure SEO effectiveness, and 7) Avoid worst practices that can hurt rankings. The document emphasizes optimizing titles, meta descriptions, keywords, and links to rank highly and get traffic from search engines.
Christoph Cemper - Advanced Link Audit & Google UpdatesWebrazzi
This document discusses search engine optimization (SEO) and recovering from Google algorithm updates like Penguin that aim to combat spammy links. It introduces Christoph Cemper, founder of LinkResearchTools, which offers SEO tools to help with link audits, penalty recovery, and protection against future updates. The document emphasizes that SEO requires ongoing work like regular link audits, disavowing risky links, and adding new content to stay relevant and protected from algorithms. It also warns against risky linking practices like buying or exchanging links that could appear unnatural or spammy.
LinkResearchTools Kurucusu Christoph Cemper Sunumu - SEOzone 2014Dogan Akdag
Cemper, sektöre SEO ve backlink inşaa elemanı olarak 2003 yılında başladı; ve 2006'dan beridir kendi kullanımı için SEO yazılımları geliştirdi. 2009 yılında Dünya genelinde en yaygın olarak kullanılan backlink araçlarından biri olan Link Research Tools'u SaaS modeli ile hayata geçirdi.
SEOzone 2014 sunumunun çok benzerine buradan ulaşabilirsiniz.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
The document summarizes a training workshop on digital marketing. The workshop covered definitions of terms like eBusiness and eCommerce. It discussed conversion funnels, digital marketing strategy, market segmentation, and the marketing mix. The program covered techniques for attracting visitors through SEO, social media, and paid ads. It also discussed how to convert visitors into leads and customers through calls to action, affiliate programs, and usability testing.
'Get the Best from the Web' Tyne Cinema Part One PresMBL Solutions Ltd
The document provides an agenda for a seminar on internet marketing, search engine optimization (SEO), and generating website traffic. Topics to be covered include on-site and off-site SEO, social networking, proactive traffic generation, and integrated marketing campaigns. The seminar aims to help businesses understand how to effectively use digital marketing strategies to get more customers.
The document discusses implementing web analytics solutions to track website visitors and conversions. It recommends Google Analytics as a free and easy-to-use tool. It provides instructions for setting up Google Analytics tracking code and explains how to interpret basic reports to understand visitors, traffic sources, popular content and conversions. The example of a graphic designer setting up analytics shows how it can help optimize his website and identify new business opportunities.
SearchLove London | Dave Sottimano, 'Using Data to Win Arguments' Distilled
From past experiences with data, Dave knows relying on your gut can be a mistake. Instead, we need to take comfort in the validation of solid data to ensure we’re making profitable decisions. Sharing real client examples, Dave will run through the essential steps: how to decide on a hypothesis, create conditions, and gather data.
Revolutionazing Search Advertising with ElasticSearch at SwoopSimeon Simeonov
Search advertising is the only type of online advertising that consistently provides value to users. Swoop is a search advertising company that uses ElasticSearch at the core of its offering. This presentation is from a talk Swoop founder & CTO Sim Simeonov gave at the Boston ElasticSearch meetup.
Using Search Data to Influence Organizational Decision MakingConductor
James Patterson, Senior Manager, SEO, American Eagle at C3 2018
While SEO is typically viewed as one channel within a larger digital marketing portfolio, the research that we do can drive content and technical decisions that impact all digital marketing channels. Identifying useful SEO data and using it to educate key functional teams is a core competency of an in-house SEO. Whether you are involved in early Ideation or tactical Implementation, SEO data should feed your decision making.
Mark Vozzo shares 5 secrets for search success:
1. Use analytics to measure SEO traffic and keywords.
2. Do keyword research to understand searchers and optimize content.
3. Ensure good crawlability by using sitemaps and avoiding Flash.
4. Optimize pages with unique, high-value content and proper metadata.
5. Build quality links using targeted keywords while avoiding paid links.
Just do it инструменты digital маркетинга 2021 годаОлександр Мілютін
This document provides an overview of digital marketing tools and strategies. It discusses channels like SEO, content marketing, video, and paid advertising that can be used for fast or slow marketing. It also covers topics like traffic sources, conversions, analytics, competitor analysis, building an owned media brand, and learning marketing. Tips are provided for quick launches in paid search and monitoring campaigns.
Similar to An Enterprise SEO's Blueprint to Owning Zero-Click Searches (20)
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
TAMPIL CANTIK! WA 081225036194, Long Dress Wanita Hijab Simple by Rumah Jahit...Jahit Custom Azka
TAMPIL CANTIK! WA 081225036194, Long Dress Wanita Hijab Simple by Rumah Jahit Azka
wa.me/+6281225036194, Pusat Jahit Langganan Rumah Jahit Azka, Pusat Jahitan Modern Rumah Jahit Azka, Jasa Jahit Berkualitas Rumah Jahit Azka, Model Dress Polos Rumah Jahit Azka, Menerima Jahit Segala Fashion Rumah Jahit Azka
Jahit Custom by Rumah Jahit Azka
Mekarsari Rt 01 / Rw 05
Kutowinangun, Kebumen
Jawa Tengah (54393)
Order by WA
Owner : 0812–2503–6194
IG @azkalabel_ / @rumahjahitazka / @azkalabel_catalog / @imperriumboutiqueazka / @jahitcustom.azka
#bestdresspolos #modeldresspolos #bajudresspolos #jahitbahan #dresscantik #jahitsilk #bridesmaiddress #jahitbagus #dresswanita #rumahjahitazka
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
You'll learn about proven systems and effective workflows to maintain a consistent and engaging social media strategy. Additionally, you'll gain actionable strategies and practical tactics to drive engagement, increase followers, and convert them into loyal customers.
Top 10 Cases of Amnesia A Journey through Memory Loss.pptxelizabethella096
Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.
In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxmayurparate000
Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well
10 Advantages and Disadvantages of Social Media Marketing in 2024Markonik
Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdfTop Klickz
Managing payroll in SMEs can indeed be challenging, but there are several effective strategies to solve common problems.
Invest in robust payroll software that automates calculations, tax deductions, and compliance requirements. This reduces errors and saves time.
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
5. Zero-Click-Searches
A searcher is satisfied directly on the SERP
either by Google or by the publisher
A searcher is dissatisfied by results and
ammends their query or exits Google
OR
20. This can be complicated…
Especially as an Enterprise-level website!
21. Special Problems to address:
CommunicatingTrafficandCTRlosstostakeholders
Largescalewebsiteswithmultipleuserintents
Highvolumeamountofpagestoanalyseandassess
Obtainingresourcesforimplementingimprovements
38. How to roll out Schema.org
across your domain
Efficiently, effectively, and by playing by the rules
40. Rules to stick by
Always test whether Rich Results are worth it for your directories
Don‘t spam it around everywhere
Never markup content not on the page
Never be misleading on what you are representing
Don’t markup content that is dynamically injected / hidden by onclick
events
Use the most specific type available (e.g. Casino > local business)
Always validate code using structured data testing tool or rich results
test
41. • JavaScript based, but easy af
• Provided in one „blob“
• Supported by: Google, Bing, Yandex
• Google approved and recommended
• Writing requires: Basic JS syntax knowledge
• Easy to create your own templates
Use JSON-LD Syntax
46. Quick and easy Schema in bulk
4.UsingConcatenate,pushyourscrapedwebdataintoyour
placeholderblobsinbulk
47. <script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": {
"@type": "WebPage",
"@id":
"https://www.izzismith.co.uk/blog/featured-
snippets-ftw/"
},
"headline": "Featured Snippets ftw",
"image": [
"https://www.izzismith.co.uk/blog/featured-
snippets-ftw.png"
],
"datePublished": "2019-08-18T08:00:00+08:00",
"author": {
"@type": "Person",
"name": "Izzi Smith" } }
</script>
Only really for static content! Always make sure changes are marked up
48. Feed the Knowledge Graph for
your benefit.
(and for the good of the web ecosystem…)
49. Video Game
Developed by
Who also voiced
Voice Cast
Who also created:
Sold by
Rated
9/10
Release date
28.10.2008
Price
By reviewer
$9.99
Playable on:
Genre:
Action Role-Playing
Certificate:
Mode:
Single Player